{"id":12325,"date":"2025-10-06T18:42:41","date_gmt":"2025-10-06T16:42:41","guid":{"rendered":"https:\/\/rumboyresultados.com\/?page_id=12325"},"modified":"2026-05-18T23:46:55","modified_gmt":"2026-05-18T21:46:55","slug":"calculadora-avanzada-roi","status":"publish","type":"page","link":"https:\/\/rumboyresultados.com\/ca\/recursos-rumbo-y-resultados-2\/calculadora-avanzada-roi\/","title":{"rendered":"Calculadora avan\u00e7ada ROI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12325\" class=\"elementor elementor-12325\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9314ba e-flex e-con-boxed e-con e-parent\" data-id=\"c9314ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d07f0e e-con-full e-flex e-con e-child\" data-id=\"7d07f0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c41868 e-con-full e-flex e-con e-child\" data-id=\"6c41868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9fa8a elementor-widget elementor-widget-text-editor\" data-id=\"fb9fa8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>HERRAMIENTA EJECUTIVA FREEMIUM \u00b7 ROI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7695cc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d7695cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Calculadora avanzada de ROI para proyectos empresariales<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b02d1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"79b02d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analiza si una inversi\u00f3n merece avanzar comparando escenarios, m\u00e1rgenes, payback y retorno esperado antes de comprometer recursos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79dbc8b elementor-widget elementor-widget-text-editor\" data-id=\"79dbc8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nivel de dificultad \u00b7 2 (Medio)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5feceeb e-grid e-con-full e-con e-child\" data-id=\"5feceeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e88265 elementor-mobile-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"2e88265\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#empezar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Analizar mi inversi\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca258c elementor-mobile-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"fca258c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#b1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver como funciona<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d518941 e-flex e-con-boxed e-con e-parent\" data-id=\"d518941\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd19dc2 e-flex e-con-boxed e-con e-child\" data-id=\"cd19dc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4970282 elementor-widget elementor-widget-html\" data-id=\"4970282\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  \/* =========================================================\n     R&R \u00b7 Bloques previos Calculadora ROI\n     ========================================================= *\/\n\n  .rr-roi-pretool {\n    --rr-green: #176A4F;\n    --rr-green-dark: #2E5F4F;\n    --rr-heading: #24352F;\n    --rr-text: #3F3F3F;\n    --rr-muted: #6E6E6E;\n    --rr-soft: #F8F8F8;\n    --rr-soft-green: #EEF7F3;\n    --rr-border: rgba(46, 95, 79, 0.12);\n    --rr-white: #FFFFFF;\n\n    font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Arial, sans-serif;\n    color: var(--rr-text);\n  }\n\n  .rr-roi-pretool section {\n    box-sizing: border-box;\n  }\n\n  .rr-roi-pretool * {\n    box-sizing: border-box;\n  }\n\n  .rr-roi-pretool__container {\n    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PROBLEMA ========== *\/\n\n  .rr-roi-problem {\n    background: var(--rr-soft);\n    padding: 58px 0;\n  }\n\n  .rr-roi-problem__grid {\n    display: grid;\n    grid-template-columns: minmax(0, 1.08fr) minmax(300px, 0.72fr);\n    gap: 42px;\n    align-items: center;\n  }\n\n  .rr-roi-problem__content h2 {\n    max-width: 650px;\n    margin-bottom: 22px;\n  }\n\n  .rr-roi-problem__content p {\n    max-width: 760px;\n    font-size: 18px;\n    line-height: 1.62;\n  }\n\n  .rr-roi-problem__content p + p {\n    margin-top: 14px;\n  }\n\n  .rr-roi-problem__panel {\n    position: relative;\n    padding: 28px 28px 28px 30px;\n    background: var(--rr-white);\n    border: 1px solid var(--rr-border);\n    border-radius: 16px;\n    box-shadow: 0 18px 42px rgba(35, 47, 42, 0.07);\n    overflow: hidden;\n  }\n\n  .rr-roi-problem__panel::before {\n    content: \"\";\n    position: absolute;\n    inset: 0 auto 0 0;\n    width: 5px;\n    background: var(--rr-green);\n  }\n\n  .rr-roi-problem__panel span {\n    display: inline-block;\n    margin-bottom: 12px;\n    font-size: 13px;\n    line-height: 1.3;\n    font-weight: 750;\n    letter-spacing: 0.08em;\n    text-transform: uppercase;\n    color: var(--rr-green);\n  }\n\n  .rr-roi-problem__panel p {\n    font-size: 18px;\n    line-height: 1.58;\n    font-weight: 520;\n    color: var(--rr-green-dark);\n  }\n\n  \/* ========== 2. 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USO RECOMENDADO ========== *\/\n\n  .rr-calc-howto {\n    background: var(--rr-soft);\n    padding: 62px 0 66px;\n  }\n\n  .rr-calc-howto__header {\n    max-width: 860px;\n    margin-bottom: 30px;\n  }\n\n  .rr-calc-howto__header h2 {\n    margin-bottom: 16px;\n  }\n\n  .rr-calc-howto__intro {\n    max-width: 820px;\n    font-size: 18px;\n    line-height: 1.64;\n  }\n\n  .rr-calc-howto__grid {\n    display: grid;\n    grid-template-columns: repeat(4, minmax(0, 1fr));\n    gap: 16px;\n  }\n\n  .rr-calc-step {\n    position: relative;\n    min-height: 220px;\n    padding: 22px 20px 24px;\n    background: var(--rr-white);\n    border: 1px solid var(--rr-border);\n    border-radius: 16px;\n    box-shadow: 0 14px 32px rgba(35, 47, 42, 0.045);\n    overflow: hidden;\n  }\n\n  .rr-calc-step::before {\n    content: \"\";\n    position: absolute;\n    top: 0;\n    left: 0;\n    right: 0;\n    height: 4px;\n    background: linear-gradient(90deg, var(--rr-green), var(--rr-green-dark));\n  }\n\n  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24px;\n    background: linear-gradient(180deg, #EEF7F3 0%, #F7FBF9 100%);\n    border: 1px solid #D4E7DE;\n    border-left: 6px solid var(--rr-green);\n    border-radius: 18px;\n    box-shadow: 0 12px 30px rgba(23, 106, 79, 0.055);\n  }\n\n  .rr-calc-howto__criterion-title {\n    font-size: 14px;\n    line-height: 1.35;\n    font-weight: 760;\n    color: var(--rr-green-dark);\n    text-transform: uppercase;\n    letter-spacing: 0.045em;\n  }\n\n  .rr-calc-howto__criterion p {\n    font-size: 17px;\n    line-height: 1.66;\n  }\n\n  .rr-calc-howto__criterion strong {\n    color: var(--rr-heading);\n    font-weight: 760;\n  }\n\n  \/* ========== RESPONSIVE ========== *\/\n\n  @media (max-width: 1024px) {\n    .rr-calc-howto__grid {\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n    }\n\n    .rr-calc-step {\n      min-height: auto;\n    }\n  }\n\n  @media (max-width: 900px) {\n    .rr-roi-problem {\n      padding: 54px 0;\n    }\n\n    .rr-roi-problem__grid {\n      grid-template-columns: 1fr;\n      gap: 30px;\n    }\n\n    .rr-roi-evaluate {\n      padding: 58px 0 54px;\n    }\n\n    .rr-roi-evaluate__grid {\n      grid-template-columns: 1fr;\n      gap: 14px;\n    }\n\n    .rr-roi-evaluate__item {\n      min-height: auto;\n      padding: 24px 22px;\n    }\n  }\n\n  @media (max-width: 640px) {\n    .rr-roi-pretool__container {\n      padding: 0 16px;\n    }\n\n    .rr-roi-pretool h2 {\n      font-size: 29px;\n      line-height: 1.15;\n    }\n\n    .rr-roi-problem,\n    .rr-roi-evaluate,\n    .rr-calc-howto {\n      padding-top: 48px;\n      padding-bottom: 48px;\n    }\n\n    .rr-roi-problem__content p,\n    .rr-roi-problem__panel p,\n    .rr-roi-evaluate__header p,\n    .rr-roi-evaluate__note p,\n    .rr-calc-howto__intro {\n      font-size: 16.5px;\n      line-height: 1.62;\n    }\n\n    .rr-roi-problem__panel {\n      padding: 24px 22px 24px 24px;\n      border-radius: 14px;\n    }\n\n    .rr-roi-evaluate__item h3 {\n      font-size: 20px;\n    }\n\n    .rr-roi-evaluate__item p {\n      font-size: 16px;\n    }\n\n    .rr-calc-howto__grid {\n      grid-template-columns: 1fr;\n      gap: 14px;\n    }\n\n    .rr-calc-step {\n      padding: 20px 18px 22px;\n      border-radius: 16px;\n    }\n\n    .rr-calc-howto__criterion {\n      grid-template-columns: 1fr;\n      gap: 10px;\n      padding: 20px 18px;\n      border-radius: 16px;\n    }\n\n    .rr-calc-howto__criterion p {\n      font-size: 15.8px;\n      line-height: 1.62;\n    }\n  }\n<\/style>\n\n<div class=\"rr-roi-pretool\">\n\n  <!-- =========================================================\n       BLOQUE 1 \u00b7 PROBLEMA\n       ========================================================= -->\n  <section class=\"rr-roi-problem\" id=\"problema-roi\">\n    <div class=\"rr-roi-pretool__container\">\n      <div class=\"rr-roi-problem__grid\">\n\n        <div class=\"rr-roi-problem__content\">\n          <span class=\"rr-roi-pretool__eyebrow\">El problema que resuelve<\/span>\n\n          <h2>Muchas iniciativas consumen recursos antes de demostrar que los merecen.<\/h2>\n\n          <p>\n            En muchas empresas, las decisiones de inversi\u00f3n se toman por intuici\u00f3n, urgencia,\n            presi\u00f3n interna o miedo a quedarse atr\u00e1s.\n          <\/p>\n\n          <p>\n            El problema no es probar cosas nuevas. El problema es dedicar tiempo, foco y presupuesto\n            sin estimar antes si la iniciativa tiene sentido econ\u00f3mico, operativo y estrat\u00e9gico.\n          <\/p>\n        <\/div>\n\n        <aside class=\"rr-roi-problem__panel\" aria-label=\"Coste oculto de una iniciativa mal priorizada\">\n          <span>Coste oculto<\/span>\n          <p>\n            Una iniciativa mal priorizada no solo consume dinero. Tambi\u00e9n consume atenci\u00f3n directiva,\n            energ\u00eda del equipo y margen para ejecutar lo que s\u00ed pod\u00eda generar retorno.\n          <\/p>\n        <\/aside>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- =========================================================\n       BLOQUE 2 \u00b7 QU\u00c9 PERMITE EVALUAR\n       ========================================================= -->\n  <section class=\"rr-roi-evaluate\" id=\"que-evalua\">\n    <div class=\"rr-roi-pretool__container\">\n\n      <div class=\"rr-roi-evaluate__header\">\n        <span class=\"rr-roi-pretool__eyebrow\">Qu\u00e9 permite evaluar<\/span>\n\n        <h2>Comparar iniciativas antes de asignar recursos.<\/h2>\n\n        <p>\n          La Calculadora avanzada ROI ayuda a hacer una primera lectura estructurada:\n          cu\u00e1nto exige cada iniciativa, qu\u00e9 puede devolver, en qu\u00e9 plazo y con qu\u00e9 nivel de riesgo.\n        <\/p>\n      <\/div>\n\n      <div class=\"rr-roi-evaluate__grid\" aria-label=\"Variables principales que permite evaluar la Calculadora avanzada ROI\">\n\n        <article class=\"rr-roi-evaluate__item\">\n          <span class=\"rr-roi-evaluate__number\">01<\/span>\n          <h3>Coste e inversi\u00f3n<\/h3>\n          <p>\n            Estima la inversi\u00f3n inicial y los costes asociados para evitar decisiones incompletas,\n            infraestimadas o demasiado optimistas.\n          <\/p>\n        <\/article>\n\n        <article class=\"rr-roi-evaluate__item\">\n          <span class=\"rr-roi-evaluate__number\">02<\/span>\n          <h3>Retorno y payback<\/h3>\n          <p>\n            Calcula el retorno esperado y el tiempo necesario para recuperar la inversi\u00f3n dentro\n            del horizonte definido.\n          <\/p>\n        <\/article>\n\n        <article class=\"rr-roi-evaluate__item\">\n          <span class=\"rr-roi-evaluate__number\">03<\/span>\n          <h3>Riesgo y prioridad<\/h3>\n          <p>\n            Cruza retorno, plazo, confianza, dependencias y dificultad para distinguir qu\u00e9 priorizar,\n            qu\u00e9 reformular y qu\u00e9 pausar.\n          <\/p>\n        <\/article>\n\n      <\/div>\n\n      <div class=\"rr-roi-evaluate__note\">\n        <p>\n          No sustituye la decisi\u00f3n directiva. Hace visibles las variables que deber\u00edan estar claras\n          antes de aprobar, retrasar o descartar una iniciativa.\n        <\/p>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <!-- =========================================================\n       BLOQUE 3 \u00b7 USO RECOMENDADO\n       ========================================================= -->\n  <section class=\"rr-calc-howto\" id=\"como-funciona\">\n    <div class=\"rr-roi-pretool__container\">\n\n      <div class=\"rr-calc-howto__header\">\n        <span class=\"rr-roi-pretool__eyebrow\">Uso recomendado<\/span>\n\n        <h2>C\u00f3mo usar la calculadora<\/h2>\n\n        <p class=\"rr-calc-howto__intro\">\n          No necesitas construir un business case perfecto. Necesitas introducir estimaciones razonadas\n          para comparar iniciativas, detectar prioridades y decidir d\u00f3nde merece la pena profundizar\n          antes de comprometer recursos.\n        <\/p>\n      <\/div>\n\n      <div class=\"rr-calc-howto__grid\">\n\n        <article class=\"rr-calc-step\">\n          <div class=\"rr-calc-step__label\"><span>Paso<\/span> 01<\/div>\n          <h3>Ajusta el criterio de decisi\u00f3n<\/h3>\n          <p>\n            Define el ROI objetivo, el payback m\u00e1ximo aceptable y, si aplica, la tasa de descuento.\n          <\/p>\n          <div class=\"rr-calc-step__hint\">\n            Si no tienes una referencia clara, empieza con los valores por defecto.\n          <\/div>\n        <\/article>\n\n        <article class=\"rr-calc-step\">\n          <div class=\"rr-calc-step__label\"><span>Paso<\/span> 02<\/div>\n          <h3>Introduce tus iniciativas<\/h3>\n          <p>\n            A\u00f1ade coste, retorno o ahorro esperado, probabilidad de \u00e9xito y horizonte temporal.\n          <\/p>\n          <div class=\"rr-calc-step__hint\">\n            El objetivo es comparar alternativas con el mismo marco.\n          <\/div>\n        <\/article>\n\n        <article class=\"rr-calc-step\">\n          <div class=\"rr-calc-step__label\"><span>Paso<\/span> 03<\/div>\n          <h3>Lee la prioridad real<\/h3>\n          <p>\n            Revisa ROI esperado, payback, sensibilidad, score y lectura ejecutiva de cartera.\n          <\/p>\n          <div class=\"rr-calc-step__hint\">\n            La herramienta te ayuda a ver qu\u00e9 priorizar, reformular o pausar.\n          <\/div>\n        <\/article>\n\n        <article class=\"rr-calc-step\">\n          <div class=\"rr-calc-step__label\"><span>Paso<\/span> 04<\/div>\n          <h3>Guarda el an\u00e1lisis<\/h3>\n          <p>\n            Descarga el informe PDF o guarda el escenario en JSON para retomarlo despu\u00e9s.\n          <\/p>\n          <div class=\"rr-calc-step__hint\">\n            \u00datil para compartir, documentar decisiones o revisar hip\u00f3tesis.\n          <\/div>\n        <\/article>\n\n      <\/div>\n\n      <div class=\"rr-calc-howto__criterion\">\n        <div class=\"rr-calc-howto__criterion-title\">\n          Criterio antes que c\u00e1lculo\n        <\/div>\n\n        <p>\n          La herramienta calcula sobre los supuestos que introduces. Si la probabilidad est\u00e1 inflada\n          o el retorno es wishful thinking, el resultado tambi\u00e9n lo estar\u00e1. Su valor no est\u00e1 solo en calcular:\n          est\u00e1 en obligarte a hacer expl\u00edcitas las hip\u00f3tesis antes de invertir tiempo, equipo y presupuesto.\n        <\/p>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a77269 elementor-widget elementor-widget-heading\" data-id=\"3a77269\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Herramienta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e0bef elementor-invisible elementor-widget elementor-widget-shortcode\" data-id=\"35e0bef\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"empezar\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;,&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"rr-roi-tool\">\n  <div class=\"wrap\">\n    <h1>Calculadora avanzada ROI<\/h1>\n\n    <div class=\"card\">\n      <h2>1. Par\u00e1metros globales<\/h2>\n      <div id=\"globalParamsError\" class=\"rr-global-error\" style=\"display:none;\"><\/div>\n      <div class=\"grid grid-5\">\n        <div>\n          <label for=\"roiObjetivo\"><span class=\"rr-tooltip-wrap\">ROI objetivo\n            <span class=\"rr-tooltip-icon\">i<\/span>\n            <span class=\"rr-tooltip-text\">El umbral de ROI esperado que una iniciativa debe superar para clasificarse como rentabilidad Alta.<\/span>\n          <\/span><\/label>\n          <input id=\"roiObjetivo\" type=\"number\" step=\"0.01\" value=\"1\">\n          <small class=\"rr-field-hint\">Entre 0,1 y 10 \u00b7 Valor habitual: 1 (100%)<\/small>\n          <small class=\"rr-field-error\" id=\"roiObjetivoError\"><\/small>\n        <\/div>\n        <div>\n          <label for=\"paybackMaxMeses\"><span class=\"rr-tooltip-wrap\">Payback m\u00e1ximo\n            <span class=\"rr-tooltip-icon\">i<\/span>\n            <span class=\"rr-tooltip-text\">N\u00famero m\u00e1ximo de meses aceptable para recuperar la inversi\u00f3n. Se usa como referencia en la lectura ejecutiva.<\/span>\n          <\/span><\/label>\n          <input id=\"paybackMaxMeses\" type=\"number\" step=\"1\" value=\"12\">\n          <small class=\"rr-field-hint\">Entre 1 y 60 meses \u00b7 Valor habitual: 12<\/small>\n          <small class=\"rr-field-error\" id=\"paybackMaxMesesError\"><\/small>\n        <\/div>\n        <div>\n          <label for=\"umbralRoiMedio\"><span class=\"rr-tooltip-wrap\">Umbral ROI medio\n            <span class=\"rr-tooltip-icon\">i<\/span>\n            <span class=\"rr-tooltip-text\">ROI m\u00ednimo para clasificar una iniciativa como rentabilidad Media en lugar de Baja. Debe ser menor que el ROI objetivo.<\/span>\n          <\/span><\/label>\n          <input id=\"umbralRoiMedio\" type=\"number\" step=\"0.01\" value=\"0.5\">\n          <small class=\"rr-field-hint\">Entre 0,1 y ROI objetivo \u00b7 Valor habitual: 0,5 (50%)<\/small>\n          <small class=\"rr-field-error\" id=\"umbralRoiMedioError\"><\/small>\n        <\/div>\n        <div>\n          <label for=\"variacionSensibilidadPct\"><span class=\"rr-tooltip-wrap\">Sensibilidad (%)\n            <span class=\"rr-tooltip-icon\">i<\/span>\n            <span class=\"rr-tooltip-text\">Variaci\u00f3n porcentual aplicada sobre beneficios y costes para calcular los escenarios pesimista y optimista.<\/span>\n          <\/span><\/label>\n          <input id=\"variacionSensibilidadPct\" type=\"number\" step=\"0.01\" value=\"5\">\n          <small class=\"rr-field-hint\">Entre 1 y 50 \u00b7 Valor habitual: 5 (\u00b15%)<\/small>\n          <small class=\"rr-field-error\" id=\"variacionSensibilidadPctError\"><\/small>\n        <\/div>\n        <div>\n          <label for=\"tasaDescuentoNpv\"><span class=\"rr-tooltip-wrap\">Tasa descuento NPV\n            <span class=\"rr-tooltip-icon\">i<\/span>\n            <span class=\"rr-tooltip-text\">Tasa de descuento anual para actualizar los flujos futuros a valor presente. Con valor 0 los c\u00e1lculos son a valor nominal sin descuento temporal.<\/span>\n          <\/span><\/label>\n          <input id=\"tasaDescuentoNpv\" type=\"number\" step=\"0.01\" value=\"0\">\n          <small class=\"rr-field-hint\">Entre 0 y 30 \u00b7 Valor habitual: 0 (sin descuento)<\/small>\n          <small class=\"rr-field-error\" id=\"tasaDescuentoNpvError\"><\/small>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"card rr-context-card\">\n      <h2>2. Contexto del caso<\/h2>\n      <p class=\"muted\">Esta capa no cambia el c\u00e1lculo financiero base. Ajusta la lectura ejecutiva, la calidad del caso y las recomendaciones.<\/p>\n\n      <div class=\"grid grid-4 rr-context-grid\">\n        <div>\n          <label for=\"tipoEmpresa\">Tipo de empresa<\/label>\n          <select id=\"tipoEmpresa\">\n            <option value=\"\">Selecciona<\/option>\n            <option value=\"Industrial\">Industrial<\/option>\n            <option value=\"Distribuci\u00f3n\">Distribuci\u00f3n<\/option>\n            <option value=\"Servicios profesionales\">Servicios profesionales<\/option>\n            <option value=\"SaaS \/ tecnolog\u00eda\">SaaS \/ tecnolog\u00eda<\/option>\n            <option value=\"Retail\">Retail<\/option>\n            <option value=\"Construcci\u00f3n\">Construcci\u00f3n<\/option>\n            <option value=\"Salud\">Salud<\/option>\n            <option value=\"Otro\">Otro<\/option>\n          <\/select>\n        <\/div>\n\n        <div>\n          <label for=\"problemaPrincipal\">Problema principal<\/label>\n          <select id=\"problemaPrincipal\">\n            <option value=\"\">Selecciona<\/option>\n            <option value=\"Captaci\u00f3n ineficiente\">Captaci\u00f3n ineficiente<\/option>\n            <option value=\"Baja productividad comercial\">Baja productividad comercial<\/option>\n            <option value=\"Equipo saturado\">Equipo saturado<\/option>\n            <option value=\"Coste administrativo alto\">Coste administrativo alto<\/option>\n            <option value=\"Baja conversi\u00f3n\">Baja conversi\u00f3n<\/option>\n            <option value=\"M\u00e1rgenes bajos\">M\u00e1rgenes bajos<\/option>\n            <option value=\"Falta de regularidad comercial\">Falta de regularidad comercial<\/option>\n            <option value=\"Dependencia de pocos clientes\">Dependencia de pocos clientes<\/option>\n            <option value=\"Mucho trabajo operativo\">Mucho trabajo operativo<\/option>\n            <option value=\"Otro\">Otro<\/option>\n          <\/select>\n        <\/div>\n\n        <div>\n          <label for=\"areaImpacto\">\u00c1rea de impacto<\/label>\n          <select id=\"areaImpacto\">\n            <option value=\"\">Selecciona<\/option>\n            <option value=\"Comercial\">Comercial<\/option>\n            <option value=\"Marketing\">Marketing<\/option>\n            <option value=\"Operaciones\">Operaciones<\/option>\n            <option value=\"Atenci\u00f3n cliente\">Atenci\u00f3n cliente<\/option>\n            <option value=\"Administraci\u00f3n\">Administraci\u00f3n<\/option>\n            <option value=\"Direcci\u00f3n\">Direcci\u00f3n<\/option>\n            <option value=\"Supply chain\">Supply chain<\/option>\n            <option value=\"Tecnolog\u00eda\">Tecnolog\u00eda<\/option>\n          <\/select>\n        <\/div>\n\n        <div>\n          <label for=\"nivelConfianza\"><span class=\"rr-tooltip-wrap\">Nivel de confianza\n            <span class=\"rr-tooltip-icon\">i<\/span>\n            <span class=\"rr-tooltip-text\">Grado de solidez de los datos usados para estimar retorno, ahorro, probabilidad y plazo. Bajo = hip\u00f3tesis poco contrastadas; Medio = estimaci\u00f3n razonable; Alto = datos hist\u00f3ricos, pruebas o evidencias defendibles.<\/span>\n          <\/span><\/label>\n          <select id=\"nivelConfianza\">\n            <option value=\"Bajo\">Bajo<\/option>\n            <option value=\"Medio\" selected>Medio<\/option>\n            <option value=\"Alto\">Alto<\/option>\n          <\/select>\n        <\/div>\n      <\/div>\n\n      <div class=\"rr-dependency-block\">\n        <label><span class=\"rr-tooltip-wrap\">Dependencias cr\u00edticas\n          <span class=\"rr-tooltip-icon\">i<\/span>\n          <span class=\"rr-tooltip-text\">Condiciones que deben cumplirse para capturar el retorno previsto. No reducen el c\u00e1lculo financiero base, pero s\u00ed elevan el riesgo de ejecuci\u00f3n y afectan a la prioridad ejecutiva.<\/span>\n        <\/span><\/label>\n        <div class=\"rr-checkbox-grid\">\n          <label class=\"rr-checkbox-pill\"><input type=\"checkbox\" data-context-dependency value=\"Depende de integraci\u00f3n t\u00e9cnica\"> Integraci\u00f3n t\u00e9cnica<\/label>\n          <label class=\"rr-checkbox-pill\"><input type=\"checkbox\" data-context-dependency value=\"Depende de terceros\"> Terceros<\/label>\n          <label class=\"rr-checkbox-pill\"><input type=\"checkbox\" data-context-dependency value=\"Depende de adopci\u00f3n interna\"> Adopci\u00f3n interna<\/label>\n          <label class=\"rr-checkbox-pill\"><input type=\"checkbox\" data-context-dependency value=\"Depende de formaci\u00f3n\"> Formaci\u00f3n<\/label>\n          <label class=\"rr-checkbox-pill\"><input type=\"checkbox\" data-context-dependency value=\"Depende de calidad de datos\"> Calidad de datos<\/label>\n          <label class=\"rr-checkbox-pill\"><input type=\"checkbox\" data-context-dependency value=\"Depende de cambio de procesos\"> Cambio de procesos<\/label>\n          <label class=\"rr-checkbox-pill\"><input type=\"checkbox\" data-context-dependency value=\"Depende de contrataci\u00f3n\"> Contrataci\u00f3n<\/label>\n          <label class=\"rr-checkbox-pill\"><input type=\"checkbox\" data-context-dependency value=\"Depende de capacidad comercial\"> Capacidad comercial<\/label>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"card\">\n      <h2>3. Iniciativas<\/h2>\n      <p class=\"muted\">Una iniciativa se calcula solo cuando tiene coste, horizonte y al menos uno entre retorno o ahorro.<\/p>\n      <div id=\"initiativesContainer\"><\/div>\n\n      <div class=\"actions\">\n        <button type=\"button\" id=\"addInitiativeBtn\">A\u00f1adir iniciativa<\/button>\n        <button type=\"button\" class=\"secondary\" id=\"loadExampleBtn\">Cargar ejemplos<\/button>\n        <button type=\"button\" class=\"secondary\" id=\"exportJsonBtn\">Exportar JSON<\/button>\n        <button type=\"button\" class=\"secondary\" id=\"exportPdfBtn\">Exportar PDF<\/button>\n        <button type=\"button\" class=\"secondary\" id=\"importJsonBtn\">Importar JSON<\/button>\n        \n      <\/div>\n\n      <div class=\"rr-calculate-wrap\">\n        <div id=\"calculateError\" class=\"rr-global-error\" style=\"display:none;\"><\/div>\n        <button type=\"button\" id=\"calculateBtn\" class=\"rr-calculate-btn\">Calcular resultados<\/button>\n      <\/div>\n\n      <p id=\"storageStatus\" class=\"storage-status is-info\"><\/p>\n      <input id=\"importJsonFile\" type=\"file\" accept=\"application\/json\" style=\"display:none;\">\n    <\/div>\n\n    <div class=\"rr-results-divider rr-results-section\" id=\"resultsDivider\" style=\"display:none;\">\n      <span>Lectura ejecutiva<\/span>\n      <strong>Resultados, prioridades y decisi\u00f3n<\/strong>\n      <p>La herramienta cambia de modo: de introducir datos a interpretar qu\u00e9 conviene hacer.<\/p>\n    <\/div>\n\n    <div class=\"card rr-results-section rr-results-card\" id=\"resultsSection\" style=\"display:none;\">\n      <h2>4. Vista ejecutiva de iniciativas<\/h2>\n      <div id=\"resultsByInitiative\"><\/div>\n    <\/div>\n\n    <div class=\"card rr-results-section rr-results-card\" id=\"dashboardSection\" style=\"display:none;\">\n      <h2>5. Dashboard global<\/h2>\n      <div id=\"dashboardBlock\"><\/div>\n    <\/div>\n\n    <div class=\"card rr-results-section rr-results-card\" id=\"sensitivitySection\" style=\"display:none;\">\n      <h2>6. Escenarios y sensibilidad<\/h2>\n      <div id=\"sensitivityBlock\"><\/div>\n    <\/div>\n\n    <div class=\"card rr-results-section rr-results-card rr-reporting-card\" id=\"reportingSection\" style=\"display:none;\">\n      <h2>7. Lectura ejecutiva y siguientes pasos<\/h2>\n      <div id=\"reportingBlock\"><\/div>\n      <div class=\"rr-calculate-wrap\" style=\"margin-top:18px;\">\n        <button type=\"button\" id=\"exportPdfBtnBottom\" class=\"rr-calculate-btn\">Exportar PDF<\/button>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108400d elementor-widget elementor-widget-html\" data-id=\"108400d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"rr-post-tool\" aria-labelledby=\"rr-post-tool-title\">\n  <style>\n    .rr-post-tool {\n      --rr-green: #176A4F;\n      --rr-green-dark: #2E5F4F;\n      --rr-text: #3F3F3F;\n      --rr-heading: #24352F;\n      --rr-muted: #6E6E6E;\n      --rr-soft: #F8F8F8;\n      --rr-soft-green: #EEF7F3;\n      --rr-border: #DCE6E1;\n      --rr-white: #FFFFFF;\n      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var(--rr-green);\n    }\n\n    .rr-post-tool__card.is-reformular::before {\n      background: #E6A817;\n    }\n\n    .rr-post-tool__card.is-pausar::before {\n      background: var(--rr-red);\n    }\n\n    .rr-post-tool__card.highlighted {\n      border-color: var(--rr-green);\n      box-shadow: 0 16px 36px rgba(23, 106, 79, 0.11);\n      transform: translateY(-1px);\n    }\n\n    .rr-post-tool__card.is-reformular.highlighted {\n      border-color: #E6A817;\n      box-shadow: 0 16px 36px rgba(230, 168, 23, 0.12);\n    }\n\n    .rr-post-tool__card.is-pausar.highlighted {\n      border-color: var(--rr-red);\n      box-shadow: 0 16px 36px rgba(192, 57, 43, 0.10);\n    }\n\n    .rr-post-tool__card-label {\n      display: inline-flex;\n      align-items: center;\n      justify-content: center;\n      width: 34px;\n      height: 34px;\n      margin-bottom: 16px;\n      border-radius: 999px;\n      background: var(--rr-soft-green);\n      color: var(--rr-green);\n      font-size: 13px;\n      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}\n\n    .rr-post-tool__diff {\n      margin: 0;\n      padding: 16px 18px;\n      background: var(--rr-grey-soft);\n      border: 1px solid var(--rr-border);\n      border-radius: 14px;\n      font-size: 15.5px;\n      line-height: 1.6;\n      color: var(--rr-text);\n    }\n\n    .rr-post-tool__diff strong {\n      color: var(--rr-green-dark);\n      font-weight: 760;\n    }\n\n    .rr-post-tool__diff a {\n      color: var(--rr-green);\n      font-weight: 650;\n      text-decoration: underline;\n      text-underline-offset: 3px;\n    }\n\n    @media (max-width: 1024px) {\n      .rr-post-tool__grid {\n        grid-template-columns: 1fr;\n      }\n\n      .rr-post-tool__card {\n        min-height: auto;\n      }\n    }\n\n    @media (max-width: 767px) {\n      .rr-post-tool {\n        padding: 42px 16px;\n      }\n\n      .rr-post-tool__box {\n        padding: 28px 20px 26px;\n        border-radius: 16px;\n      }\n\n      .rr-post-tool__title {\n        font-size: 27px;\n        line-height: 1.15;\n      }\n\n      .rr-post-tool__lead {\n        font-size: 16.5px;\n        line-height: 1.62;\n      }\n\n      .rr-post-tool__status {\n        font-size: 15.8px;\n        line-height: 1.58;\n        padding: 16px 18px 16px 20px;\n      }\n\n      .rr-post-tool__card {\n        padding: 20px 18px 22px;\n      }\n\n      .rr-post-tool__card strong {\n        font-size: 19px;\n      }\n\n      .rr-post-tool__card p,\n      .rr-post-tool__manifesto,\n      .rr-post-tool__diff {\n        font-size: 15.5px;\n        line-height: 1.58;\n      }\n    }\n  <\/style>\n\n  <div class=\"rr-post-tool__wrap\">\n    <div class=\"rr-post-tool__box\">\n\n      <span class=\"rr-post-tool__eyebrow\">Despu\u00e9s del c\u00e1lculo<\/span>\n\n      <h2 id=\"rr-post-tool-title\" class=\"rr-post-tool__title\">\n        Qu\u00e9 hacer ahora con el resultado\n      <\/h2>\n\n      <p class=\"rr-post-tool__lead\">\n        La herramienta ya ha ordenado las iniciativas por retorno esperado, payback, sensibilidad,\n        calidad del caso y prioridad ejecutiva. El siguiente paso no es ejecutar por impulso:\n        es decidir qu\u00e9 merece avanzar, qu\u00e9 necesita reformulaci\u00f3n y qu\u00e9 conviene pausar.\n      <\/p>\n\n      <!-- Estado din\u00e1mico: aparece y cambia seg\u00fan el resultado del c\u00e1lculo -->\n      <div class=\"rr-post-tool__status rr-post-tool__status--good\" id=\"rr-status-good\">\n        <strong>Tu cartera tiene una base s\u00f3lida.<\/strong>\n        Las iniciativas cumplen razonablemente los criterios de retorno, plazo y consistencia.\n        El siguiente paso es convertir las prioridades en un plan de ejecuci\u00f3n con responsables,\n        hitos y condiciones de seguimiento.\n      <\/div>\n\n      <div class=\"rr-post-tool__status rr-post-tool__status--warn\" id=\"rr-status-warn\">\n        <strong>Tu cartera tiene potencial, pero todav\u00eda necesita revisi\u00f3n.<\/strong>\n        Hay iniciativas con se\u00f1ales positivas, pero no todas justifican inversi\u00f3n directa con los\n        supuestos actuales. Antes de ejecutar, refuerza los casos d\u00e9biles, ajusta la secuencia\n        o valida las hip\u00f3tesis cr\u00edticas.\n      <\/div>\n\n      <div class=\"rr-post-tool__status rr-post-tool__status--bad\" id=\"rr-status-bad\">\n        <strong>La cartera, en su estado actual, es fr\u00e1gil.<\/strong>\n        El retorno esperado no compensa suficientemente el riesgo, el plazo o el esfuerzo.\n        Revisa hip\u00f3tesis, reduce alcance o replantea qu\u00e9 iniciativas deben seguir sobre la mesa.\n      <\/div>\n\n      <div class=\"rr-post-tool__grid\">\n        <div class=\"rr-post-tool__card is-priorizar\" id=\"rr-card-priorizar\">\n          <div class=\"rr-post-tool__card-label\">01<\/div>\n          <strong>Priorizar<\/strong>\n          <p>\n            Una iniciativa merece prioridad cuando combina retorno suficiente, recuperaci\u00f3n dentro\n            del umbral, hip\u00f3tesis defendibles y una ejecuci\u00f3n razonablemente viable.\n          <\/p>\n        <\/div>\n\n        <div class=\"rr-post-tool__card is-reformular\" id=\"rr-card-reformular\">\n          <div class=\"rr-post-tool__card-label\">02<\/div>\n          <strong>Reformular<\/strong>\n          <p>\n            Reformular no es descartar. Es volver al caso con m\u00e1s rigor: revisar probabilidad,\n            alcance, coste, dependencias o secuencia antes de comprometer recursos.\n          <\/p>\n        <\/div>\n\n        <div class=\"rr-post-tool__card is-pausar\" id=\"rr-card-pausar\">\n          <div class=\"rr-post-tool__card-label\">03<\/div>\n          <strong>Pausar<\/strong>\n          <p>\n            Pausar es una decisi\u00f3n activa. Significa que, con los supuestos actuales, el retorno\n            no justifica el esfuerzo y hay mejores lugares donde poner foco.\n          <\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"rr-post-tool__manifesto\">\n        Esta herramienta ordena mejor la conversaci\u00f3n de inversi\u00f3n. No sustituye el contraste\n        ejecutivo, la validaci\u00f3n con el equipo ni la secuencia real de implantaci\u00f3n.\n      <\/div>\n\n      <div class=\"rr-post-tool__diff\">\n        <strong>\u00bfNecesitas una versi\u00f3n m\u00e1s simple?<\/strong>\n        Esta calculadora avanzada ROI est\u00e1 pensada para comparar varias iniciativas con probabilidad,\n        payback, sensibilidad y lectura ejecutiva. Para una estimaci\u00f3n r\u00e1pida de un caso sencillo,\n        puedes usar la\n        <a href=\"\/recursos-rumbo-y-resultados\/calculadora-basica-roi\/\">calculadora b\u00e1sica ROI<\/a>.\n      <\/div>\n\n    <\/div>\n  <\/div>\n\n  <script>\n    (function () {\n      var toneToStatus = {\n        good: \"rr-status-good\",\n        warn: \"rr-status-warn\",\n        bad: \"rr-status-bad\",\n        high: \"rr-status-good\",\n        medium: \"rr-status-warn\",\n        low: \"rr-status-warn\",\n        review: \"rr-status-warn\",\n        neutral: \"rr-status-warn\",\n        fragile: \"rr-status-bad\"\n      };\n\n      var toneToCard = {\n        good: \"rr-card-priorizar\",\n        warn: \"rr-card-reformular\",\n        bad: \"rr-card-pausar\",\n        high: \"rr-card-priorizar\",\n        medium: \"rr-card-reformular\",\n        low: \"rr-card-reformular\",\n        review: \"rr-card-reformular\",\n        neutral: \"rr-card-reformular\",\n        fragile: \"rr-card-pausar\"\n      };\n\n      var allStatusIds = [\"rr-status-good\", \"rr-status-warn\", \"rr-status-bad\"];\n      var allCardIds = [\"rr-card-priorizar\", \"rr-card-reformular\", \"rr-card-pausar\"];\n\n      function normalizeTone(tone) {\n        return String(tone || \"\").trim().toLowerCase();\n      }\n\n      function applyTone(tone) {\n        tone = normalizeTone(tone);\n\n        allStatusIds.forEach(function (id) {\n          var el = document.getElementById(id);\n          if (el) el.classList.remove(\"visible\");\n        });\n\n        allCardIds.forEach(function (id) {\n          var el = document.getElementById(id);\n          if (el) el.classList.remove(\"highlighted\");\n        });\n\n        var statusId = toneToStatus[tone];\n        var cardId = toneToCard[tone];\n\n        if (statusId) {\n          var statusEl = document.getElementById(statusId);\n          if (statusEl) statusEl.classList.add(\"visible\");\n        }\n\n        if (cardId) {\n          var cardEl = document.getElementById(cardId);\n          if (cardEl) cardEl.classList.add(\"highlighted\");\n        }\n      }\n\n      document.addEventListener(\"rrRoiCalculated\", function (e) {\n        if (e.detail && e.detail.tone) {\n          applyTone(e.detail.tone);\n        }\n      });\n\n      function checkExistingState() {\n        var toolEl = document.querySelector(\".rr-roi-tool\");\n        if (!toolEl) return;\n\n        var tone =\n          toolEl.getAttribute(\"data-portfolio-tone\") ||\n          toolEl.getAttribute(\"data-tone\") ||\n          toolEl.getAttribute(\"data-result-tone\");\n\n        if (tone) applyTone(tone);\n      }\n\n      if (document.readyState === \"loading\") {\n        document.addEventListener(\"DOMContentLoaded\", checkExistingState);\n      } else {\n        checkExistingState();\n      }\n    })();\n  <\/script>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4891f49 elementor-widget elementor-widget-html\" data-id=\"4891f49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE CTA FINAL (R&R) \u00b7 HERRAMIENTA ROI -->\n<section class=\"rr-final-cta\" aria-labelledby=\"rr-final-cta-title\">\n  <style>\n    .rr-final-cta {\n      --rr-green: #176A4F;\n      --rr-green-dark: #2E5F4F;\n      --rr-heading: #24352F;\n      --rr-text: #3F3F3F;\n      --rr-muted: #6E6E6E;\n      --rr-soft: #F8F8F8;\n      --rr-soft-green: #EEF7F3;\n      --rr-border: #DCE6E1;\n      --rr-white: #FFFFFF;\n\n      font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Arial, sans-serif;\n      background: var(--rr-soft);\n      padding: 0 20px 64px;\n      color: var(--rr-text);\n    }\n\n    .rr-final-cta * {\n      box-sizing: border-box;\n    }\n\n    .rr-final-cta__container {\n      max-width: 1120px;\n      margin: 0 auto;\n    }\n\n    .rr-final-cta__box {\n      position: relative;\n      display: grid;\n      grid-template-columns: minmax(0, 1fr) minmax(320px, 420px);\n      gap: 34px;\n      align-items: center;\n      padding: 36px 38px;\n      background: var(--rr-white);\n      border: 1px solid var(--rr-border);\n      border-radius: 18px;\n      box-shadow: 0 18px 44px rgba(35, 47, 42, 0.06);\n      overflow: hidden;\n    }\n\n    .rr-final-cta__box::before {\n      content: \"\";\n      position: absolute;\n      inset: 0 auto 0 0;\n      width: 6px;\n      background: linear-gradient(180deg, var(--rr-green), var(--rr-green-dark));\n    }\n\n    .rr-final-cta__kicker {\n      display: inline-flex;\n      align-items: center;\n      gap: 10px;\n      margin: 0 0 14px;\n      font-size: 13px;\n      line-height: 1.3;\n      font-weight: 750;\n      letter-spacing: 0.07em;\n      text-transform: uppercase;\n      color: var(--rr-green);\n    }\n\n    .rr-final-cta__kicker::before {\n      content: \"\";\n      width: 28px;\n      height: 2px;\n      border-radius: 999px;\n      background: var(--rr-green);\n    }\n\n    .rr-final-cta h2 {\n      margin: 0 0 16px;\n      max-width: 680px;\n      font-size: clamp(28px, 3.2vw, 38px);\n      line-height: 1.12;\n      font-weight: 650;\n      letter-spacing: -0.035em;\n      color: var(--rr-heading);\n    }\n\n    .rr-final-cta__lead {\n      margin: 0;\n      max-width: 760px;\n      font-size: 18px;\n      line-height: 1.64;\n      color: var(--rr-text);\n    }\n\n    .rr-final-cta__action-card {\n      padding: 24px;\n      background: linear-gradient(180deg, #EEF7F3 0%, #F7FBF9 100%);\n      border: 1px solid #D4E7DE;\n      border-radius: 16px;\n    }\n\n    .rr-final-cta__btn {\n      display: inline-flex;\n      align-items: center;\n      justify-content: center;\n      width: 100%;\n      min-height: 52px;\n      padding: 0 24px;\n      border-radius: 999px;\n      background: var(--rr-green);\n      color: #FFFFFF;\n      text-decoration: none;\n      font-size: 16px;\n      line-height: 1.2;\n      font-weight: 700;\n      transition: background 0.2s ease, transform 0.2s ease, box-shadow 0.2s ease;\n      box-shadow: 0 10px 22px rgba(23, 106, 79, 0.16);\n    }\n\n    .rr-final-cta__btn:hover {\n      background: var(--rr-green-dark);\n      color: #FFFFFF;\n      transform: translateY(-1px);\n      box-shadow: 0 14px 28px rgba(23, 106, 79, 0.20);\n    }\n\n    .rr-final-cta__meta {\n      margin: 14px 0 0;\n      font-size: 15.5px;\n      line-height: 1.55;\n      color: var(--rr-green-dark);\n      text-align: center;\n    }\n\n    .rr-final-cta__note {\n      margin-top: 20px;\n      padding-top: 18px;\n      border-top: 1px solid #CFE5DB;\n    }\n\n    .rr-final-cta__note p {\n      margin: 0;\n      font-size: 15.5px;\n      line-height: 1.58;\n      color: var(--rr-text);\n    }\n\n    .rr-final-cta__note strong {\n      color: var(--rr-green-dark);\n      font-weight: 760;\n    }\n\n    @media (max-width: 900px) {\n      .rr-final-cta {\n        padding: 0 18px 54px;\n      }\n\n      .rr-final-cta__box {\n        grid-template-columns: 1fr;\n        gap: 28px;\n        padding: 32px 28px;\n      }\n    }\n\n    @media (max-width: 640px) {\n      .rr-final-cta {\n        padding: 0 16px 48px;\n      }\n\n      .rr-final-cta__box {\n        padding: 28px 22px;\n        border-radius: 16px;\n      }\n\n      .rr-final-cta h2 {\n        font-size: 27px;\n        line-height: 1.15;\n      }\n\n      .rr-final-cta__lead {\n        font-size: 16.5px;\n        line-height: 1.62;\n      }\n\n      .rr-final-cta__action-card {\n        padding: 20px 18px;\n      }\n\n      .rr-final-cta__btn {\n        min-height: 50px;\n        font-size: 15.5px;\n      }\n\n      .rr-final-cta__meta,\n      .rr-final-cta__note p {\n        font-size: 15px;\n      }\n    }\n  <\/style>\n\n  <div class=\"rr-final-cta__container\">\n    <div class=\"rr-final-cta__box\">\n\n      <div class=\"rr-final-cta__content\">\n        <p class=\"rr-final-cta__kicker\">Siguiente paso<\/p>\n\n        <h2 id=\"rr-final-cta-title\">\n          \u00bfQuieres contrastar el resultado con criterio externo?\n        <\/h2>\n\n        <p class=\"rr-final-cta__lead\">\n          La herramienta te da una primera lectura \u00fatil. Si quieres revisar qu\u00e9 iniciativas conviene priorizar,\n          cu\u00e1les reformular y cu\u00e1les pausar, podemos verlo en una conversaci\u00f3n breve y orientada a decisi\u00f3n.\n        <\/p>\n      <\/div>\n\n      <div class=\"rr-final-cta__action-card\">\n        <a class=\"rr-final-cta__btn\" href=\"https:\/\/rumboyresultados.com\/ponte-en-contacto\/\">\n          Solicitar revisi\u00f3n del caso\n        <\/a>\n\n        <p class=\"rr-final-cta__meta\">\n          Revisi\u00f3n breve, con foco en priorizaci\u00f3n, supuestos cr\u00edticos y siguiente paso real.\n        <\/p>\n\n        <div class=\"rr-final-cta__note\">\n          <p>\n            <strong>La calculadora no sustituye la validaci\u00f3n ejecutiva del caso.<\/strong>\n            Sirve para ordenar mejor la decisi\u00f3n. El contraste posterior ayuda a depurar supuestos,\n            secuencia y foco antes de comprometer recursos.\n          <\/p>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c171454 elementor-widget elementor-widget-html\" data-id=\"c171454\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE \u00b7 QU\u00c9 REPRESENTA ESTA HERRAMIENTA -->\n<section class=\"rr-roi-method\" aria-labelledby=\"rr-roi-method-title\">\n  <style>\n    .rr-roi-method {\n      --rr-green: #176A4F;\n      --rr-green-dark: #2E5F4F;\n      --rr-heading: #24352F;\n      --rr-text: #3F3F3F;\n      --rr-muted: #6E6E6E;\n      --rr-soft: #F8F8F8;\n      --rr-soft-green: #EEF7F3;\n      --rr-border: #DCE6E1;\n      --rr-white: #FFFFFF;\n\n      font-family: Inter, system-ui, -apple-system, 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class=\"rr-roi-method__header\">\n      <span class=\"rr-roi-method__eyebrow\">Qu\u00e9 representa esta herramienta<\/span>\n\n      <h2 id=\"rr-roi-method-title\">\n        Una herramienta p\u00fablica. Una muestra de c\u00f3mo convertimos criterio en sistema.\n      <\/h2>\n\n      <p class=\"rr-roi-method__intro\">\n        La Calculadora avanzada ROI no pretende sustituir la decisi\u00f3n directiva. La estructura.\n        Hace visibles variables que muchas veces se mezclan: retorno, plazo, riesgo, confianza,\n        dependencias y capacidad real de ejecuci\u00f3n.\n      <\/p>\n    <\/div>\n\n    <div class=\"rr-roi-method__grid\" aria-label=\"C\u00f3mo trabaja Rumbo y Resultados en proyectos reales\">\n\n      <article class=\"rr-roi-method__card\">\n        <span class=\"rr-roi-method__number\">01<\/span>\n        <h3>Entender la decisi\u00f3n<\/h3>\n        <p>\n          Antes de construir una herramienta, aclaramos qu\u00e9 decisi\u00f3n debe mejorar, qu\u00e9 riesgo existe\n          y qu\u00e9 recursos est\u00e1n realmente en juego.\n        <\/p>\n      <\/article>\n\n      <article class=\"rr-roi-method__card\">\n        <span class=\"rr-roi-method__number\">02<\/span>\n        <h3>Ordenar las variables<\/h3>\n        <p>\n          Traducimos el problema a criterios comparables: impacto, coste, retorno, plazo,\n          dependencia operativa, riesgo y capacidad de ejecuci\u00f3n.\n        <\/p>\n      <\/article>\n\n      <article class=\"rr-roi-method__card\">\n        <span class=\"rr-roi-method__number\">03<\/span>\n        <h3>Convertirlo en sistema \u00fatil<\/h3>\n        <p>\n          Dise\u00f1amos modelos, plantillas, calculadoras o cuadros de decisi\u00f3n que encajan con el\n          funcionamiento real de la empresa y ayudan a ejecutar mejor.\n        <\/p>\n      <\/article>\n\n    <\/div>\n\n    <div class=\"rr-roi-method__manifesto\">\n      <p>\n        La estrategia solo aporta valor cuando se convierte en decisiones, herramientas,\n        h\u00e1bitos de ejecuci\u00f3n y seguimiento real.\n      <\/p>\n    <\/div>\n\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05ecc09 elementor-widget elementor-widget-html\" data-id=\"05ecc09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE FAQ \u00b7 CALCULADORA AVANZADA ROI -->\n<section class=\"rr-roi-faq\" aria-labelledby=\"rr-roi-faq-title\">\n  <style>\n    .rr-roi-faq {\n      --rr-green: #176A4F;\n      --rr-green-dark: #2E5F4F;\n      --rr-heading: #24352F;\n      --rr-text: #3F3F3F;\n      --rr-muted: #6E6E6E;\n      --rr-soft: #F8F8F8;\n      --rr-soft-green: #EEF7F3;\n      --rr-border: #DCE6E1;\n      --rr-white: #FFFFFF;\n\n      font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Arial, sans-serif;\n      background: var(--rr-soft);\n      padding: 64px 20px 74px;\n      color: var(--rr-text);\n    }\n\n    .rr-roi-faq * {\n      box-sizing: border-box;\n    }\n\n    .rr-roi-faq__container {\n      max-width: 960px;\n      margin: 0 auto;\n    }\n\n    .rr-roi-faq__header {\n      max-width: 780px;\n      margin: 0 0 30px;\n    }\n\n    .rr-roi-faq__eyebrow {\n      display: inline-flex;\n      align-items: center;\n      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color: var(--rr-green-dark);\n    }\n\n    @media (max-width: 640px) {\n      .rr-roi-faq {\n        padding: 52px 16px 60px;\n      }\n\n      .rr-roi-faq h2 {\n        font-size: 28px;\n        line-height: 1.15;\n      }\n\n      .rr-roi-faq__intro {\n        font-size: 16.5px;\n        line-height: 1.62;\n      }\n\n      .rr-roi-faq__item summary {\n        padding: 20px 18px;\n        font-size: 17px;\n      }\n\n      .rr-roi-faq__answer {\n        padding: 0 18px 22px;\n      }\n\n      .rr-roi-faq__answer p,\n      .rr-roi-faq__note p {\n        font-size: 15.8px;\n        line-height: 1.62;\n      }\n    }\n  <\/style>\n\n  <div class=\"rr-roi-faq__container\">\n\n    <div class=\"rr-roi-faq__header\">\n      <span class=\"rr-roi-faq__eyebrow\">Preguntas frecuentes<\/span>\n\n      <h2 id=\"rr-roi-faq-title\">\n        Preguntas frecuentes sobre la calculadora avanzada ROI\n      <\/h2>\n\n      <p class=\"rr-roi-faq__intro\">\n        La herramienta sirve para ordenar decisiones de inversi\u00f3n antes de comprometer recursos.\n        Estas preguntas aclaran c\u00f3mo interpretar los resultados y qu\u00e9 l\u00edmites tiene el an\u00e1lisis.\n      <\/p>\n    <\/div>\n\n    <div class=\"rr-roi-faq__list\">\n\n      <details class=\"rr-roi-faq__item\" open>\n        <summary>\u00bfNecesito cifras exactas para que la calculadora sea \u00fatil?<\/summary>\n        <div class=\"rr-roi-faq__answer\">\n          <p>\n            No. Lo importante es que las cifras sean <strong>razonables y defendibles<\/strong>.\n            La herramienta no sustituye un business case completo, pero ayuda a detectar si una iniciativa\n            merece avanzar, si necesita m\u00e1s validaci\u00f3n o si conviene pausarla.\n          <\/p>\n        <\/div>\n      <\/details>\n\n      <details class=\"rr-roi-faq__item\">\n        <summary>\u00bfPuedo comparar varias iniciativas a la vez?<\/summary>\n        <div class=\"rr-roi-faq__answer\">\n          <p>\n            S\u00ed. Esta calculadora est\u00e1 pensada precisamente para comparar una cartera de iniciativas:\n            proyectos comerciales, tecnol\u00f3gicos, operativos, de eficiencia o crecimiento.\n          <\/p>\n          <p>\n            El valor no est\u00e1 solo en calcular el ROI individual, sino en ver qu\u00e9 iniciativa compite mejor\n            por tiempo, presupuesto, foco directivo y capacidad de ejecuci\u00f3n.\n          <\/p>\n        <\/div>\n      <\/details>\n\n      <details class=\"rr-roi-faq__item\">\n        <summary>\u00bfQu\u00e9 diferencia hay entre esta calculadora y una calculadora b\u00e1sica ROI?<\/summary>\n        <div class=\"rr-roi-faq__answer\">\n          <p>\n            Una calculadora b\u00e1sica suele responder una pregunta simple: cu\u00e1nto retorno genera una inversi\u00f3n.\n            Esta herramienta a\u00f1ade capas de decisi\u00f3n: <strong>probabilidad, payback, sensibilidad, confianza,\n            dependencias, dificultad y prioridad ejecutiva<\/strong>.\n          <\/p>\n          <p>\n            Por eso es m\u00e1s \u00fatil cuando hay que decidir entre varias iniciativas, no solo estimar una operaci\u00f3n aislada.\n          <\/p>\n        <\/div>\n      <\/details>\n\n      <details class=\"rr-roi-faq__item\">\n        <summary>\u00bfPor qu\u00e9 una iniciativa con ROI positivo puede no ser prioritaria?<\/summary>\n        <div class=\"rr-roi-faq__answer\">\n          <p>\n            Porque el ROI no es el \u00fanico criterio. Una iniciativa puede tener retorno positivo y aun as\u00ed ser d\u00e9bil\n            si depende de demasiadas condiciones, tiene baja confianza, un payback largo o supuestos poco validados.\n          <\/p>\n          <p>\n            La herramienta separa el dato financiero de la lectura ejecutiva para evitar decisiones basadas solo\n            en un porcentaje atractivo.\n          <\/p>\n        <\/div>\n      <\/details>\n\n      <details class=\"rr-roi-faq__item\">\n        <summary>\u00bfQu\u00e9 significa priorizar, reformular o pausar?<\/summary>\n        <div class=\"rr-roi-faq__answer\">\n          <p>\n            <strong>Priorizar<\/strong> significa que la iniciativa tiene suficiente se\u00f1al para avanzar.\n            <strong>Reformular<\/strong> significa que hay potencial, pero el caso necesita m\u00e1s rigor antes de invertir.\n            <strong>Pausar<\/strong> significa que, con los supuestos actuales, el retorno no justifica el esfuerzo.\n          <\/p>\n        <\/div>\n      <\/details>\n\n      <details class=\"rr-roi-faq__item\">\n        <summary>\u00bfQu\u00e9 incluye el informe PDF?<\/summary>\n        <div class=\"rr-roi-faq__answer\">\n          <p>\n            El informe resume la lectura ejecutiva del caso: iniciativas, ROI esperado, payback, score,\n            escenarios, sensibilidad, riesgos, calidad del caso y siguientes pasos.\n          <\/p>\n          <p>\n            Est\u00e1 pensado para guardar el an\u00e1lisis, compartirlo internamente o usarlo como base para revisar\n            supuestos antes de tomar una decisi\u00f3n.\n          <\/p>\n        <\/div>\n      <\/details>\n\n      <details class=\"rr-roi-faq__item\">\n        <summary>\u00bfLa herramienta sustituye un an\u00e1lisis financiero completo?<\/summary>\n        <div class=\"rr-roi-faq__answer\">\n          <p>\n            No. La calculadora no sustituye una valoraci\u00f3n financiera completa, una due diligence ni una decisi\u00f3n\n            de inversi\u00f3n formal. Su funci\u00f3n es ordenar los supuestos, hacer visibles los riesgos y ayudar a decidir\n            d\u00f3nde merece la pena profundizar.\n          <\/p>\n        <\/div>\n      <\/details>\n\n      <details class=\"rr-roi-faq__item\">\n        <summary>\u00bfQu\u00e9 hago si el resultado no es claro?<\/summary>\n        <div class=\"rr-roi-faq__answer\">\n          <p>\n            Si el resultado es mixto, no significa que la herramienta haya fallado. Normalmente indica que el caso\n            todav\u00eda necesita contraste: revisar probabilidad, ajustar alcance, reducir dependencias o mejorar la base\n            del retorno.\n          <\/p>\n          <p>\n            En esos casos, la decisi\u00f3n correcta suele ser reformular antes de ejecutar.\n          <\/p>\n        <\/div>\n      <\/details>\n\n    <\/div>\n\n    <div class=\"rr-roi-faq__note\">\n      <p>\n        La calculadora aporta una primera lectura estructurada. La calidad de la decisi\u00f3n depender\u00e1 siempre\n        de la calidad de los datos, de los supuestos introducidos y de la capacidad real de ejecuci\u00f3n.\n      <\/p>\n    <\/div>\n\n  <\/div>\n\n  <script type=\"application\/ld+json\">\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n      {\n        \"@type\": \"Question\",\n        \"name\": \"\u00bfNecesito cifras exactas para que la calculadora sea \u00fatil?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"No. Lo importante es que las cifras sean razonables y defendibles. 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Su funci\u00f3n es ordenar los supuestos, hacer visibles los riesgos y ayudar a decidir d\u00f3nde merece la pena profundizar.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"\u00bfQu\u00e9 hago si el resultado no es claro?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Si el resultado es mixto, normalmente indica que el caso necesita contraste: revisar probabilidad, ajustar alcance, reducir dependencias o mejorar la base del retorno. En esos casos, la decisi\u00f3n correcta suele ser reformular antes de ejecutar.\"\n        }\n      }\n    ]\n  }\n  <\/script>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42908e9 e-flex e-con-boxed e-con e-parent\" data-id=\"42908e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-156f5f0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"156f5f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nuestra forma de entender la consultor\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa089b elementor-widget elementor-widget-text-editor\" data-id=\"8fa089b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\n  La <strong>Calculadora avanzada ROI<\/strong> de Rumbo &amp; Resultados est\u00e1 pensada para ayudar a empresas y pymes a evaluar la <strong>rentabilidad esperada<\/strong> de distintas iniciativas antes de decidir d\u00f3nde invertir tiempo, presupuesto y equipo. No se limita a una estimaci\u00f3n simple del retorno: permite introducir <strong>coste<\/strong>, <strong>retorno o ahorro esperado<\/strong>, <strong>probabilidad de \u00e9xito<\/strong> y <strong>horizonte temporal<\/strong> para obtener una lectura m\u00e1s \u00fatil, realista y comparable.\n<\/p>\n\n<p>\n  Esta herramienta permite analizar varias iniciativas a la vez y compararlas dentro de una misma cartera. El modelo calcula autom\u00e1ticamente indicadores como el <strong>ROI esperado<\/strong>, el <strong>payback<\/strong>, el <strong>beneficio esperado<\/strong> y la <strong>sensibilidad del caso<\/strong> ante variaciones en costes o resultados. As\u00ed, no solo puedes ver si una iniciativa puede generar retorno, sino tambi\u00e9n si merece ser <strong>priorizada<\/strong>, <strong>reformulada<\/strong> o <strong>pausada<\/strong>.\n<\/p>\n\n<p>\n  A diferencia de una calculadora b\u00e1sica ROI, esta calculadora avanzada incorpora una l\u00f3gica m\u00e1s pr\u00f3xima a la toma de decisiones real. No sirve solo para obtener un porcentaje, sino para ordenar iniciativas con m\u00e1s criterio, contrastar supuestos, detectar riesgos y reducir la probabilidad de invertir recursos en acciones que todav\u00eda no tienen suficiente solidez econ\u00f3mica, operativa o estrat\u00e9gica.\n<\/p>\n\n<p>\n  En Rumbo &amp; Resultados utilizamos este mismo enfoque cuando ayudamos a empresas a priorizar proyectos de crecimiento, eficiencia, marketing, ventas o transformaci\u00f3n. Porque calcular el retorno no es un ejercicio aislado: es una forma de decidir mejor, reducir incertidumbre y asignar recursos hacia iniciativas m\u00e1s defendibles.\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dab2c8 e-flex e-con-boxed e-con e-parent\" data-id=\"2dab2c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68df16a elementor-widget elementor-widget-html\" data-id=\"68df16a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\n\ud83d\udd39 BLOQUE RUMBO & RESULTADOS \u2013 IDENTIFICADOR DE PLANTILLA\nColoca este bloque en la landing de cada plantilla (una por p\u00e1gina).\nActualiza solo el enlace del atributo data-rr-plantilla-url.\n\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 -->\n<div id=\"rr-plantilla-meta\"\n     data-rr-plantilla-url=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/descargas-rnr\/Plantillas\/Rumbo_Resultados_Calculadora_ROI_Avanzado_v10.xlsx\">\n<\/div>\n\n<!-- \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\n\ud83d\udd39 SCRIPT DE AUTORRELLENO PARA FORMULARIOS DE FORMULATOR\nRellena autom\u00e1ticamente el campo oculto con clase .rr-plantilla-url\n\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 -->\n<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n  \/\/ 1) Localiza el div con el dataset\n  const meta = document.getElementById('rr-plantilla-meta');\n  if (!meta) {\n    console.warn('[RR] No se encontr\u00f3 #rr-plantilla-meta en esta p\u00e1gina.');\n    return;\n  }\n\n  const plantillaUrl = meta.dataset.rrPlantillaUrl;\n  if (!plantillaUrl) {\n    console.warn('[RR] No se encontr\u00f3 data-rr-plantilla-url.');\n    return;\n  }\n\n  \/\/ 2) Observa el DOM hasta que aparezca el formulario de Forminator\n  const observer = new MutationObserver(() => {\n    const input = document.querySelector('.rr-plantilla-url input, input.rr-plantilla-url');\n    if (input) {\n      input.value = plantillaUrl;\n      console.log('[RR] Campo rr-plantilla-url rellenado con:', plantillaUrl);\n      observer.disconnect();\n    }\n  });\n\n  observer.observe(document.body, { childList: true, subtree: true });\n});\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a28a956 e-flex e-con-boxed e-con e-parent\" data-id=\"a28a956\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3785583 elementor-widget elementor-widget-image\" data-id=\"3785583\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"528\" src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2026\/05\/Calculadora-ROI2-768x528.webp\" class=\"attachment-medium_large size-medium_large wp-image-22946\" alt=\"calculadora avanzada ROI\" srcset=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2026\/05\/Calculadora-ROI2-768x528.webp 768w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2026\/05\/Calculadora-ROI2-300x206.webp 300w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2026\/05\/Calculadora-ROI2.webp 1513w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HERRAMIENTA EJECUTIVA FREEMIUM \u00b7 ROI Calculadora avanzada de ROI para proyectos empresariales Analiza si una inversi\u00f3n merece avanzar comparando escenarios, m\u00e1rgenes, payback y retorno esperado antes de comprometer recursos. Nivel de dificultad \u00b7 2 (Medio) Analizar mi inversi\u00f3n Ver como funciona El problema que resuelve Muchas iniciativas consumen recursos antes de demostrar que los merecen. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12245,"parent":8834,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-12325","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/pages\/12325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/comments?post=12325"}],"version-history":[{"count":0,"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/pages\/12325\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/pages\/8834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/media\/12245"}],"wp:attachment":[{"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/media?parent=12325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}