{"id":385,"date":"2025-07-30T10:35:51","date_gmt":"2025-07-30T10:35:51","guid":{"rendered":"https:\/\/rumboyresultados.com\/?page_id=385"},"modified":"2026-10-20T09:02:15","modified_gmt":"2026-10-20T07:02:15","slug":"direccion-externa-para-pymes-y-startups","status":"publish","type":"page","link":"https:\/\/rumboyresultados.com\/ca\/direccion-externa-para-pymes-y-startups\/","title":{"rendered":"Adre\u00e7a externa per a pimes i startups"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"385\" class=\"elementor elementor-385\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47e5e0f e-con-full e-flex e-con e-parent\" data-id=\"47e5e0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa2f59 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"3fa2f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- HERO \u00b7 DIRECCI\u00d3N EXTERNA \u00b7 R&R \u00b7 1280 \u00b7 V2.2 -->\n<section\n  class=\"rr-lhero\"\n  aria-labelledby=\"rr-lhero-title\">\n\n  <style>\n\n    html,\n    body{\n      overflow-x:hidden;\n    }\n\n    .rr-lhero,\n    .rr-lhero *{\n      box-sizing:border-box;\n    }\n\n    .rr-lhero{\n      --rr-green:#176A4F;\n      --rr-green-dark:#2E5F4F;\n      --rr-green-light:#4DC993;\n\n      --rr-container:1280px;\n      --rr-gutter-desktop:32px;\n      --rr-gutter-tablet:24px;\n      --rr-gutter-mobile:16px;\n\n      --header-h:193px;\n\n      --image-opacity:.99;\n      --image-x:58%;\n      --image-y:58%;\n      --image-zoom:1.08;\n\n      --overlay-left:.77;\n      --overlay-mid:.61;\n      --overlay-soft:.25;\n      --overlay-right:.07;\n\n      --white-opacity:.58;\n      --fade-mid-px:60px;\n      --fade-px:110px;\n      --bottom-vignette:.18;\n\n      position:relative;\n      isolation:isolate;\n\n      width:100vw;\n      max-width:100vw;\n\n      min-height:clamp(500px,58vh,690px);\n\n      margin:\n        0\n        calc(50% - 50vw);\n\n      overflow:hidden;\n\n      display:flex;\n      align-items:center;\n\n      background:#06110E;\n\n      color:#FFFFFF;\n\n      font-family:\n        Inter,\n        system-ui,\n        -apple-system,\n        BlinkMacSystemFont,\n        \"Segoe UI\",\n        Arial,\n        sans-serif;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       IMAGEN\n       FIX: cubrir f\u00edsicamente toda la altura del hero\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-lhero__img{\n      position:absolute !important;\n\n      top:-2px !important;\n      right:-2px !important;\n      bottom:-2px !important;\n      left:-2px !important;\n\n      z-index:-3;\n\n      display:block !important;\n\n      width:calc(100% + 4px) !important;\n      height:calc(100% + 4px) !important;\n\n      min-width:calc(100% + 4px) !important;\n      min-height:calc(100% + 4px) !important;\n\n      max-width:none !important;\n\n      margin:0 !important;\n      padding:0 !important;\n\n      object-fit:cover !important;\n      object-position:\n        var(--image-x)\n        var(--image-y) !important;\n\n      opacity:\n        var(--image-opacity);\n\n      transform:\n        scale(var(--image-zoom));\n\n      transform-origin:\n        var(--image-x)\n        var(--image-y);\n\n      pointer-events:none;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       OSCURECIDO HORIZONTAL\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-lhero::before{\n      content:\"\";\n\n      position:absolute;\n      inset:0;\n\n      z-index:-2;\n\n      background:\n        linear-gradient(\n          100deg,\n          rgba(5,14,11,var(--overlay-left)) 0%,\n          rgba(5,14,11,var(--overlay-mid)) 32%,\n          rgba(5,14,11,var(--overlay-soft)) 57%,\n          rgba(5,14,11,var(--overlay-right)) 100%\n        );\n\n      pointer-events:none;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       INTEGRACI\u00d3N CON HEADER\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-lhero::after{\n      content:\"\";\n\n      position:absolute;\n      inset:0;\n\n      z-index:-1;\n\n      background:\n\n        linear-gradient(\n          180deg,\n          rgba(255,255,255,var(--white-opacity)) 0,\n          rgba(255,255,255,var(--white-opacity))\n          calc(var(--header-h) * .6),\n\n          rgba(255,255,255,.20)\n          var(--header-h),\n\n          rgba(255,255,255,.05)\n          calc(var(--header-h) + var(--fade-mid-px)),\n\n          transparent\n          calc(var(--header-h) + var(--fade-px))\n        ),\n\n        linear-gradient(\n          0deg,\n          rgba(5,14,11,var(--bottom-vignette)) 0,\n          transparent 90px\n        );\n\n      pointer-events:none;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENEDOR 1280\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-lhero__inner{\n      position:relative;\n\n      width:min(\n        var(--rr-container),\n        calc(100% - (var(--rr-gutter-desktop) * 2))\n      );\n\n      margin:0 auto;\n\n      padding:\n        calc(var(--header-h) + 24px)\n        0\n        60px;\n\n      display:grid;\n\n      grid-template-columns:\n        minmax(0,620px)\n        minmax(0,1fr);\n\n      align-items:center;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENIDO\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-lhero__content{\n      display:flex;\n\n      flex-direction:column;\n      align-items:flex-start;\n\n      max-width:620px;\n    }\n\n\n    .rr-lhero__eyebrow{\n      display:inline-flex;\n      align-items:center;\n\n      gap:8px;\n\n      margin:0 0 19px;\n\n      padding:\n        6px\n        11px;\n\n      border-radius:6px;\n\n      background:\n        rgba(23,106,79,.22);\n\n      border:\n        1px solid\n        rgba(77,201,147,.32);\n\n      color:\n        rgba(255,255,255,.86);\n\n      font-size:10.5px;\n      line-height:1.2;\n\n      font-weight:700;\n\n      letter-spacing:.085em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-lhero__eyebrow::before{\n      content:\"\";\n\n      width:6px;\n      height:6px;\n\n      flex:0 0 auto;\n\n      border-radius:999px;\n\n      background:\n        var(--rr-green-light);\n    }\n\n\n    .rr-lhero__title{\n      margin:0;\n\n      max-width:620px;\n\n      color:#FFFFFF;\n\n      font-size:\n        clamp(36px,3.65vw,55px);\n\n      line-height:1.035;\n\n      font-weight:740;\n\n      letter-spacing:-.048em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-lhero__rule{\n      display:block;\n\n      width:38px;\n      height:2px;\n\n      margin-top:20px;\n\n      border-radius:999px;\n\n      background:\n        var(--rr-green-light);\n    }\n\n\n    .rr-lhero__lead{\n      max-width:600px;\n\n      margin:\n        18px\n        0\n        0;\n\n      color:\n        rgba(255,255,255,.84);\n\n      font-size:\n        clamp(15px,1.08vw,17px);\n\n      line-height:1.62;\n\n      font-weight:420;\n\n      text-wrap:pretty;\n    }\n\n\n    .rr-lhero__lead strong{\n      color:#FFFFFF;\n\n      font-weight:720;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CTA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-lhero__cta{\n      display:flex;\n\n      flex-direction:column;\n      align-items:flex-start;\n\n      gap:10px;\n\n      margin-top:28px;\n    }\n\n\n    .rr-lhero__btn{\n      display:inline-flex;\n\n      align-items:center;\n      justify-content:center;\n\n      min-height:48px;\n\n      padding:\n        13px\n        24px;\n\n      border-radius:8px;\n\n      border:0;\n\n      background:\n        var(--rr-green);\n\n      color:#FFFFFF !important;\n\n      text-decoration:none !important;\n\n      font-size:14px;\n      line-height:1.2;\n\n      font-weight:740;\n\n      letter-spacing:-.01em;\n\n      box-shadow:\n        0 10px 26px\n        rgba(23,106,79,.30);\n\n      transition:\n        transform .18s ease,\n        background .18s ease,\n        box-shadow .18s ease;\n    }\n\n\n    .rr-lhero__btn::after{\n      content:\"\u2192\";\n\n      margin-left:9px;\n\n      font-size:16px;\n\n      transition:\n        transform .18s ease;\n    }\n\n\n    .rr-lhero__btn:hover{\n      transform:\n        translateY(-2px);\n\n      background:\n        var(--rr-green-dark);\n\n      box-shadow:\n        0 14px 32px\n        rgba(23,106,79,.38);\n    }\n\n\n    .rr-lhero__btn:hover::after{\n      transform:\n        translateX(3px);\n    }\n\n\n    .rr-lhero__microcopy{\n      color:\n        rgba(255,255,255,.70);\n\n      font-size:11.8px;\n      line-height:1.4;\n\n      font-weight:480;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       TABLET\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media\n    (min-width:721px)\n    and\n    (max-width:1200px){\n\n      .rr-lhero{\n        --header-h:180px;\n\n        --fade-px:100px;\n        --fade-mid-px:55px;\n        --white-opacity:.53;\n\n        min-height:\n          clamp(480px,58vh,650px);\n      }\n\n\n      .rr-lhero__inner{\n        width:min(\n          var(--rr-container),\n          calc(100% - (var(--rr-gutter-tablet) * 2))\n        );\n\n        padding-top:\n          calc(var(--header-h) + 22px);\n\n        grid-template-columns:\n          minmax(0,540px)\n          minmax(0,1fr);\n      }\n\n\n      .rr-lhero__img{\n        \/* Elementor necesita altura expl\u00edcita en este breakpoint *\/\n        top:0 !important;\n        right:0 !important;\n        bottom:auto !important;\n        left:0 !important;\n\n        width:100% !important;\n        height:max(650px,100%) !important;\n        min-height:100% !important;\n\n        transform:none !important;\n\n        object-fit:cover !important;\n        object-position:60% 25% !important;\n      }\n\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       M\u00d3VIL\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:720px){\n\n      .rr-lhero{\n        --header-h:162px;\n\n        --fade-px:74px;\n        --fade-mid-px:37px;\n\n        --white-opacity:.28;\n        --image-opacity:.88;\n        --bottom-vignette:.25;\n\n        min-height:\n          max(650px,92svh);\n\n        align-items:flex-end;\n      }\n\n\n      .rr-lhero::before{\n        background:\n          linear-gradient(\n            180deg,\n            rgba(5,14,11,.03) 0%,\n            rgba(5,14,11,.22) 35%,\n            rgba(5,14,11,.82) 100%\n          );\n      }\n\n\n      .rr-lhero__img{\n        top:0 !important;\n        right:0 !important;\n        bottom:auto !important;\n        left:0 !important;\n\n        width:100% !important;\n\n        \/*\n        Altura expl\u00edcita:\n        evita la franja de fondo negro bajo la imagen.\n        *\/\n        height:max(720px,100svh) !important;\n        min-height:max(720px,100svh) !important;\n\n        transform:none !important;\n\n        object-fit:cover !important;\n        object-position:55% 20% !important;\n      }\n\n\n      .rr-lhero__inner{\n        width:min(\n          560px,\n          calc(100% - (var(--rr-gutter-mobile) * 2))\n        );\n\n        grid-template-columns:1fr;\n\n        padding:\n          calc(var(--header-h) + 0px)\n          0\n          34px;\n      }\n\n\n      .rr-lhero__content{\n        max-width:100%;\n      }\n\n\n      .rr-lhero__eyebrow{\n        margin-bottom:15px;\n\n        white-space:normal;\n\n        font-size:9.8px;\n        line-height:1.35;\n      }\n\n\n      .rr-lhero__title{\n        max-width:520px;\n\n        font-size:\n          clamp(30px,8.5vw,40px);\n\n        line-height:1.04;\n      }\n\n\n      .rr-lhero__lead{\n        max-width:520px;\n\n        font-size:14.7px;\n        line-height:1.58;\n      }\n\n\n      .rr-lhero__cta{\n        width:100%;\n\n        margin-top:22px;\n      }\n\n\n      .rr-lhero__btn{\n        width:100%;\n\n        min-height:50px;\n      }\n\n    }\n\n\n    @media(max-width:400px){\n\n      .rr-lhero{\n        min-height:\n          max(620px,92svh);\n      }\n\n\n      .rr-lhero__img{\n        height:max(700px,100svh) !important;\n        min-height:max(700px,100svh) !important;\n\n        object-position:50% 18% !important;\n      }\n\n\n      .rr-lhero__title{\n        font-size:29px;\n      }\n\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       PANTALLAS GRANDES\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(min-width:1441px){\n\n      .rr-lhero{\n        min-height:\n          clamp(700px,62vh,850px);\n      }\n\n\n      .rr-lhero__inner{\n        padding-top:\n          calc(var(--header-h) + 32px);\n\n        padding-bottom:72px;\n      }\n\n    }\n\n\n    @media(min-width:1800px){\n\n      .rr-lhero{\n        min-height:\n          clamp(760px,64vh,920px);\n      }\n\n    }\n\n\n    @media(prefers-reduced-motion:reduce){\n\n      .rr-lhero__btn,\n      .rr-lhero__btn::after{\n        transition:none;\n      }\n\n\n      .rr-lhero__btn:hover{\n        transform:none;\n      }\n\n    }\n\n  <\/style>\n\n\n  <img\n    class=\"rr-lhero__img\"\n    src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2026\/10\/Reunion-corporativa-con-luz-natural-y-ciudad-vista-al-fondo.webp\"\n    alt=\"\"\n    aria-hidden=\"true\"\n    loading=\"eager\"\n    fetchpriority=\"high\"\n    decoding=\"async\">\n\n\n  <div class=\"rr-lhero__inner\">\n\n    <div class=\"rr-lhero__content\">\n\n\n      <p class=\"rr-lhero__eyebrow\">\n        Direcci\u00f3n externa para pymes y startups\n      <\/p>\n\n\n      <h1\n        id=\"rr-lhero-title\"\n        class=\"rr-lhero__title\">\n\n        Intervenciones ejecutivas para empresas en momentos decisivos.\n\n      <\/h1>\n\n\n      <span\n        class=\"rr-lhero__rule\"\n        aria-hidden=\"true\">\n      <\/span>\n\n\n      <p class=\"rr-lhero__lead\">\n\n        Incorporamos\n        <strong>\n          direcci\u00f3n senior con alcance definido, foco estrat\u00e9gico\n          y responsabilidad ejecutiva\n        <\/strong>\n        cuando la empresa necesita ordenar prioridades, gobierno comercial,\n        transformaci\u00f3n o capacidad operativa para avanzar,\n        sin necesidad de crear una posici\u00f3n directiva fija.\n\n      <\/p>\n\n\n      <div class=\"rr-lhero__cta\">\n\n        <a\n          class=\"rr-lhero__btn\"\n          href=\"https:\/\/rumboyresultados.com\/ponte-en-contacto\/?radio-1=cuentanos-tu-caso\"\n          id=\"consulta-disponibilidad\">\n\n          Consultar disponibilidad\n\n        <\/a>\n\n\n        <span class=\"rr-lhero__microcopy\">\n          Sin compromiso \u00b7 Respuesta en 24h\n        <\/span>\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-affe0e0 e-flex e-con-boxed e-con e-parent\" data-id=\"affe0e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca367a2 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"ca367a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE 01 \u00b7 CU\u00c1NDO INTERVENIMOS \u00b7 DIRECCI\u00d3N EXTERNA \u00b7 V2.1 -->\n<section\n  class=\"rr-cuando-intervenimos\"\n  aria-labelledby=\"rr-cuando-intervenimos-title\">\n\n  <style>\n\n    .rr-cuando-intervenimos,\n    .rr-cuando-intervenimos *{\n      box-sizing:border-box;\n    }\n\n\n    .rr-cuando-intervenimos{\n      --rr-green:#176A4F;\n      --rr-green-dark:#2E5F4F;\n      --rr-green-deep:#123D30;\n\n      --rr-heading:#1F2A25;\n      --rr-text:#3F4743;\n      --rr-muted:#59655F;\n\n      --rr-border:rgba(23,106,79,.13);\n      --rr-soft:rgba(238,247,243,.46);\n\n      --rr-container:1280px;\n      --rr-gutter-desktop:32px;\n      --rr-gutter-tablet:24px;\n      --rr-gutter-mobile:16px;\n\n      position:relative;\n\n      width:100%;\n\n      padding:66px 0 70px;\n\n      overflow:hidden;\n\n      background:transparent;\n\n      font-family:\n        Inter,\n        system-ui,\n        -apple-system,\n        BlinkMacSystemFont,\n        \"Segoe UI\",\n        Arial,\n        sans-serif;\n\n      color:var(--rr-text);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       ATM\u00d3SFERA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-cuando-intervenimos::before{\n      content:\"\";\n\n      position:absolute;\n\n      width:430px;\n      height:430px;\n\n      right:-160px;\n      bottom:-180px;\n\n      border-radius:999px;\n\n      background:\n        radial-gradient(\n          circle,\n          rgba(23,106,79,.05) 0%,\n          rgba(23,106,79,0) 72%\n        );\n\n      pointer-events:none;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENEDOR 1280\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-cuando-intervenimos .rr-wrap{\n      position:relative;\n      z-index:2;\n\n      width:min(\n        var(--rr-container),\n        calc(100% - (var(--rr-gutter-desktop) * 2))\n      );\n\n      margin:0 auto;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CABECERA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-cuando-intervenimos .rr-head{\n      display:grid;\n\n      grid-template-columns:\n        minmax(0,.82fr)\n        minmax(0,1.18fr);\n\n      gap:70px;\n\n      align-items:end;\n\n      margin-bottom:38px;\n    }\n\n\n    .rr-cuando-intervenimos .rr-head-main{\n      max-width:610px;\n    }\n\n\n    .rr-cuando-intervenimos .rr-kicker{\n      display:inline-flex;\n\n      align-items:center;\n\n      gap:8px;\n\n      margin:0 0 15px;\n\n      color:var(--rr-green);\n\n      font-size:11.5px;\n      line-height:1;\n\n      font-weight:780;\n\n      letter-spacing:.08em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-cuando-intervenimos .rr-kicker::before{\n      content:\"\";\n\n      width:30px;\n      height:2px;\n\n      border-radius:999px;\n\n      background:var(--rr-green);\n    }\n\n\n    .rr-cuando-intervenimos h2{\n      margin:0;\n\n      max-width:620px;\n\n      color:var(--rr-heading);\n\n      font-size:\n        clamp(36px,3.55vw,50px);\n\n      line-height:1.05;\n\n      font-weight:735;\n\n      letter-spacing:-.047em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-cuando-intervenimos .rr-lead{\n      margin:0;\n\n      max-width:650px;\n\n      color:#4F5B55;\n\n      font-size:16.5px;\n      line-height:1.64;\n\n      text-wrap:pretty;\n    }\n\n\n    .rr-cuando-intervenimos .rr-lead strong{\n      color:var(--rr-green-deep);\n\n      font-weight:730;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       ESCENARIOS\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-cuando-intervenimos .rr-grid{\n      display:grid;\n\n      grid-template-columns:\n        repeat(2,minmax(0,1fr));\n\n      gap:18px;\n    }\n\n\n    .rr-cuando-intervenimos .rr-card{\n      position:relative;\n\n      min-height:100%;\n\n      padding:\n        28px\n        28px\n        26px;\n\n      overflow:hidden;\n\n      border:\n        1px solid\n        var(--rr-border);\n\n      border-radius:18px;\n\n      background:\n        rgba(255,255,255,.54);\n\n      transition:\n        transform .2s ease,\n        border-color .2s ease,\n        background .2s ease;\n    }\n\n\n    .rr-cuando-intervenimos .rr-card:hover{\n      transform:\n        translateY(-2px);\n\n      border-color:\n        rgba(23,106,79,.23);\n\n      background:\n        rgba(255,255,255,.72);\n    }\n\n\n    .rr-cuando-intervenimos .rr-card::before{\n      content:\"\";\n\n      position:absolute;\n\n      top:0;\n      left:0;\n\n      width:100%;\n      height:2px;\n\n      background:\n        linear-gradient(\n          90deg,\n          var(--rr-green),\n          rgba(23,106,79,.16)\n        );\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       NUMERACI\u00d3N\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-cuando-intervenimos .rr-num{\n      display:flex;\n\n      align-items:center;\n      justify-content:center;\n\n      width:38px;\n      height:38px;\n\n      margin-bottom:20px;\n\n      border-radius:999px;\n\n      background:\n        rgba(23,106,79,.065);\n\n      border:\n        1px solid\n        rgba(23,106,79,.11);\n\n      color:var(--rr-green);\n\n      font-size:10.5px;\n      line-height:1;\n\n      font-weight:820;\n\n      letter-spacing:.05em;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       COPY TARJETAS\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-cuando-intervenimos h3{\n      margin:0;\n\n      max-width:470px;\n\n      color:var(--rr-heading);\n\n      font-size:22px;\n      line-height:1.2;\n\n      font-weight:710;\n\n      letter-spacing:-.027em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-cuando-intervenimos .rr-card p{\n      margin:\n        14px\n        0\n        0;\n\n      max-width:520px;\n\n      color:var(--rr-muted);\n\n      font-size:14.3px;\n      line-height:1.6;\n\n      text-wrap:pretty;\n    }\n\n\n    .rr-cuando-intervenimos .rr-card p strong{\n      color:#34423C;\n\n      font-weight:700;\n    }\n\n\n    .rr-cuando-intervenimos .rr-tag{\n      display:inline-block;\n\n      margin-top:18px;\n\n      padding:\n        7px\n        10px;\n\n      border-radius:999px;\n\n      background:\n        rgba(23,106,79,.06);\n\n      color:var(--rr-green-dark);\n\n      font-size:10.8px;\n      line-height:1.3;\n\n      font-weight:720;\n\n      letter-spacing:.025em;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CIERRE\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-cuando-intervenimos .rr-closing{\n      width:100%;\n      max-width:100%;\n      min-width:0;\n\n      display:grid;\n\n      grid-template-columns:\n        minmax(0,1fr)\n        auto;\n\n      gap:34px;\n\n      align-items:center;\n\n      margin-top:20px;\n\n      padding:\n        20px\n        22px;\n\n      border:\n        1px solid\n        rgba(23,106,79,.09);\n\n      border-radius:14px;\n\n      background:\n        var(--rr-soft);\n    }\n\n\n    .rr-cuando-intervenimos .rr-closing-text{\n      margin:0;\n\n      max-width:920px;\n\n      color:#56625C;\n\n      font-size:13.7px;\n      line-height:1.55;\n    }\n\n\n    .rr-cuando-intervenimos .rr-closing-text strong{\n      color:var(--rr-green-deep);\n\n      font-weight:730;\n    }\n\n\n    .rr-cuando-intervenimos .rr-btn{\n      display:inline-flex;\n\n      align-items:center;\n      justify-content:center;\n\n      gap:9px;\n\n      min-height:46px;\n\n      padding:\n        12px\n        20px;\n\n      border-radius:8px;\n\n      background:\n        var(--rr-green);\n\n      color:#FFFFFF !important;\n\n      text-decoration:none !important;\n\n      font-size:13.2px;\n      line-height:1.2;\n\n      font-weight:750;\n\n      white-space:nowrap;\n\n      box-shadow:\n        0 8px 20px\n        rgba(23,106,79,.14);\n\n      transition:\n        background .18s ease,\n        transform .18s ease,\n        box-shadow .18s ease;\n    }\n\n\n    .rr-cuando-intervenimos .rr-btn::after{\n      content:\"\u2192\";\n\n      font-size:15px;\n\n      transition:\n        transform .18s ease;\n    }\n\n\n    .rr-cuando-intervenimos .rr-btn:hover{\n      background:\n        var(--rr-green-dark);\n\n      transform:\n        translateY(-1px);\n\n      box-shadow:\n        0 12px 26px\n        rgba(23,106,79,.20);\n    }\n\n\n    .rr-cuando-intervenimos .rr-btn:hover::after{\n      transform:\n        translateX(3px);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       TABLET\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:960px){\n\n      .rr-cuando-intervenimos{\n        padding:58px 0 62px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-wrap{\n        width:min(\n          var(--rr-container),\n          calc(100% - (var(--rr-gutter-tablet) * 2))\n        );\n      }\n\n\n      .rr-cuando-intervenimos .rr-head{\n        grid-template-columns:1fr;\n\n        gap:18px;\n\n        margin-bottom:32px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-head-main,\n      .rr-cuando-intervenimos .rr-lead{\n        max-width:720px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-grid{\n        gap:16px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-card{\n        padding:\n          24px\n          22px\n          23px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-closing{\n        grid-template-columns:1fr;\n\n        gap:15px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-btn{\n        width:max-content;\n      }\n\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       M\u00d3VIL\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:640px){\n\n      .rr-cuando-intervenimos{\n        padding:48px 0 52px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-wrap{\n        width:min(\n          560px,\n          calc(100% - (var(--rr-gutter-mobile) * 2))\n        );\n      }\n\n\n      .rr-cuando-intervenimos h2{\n        font-size:32px;\n        line-height:1.07;\n      }\n\n\n      .rr-cuando-intervenimos .rr-lead{\n        font-size:15.5px;\n        line-height:1.6;\n      }\n\n\n      .rr-cuando-intervenimos .rr-grid{\n        grid-template-columns:1fr;\n\n        gap:14px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-card{\n        padding:\n          22px\n          18px\n          21px;\n\n        border-radius:14px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-num{\n        width:36px;\n        height:36px;\n\n        margin-bottom:16px;\n      }\n\n\n      .rr-cuando-intervenimos h3{\n        font-size:19px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-card p{\n        font-size:13.8px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-closing{\n        margin-top:16px;\n\n        padding:\n          18px\n          17px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-closing-text{\n        font-size:13.5px;\n      }\n\n\n      .rr-cuando-intervenimos .rr-btn{\n        width:100%;\n      }\n\n    }\n\n\n    @media(prefers-reduced-motion:reduce){\n\n      .rr-cuando-intervenimos .rr-card,\n      .rr-cuando-intervenimos .rr-btn,\n      .rr-cuando-intervenimos .rr-btn::after{\n        transition:none;\n      }\n\n\n      .rr-cuando-intervenimos .rr-card:hover,\n      .rr-cuando-intervenimos .rr-btn:hover{\n        transform:none;\n      }\n\n    }\n\n  <\/style>\n\n\n  <div class=\"rr-wrap\">\n\n\n    <!-- CABECERA -->\n    <header class=\"rr-head\">\n\n\n      <div class=\"rr-head-main\">\n\n        <div class=\"rr-kicker\">\n          Cu\u00e1ndo intervenimos\n        <\/div>\n\n        <h2 id=\"rr-cuando-intervenimos-title\">\n          Cuando la empresa necesita incorporar direcci\u00f3n, criterio y capacidad de ejecuci\u00f3n.\n        <\/h2>\n\n      <\/div>\n\n\n      <p class=\"rr-lead\">\n        Nos incorporamos en momentos en los que la organizaci\u00f3n necesita\n        <strong>\n          ordenar prioridades, asumir decisiones y recuperar capacidad de avance\n        <\/strong>\n        sin necesidad de crear una posici\u00f3n directiva fija.\n        La intervenci\u00f3n puede concentrarse en crecimiento, gobierno comercial,\n        transformaci\u00f3n, operaciones o una etapa cr\u00edtica del negocio.\n      <\/p>\n\n\n    <\/header>\n\n\n    <!-- ESCENARIOS -->\n    <div class=\"rr-grid\">\n\n\n      <article class=\"rr-card\">\n\n        <div class=\"rr-num\">\n          01\n        <\/div>\n\n        <h3>\n          Cuando marketing y ventas no funcionan como sistema\n        <\/h3>\n\n        <p>\n          Hay actividad comercial, campa\u00f1as, contactos o contenido,\n          pero falta una lectura com\u00fan:\n          <strong>\n            cliente objetivo, propuesta de valor, pipeline,\n            CRM, forecast, prioridades y pr\u00f3ximos pasos.\n          <\/strong>\n          El equipo trabaja, pero el sistema no convierte\n          ese esfuerzo en avance previsible.\n        <\/p>\n\n        <span class=\"rr-tag\">\n          Marketing + ventas sin gobierno\n        <\/span>\n\n      <\/article>\n\n\n      <article class=\"rr-card\">\n\n        <div class=\"rr-num\">\n          02\n        <\/div>\n\n        <h3>\n          Cuando el crecimiento empieza a desordenar el negocio\n        <\/h3>\n\n        <p>\n          Las ventas avanzan, pero la estructura no acompa\u00f1a.\n          Marketing, operaci\u00f3n, direcci\u00f3n y equipo dejan de ir al mismo ritmo\n          y empiezan a aparecer fricciones, p\u00e9rdida de foco\n          y decisiones inconsistentes.\n        <\/p>\n\n        <span class=\"rr-tag\">\n          Crecimiento sin estructura\n        <\/span>\n\n      <\/article>\n\n\n      <article class=\"rr-card\">\n\n        <div class=\"rr-num\">\n          03\n        <\/div>\n\n        <h3>\n          Cuando la empresa depende demasiado del fundador\n        <\/h3>\n\n        <p>\n          Si demasiadas decisiones, relaciones comerciales o ingresos\n          pasan por una sola persona, el negocio se vuelve fr\u00e1gil.\n          Ah\u00ed hace falta ordenar funciones, responsabilidades,\n          cadencia de decisi\u00f3n y criterio ejecutivo.\n        <\/p>\n\n        <span class=\"rr-tag\">\n          Dependencia excesiva\n        <\/span>\n\n      <\/article>\n\n\n      <article class=\"rr-card\">\n\n        <div class=\"rr-num\">\n          04\n        <\/div>\n\n        <h3>\n          Cuando hay que preparar una nueva etapa\n        <\/h3>\n\n        <p>\n          Financiaci\u00f3n, venta, adquisici\u00f3n, profesionalizaci\u00f3n\n          o cambio de escala son momentos en los que\n          la empresa necesita previsibilidad, narrativa defendible,\n          gobierno y ejecuci\u00f3n ordenada.\n        <\/p>\n\n        <span class=\"rr-tag\">\n          Transici\u00f3n cr\u00edtica \u00b7 Pre\/Post M&amp;A\n        <\/span>\n\n      <\/article>\n\n\n    <\/div>\n\n\n    <!-- CIERRE -->\n    <div class=\"rr-closing\">\n\n      <p class=\"rr-closing-text\">\n        <strong>\n          R&amp;R incorpora direcci\u00f3n senior con alcance y responsabilidad definidos\n        <\/strong>\n        para convertir situaciones complejas en prioridades,\n        decisiones, estructura de trabajo y ejecuci\u00f3n sostenida.\n      <\/p>\n\n\n      <a\n        class=\"rr-btn\"\n        href=\"https:\/\/rumboyresultados.com\/ponte-en-contacto\/\">\n\n        Valorar mi situaci\u00f3n\n\n      <\/a>\n\n    <\/div>\n\n\n  <\/div>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-032b97a e-flex e-con-boxed e-con e-parent\" data-id=\"032b97a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa63573 elementor-invisible elementor-widget elementor-widget-html\" data-id=\"aa63573\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInLeft&quot;,&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BANNER ACTIVADOR \u2013 ESTRATEGIA DUAL-USE -->\n<section id=\"rr-dual-banner\" aria-labelledby=\"rr-dual-banner-h2\">\n  <style>\n    #rr-dual-banner{\n      font-family:Inter,system-ui,-apple-system,Arial,sans-serif;\n      border-radius:10px;\n      overflow:hidden;\n      background:#F8F8F8;\n      color:#3F3F3F;\n      max-width:1160px;\n      margin:0 auto;\n      box-shadow:0 14px 34px rgba(23,106,79,.08);\n    }\n\n    #rr-dual-banner *{\n      box-sizing:border-box;\n    }\n\n    #rr-dual-banner-wrap{\n      display:grid;\n      grid-template-columns:1fr 1fr;\n      gap:0;\n      align-items:stretch;\n      min-height:245px;\n    }\n\n    \/* IZQUIERDA *\/\n    #rr-dual-banner-copy{\n      padding:30px 34px;\n      background:\n\n  radial-gradient(circle at 92% 12%, rgba(255,255,255,.10), transparent 28%),\n\n  linear-gradient(135deg,#245F55 0%, #173F3A 100%);\n      color:#fff;\n      position:relative;\n      overflow:hidden;\n      display:flex;\n      flex-direction:column;\n      justify-content:center;\n    }\n\n    #rr-dual-banner-copy:before{\n      content:\"\";\n      position:absolute;\n      inset:-40px;\n      background:\n        radial-gradient(circle at 20% 30%, rgba(255,255,255,.18) 0 2px, transparent 3px) 0 0\/18px 18px;\n      opacity:.16;\n      pointer-events:none;\n      transform:rotate(8deg);\n    }\n\n    #rr-dual-banner-copy > *{\n      position:relative;\n      z-index:1;\n    }\n\n    .rr-dual-banner-kicker{\n      display:inline-flex;\n      align-items:center;\n      gap:10px;\n      margin:0 0 13px;\n      color:rgba(255,255,255,.92);\n      font-size:13px;\n      line-height:1;\n      font-weight:800;\n      letter-spacing:.10em;\n      text-transform:uppercase;\n    }\n\n    .rr-dual-banner-kicker:before{\n      content:\"\";\n      width:10px;\n      height:10px;\n      border-radius:999px;\n      background:#fff;\n      opacity:.95;\n      flex:0 0 10px;\n    }\n\n    #rr-dual-banner-h2{\n      margin:0 0 12px;\n      max-width:620px;\n      font-size:28px;\n      line-height:1.12;\n      font-weight:800;\n      letter-spacing:-.02em;\n      color:#fff;\n    }\n\n    #rr-dual-banner-sub{\n      margin:0;\n      max-width:690px;\n      color:rgba(255,255,255,.92);\n      font-size:17px;\n      line-height:1.52;\n      font-weight:550;\n    }\n\n    .rr-dual-banner-points{\n      margin:20px 5px 0;\n      padding:0;\n      list-style:none;\n      display:flex;\n      flex-wrap:wrap;\n      gap:10px;\n    }\n\n    .rr-dual-banner-points li{\n      display:inline-flex;\n      align-items:center;\n      gap:8px;\n      padding:7px 10px;\n      border-radius:10px;\n      background:rgba(255,255,255,.12);\n      border:1px solid rgba(255,255,255,.16);\n      color:rgba(255,255,255,.92);\n      font-size:13.5px;\n      line-height:1.25;\n      font-weight:600;\n    }\n\n    .rr-dual-banner-points svg{\n      width:16px;\n      height:16px;\n      flex:0 0 16px;\n      stroke:#fff;\n      opacity:.95;\n    }\n\n    \/* DERECHA *\/\n    #rr-dual-banner-side{\n      position:relative;\n      min-height:245px;\n      background:#0f2f24;\n      overflow:hidden;\n      display:flex;\n      align-items:stretch;\n      justify-content:stretch;\n    }\n\n    #rr-dual-banner-img{\n      position:absolute;\n      inset:0;\n      width:100%;\n      height:100%;\n      object-fit:cover;\n      object-position:center right;\n      display:block;\n      opacity:1;\n    }\n\n    #rr-dual-banner-side:before{\n      content:\"\";\n      position:absolute;\n      inset:0;\n      background:\n\n    linear-gradient(90deg, rgba(31,78,67,.16) 0%, rgba(0,0,0,.02) 42%, rgba(0,0,0,.10) 100%),\n\n    linear-gradient(180deg, rgba(0,0,0,.01) 0%, rgba(0,0,0,.12) 100%);\n\n}\n\n    #rr-dual-banner-cta{\n      position:relative;\n      z-index:2;\n      width:100%;\n      padding:22px;\n      display:flex;\n      flex-direction:column;\n      justify-content:flex-end;\n      gap:10px;\n    }\n\n    .rr-dual-banner-btn{\n      display:inline-flex;\n      align-items:center;\n      justify-content:center;\n      gap:10px;\n      width:92%;\n      margin: 0 auto;\n      min-height:54px;\n      background:#ffffff;\n      color:#176A4F !important;\n      border-radius:10px;\n      padding:14px 18px;\n      font-size:17px;\n      line-height:1.2;\n      font-weight:850;\n      text-decoration:none !important;\n      box-shadow:0 12px 26px rgba(0,0,0,.20);\n      transition:all .18s ease;\n    }\n\n    .rr-dual-banner-btn:hover{\n      background:#EEF7F3;\n      color:#176A4F !important;\n      transform:translateY(-1px);\n      text-decoration:none !important;\n    }\n\n    .rr-dual-banner-btn svg{\n      width:18px;\n      height:18px;\n      stroke:#176A4F;\n    }\n\n    .rr-dual-banner-note{\n      text-align:center;\n      font-size:13.5px;\n      line-height:1.35;\n      color:rgba(255,255,255,.92);\n      font-weight:700;\n      text-shadow:0 1px 8px rgba(0,0,0,.28);\n    }\n\n    @media (max-width:960px){\n      #rr-dual-banner-wrap{\n        grid-template-columns:1fr;\n      }\n\n      #rr-dual-banner-copy{\n        padding:28px 22px;\n      }\n\n      #rr-dual-banner-h2{\n        font-size:26px;\n      }\n\n      #rr-dual-banner-sub{\n        font-size:16px;\n      }\n\n      #rr-dual-banner-side{\n        min-height:250px;\n      }\n\n      #rr-dual-banner-cta{\n        padding:18px;\n      }\n    }\n\n    @media (max-width:640px){\n      #rr-dual-banner{\n        border-radius:8px;\n      }\n\n      #rr-dual-banner-copy{\n        padding:26px 18px;\n      }\n\n      #rr-dual-banner-h2{\n        font-size:24px;\n      }\n\n      .rr-dual-banner-points{\n        gap:8px;\n      }\n\n      .rr-dual-banner-points li{\n        width:100%;\n      }\n\n      #rr-dual-banner-side{\n        min-height:210px;\n      }\n    }\n  <\/style>\n\n  <div id=\"rr-dual-banner-wrap\">\n\n    <div id=\"rr-dual-banner-copy\">\n      <div class=\"rr-dual-banner-kicker\">\n        Nueva v\u00eda de diversificaci\u00f3n industrial\n      <\/div>\n\n      <h2 id=\"rr-dual-banner-h2\">\n        Estrategia dual-use para pymes industriales\n      <\/h2>\n\n      <p id=\"rr-dual-banner-sub\">\n        Evaluamos si tus capacidades industriales o tecnol\u00f3gicas pueden abrir recorrido en nuevas cadenas de valor estrat\u00e9gicas.\n      <\/p>\n\n      <ul class=\"rr-dual-banner-points\" aria-label=\"Qu\u00e9 incluye la estrategia dual-use\">\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n            <path d=\"M4 19V5M4 19h16\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n            <path d=\"M8 15l3-3 3 2 5-6\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n          <\/svg>\n          Diagn\u00f3stico de potencial\n        <\/li>\n\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n            <path d=\"M4 12h16\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n            <path d=\"M14 6l6 6-6 6\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n          <\/svg>\n          Plan de acceso\n        <\/li>\n\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n            <path d=\"M12 3v18\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n            <path d=\"M7 8l5-5 5 5\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n          <\/svg>\n          Direcci\u00f3n externa \/ PMO\n        <\/li>\n      <\/ul>\n    <\/div>\n\n    <div id=\"rr-dual-banner-side\" aria-label=\"Imagen de industria avanzada y capacidades dual-use\">\n      <img decoding=\"async\" id=\"rr-dual-banner-img\"\n           src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2026\/05\/Banner-dual-use-landing-scaled.webp\"\n           alt=\"Estrategia dual-use para pymes industriales y tecnol\u00f3gicas\"\n           loading=\"lazy\"\/>\n\n      <div id=\"rr-dual-banner-cta\">\n        <a class=\"rr-dual-banner-btn\"\n           href=\"https:\/\/rumboyresultados.com\/consultoria-para-pymes-y-startups\/estrategia-dual-use-para-pymes\/\"\n           aria-label=\"Ver el servicio de estrategia dual-use para pymes\">\n          Ver m\u00e1s detalles\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n            <path d=\"M5 12h12\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n            <path d=\"M13 6l6 6-6 6\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n          <\/svg>\n        <\/a>\n\n        <div class=\"rr-dual-banner-note\">\n          Diagn\u00f3stico \u00b7 Plan de acceso \u00b7 Direcci\u00f3n externa\n        <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a233a e-flex e-con-boxed e-con e-parent\" data-id=\"44a233a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c41fbaa elementor-widget elementor-widget-html\" data-id=\"c41fbaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE \u00b7 QUI\u00c9N ASUME LA INTERVENCI\u00d3N \u00b7 DIRECCI\u00d3N EXTERNA \u00b7 V2 -->\n<section\n  class=\"rr-intervention-lead\"\n  id=\"quien-asume-la-intervencion\"\n  aria-labelledby=\"rr-intervention-lead-title\">\n\n  <style>\n\n    .rr-intervention-lead,\n    .rr-intervention-lead *{\n      box-sizing:border-box;\n    }\n\n\n    .rr-intervention-lead{\n      --rr-green:#176A4F;\n      --rr-green-dark:#2E5F4F;\n      --rr-green-deep:#123D31;\n\n      --rr-heading:#1F2A25;\n      --rr-text:#3F4743;\n      --rr-muted:#59655F;\n\n      --rr-border:rgba(23,106,79,.13);\n\n      --rr-container:1280px;\n      --rr-gutter-desktop:32px;\n      --rr-gutter-tablet:24px;\n      --rr-gutter-mobile:16px;\n\n      position:relative;\n\n      width:100%;\n\n      padding:68px 0 72px;\n\n      overflow:hidden;\n\n      background:transparent;\n\n      font-family:\n        Inter,\n        system-ui,\n        -apple-system,\n        BlinkMacSystemFont,\n        \"Segoe UI\",\n        Arial,\n        sans-serif;\n\n      color:var(--rr-text);\n    }\n\n\n    \/* atm\u00f3sfera *\/\n\n    .rr-intervention-lead::before{\n      content:\"\";\n\n      position:absolute;\n      inset:0;\n\n      background:\n        radial-gradient(\n          circle at 12% 18%,\n          rgba(23,106,79,.035),\n          transparent 28%\n        ),\n        linear-gradient(\n          90deg,\n          rgba(255,255,255,.10),\n          rgba(255,255,255,.02)\n        );\n\n      pointer-events:none;\n    }\n\n\n    .rr-intervention-lead::after{\n      content:\"\";\n\n      position:absolute;\n\n      width:420px;\n      height:420px;\n\n      right:-160px;\n      bottom:-170px;\n\n      border-radius:999px;\n\n      background:\n        radial-gradient(\n          circle,\n          rgba(23,106,79,.045) 0%,\n          rgba(23,106,79,0) 72%\n        );\n\n      pointer-events:none;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENEDOR\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-intervention-lead__inner{\n      position:relative;\n      z-index:2;\n\n      width:min(\n        var(--rr-container),\n        calc(100% - (var(--rr-gutter-desktop) * 2))\n      );\n\n      margin:0 auto;\n\n      display:grid;\n\n      grid-template-columns:\n        minmax(330px,.76fr)\n        minmax(0,1.24fr);\n\n      gap:76px;\n\n      align-items:center;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       RETRATO\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-intervention-lead__visual{\n      position:relative;\n\n      display:flex;\n      justify-content:flex-start;\n    }\n\n\n    .rr-intervention-lead__portrait{\n      position:relative;\n\n      width:min(100%,420px);\n\n      aspect-ratio:4 \/ 5;\n\n      overflow:hidden;\n\n      border-radius:\n        190px\n        190px\n        24px\n        24px;\n\n      background:#EEF2EF;\n\n      box-shadow:\n        0 20px 46px\n        rgba(19,61,49,.08);\n    }\n\n\n    .rr-intervention-lead__portrait img{\n      display:block;\n\n      width:100%;\n      height:100%;\n\n      object-fit:cover;\n\n      object-position:center 18%;\n    }\n\n\n    \/* etiqueta sobre retrato *\/\n\n    .rr-intervention-lead__portrait-note{\n      position:absolute;\n\n      left:22px;\n      right:22px;\n      bottom:20px;\n\n      padding:\n        13px\n        15px;\n\n      border-radius:12px;\n\n      background:\n        rgba(18,61,49,.82);\n\n      backdrop-filter:\n        blur(8px);\n\n      color:#FFFFFF;\n    }\n\n\n    .rr-intervention-lead__portrait-note strong{\n      display:block;\n\n      margin-bottom:3px;\n\n      font-size:13.5px;\n      line-height:1.3;\n\n      font-weight:720;\n    }\n\n\n    .rr-intervention-lead__portrait-note span{\n      display:block;\n\n      color:\n        rgba(255,255,255,.72);\n\n      font-size:11.5px;\n      line-height:1.4;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENIDO\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-intervention-lead__content{\n      max-width:740px;\n    }\n\n\n    .rr-intervention-lead__eyebrow{\n      display:inline-flex;\n\n      align-items:center;\n\n      gap:8px;\n\n      margin:0 0 16px;\n\n      color:var(--rr-green);\n\n      font-size:11.5px;\n      line-height:1;\n\n      font-weight:780;\n\n      letter-spacing:.085em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-intervention-lead__eyebrow::before{\n      content:\"\";\n\n      width:30px;\n      height:2px;\n\n      border-radius:999px;\n\n      background:var(--rr-green);\n    }\n\n\n    .rr-intervention-lead h2{\n      margin:0;\n\n      max-width:720px;\n\n      color:var(--rr-heading);\n\n      font-size:\n        clamp(37px,3.7vw,52px);\n\n      line-height:1.045;\n\n      font-weight:735;\n\n      letter-spacing:-.048em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-intervention-lead__intro{\n      margin:22px 0 0;\n\n      max-width:700px;\n\n      color:#4F5B55;\n\n      font-size:16.3px;\n      line-height:1.62;\n\n      text-wrap:pretty;\n    }\n\n\n    .rr-intervention-lead__intro strong{\n      color:var(--rr-green-deep);\n\n      font-weight:730;\n    }\n\n\n    \/* identidad *\/\n\n    .rr-intervention-lead__identity{\n      margin-top:25px;\n    }\n\n\n    .rr-intervention-lead__name{\n      margin:0;\n\n      color:var(--rr-green);\n\n      font-size:20px;\n      line-height:1.2;\n\n      font-weight:740;\n\n      letter-spacing:-.018em;\n    }\n\n\n    .rr-intervention-lead__role{\n      margin:5px 0 0;\n\n      color:#67736D;\n\n      font-size:12px;\n      line-height:1.4;\n\n      font-weight:720;\n\n      letter-spacing:.06em;\n      text-transform:uppercase;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CREDENCIALES\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-intervention-lead__facts{\n      margin-top:29px;\n\n      border-top:\n        1px solid\n        var(--rr-border);\n    }\n\n\n    .rr-intervention-lead__fact{\n      display:grid;\n\n      grid-template-columns:\n        36px\n        minmax(170px,.68fr)\n        minmax(0,1.32fr);\n\n      gap:18px;\n\n      align-items:start;\n\n      padding:\n        18px\n        0;\n\n      border-bottom:\n        1px solid\n        var(--rr-border);\n    }\n\n\n    .rr-intervention-lead__fact-num{\n      margin-top:2px;\n\n      color:\n        rgba(23,106,79,.62);\n\n      font-size:10px;\n      line-height:1;\n\n      font-weight:820;\n\n      letter-spacing:.06em;\n    }\n\n\n    .rr-intervention-lead__fact-title{\n      color:var(--rr-heading);\n\n      font-size:14.2px;\n      line-height:1.35;\n\n      font-weight:720;\n    }\n\n\n    .rr-intervention-lead__fact-text{\n      color:var(--rr-muted);\n\n      font-size:13.5px;\n      line-height:1.52;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CIERRE\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-intervention-lead__statement{\n      margin:\n        25px\n        0\n        0;\n\n      max-width:715px;\n\n      color:#4F5B55;\n\n      font-size:15px;\n      line-height:1.62;\n\n      text-wrap:pretty;\n    }\n\n\n    .rr-intervention-lead__statement strong{\n      color:var(--rr-green-deep);\n\n      font-weight:720;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CTAs\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-intervention-lead__actions{\n      display:flex;\n\n      align-items:center;\n      flex-wrap:wrap;\n\n      gap:14px;\n\n      margin-top:28px;\n    }\n\n\n    .rr-intervention-lead__primary,\n    .rr-intervention-lead__secondary{\n      display:inline-flex;\n\n      align-items:center;\n      justify-content:center;\n\n      gap:9px;\n\n      min-height:48px;\n\n      padding:\n        12px\n        20px;\n\n      border-radius:8px;\n\n      text-decoration:none !important;\n\n      font-size:13.5px;\n      line-height:1.2;\n\n      font-weight:750;\n\n      transition:\n        transform .18s ease,\n        background .18s ease,\n        border-color .18s ease,\n        color .18s ease;\n    }\n\n\n    .rr-intervention-lead__primary{\n      background:\n        var(--rr-green);\n\n      color:#FFFFFF !important;\n\n      box-shadow:\n        0 9px 22px\n        rgba(23,106,79,.16);\n    }\n\n\n    .rr-intervention-lead__primary::after{\n      content:\"\u2192\";\n\n      font-size:15px;\n\n      transition:\n        transform .18s ease;\n    }\n\n\n    .rr-intervention-lead__primary:hover{\n      background:\n        var(--rr-green-dark);\n\n      transform:\n        translateY(-1px);\n    }\n\n\n    .rr-intervention-lead__primary:hover::after{\n      transform:\n        translateX(3px);\n    }\n\n\n    .rr-intervention-lead__secondary{\n      border:\n        1px solid\n        rgba(23,106,79,.18);\n\n      background:\n        rgba(255,255,255,.48);\n\n      color:\n        var(--rr-green-deep) !important;\n    }\n\n\n    .rr-intervention-lead__secondary:hover{\n      border-color:\n        rgba(23,106,79,.30);\n\n      background:\n        rgba(255,255,255,.76);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       TABLET\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:960px){\n\n      .rr-intervention-lead{\n        padding:\n          60px\n          0\n          64px;\n      }\n\n\n      .rr-intervention-lead__inner{\n        width:min(\n          var(--rr-container),\n          calc(100% - (var(--rr-gutter-tablet) * 2))\n        );\n\n        grid-template-columns:\n          minmax(260px,.7fr)\n          minmax(0,1.3fr);\n\n        gap:46px;\n      }\n\n\n      .rr-intervention-lead__portrait{\n        width:min(100%,360px);\n      }\n\n\n      .rr-intervention-lead__fact{\n        grid-template-columns:\n          30px\n          1fr;\n\n        gap:\n          8px\n          14px;\n      }\n\n\n      .rr-intervention-lead__fact-text{\n        grid-column:2;\n      }\n\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       M\u00d3VIL\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:700px){\n\n      .rr-intervention-lead{\n        padding:\n          50px\n          0\n          54px;\n      }\n\n\n      .rr-intervention-lead__inner{\n        width:min(\n          560px,\n          calc(100% - (var(--rr-gutter-mobile) * 2))\n        );\n\n        grid-template-columns:1fr;\n\n        gap:34px;\n      }\n\n\n      .rr-intervention-lead__visual{\n        justify-content:center;\n      }\n\n\n      .rr-intervention-lead__portrait{\n        width:min(100%,390px);\n\n        aspect-ratio:4 \/ 5;\n\n        border-radius:\n          160px\n          160px\n          22px\n          22px;\n      }\n\n\n      .rr-intervention-lead h2{\n        font-size:33px;\n        line-height:1.06;\n      }\n\n\n      .rr-intervention-lead__intro{\n        font-size:15.5px;\n      }\n\n\n      .rr-intervention-lead__fact{\n        padding:\n          16px\n          0;\n      }\n\n\n      .rr-intervention-lead__actions{\n        align-items:stretch;\n        flex-direction:column;\n      }\n\n\n      .rr-intervention-lead__primary,\n      .rr-intervention-lead__secondary{\n        width:100%;\n      }\n\n    }\n\n\n    @media(max-width:420px){\n\n      .rr-intervention-lead__portrait{\n        border-radius:\n          135px\n          135px\n          18px\n          18px;\n      }\n\n\n      .rr-intervention-lead__portrait-note{\n        left:15px;\n        right:15px;\n        bottom:15px;\n      }\n\n    }\n\n\n    @media(prefers-reduced-motion:reduce){\n\n      .rr-intervention-lead__primary,\n      .rr-intervention-lead__primary::after,\n      .rr-intervention-lead__secondary{\n        transition:none;\n      }\n\n\n      .rr-intervention-lead__primary:hover{\n        transform:none;\n      }\n\n    }\n\n  <\/style>\n\n\n  <div class=\"rr-intervention-lead__inner\">\n\n\n    <!-- RETRATO -->\n    <div class=\"rr-intervention-lead__visual\">\n\n      <div class=\"rr-intervention-lead__portrait\">\n\n        <img\n          src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2026\/02\/Retrato-Raul-Final.webp\"\n          alt=\"Ra\u00fal Regalado N\u00fa\u00f1ez, fundador de Rumbo & Resultados\"\n          loading=\"lazy\"\n          decoding=\"async\">\n\n        <div class=\"rr-intervention-lead__portrait-note\">\n\n          <strong>\n            Ra\u00fal Regalado N\u00fa\u00f1ez\n          <\/strong>\n\n          <span>\n            Fundador de Rumbo &amp; Resultados\n          <\/span>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n\n    <!-- CONTENIDO -->\n    <div class=\"rr-intervention-lead__content\">\n\n\n      <div class=\"rr-intervention-lead__eyebrow\">\n        Qui\u00e9n asume la intervenci\u00f3n\n      <\/div>\n\n\n      <h2 id=\"rr-intervention-lead-title\">\n        Direcci\u00f3n senior con responsabilidad identificable.\n      <\/h2>\n\n\n      <p class=\"rr-intervention-lead__intro\">\n        Las intervenciones de R&amp;R se apoyan en\n        <strong>\n          experiencia directiva aplicada, criterio ejecutivo\n          y responsabilidad sobre la ejecuci\u00f3n.\n        <\/strong>\n        No se trata \u00fanicamente de definir qu\u00e9 deber\u00eda hacerse,\n        sino de ayudar a convertir decisiones complejas\n        en prioridades, estructura y avance real.\n      <\/p>\n\n\n\n\n\n      <!-- CREDENCIALES -->\n      <div class=\"rr-intervention-lead__facts\">\n\n\n        <div class=\"rr-intervention-lead__fact\">\n\n          <span class=\"rr-intervention-lead__fact-num\">\n            01\n          <\/span>\n\n          <span class=\"rr-intervention-lead__fact-title\">\n            Trayectoria directiva\n          <\/span>\n\n          <span class=\"rr-intervention-lead__fact-text\">\n            M\u00e1s de 20 a\u00f1os de experiencia en multinacionales,\n            scaleups, pymes, startups e instituciones,\n            con paso por organizaciones como Nike, Klarna,\n            Conforama o FC Barcelona.\n          <\/span>\n\n        <\/div>\n\n\n        <div class=\"rr-intervention-lead__fact\">\n\n          <span class=\"rr-intervention-lead__fact-num\">\n            02\n          <\/span>\n\n          <span class=\"rr-intervention-lead__fact-title\">\n            Contextos complejos\n          <\/span>\n\n          <span class=\"rr-intervention-lead__fact-text\">\n            Experiencia en crecimiento, estrategia comercial,\n            marketing, transformaci\u00f3n, operaciones y proyectos\n            con m\u00faltiples actores, prioridades y decisiones cr\u00edticas.\n          <\/span>\n\n        <\/div>\n\n\n        <div class=\"rr-intervention-lead__fact\">\n\n          <span class=\"rr-intervention-lead__fact-num\">\n            03\n          <\/span>\n\n          <span class=\"rr-intervention-lead__fact-title\">\n            Responsabilidad aplicada\n          <\/span>\n\n          <span class=\"rr-intervention-lead__fact-text\">\n            Intervenci\u00f3n directa para convertir estrategia y decisiones\n            en estructura de trabajo, coordinaci\u00f3n, ejecuci\u00f3n,\n            seguimiento y resultados observables.\n          <\/span>\n\n        <\/div>\n\n\n      <\/div>\n\n\n      <p class=\"rr-intervention-lead__statement\">\n        He desarrollado mi trayectoria en organizaciones y situaciones\n        donde no bastaba con recomendar qu\u00e9 hacer:\n        <strong>\n          hab\u00eda que decidir, ordenar recursos, alinear equipos\n          y responder por la ejecuci\u00f3n.\n        <\/strong>\n        En R&amp;R aplico ese mismo criterio cuando una empresa\n        necesita incorporar temporalmente capacidad directiva senior\n        sin crear estructura fija.\n      <\/p>\n\n\n      <!-- CTAs -->\n      <div class=\"rr-intervention-lead__actions\">\n\n        <a\n          class=\"rr-intervention-lead__primary\"\n          href=\"https:\/\/rumboyresultados.com\/ponte-en-contacto\/\">\n\n          Solicitar valoraci\u00f3n inicial\n\n        <\/a>\n\n\n        <a\n          class=\"rr-intervention-lead__secondary\"\n          href=\"https:\/\/rumboyresultados.com\/quienes-somos\/\">\n\n          Conocer trayectoria y enfoque\n\n        <\/a>\n\n      <\/div>\n\n\n    <\/div>\n\n\n  <\/div>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-334fc05 e-flex e-con-boxed e-con e-parent\" data-id=\"334fc05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eabc178 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"eabc178\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE \u00b7 C\u00d3MO INTERVENIMOS \u00b7 DIRECCI\u00d3N EXTERNA \u00b7 V2 -->\n<section\n  class=\"rr-direccion-proceso\"\n  id=\"como-intervenimos\"\n  aria-labelledby=\"rr-direccion-proceso-title\">\n\n  <style>\n\n    .rr-direccion-proceso,\n    .rr-direccion-proceso *{\n      box-sizing:border-box;\n    }\n\n    .rr-direccion-proceso{\n      --rr-green:#176A4F;\n      --rr-green-dark:#2E5F4F;\n      --rr-green-deep:#123D31;\n\n      --rr-heading:#1F2A25;\n      --rr-text:#3F4743;\n      --rr-muted:#59655F;\n\n      --rr-line:rgba(23,106,79,.13);\n      --rr-soft:rgba(238,247,243,.40);\n\n      --rr-container:1280px;\n      --rr-gutter-desktop:32px;\n      --rr-gutter-tablet:24px;\n      --rr-gutter-mobile:16px;\n\n      position:relative;\n\n      width:100%;\n\n      padding:68px 0 72px;\n\n      overflow:hidden;\n\n      background:transparent;\n\n      font-family:\n        Inter,\n        system-ui,\n        -apple-system,\n        BlinkMacSystemFont,\n        \"Segoe UI\",\n        Arial,\n        sans-serif;\n\n      color:var(--rr-text);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       ATM\u00d3SFERA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-direccion-proceso::before{\n      content:\"\";\n\n      position:absolute;\n\n      width:460px;\n      height:460px;\n\n      left:-190px;\n      bottom:-210px;\n\n      border-radius:999px;\n\n      background:\n        radial-gradient(\n          circle,\n          rgba(23,106,79,.045) 0%,\n          rgba(23,106,79,0) 72%\n        );\n\n      pointer-events:none;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENEDOR\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-direccion-proceso .rr-wrap{\n      position:relative;\n      z-index:2;\n\n      width:min(\n        var(--rr-container),\n        calc(100% - (var(--rr-gutter-desktop) * 2))\n      );\n\n      margin:0 auto;\n    }\n\n\n    .rr-direccion-proceso .rr-layout{\n      display:grid;\n\n      grid-template-columns:\n        minmax(0,.76fr)\n        minmax(0,1.24fr);\n\n      gap:76px;\n\n      align-items:start;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       COLUMNA EDITORIAL\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-direccion-proceso .rr-side{\n      position:sticky;\n      top:32px;\n\n      max-width:510px;\n    }\n\n\n    .rr-direccion-proceso .rr-kicker{\n      display:inline-flex;\n\n      align-items:center;\n\n      gap:8px;\n\n      margin:0 0 16px;\n\n      color:var(--rr-green);\n\n      font-size:11.5px;\n      line-height:1;\n\n      font-weight:780;\n\n      letter-spacing:.085em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-direccion-proceso .rr-kicker::before{\n      content:\"\";\n\n      width:30px;\n      height:2px;\n\n      border-radius:999px;\n\n      background:var(--rr-green);\n    }\n\n\n    .rr-direccion-proceso h2{\n      margin:0;\n\n      max-width:520px;\n\n      color:var(--rr-heading);\n\n      font-size:\n        clamp(37px,3.65vw,51px);\n\n      line-height:1.045;\n\n      font-weight:735;\n\n      letter-spacing:-.048em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-direccion-proceso .rr-lead{\n      margin:22px 0 0;\n\n      max-width:500px;\n\n      color:#4F5B55;\n\n      font-size:16.2px;\n      line-height:1.63;\n\n      text-wrap:pretty;\n    }\n\n\n    .rr-direccion-proceso .rr-lead strong{\n      color:var(--rr-green-deep);\n\n      font-weight:730;\n    }\n\n\n    .rr-direccion-proceso .rr-side-note{\n      margin:28px 0 0;\n\n      max-width:480px;\n\n      padding:\n        18px\n        0\n        0;\n\n      border-top:\n        1px solid\n        var(--rr-line);\n\n      color:var(--rr-muted);\n\n      font-size:13.7px;\n      line-height:1.58;\n    }\n\n\n    .rr-direccion-proceso .rr-side-note strong{\n      color:var(--rr-green-deep);\n\n      font-weight:720;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       PROCESO\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-direccion-proceso .rr-steps{\n      position:relative;\n\n      border-top:\n        1px solid\n        var(--rr-line);\n    }\n\n\n    .rr-direccion-proceso .rr-step{\n      position:relative;\n\n      display:grid;\n\n      grid-template-columns:\n        52px\n        minmax(190px,.72fr)\n        minmax(0,1.28fr);\n\n      gap:22px;\n\n      align-items:start;\n\n      padding:\n        25px\n        0;\n\n      border-bottom:\n        1px solid\n        var(--rr-line);\n    }\n\n\n    .rr-direccion-proceso .rr-num{\n      display:flex;\n\n      align-items:center;\n      justify-content:center;\n\n      width:40px;\n      height:40px;\n\n      border-radius:999px;\n\n      background:\n        rgba(23,106,79,.065);\n\n      border:\n        1px solid\n        rgba(23,106,79,.12);\n\n      color:var(--rr-green);\n\n      font-size:10.5px;\n      line-height:1;\n\n      font-weight:820;\n\n      letter-spacing:.05em;\n    }\n\n\n    .rr-direccion-proceso .rr-step-title{\n      padding-top:2px;\n    }\n\n\n    .rr-direccion-proceso .rr-step-label{\n      display:block;\n\n      margin-bottom:7px;\n\n      color:var(--rr-green);\n\n      font-size:10.5px;\n      line-height:1;\n\n      font-weight:760;\n\n      letter-spacing:.065em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-direccion-proceso h3{\n      margin:0;\n\n      max-width:260px;\n\n      color:var(--rr-heading);\n\n      font-size:19px;\n      line-height:1.22;\n\n      font-weight:710;\n\n      letter-spacing:-.024em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-direccion-proceso .rr-step-content{\n      padding-top:1px;\n    }\n\n\n    .rr-direccion-proceso .rr-step p{\n      margin:0;\n\n      max-width:470px;\n\n      color:var(--rr-muted);\n\n      font-size:14px;\n      line-height:1.6;\n\n      text-wrap:pretty;\n    }\n\n\n    .rr-direccion-proceso .rr-step p strong{\n      color:#34423C;\n\n      font-weight:700;\n    }\n\n\n    .rr-direccion-proceso .rr-tag{\n      display:inline-block;\n\n      margin-top:13px;\n\n      color:var(--rr-green-dark);\n\n      font-size:11px;\n      line-height:1.3;\n\n      font-weight:720;\n    }\n\n\n    .rr-direccion-proceso .rr-tag::before{\n      content:\"\";\n\n      display:inline-block;\n\n      width:5px;\n      height:5px;\n\n      margin-right:7px;\n\n      vertical-align:2px;\n\n      border-radius:999px;\n\n      background:\n        rgba(23,106,79,.48);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CTA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-direccion-proceso .rr-cta{\n      display:grid;\n\n      grid-template-columns:\n        minmax(0,1fr)\n        auto;\n\n      gap:30px;\n\n      align-items:center;\n\n      margin-top:22px;\n\n      padding:\n        20px\n        22px;\n\n      border:\n        1px solid\n        rgba(23,106,79,.09);\n\n      border-radius:14px;\n\n      background:\n        var(--rr-soft);\n    }\n\n\n    .rr-direccion-proceso .rr-cta p{\n      margin:0;\n\n      max-width:680px;\n\n      color:#56625C;\n\n      font-size:13.8px;\n      line-height:1.55;\n    }\n\n\n    .rr-direccion-proceso .rr-cta p strong{\n      color:var(--rr-green-deep);\n\n      font-weight:730;\n    }\n\n\n    .rr-direccion-proceso .rr-btn{\n      display:inline-flex;\n\n      align-items:center;\n      justify-content:center;\n\n      gap:9px;\n\n      min-height:46px;\n\n      padding:\n        12px\n        20px;\n\n      border-radius:8px;\n\n      background:\n        var(--rr-green);\n\n      color:#FFFFFF !important;\n\n      text-decoration:none !important;\n\n      font-size:13.3px;\n      line-height:1.2;\n\n      font-weight:750;\n\n      white-space:nowrap;\n\n      box-shadow:\n        0 8px 20px\n        rgba(23,106,79,.14);\n\n      transition:\n        background .18s ease,\n        transform .18s ease,\n        box-shadow .18s ease;\n    }\n\n\n    .rr-direccion-proceso .rr-btn::after{\n      content:\"\u2192\";\n\n      font-size:15px;\n\n      transition:\n        transform .18s ease;\n    }\n\n\n    .rr-direccion-proceso .rr-btn:hover{\n      background:\n        var(--rr-green-dark);\n\n      transform:\n        translateY(-1px);\n\n      box-shadow:\n        0 12px 26px\n        rgba(23,106,79,.20);\n    }\n\n\n    .rr-direccion-proceso .rr-btn:hover::after{\n      transform:\n        translateX(3px);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       TABLET\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:960px){\n\n      .rr-direccion-proceso{\n        padding:\n          60px\n          0\n          64px;\n      }\n\n\n      .rr-direccion-proceso .rr-wrap{\n        width:min(\n          var(--rr-container),\n          calc(100% - (var(--rr-gutter-tablet) * 2))\n        );\n      }\n\n\n      .rr-direccion-proceso .rr-layout{\n        grid-template-columns:1fr;\n\n        gap:38px;\n      }\n\n\n      .rr-direccion-proceso .rr-side{\n        position:relative;\n        top:auto;\n\n        max-width:760px;\n      }\n\n\n      .rr-direccion-proceso .rr-lead{\n        max-width:680px;\n      }\n\n\n      .rr-direccion-proceso .rr-side-note{\n        max-width:680px;\n      }\n\n\n      .rr-direccion-proceso .rr-step{\n        grid-template-columns:\n          48px\n          minmax(175px,.68fr)\n          minmax(0,1.32fr);\n\n        gap:18px;\n      }\n\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       M\u00d3VIL\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:640px){\n\n      .rr-direccion-proceso{\n        padding:\n          48px\n          0\n          52px;\n      }\n\n\n      .rr-direccion-proceso .rr-wrap{\n        width:min(\n          560px,\n          calc(100% - (var(--rr-gutter-mobile) * 2))\n        );\n      }\n\n\n      .rr-direccion-proceso .rr-layout{\n        gap:30px;\n      }\n\n\n      .rr-direccion-proceso h2{\n        font-size:32px;\n        line-height:1.07;\n      }\n\n\n      .rr-direccion-proceso .rr-lead{\n        font-size:15.4px;\n      }\n\n\n      .rr-direccion-proceso .rr-step{\n        grid-template-columns:\n          42px\n          minmax(0,1fr);\n\n        gap:\n          8px\n          14px;\n\n        padding:\n          20px\n          0;\n      }\n\n\n      .rr-direccion-proceso .rr-num{\n        width:38px;\n        height:38px;\n\n        grid-row:\n          1 \/ span 2;\n      }\n\n\n      .rr-direccion-proceso .rr-step-title{\n        grid-column:2;\n      }\n\n\n      .rr-direccion-proceso .rr-step-content{\n        grid-column:2;\n      }\n\n\n      .rr-direccion-proceso h3{\n        max-width:100%;\n\n        font-size:18px;\n      }\n\n\n      .rr-direccion-proceso .rr-step p{\n        max-width:100%;\n\n        font-size:13.7px;\n      }\n\n\n      .rr-direccion-proceso .rr-cta{\n        grid-template-columns:1fr;\n\n        gap:15px;\n\n        margin-top:18px;\n\n        padding:\n          18px\n          17px;\n      }\n\n\n      .rr-direccion-proceso .rr-btn{\n        width:100%;\n      }\n\n    }\n\n\n    @media(prefers-reduced-motion:reduce){\n\n      .rr-direccion-proceso .rr-btn,\n      .rr-direccion-proceso .rr-btn::after{\n        transition:none;\n      }\n\n\n      .rr-direccion-proceso .rr-btn:hover{\n        transform:none;\n      }\n\n    }\n\n  <\/style>\n\n\n  <div class=\"rr-wrap\">\n\n    <div class=\"rr-layout\">\n\n\n      <!-- INTRO -->\n      <div class=\"rr-side\">\n\n        <div class=\"rr-kicker\">\n          C\u00f3mo intervenimos\n        <\/div>\n\n        <h2 id=\"rr-direccion-proceso-title\">\n          De la situaci\u00f3n real a decisiones, ejecuci\u00f3n y capacidad interna.\n        <\/h2>\n\n        <p class=\"rr-lead\">\n          Cada empresa llega con un contexto distinto.\n          La intervenci\u00f3n empieza por\n          <strong>\n            entender qu\u00e9 est\u00e1 bloqueando realmente el avance\n          <\/strong>\n          y contin\u00faa convirtiendo esa lectura en prioridades,\n          responsables, trabajo real y seguimiento.\n        <\/p>\n\n        <p class=\"rr-side-note\">\n          La l\u00f3gica es sencilla:\n          <strong>\n            entender, decidir, activar y consolidar.\n          <\/strong>\n          El alcance cambia seg\u00fan la situaci\u00f3n,\n          pero el objetivo es que la organizaci\u00f3n termine\n          con m\u00e1s criterio, estructura y capacidad para avanzar.\n        <\/p>\n\n      <\/div>\n\n\n      <!-- PROCESO -->\n      <div class=\"rr-main\">\n\n        <div class=\"rr-steps\">\n\n\n          <!-- 01 -->\n          <article class=\"rr-step\">\n\n            <span class=\"rr-num\">\n              01\n            <\/span>\n\n            <div class=\"rr-step-title\">\n\n              <span class=\"rr-step-label\">\n                Entender\n              <\/span>\n\n              <h3>\n                Lectura ejecutiva del punto real de partida\n              <\/h3>\n\n            <\/div>\n\n            <div class=\"rr-step-content\">\n\n              <p>\n                Revisamos la situaci\u00f3n con criterio directivo para identificar\n                <strong>\n                  d\u00f3nde est\u00e1 el atasco real, qu\u00e9 riesgos est\u00e1n limitando capacidad\n                  y qu\u00e9 decisiones no pueden seguir aplaz\u00e1ndose.\n                <\/strong>\n              <\/p>\n\n              <span class=\"rr-tag\">\n                Claridad antes de actuar\n              <\/span>\n\n            <\/div>\n\n          <\/article>\n\n\n          <!-- 02 -->\n          <article class=\"rr-step\">\n\n            <span class=\"rr-num\">\n              02\n            <\/span>\n\n            <div class=\"rr-step-title\">\n\n              <span class=\"rr-step-label\">\n                Decidir\n              <\/span>\n\n              <h3>\n                Priorizar lo que realmente mueve resultado\n              <\/h3>\n\n            <\/div>\n\n            <div class=\"rr-step-content\">\n\n              <p>\n                Traducimos la lectura en prioridades,\n                objetivos y secuencia de acci\u00f3n.\n                Definimos qu\u00e9 debe activarse ahora,\n                qu\u00e9 puede esperar y qu\u00e9 conviene dejar de hacer\n                para recuperar foco y capacidad.\n              <\/p>\n\n              <span class=\"rr-tag\">\n                Menos dispersi\u00f3n, m\u00e1s criterio\n              <\/span>\n\n            <\/div>\n\n          <\/article>\n\n\n          <!-- 03 -->\n          <article class=\"rr-step\">\n\n            <span class=\"rr-num\">\n              03\n            <\/span>\n\n            <div class=\"rr-step-title\">\n\n              <span class=\"rr-step-label\">\n                Activar\n              <\/span>\n\n              <h3>\n                Convertir decisiones en trabajo y responsables\n              <\/h3>\n\n            <\/div>\n\n            <div class=\"rr-step-content\">\n\n              <p>\n                Bajamos la direcci\u00f3n a ejecuci\u00f3n:\n                clarificamos roles, alineamos equipos\n                y activamos las palancas comerciales,\n                operativas, organizativas o tecnol\u00f3gicas\n                que exige la situaci\u00f3n.\n              <\/p>\n\n              <span class=\"rr-tag\">\n                Ejecuci\u00f3n con responsabilidad\n              <\/span>\n\n            <\/div>\n\n          <\/article>\n\n\n          <!-- 04 -->\n          <article class=\"rr-step\">\n\n            <span class=\"rr-num\">\n              04\n            <\/span>\n\n            <div class=\"rr-step-title\">\n\n              <span class=\"rr-step-label\">\n                Consolidar\n              <\/span>\n\n              <h3>\n                Seguimiento, ajuste y transferencia interna\n              <\/h3>\n\n            <\/div>\n\n            <div class=\"rr-step-content\">\n\n              <p>\n                Seguimos avances, corregimos desviaciones\n                y transferimos criterio y sistema a la organizaci\u00f3n.\n                El objetivo es resolver el momento actual\n                y reducir la dependencia de improvisaci\u00f3n futura.\n              <\/p>\n\n              <span class=\"rr-tag\">\n                Capacidad que permanece\n              <\/span>\n\n            <\/div>\n\n          <\/article>\n\n\n        <\/div>\n\n\n        <!-- CTA -->\n        <div class=\"rr-cta\">\n\n          <p>\n            <strong>\n              Una intervenci\u00f3n bien cerrada deja m\u00e1s que decisiones puntuales.\n            <\/strong>\n            Deja prioridades m\u00e1s claras, mejor gobierno\n            y m\u00e1s capacidad interna para ejecutar y sostener el rumbo.\n          <\/p>\n\n          <a\n            class=\"rr-btn\"\n            href=\"https:\/\/rumboyresultados.com\/ponte-en-contacto\/\">\n\n            Valorar mi situaci\u00f3n\n\n          <\/a>\n\n        <\/div>\n\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ddfd6d e-flex e-con-boxed e-con e-parent\" data-id=\"1ddfd6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-894afd7 elementor-widget elementor-widget-html\" data-id=\"894afd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE \u00b7 CAPACIDADES QUE PODEMOS ASUMIR \u00b7 DARK SYSTEM \u00b7 V3 -->\n<section\n  class=\"rr-capacity-dark\"\n  id=\"capacidades-direccion\"\n  aria-labelledby=\"rr-capacity-dark-title\">\n\n  <style>\n\n    .rr-capacity-dark,\n    .rr-capacity-dark *{\n      box-sizing:border-box;\n    }\n\n\n    .rr-capacity-dark{\n      --rr-green:#176A4F;\n      --rr-green-light:#6ED6A6;\n      --rr-green-pale:#A7E8C7;\n      --rr-deep:#0F2F27;\n      --rr-deep-2:#123D31;\n\n      --rr-container:1280px;\n      --rr-gutter-desktop:32px;\n      --rr-gutter-tablet:24px;\n      --rr-gutter-mobile:16px;\n\n      position:relative;\n      width:100%;\n\n      padding:70px 0 74px;\n\n      overflow:hidden;\n\n      background:transparent;\n\n      font-family:\n        Inter,\n        system-ui,\n        -apple-system,\n        BlinkMacSystemFont,\n        \"Segoe UI\",\n        Arial,\n        sans-serif;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENEDOR\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-capacity-dark__inner{\n      position:relative;\n\n      width:min(\n        var(--rr-container),\n        calc(100% - (var(--rr-gutter-desktop) * 2))\n      );\n\n      margin:0 auto;\n\n      overflow:hidden;\n\n      border-radius:28px;\n\n      background:\n        radial-gradient(\n          circle at 8% 5%,\n          rgba(110,214,166,.11),\n          transparent 27%\n        ),\n        radial-gradient(\n          circle at 94% 95%,\n          rgba(23,106,79,.30),\n          transparent 32%\n        ),\n        linear-gradient(\n          135deg,\n          #123D31 0%,\n          #0D2B24 100%\n        );\n\n      color:#FFFFFF;\n\n      box-shadow:\n        0 24px 54px\n        rgba(13,43,36,.10);\n    }\n\n\n    .rr-capacity-dark__inner::before{\n      content:\"\";\n\n      position:absolute;\n      inset:0;\n\n      background-image:\n        linear-gradient(\n          rgba(255,255,255,.017) 1px,\n          transparent 1px\n        ),\n        linear-gradient(\n          90deg,\n          rgba(255,255,255,.014) 1px,\n          transparent 1px\n        );\n\n      background-size:48px 48px;\n\n      opacity:.28;\n\n      pointer-events:none;\n    }\n\n\n    .rr-capacity-dark__inner::after{\n      content:\"\";\n\n      position:absolute;\n\n      width:420px;\n      height:420px;\n\n      right:-150px;\n      top:-185px;\n\n      border-radius:999px;\n\n      border:\n        1px solid\n        rgba(167,232,199,.07);\n\n      box-shadow:\n        0 0 0 75px rgba(167,232,199,.018),\n        0 0 0 150px rgba(167,232,199,.012);\n\n      pointer-events:none;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CABECERA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-capacity-dark__head{\n      position:relative;\n      z-index:2;\n\n      display:grid;\n\n      grid-template-columns:\n        minmax(0,.92fr)\n        minmax(0,1.08fr);\n\n      gap:70px;\n\n      align-items:end;\n\n      padding:\n        50px\n        54px\n        38px;\n    }\n\n\n    .rr-capacity-dark__eyebrow{\n      display:inline-flex;\n\n      align-items:center;\n\n      gap:8px;\n\n      margin:0 0 16px;\n\n      color:var(--rr-green-pale);\n\n      font-size:11.5px;\n      line-height:1;\n\n      font-weight:780;\n\n      letter-spacing:.085em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-capacity-dark__eyebrow::before{\n      content:\"\";\n\n      width:30px;\n      height:2px;\n\n      border-radius:999px;\n\n      background:var(--rr-green-light);\n    }\n\n\n    .rr-capacity-dark h2{\n      margin:0;\n\n      max-width:610px;\n\n      color:#FFFFFF;\n\n      font-size:\n        clamp(37px,3.65vw,51px);\n\n      line-height:1.045;\n\n      font-weight:735;\n\n      letter-spacing:-.048em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-capacity-dark__lead{\n      margin:0;\n\n      max-width:610px;\n\n      color:\n        rgba(255,255,255,.72);\n\n      font-size:15.8px;\n      line-height:1.62;\n\n      text-wrap:pretty;\n    }\n\n\n    .rr-capacity-dark__lead strong{\n      color:#FFFFFF;\n\n      font-weight:720;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       MATRIZ\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-capacity-dark__grid{\n      position:relative;\n      z-index:2;\n\n      display:grid;\n\n      grid-template-columns:\n        repeat(4,minmax(0,1fr));\n\n      border-top:\n        1px solid\n        rgba(255,255,255,.11);\n\n      border-bottom:\n        1px solid\n        rgba(255,255,255,.11);\n    }\n\n\n    .rr-capacity-dark__item{\n      position:relative;\n\n      min-width:0;\n\n      padding:\n        34px\n        30px\n        32px;\n\n      overflow:hidden;\n    }\n\n\n    .rr-capacity-dark__item + .rr-capacity-dark__item{\n      border-left:\n        1px solid\n        rgba(255,255,255,.10);\n    }\n\n\n    \/* n\u00famero grande de fondo *\/\n\n    .rr-capacity-dark__ghost{\n      position:absolute;\n\n      top:10px;\n      right:18px;\n\n      color:\n        rgba(255,255,255,.035);\n\n      font-size:82px;\n      line-height:1;\n\n      font-weight:800;\n\n      letter-spacing:-.06em;\n\n      pointer-events:none;\n      user-select:none;\n    }\n\n\n    .rr-capacity-dark__num{\n      position:relative;\n      z-index:2;\n\n      display:inline-flex;\n\n      align-items:center;\n      justify-content:center;\n\n      width:38px;\n      height:38px;\n\n      margin-bottom:23px;\n\n      border-radius:999px;\n\n      background:\n        rgba(110,214,166,.08);\n\n      border:\n        1px solid\n        rgba(167,232,199,.14);\n\n      color:var(--rr-green-pale);\n\n      font-size:10px;\n      line-height:1;\n\n      font-weight:820;\n\n      letter-spacing:.05em;\n    }\n\n\n    .rr-capacity-dark h3{\n      position:relative;\n      z-index:2;\n\n      margin:0;\n\n      max-width:245px;\n\n      color:#FFFFFF;\n\n      font-size:20px;\n      line-height:1.18;\n\n      font-weight:710;\n\n      letter-spacing:-.026em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-capacity-dark__desc{\n      position:relative;\n      z-index:2;\n\n      margin:\n        14px\n        0\n        0;\n\n      color:\n        rgba(255,255,255,.67);\n\n      font-size:13.5px;\n      line-height:1.58;\n\n      text-wrap:pretty;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       \u00c1MBITOS\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-capacity-dark__list{\n      position:relative;\n      z-index:2;\n\n      display:grid;\n\n      gap:8px;\n\n      margin:\n        20px\n        0\n        0;\n\n      padding:0;\n\n      list-style:none;\n    }\n\n\n    .rr-capacity-dark__list li{\n      position:relative;\n\n      padding-left:15px;\n\n      color:\n        rgba(255,255,255,.76);\n\n      font-size:12.5px;\n      line-height:1.45;\n    }\n\n\n    .rr-capacity-dark__list li::before{\n      content:\"\";\n\n      position:absolute;\n\n      top:.65em;\n      left:0;\n\n      width:4px;\n      height:4px;\n\n      transform:\n        translateY(-50%);\n\n      border-radius:999px;\n\n      background:\n        var(--rr-green-light);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       RESULTADO\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-capacity-dark__result{\n      position:relative;\n      z-index:2;\n\n      display:block;\n\n      margin-top:22px;\n\n      padding-top:15px;\n\n      border-top:\n        1px solid\n        rgba(255,255,255,.09);\n\n      color:var(--rr-green-pale);\n\n      font-size:11.2px;\n      line-height:1.4;\n\n      font-weight:720;\n    }\n\n\n    .rr-capacity-dark__result-label{\n      display:block;\n\n      margin-bottom:5px;\n\n      color:\n        rgba(255,255,255,.38);\n\n      font-size:9.5px;\n      line-height:1;\n\n      font-weight:800;\n\n      letter-spacing:.08em;\n      text-transform:uppercase;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CIERRE\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-capacity-dark__footer{\n      position:relative;\n      z-index:2;\n\n      display:grid;\n\n      grid-template-columns:\n        minmax(0,1fr)\n        auto;\n\n      gap:36px;\n\n      align-items:center;\n\n      padding:\n        26px\n        54px\n        28px;\n    }\n\n\n    .rr-capacity-dark__footer p{\n      margin:0;\n\n      max-width:860px;\n\n      color:\n        rgba(255,255,255,.66);\n\n      font-size:13.5px;\n      line-height:1.55;\n    }\n\n\n    .rr-capacity-dark__footer strong{\n      color:#FFFFFF;\n\n      font-weight:720;\n    }\n\n\n    .rr-capacity-dark__btn{\n      display:inline-flex;\n\n      align-items:center;\n      justify-content:center;\n\n      gap:9px;\n\n      min-height:48px;\n\n      padding:\n        12px\n        20px;\n\n      border-radius:8px;\n\n      background:#FFFFFF;\n\n      color:var(--rr-deep-2) !important;\n\n      text-decoration:none !important;\n\n      font-size:13.2px;\n      line-height:1.2;\n\n      font-weight:760;\n\n      white-space:nowrap;\n\n      transition:\n        transform .18s ease,\n        background .18s ease,\n        box-shadow .18s ease;\n    }\n\n\n    .rr-capacity-dark__btn::after{\n      content:\"\u2192\";\n\n      color:var(--rr-green);\n\n      font-size:15px;\n\n      transition:\n        transform .18s ease;\n    }\n\n\n    .rr-capacity-dark__btn:hover{\n      transform:\n        translateY(-1px);\n\n      background:#F2FAF6;\n\n      box-shadow:\n        0 12px 26px\n        rgba(0,0,0,.15);\n    }\n\n\n    .rr-capacity-dark__btn:hover::after{\n      transform:\n        translateX(3px);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       TABLET\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:1050px){\n\n      .rr-capacity-dark{\n        padding:\n          60px\n          0\n          64px;\n      }\n\n\n      .rr-capacity-dark__inner{\n        width:min(\n          var(--rr-container),\n          calc(100% - (var(--rr-gutter-tablet) * 2))\n        );\n      }\n\n\n      .rr-capacity-dark__head{\n        grid-template-columns:1fr;\n\n        gap:18px;\n\n        padding:\n          44px\n          40px\n          34px;\n      }\n\n\n      .rr-capacity-dark__lead{\n        max-width:720px;\n      }\n\n\n      .rr-capacity-dark__grid{\n        grid-template-columns:\n          repeat(2,minmax(0,1fr));\n      }\n\n\n      .rr-capacity-dark__item{\n        padding:\n          30px\n          28px;\n      }\n\n\n      .rr-capacity-dark__item:nth-child(3){\n        border-left:0;\n\n        border-top:\n          1px solid\n          rgba(255,255,255,.10);\n      }\n\n\n      .rr-capacity-dark__item:nth-child(4){\n        border-top:\n          1px solid\n          rgba(255,255,255,.10);\n      }\n\n\n      .rr-capacity-dark__footer{\n        padding:\n          24px\n          40px\n          26px;\n      }\n\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       M\u00d3VIL\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:680px){\n\n      .rr-capacity-dark{\n        padding:\n          48px\n          0\n          52px;\n      }\n\n\n      .rr-capacity-dark__inner{\n        width:min(\n          560px,\n          calc(100% - (var(--rr-gutter-mobile) * 2))\n        );\n\n        border-radius:20px;\n      }\n\n\n      .rr-capacity-dark__head{\n        padding:\n          34px\n          22px\n          28px;\n      }\n\n\n      .rr-capacity-dark h2{\n        font-size:32px;\n        line-height:1.07;\n      }\n\n\n      .rr-capacity-dark__lead{\n        font-size:15px;\n      }\n\n\n      .rr-capacity-dark__grid{\n        grid-template-columns:1fr;\n      }\n\n\n      .rr-capacity-dark__item{\n        padding:\n          26px\n          22px\n          27px;\n      }\n\n\n      .rr-capacity-dark__item + .rr-capacity-dark__item{\n        border-left:0;\n\n        border-top:\n          1px solid\n          rgba(255,255,255,.10);\n      }\n\n\n      .rr-capacity-dark__ghost{\n        font-size:68px;\n      }\n\n\n      .rr-capacity-dark h3{\n        max-width:100%;\n\n        font-size:19px;\n      }\n\n\n      .rr-capacity-dark__desc{\n        font-size:13.3px;\n      }\n\n\n      .rr-capacity-dark__footer{\n        grid-template-columns:1fr;\n\n        gap:17px;\n\n        padding:\n          22px\n          22px\n          24px;\n      }\n\n\n      .rr-capacity-dark__btn{\n        width:100%;\n      }\n\n    }\n\n\n    @media(prefers-reduced-motion:reduce){\n\n      .rr-capacity-dark__btn,\n      .rr-capacity-dark__btn::after{\n        transition:none;\n      }\n\n\n      .rr-capacity-dark__btn:hover{\n        transform:none;\n      }\n\n    }\n\n  <\/style>\n\n\n  <div class=\"rr-capacity-dark__inner\">\n\n\n    <!-- CABECERA -->\n    <header class=\"rr-capacity-dark__head\">\n\n      <div>\n\n        <div class=\"rr-capacity-dark__eyebrow\">\n          Capacidades que podemos asumir\n        <\/div>\n\n        <h2 id=\"rr-capacity-dark-title\">\n          Direcci\u00f3n temporal all\u00ed donde el negocio necesita criterio y responsabilidad.\n        <\/h2>\n\n      <\/div>\n\n\n      <p class=\"rr-capacity-dark__lead\">\n        La intervenci\u00f3n no parte de un cat\u00e1logo cerrado.\n        Identificamos\n        <strong>\n          qu\u00e9 capacidad directiva falta y qu\u00e9 responsabilidad\n          necesita asumir R&amp;R\n        <\/strong>\n        durante esa etapa. El alcance puede concentrarse en una funci\u00f3n\n        o combinar varias cuando la situaci\u00f3n lo exige.\n      <\/p>\n\n    <\/header>\n\n\n    <!-- MATRIZ -->\n    <div class=\"rr-capacity-dark__grid\">\n\n\n      <!-- 01 -->\n      <article class=\"rr-capacity-dark__item\">\n\n        <span class=\"rr-capacity-dark__ghost\" aria-hidden=\"true\">\n          01\n        <\/span>\n\n        <span class=\"rr-capacity-dark__num\">\n          01\n        <\/span>\n\n        <h3>\n          Direcci\u00f3n estrat\u00e9gica temporal\n        <\/h3>\n\n        <p class=\"rr-capacity-dark__desc\">\n          Asumimos una funci\u00f3n de direcci\u00f3n externa cuando la empresa\n          necesita foco, criterio ejecutivo y capacidad de decisi\u00f3n\n          para atravesar una etapa compleja.\n        <\/p>\n\n        <ul class=\"rr-capacity-dark__list\">\n\n          <li>\n            Reordenaci\u00f3n de prioridades\n          <\/li>\n\n          <li>\n            Decisiones en crecimiento o transici\u00f3n\n          <\/li>\n\n          <li>\n            Alineaci\u00f3n entre negocio y equipo\n          <\/li>\n\n        <\/ul>\n\n        <span class=\"rr-capacity-dark__result\">\n\n          <span class=\"rr-capacity-dark__result-label\">\n            Resultado\n          <\/span>\n\n          Liderazgo temporal con alcance definido\n\n        <\/span>\n\n      <\/article>\n\n\n      <!-- 02 -->\n      <article class=\"rr-capacity-dark__item\">\n\n        <span class=\"rr-capacity-dark__ghost\" aria-hidden=\"true\">\n          02\n        <\/span>\n\n        <span class=\"rr-capacity-dark__num\">\n          02\n        <\/span>\n\n        <h3>\n          Gobierno comercial y crecimiento\n        <\/h3>\n\n        <p class=\"rr-capacity-dark__desc\">\n          Estructuramos c\u00f3mo se decide, prioriza, ejecuta y sigue\n          el crecimiento cuando existe actividad comercial\n          pero falta gobierno.\n        <\/p>\n\n        <ul class=\"rr-capacity-dark__list\">\n\n          <li>\n            Cliente objetivo y propuesta de valor\n          <\/li>\n\n          <li>\n            Marketing, ventas y pipeline\n          <\/li>\n\n          <li>\n            Seguimiento y prioridades de mercado\n          <\/li>\n\n        <\/ul>\n\n        <span class=\"rr-capacity-dark__result\">\n\n          <span class=\"rr-capacity-dark__result-label\">\n            Resultado\n          <\/span>\n\n          Crecimiento m\u00e1s gobernable y defendible\n\n        <\/span>\n\n      <\/article>\n\n\n      <!-- 03 -->\n      <article class=\"rr-capacity-dark__item\">\n\n        <span class=\"rr-capacity-dark__ghost\" aria-hidden=\"true\">\n          03\n        <\/span>\n\n        <span class=\"rr-capacity-dark__num\">\n          03\n        <\/span>\n\n        <h3>\n          Transformaci\u00f3n operativa, digital e IA\n        <\/h3>\n\n        <p class=\"rr-capacity-dark__desc\">\n          Dirigimos cambios operativos y tecnol\u00f3gicos cuando permiten\n          simplificar trabajo, reducir fricci\u00f3n y aumentar capacidad real.\n        <\/p>\n\n        <ul class=\"rr-capacity-dark__list\">\n\n          <li>\n            Procesos y responsabilidades\n          <\/li>\n\n          <li>\n            Digitalizaci\u00f3n e IA aplicada\n          <\/li>\n\n          <li>\n            Implantaci\u00f3n y adopci\u00f3n\n          <\/li>\n\n        <\/ul>\n\n        <span class=\"rr-capacity-dark__result\">\n\n          <span class=\"rr-capacity-dark__result-label\">\n            Resultado\n          <\/span>\n\n          Tecnolog\u00eda al servicio de la capacidad empresarial\n\n        <\/span>\n\n      <\/article>\n\n\n      <!-- 04 -->\n      <article class=\"rr-capacity-dark__item\">\n\n        <span class=\"rr-capacity-dark__ghost\" aria-hidden=\"true\">\n          04\n        <\/span>\n\n        <span class=\"rr-capacity-dark__num\">\n          04\n        <\/span>\n\n        <h3>\n          Transiciones y situaciones especiales\n        <\/h3>\n\n        <p class=\"rr-capacity-dark__desc\">\n          Reforzamos temporalmente la direcci\u00f3n cuando aumentan\n          la complejidad, el riesgo o la necesidad de coordinar\n          decisiones cr\u00edticas.\n        <\/p>\n\n        <ul class=\"rr-capacity-dark__list\">\n\n          <li>\n            Profesionalizaci\u00f3n y cambio de escala\n          <\/li>\n\n          <li>\n            Financiaci\u00f3n, compra o venta\n          <\/li>\n\n          <li>\n            Integraci\u00f3n y post-adquisici\u00f3n\n          <\/li>\n\n        <\/ul>\n\n        <span class=\"rr-capacity-dark__result\">\n\n          <span class=\"rr-capacity-dark__result-label\">\n            Resultado\n          <\/span>\n\n          Direcci\u00f3n para momentos que no admiten improvisaci\u00f3n\n\n        <\/span>\n\n      <\/article>\n\n\n    <\/div>\n\n\n    <!-- CIERRE -->\n    <div class=\"rr-capacity-dark__footer\">\n\n      <p>\n        <strong>\n          El alcance se define a partir de la situaci\u00f3n real de la empresa.\n        <\/strong>\n        La intervenci\u00f3n puede concentrarse en una capacidad\n        o combinar varias cuando el problema atraviesa\n        direcci\u00f3n, comercial, transformaci\u00f3n y ejecuci\u00f3n.\n      <\/p>\n\n      <a\n        class=\"rr-capacity-dark__btn\"\n        href=\"https:\/\/rumboyresultados.com\/ponte-en-contacto\/\">\n\n        Valorar qu\u00e9 capacidad falta\n\n      <\/a>\n\n    <\/div>\n\n\n  <\/div>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc37a0a e-flex e-con-boxed e-con e-parent\" data-id=\"cc37a0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5388362 elementor-invisible elementor-widget elementor-widget-html\" data-id=\"5388362\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInLeft&quot;,&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BANNER ACTIVADOR (CON IMAGEN) \u2013 SISTEMA IMPULSO PYME -->\n<section id=\"rr-impulso-banner\" aria-labelledby=\"rr-impulso-h2\">\n  <style>\n    #rr-impulso-banner{\n      font-family:Inter,system-ui,-apple-system,Arial,sans-serif;\n      border-radius:10px;\n      overflow:hidden;\n      background:#F8F8F8;\n      color:#3F3F3F;\n    }\n\n    #rr-impulso-wrap{\n      max-width:1160px;\n      margin:0 auto;\n      display:grid;\n      grid-template-columns: 1.15fr .85fr;\n      gap:0;\n      align-items:stretch;\n    }\n\n    \/* IZQUIERDA (copy) *\/\n    #rr-impulso-copy{\n      padding:22px 20px;\n      background:linear-gradient(135deg,#176A4F 0%, #2E5F4F 100%);\n      color:#fff;\n      position:relative;\n      overflow:hidden;\n    }\n    #rr-impulso-copy:before{\n      content:\"\";\n      position:absolute;\n      inset:-40px;\n      background:\n        radial-gradient(circle at 20% 30%, rgba(255,255,255,.18) 0 2px, transparent 3px) 0 0\/18px 18px;\n      opacity:.22;\n      pointer-events:none;\n      transform:rotate(8deg);\n    }\n    #rr-impulso-copy > *{ position:relative; }\n\n    .rr-impulso-kicker{\n      display:inline-flex;\n      align-items:center;\n      gap:10px;\n      font-size:13px;\n      font-weight:800;\n      letter-spacing:.25px;\n      text-transform:uppercase;\n      color:rgba(255,255,255,.92);\n      margin:0 0 10px;\n    }\n    .rr-impulso-kicker .rr-dot{\n      width:10px;height:10px;border-radius:999px;\n      background:#fff; opacity:.95; flex:0 0 10px;\n    }\n\n    #rr-impulso-h2{\n      margin:0 0 8px;\n      font-size:26px;\n      line-height:1.15;\n      font-weight:900;\n      color:#fff;\n    }\n\n    #rr-impulso-sub{\n      margin:0;\n      font-size:16px;\n      line-height:1.55;\n      font-weight:600;\n      color:rgba(255,255,255,.92);\n      max-width:720px;\n    }\n\n    .rr-impulso-bullets{\n      margin:12px 0 0;\n      padding:0;\n      list-style:none;\n      display:flex;\n      flex-wrap:wrap;\n      gap:10px 12px;\n      color:rgba(255,255,255,.92);\n      font-size:14px;\n      line-height:1.35;\n    }\n    .rr-impulso-bullets li{\n      display:flex;\n      align-items:flex-start;\n      gap:8px;\n      padding:6px 10px;\n      border-radius:10px;\n      background:rgba(255,255,255,.12);\n      border:1px solid rgba(255,255,255,.16);\n    }\n    .rr-impulso-bullets svg{\n      width:16px;height:16px;flex:0 0 16px;\n      stroke:#fff;opacity:.95;margin-top:1px;\n    }\n\n    \/* DERECHA (imagen + CTA) *\/\n    #rr-impulso-side{\n      position:relative;\n      min-height:220px;\n      display:flex;\n      align-items:stretch;\n      justify-content:stretch;\n      background:#0f2f24;\n    }\n    #rr-impulso-img{\n      position:absolute;\n      inset:0;\n      width:100%;\n      height:100%;\n      object-fit:cover;\n      display:block;\n      opacity:.92;\n    }\n    \/* overlay para legibilidad del CTA *\/\n    #rr-impulso-side:before{\n      content:\"\";\n      position:absolute;\n      inset:0;\n      background:linear-gradient(135deg, rgba(0,0,0,.35) 0%, rgba(0,0,0,.15) 45%, rgba(0,0,0,.45) 100%);\n      pointer-events:none;\n    }\n\n    #rr-impulso-cta{\n      position:relative;\n      width:100%;\n      padding:18px;\n      display:flex;\n      flex-direction:column;\n      justify-content:flex-end;\n      gap:8px;\n    }\n    .rr-impulso-btn{\n      display:inline-flex;\n      align-items:center;\n      justify-content:center;\n      gap:10px;\n      width:100%;\n      background:#ffffff;\n      color:#176A4F;\n      border-radius:10px;\n      padding:14px 16px;\n      font-size:16px;\n      font-weight:900;\n      text-decoration:none !important;\n      box-shadow:0 10px 22px rgba(0,0,0,.22);\n    }\n    .rr-impulso-btn:hover{\n      background:#E9F4F0;\n      color:#176A4F;\n      text-decoration:none !important;\n    }\n    .rr-impulso-btn svg{ width:18px;height:18px;stroke:#176A4F; }\n\n    .rr-impulso-note{\n      text-align:center;\n      font-size:13px;\n      line-height:1.4;\n      color:rgba(255,255,255,.92);\n    }\n    .rr-impulso-note strong{ color:#fff; font-weight:900; }\n\n    @media (max-width:960px){\n      #rr-impulso-wrap{ grid-template-columns:1fr; }\n      #rr-impulso-copy{ padding:20px 16px; }\n      #rr-impulso-h2{ font-size:22px; }\n      #rr-impulso-sub{ font-size:15px; }\n      #rr-impulso-side{ min-height:200px; }\n      #rr-impulso-cta{ padding:14px; }\n    }\n  <\/style>\n\n  <div id=\"rr-impulso-wrap\">\n    <!-- COPY -->\n    <div id=\"rr-impulso-copy\">\n      <div class=\"rr-impulso-kicker\">\n        <span class=\"rr-dot\" aria-hidden=\"true\"><\/span>\n        Primer nivel de intervenci\u00f3n para pymes\n      <\/div>\n\n      <h2 id=\"rr-impulso-h2\">Sistema Impulso Pyme<\/h2>\n\n      <p id=\"rr-impulso-sub\">\n        <strong>Recupera margen<\/strong>, <strong>activa ventas<\/strong> y <strong>estabiliza la captaci\u00f3n<\/strong> con un sistema modular de gobernanza.\n      <\/p>\n\n      <ul class=\"rr-impulso-bullets\" aria-label=\"Qu\u00e9 resuelve el Sistema Impulso Pyme\">\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M4 20v-7M10 20V4M16 20v-11M22 20H2\" stroke-width=\"2\"\/><\/svg>\n          Rentabilidad y control (B2B)\n        <\/li>\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M4 12h16\" stroke-width=\"2\"\/><path d=\"M14 6l6 6-6 6\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n          Ventas + marketing previsible (B2B)\n        <\/li>\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 3v18\" stroke-width=\"2\"\/><path d=\"M7 8l5-5 5 5\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n          Captaci\u00f3n y recurrencia (B2C)\n        <\/li>\n      <\/ul>\n    <\/div>\n\n    <!-- IMAGEN + CTA -->\n    <div id=\"rr-impulso-side\" aria-label=\"Imagen de contexto y acceso a la ficha\">\n      <img decoding=\"async\" id=\"rr-impulso-img\"\n           src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2026\/02\/Sistema-Impulso-Pymes.webp\"\n           alt=\"Equipo operativo revisando un gr\u00e1fico de ventas\"\n           loading=\"lazy\"\/>\n\n      <div id=\"rr-impulso-cta\">\n        <a class=\"rr-impulso-btn\"\n           href=\"https:\/\/rumboyresultados.com\/consultoria-para-pymes-y-startups\/sistema-impulso-pymes\/\"\n           aria-label=\"Ver detalles y precios del Sistema Impulso Pyme\">\n          Ver m\u00e1s detalles\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\">\n            <path d=\"M5 12h12\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n            <path d=\"M13 6l6 6-6 6\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n          <\/svg>\n        <\/a>\n        <div class=\"rr-impulso-note\">\n          <strong>M\u00f3dulos independientes \u00b7 Sin permanencia <\/strong>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-025d2c8 e-flex e-con-boxed e-con e-parent\" data-id=\"025d2c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b76cf elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"66b76cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE \u00b7 EXPERIENCIA DIRECTIVA APLICADA \u00b7 TRACK RECORD \u00b7 V3 -->\n<section\n  class=\"rr-track-record\"\n  id=\"experiencia-directiva\"\n  aria-labelledby=\"rr-track-record-title\">\n\n  <style>\n\n    .rr-track-record,\n    .rr-track-record *{\n      box-sizing:border-box;\n    }\n\n\n    .rr-track-record{\n      --rr-green:#176A4F;\n      --rr-green-dark:#2E5F4F;\n      --rr-green-deep:#123D31;\n\n      --rr-heading:#1F2A25;\n      --rr-text:#3F4743;\n      --rr-muted:#59655F;\n\n      --rr-line:rgba(23,106,79,.13);\n      --rr-line-soft:rgba(23,106,79,.085);\n      --rr-soft:rgba(238,247,243,.36);\n\n      --rr-container:1280px;\n      --rr-gutter-desktop:32px;\n      --rr-gutter-tablet:24px;\n      --rr-gutter-mobile:16px;\n\n      position:relative;\n\n      width:100%;\n\n      padding:70px 0 74px;\n\n      overflow:hidden;\n\n      background:transparent;\n\n      font-family:\n        Inter,\n        system-ui,\n        -apple-system,\n        BlinkMacSystemFont,\n        \"Segoe UI\",\n        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   pointer-events:none;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENEDOR\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-track-record__inner{\n      position:relative;\n      z-index:2;\n\n      width:min(\n        var(--rr-container),\n        calc(100% - (var(--rr-gutter-desktop) * 2))\n      );\n\n      margin:0 auto;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CABECERA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-track-record__head{\n      display:grid;\n\n      grid-template-columns:\n        minmax(0,.86fr)\n        minmax(0,1.14fr);\n\n      gap:76px;\n\n      align-items:end;\n\n      margin-bottom:40px;\n    }\n\n\n    .rr-track-record__eyebrow{\n      display:inline-flex;\n\n      align-items:center;\n\n      gap:8px;\n\n      margin:0 0 16px;\n\n      color:var(--rr-green);\n\n      font-size:11.5px;\n      line-height:1;\n\n      font-weight:780;\n\n      letter-spacing:.085em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-track-record__eyebrow::before{\n      content:\"\";\n\n      width:30px;\n      height:2px;\n\n      border-radius:999px;\n\n      background:var(--rr-green);\n    }\n\n\n    .rr-track-record h2{\n      margin:0;\n\n      max-width:650px;\n\n      color:var(--rr-heading);\n\n      font-size:\n        clamp(37px,3.65vw,51px);\n\n      line-height:1.045;\n\n      font-weight:735;\n\n      letter-spacing:-.048em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-track-record__intro{\n      margin:0;\n\n      max-width:650px;\n\n      color:#4F5B55;\n\n      font-size:16.2px;\n      line-height:1.63;\n\n      text-wrap:pretty;\n    }\n\n\n    .rr-track-record__intro strong{\n      color:var(--rr-green-deep);\n\n      font-weight:730;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       LABEL SECCI\u00d3N\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-track-record__section-label{\n      display:flex;\n\n      align-items:center;\n\n      gap:14px;\n\n      margin-bottom:0;\n\n      color:var(--rr-green);\n\n      font-size:10px;\n      line-height:1;\n\n      font-weight:800;\n\n      letter-spacing:.09em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-track-record__section-label::after{\n      content:\"\";\n\n      height:1px;\n\n      flex:1;\n\n      background:var(--rr-line);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       EXPERIENCIAS PRINCIPALES\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-track-record__primary{\n      margin-top:17px;\n\n      border-top:\n        1px solid\n        var(--rr-line);\n    }\n\n\n    .rr-track-record__row{\n      display:grid;\n\n      grid-template-columns:\n        170px\n        minmax(0,1fr)\n        310px;\n\n      gap:40px;\n\n      align-items:center;\n\n      min-height:205px;\n\n      padding:\n        29px\n        0;\n\n      border-bottom:\n        1px solid\n        var(--rr-line);\n\n      transition:\n        background .18s ease;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       MARCA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-track-record__brand{\n      display:flex;\n\n      flex-direction:column;\n\n      align-items:flex-start;\n\n      justify-content:center;\n\n      min-width:0;\n    }\n\n\n    .rr-track-record__logo-box{\n      display:flex;\n\n      align-items:center;\n      justify-content:flex-start;\n\n      width:145px;\n      height:66px;\n\n      margin-bottom:15px;\n    }\n\n\n    .rr-track-record__logo{\n      display:block;\n\n      width:auto;\n      height:auto;\n\n      max-width:130px;\n      max-height:55px;\n\n      object-fit:contain;\n      object-position:left center;\n    }\n\n\n    .rr-track-record__logo--nike{\n      max-width:112px;\n      max-height:45px;\n    }\n\n\n    .rr-track-record__logo--conforama{\n      max-width:120px;\n      max-height:54px;\n    }\n\n\n    .rr-track-record__logo--fcb{\n      max-width:58px;\n      max-height:64px;\n    }\n\n\n    .rr-track-record__mandate{\n      display:block;\n\n      max-width:160px;\n\n      color:#718079;\n\n      font-size:10.3px;\n      line-height:1.45;\n\n      font-weight:720;\n\n      letter-spacing:.045em;\n      text-transform:uppercase;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       NARRATIVA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-track-record__content{\n      min-width:0;\n    }\n\n\n    .rr-track-record__content h3{\n      margin:0;\n\n      max-width:610px;\n\n      color:var(--rr-heading);\n\n      font-size:21px;\n      line-height:1.22;\n\n      font-weight:710;\n\n      letter-spacing:-.026em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-track-record__scope{\n      margin:\n        11px\n        0\n        0;\n\n      max-width:640px;\n\n      color:var(--rr-muted);\n\n      font-size:13.8px;\n      line-height:1.58;\n\n      text-wrap:pretty;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       EVIDENCIA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-track-record__evidence{\n      display:grid;\n\n      grid-template-columns:\n        repeat(2,minmax(0,1fr));\n\n      gap:18px;\n\n      align-items:start;\n\n      padding-left:30px;\n\n      border-left:\n        1px solid\n        var(--rr-line-soft);\n    }\n\n\n    .rr-track-record__metric{\n      min-width:0;\n    }\n\n\n    .rr-track-record__metric strong{\n      display:block;\n\n      margin:0 0 6px;\n\n      color:var(--rr-green-deep);\n\n      font-size:25px;\n      line-height:1;\n\n      font-weight:780;\n\n      letter-spacing:-.04em;\n    }\n\n\n    .rr-track-record__metric span{\n      display:block;\n\n      color:#66736D;\n\n      font-size:11.4px;\n      line-height:1.42;\n    }\n\n\n    \/* FCB: tres evidencias *\/\n\n    .rr-track-record__evidence--three{\n      grid-template-columns:\n        repeat(3,minmax(0,1fr));\n\n      gap:14px;\n    }\n\n\n    .rr-track-record__evidence--three\n    .rr-track-record__metric strong{\n      font-size:20px;\n    }\n\n\n    .rr-track-record__evidence--three\n    .rr-track-record__metric span{\n      font-size:10.7px;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTEXTOS ADICIONALES\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-track-record__secondary-wrap{\n      margin-top:38px;\n    }\n\n\n    .rr-track-record__secondary{\n      display:grid;\n\n      grid-template-columns:\n        repeat(3,minmax(0,1fr));\n\n      margin-top:17px;\n\n      border-top:\n        1px solid\n        var(--rr-line);\n\n      border-bottom:\n        1px solid\n        var(--rr-line);\n    }\n\n\n    .rr-track-record__secondary-item{\n      min-width:0;\n\n      padding:\n        27px\n        28px\n        28px;\n    }\n\n\n    .rr-track-record__secondary-item:first-child{\n      padding-left:0;\n    }\n\n\n    .rr-track-record__secondary-item:last-child{\n      padding-right:0;\n    }\n\n\n    .rr-track-record__secondary-item +\n    .rr-track-record__secondary-item{\n      border-left:\n        1px solid\n        var(--rr-line);\n    }\n\n\n    .rr-track-record__secondary-top{\n      display:flex;\n\n      align-items:center;\n\n      justify-content:space-between;\n\n      gap:20px;\n\n      min-height:58px;\n\n      margin-bottom:18px;\n    }\n\n\n    .rr-track-record__secondary-logo{\n      display:flex;\n\n      align-items:center;\n\n      height:50px;\n    }\n\n\n    .rr-track-record__secondary-logo img{\n      display:block;\n\n      width:auto;\n      height:auto;\n\n      max-width:115px;\n      max-height:46px;\n\n      object-fit:contain;\n      object-position:left center;\n    }\n\n\n    .rr-track-record__secondary-logo\n    img.rr-track-record__logo--klarna{\n      max-width:72px;\n      max-height:50px;\n    }\n\n\n    .rr-track-record__secondary-logo\n    img.rr-track-record__logo--buildtree{\n      max-width:118px;\n      max-height:38px;\n    }\n\n\n    .rr-track-record__secondary-logo\n    img.rr-track-record__logo--santboi{\n      max-width:105px;\n      max-height:52px;\n    }\n\n\n    .rr-track-record__secondary-index{\n      color:\n        rgba(23,106,79,.28);\n\n      font-size:11px;\n      line-height:1;\n\n      font-weight:800;\n\n      letter-spacing:.06em;\n    }\n\n\n    .rr-track-record__secondary-mandate{\n      display:block;\n\n      margin-bottom:9px;\n\n      color:var(--rr-green);\n\n      font-size:9.8px;\n      line-height:1.35;\n\n      font-weight:760;\n\n      letter-spacing:.055em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-track-record__secondary-item h3{\n      margin:0;\n\n      max-width:340px;\n\n      color:var(--rr-heading);\n\n      font-size:18px;\n      line-height:1.22;\n\n      font-weight:710;\n\n      letter-spacing:-.024em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-track-record__secondary-copy{\n      margin:\n        11px\n        0\n        0;\n\n      max-width:350px;\n\n      color:var(--rr-muted);\n\n      font-size:13px;\n      line-height:1.56;\n\n      text-wrap:pretty;\n    }\n\n\n    \/* evidencia secundaria *\/\n\n    .rr-track-record__secondary-proof{\n      display:grid;\n\n      grid-template-columns:\n        repeat(2,minmax(0,1fr));\n\n      gap:14px;\n\n      margin-top:19px;\n\n      padding-top:16px;\n\n      border-top:\n        1px solid\n        var(--rr-line-soft);\n    }\n\n\n    .rr-track-record__secondary-proof strong{\n      display:block;\n\n      margin-bottom:4px;\n\n      color:var(--rr-green-deep);\n\n      font-size:15px;\n      line-height:1.1;\n\n      font-weight:760;\n\n      letter-spacing:-.02em;\n    }\n\n\n    .rr-track-record__secondary-proof span{\n      display:block;\n\n      color:#6A7771;\n\n      font-size:10.7px;\n      line-height:1.4;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       DISCLAIMER\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-track-record__note{\n      display:grid;\n\n      grid-template-columns:\n        auto\n        minmax(0,1fr);\n\n      gap:12px;\n\n      align-items:start;\n\n      margin-top:22px;\n\n      padding-top:2px;\n\n      max-width:1000px;\n    }\n\n\n    .rr-track-record__note-mark{\n      display:flex;\n\n      align-items:center;\n      justify-content:center;\n\n      width:20px;\n      height:20px;\n\n      margin-top:1px;\n\n      border-radius:999px;\n\n      background:\n        rgba(23,106,79,.07);\n\n      color:var(--rr-green);\n\n      font-size:10px;\n      line-height:1;\n\n      font-weight:800;\n    }\n\n\n    .rr-track-record__note p{\n      margin:0;\n\n      color:#69756F;\n\n      font-size:11.6px;\n      line-height:1.52;\n    }\n\n\n    .rr-track-record__note strong{\n      color:#4C5953;\n\n      font-weight:700;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       TABLET\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:1050px){\n\n      .rr-track-record{\n        padding:\n          60px\n          0\n          64px;\n      }\n\n\n      .rr-track-record__inner{\n        width:min(\n          var(--rr-container),\n          calc(100% - (var(--rr-gutter-tablet) * 2))\n        );\n      }\n\n\n      .rr-track-record__head{\n        grid-template-columns:1fr;\n\n        gap:18px;\n\n        margin-bottom:34px;\n      }\n\n\n      .rr-track-record__intro{\n        max-width:760px;\n      }\n\n\n      .rr-track-record__row{\n        grid-template-columns:\n          135px\n          minmax(0,1fr);\n\n        gap:\n          20px\n          30px;\n      }\n\n\n      .rr-track-record__evidence{\n        grid-column:2;\n\n        padding:\n          17px\n          0\n          0;\n\n        border-left:0;\n\n        border-top:\n          1px solid\n          var(--rr-line-soft);\n      }\n\n\n      .rr-track-record__secondary{\n        grid-template-columns:1fr;\n      }\n\n\n      .rr-track-record__secondary-item,\n      .rr-track-record__secondary-item:first-child,\n      .rr-track-record__secondary-item:last-child{\n        display:grid;\n\n        grid-template-columns:\n          145px\n          minmax(0,1fr)\n          260px;\n\n        gap:26px;\n\n        align-items:center;\n\n        padding:\n          24px\n          0;\n      }\n\n\n      .rr-track-record__secondary-item +\n      .rr-track-record__secondary-item{\n        border-left:0;\n\n        border-top:\n          1px solid\n          var(--rr-line);\n      }\n\n\n      .rr-track-record__secondary-top{\n        margin:0;\n      }\n\n\n      .rr-track-record__secondary-body{\n        min-width:0;\n      }\n\n\n      .rr-track-record__secondary-proof{\n        margin:0;\n        padding:\n          0\n          0\n          0\n          22px;\n\n        border-top:0;\n\n        border-left:\n          1px solid\n          var(--rr-line-soft);\n      }\n\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       M\u00d3VIL\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:680px){\n\n      .rr-track-record{\n        padding:\n          48px\n          0\n          52px;\n      }\n\n\n      .rr-track-record__inner{\n        width:min(\n          560px,\n          calc(100% - (var(--rr-gutter-mobile) * 2))\n        );\n      }\n\n\n      .rr-track-record h2{\n        font-size:32px;\n        line-height:1.07;\n      }\n\n\n      .rr-track-record__intro{\n        font-size:15.4px;\n      }\n\n\n      .rr-track-record__row{\n        grid-template-columns:1fr;\n\n        gap:16px;\n\n        min-height:0;\n\n        padding:\n          25px\n          0;\n      }\n\n\n      .rr-track-record__brand{\n        display:grid;\n\n        grid-template-columns:\n          115px\n          minmax(0,1fr);\n\n        gap:16px;\n\n        align-items:center;\n      }\n\n\n      .rr-track-record__logo-box{\n        width:110px;\n        height:54px;\n\n        margin:0;\n      }\n\n\n      .rr-track-record__mandate{\n        max-width:100%;\n      }\n\n\n      .rr-track-record__content h3{\n        font-size:19px;\n      }\n\n\n      .rr-track-record__scope{\n        font-size:13.4px;\n      }\n\n\n      .rr-track-record__evidence{\n        grid-column:auto;\n\n        grid-template-columns:\n          repeat(2,minmax(0,1fr));\n\n        gap:14px;\n      }\n\n\n      .rr-track-record__evidence--three{\n        grid-template-columns:\n          repeat(2,minmax(0,1fr));\n      }\n\n\n      .rr-track-record__evidence--three\n      .rr-track-record__metric:last-child{\n        grid-column:\n          1 \/ -1;\n      }\n\n\n      .rr-track-record__metric strong{\n        font-size:21px;\n      }\n\n\n      .rr-track-record__secondary-wrap{\n        margin-top:32px;\n      }\n\n\n      .rr-track-record__secondary-item,\n      .rr-track-record__secondary-item:first-child,\n      .rr-track-record__secondary-item:last-child{\n        display:block;\n\n        padding:\n          23px\n          0;\n      }\n\n\n      .rr-track-record__secondary-top{\n        min-height:0;\n\n        margin-bottom:15px;\n      }\n\n\n      .rr-track-record__secondary-proof{\n        margin-top:16px;\n\n        padding:\n          15px\n          0\n          0;\n\n        border-left:0;\n\n        border-top:\n          1px solid\n          var(--rr-line-soft);\n      }\n\n\n      .rr-track-record__note{\n        margin-top:19px;\n      }\n\n    }\n\n  <\/style>\n\n\n  <div class=\"rr-track-record__inner\">\n\n\n    <!-- CABECERA -->\n    <header class=\"rr-track-record__head\">\n\n      <div>\n\n        <div class=\"rr-track-record__eyebrow\">\n          Experiencia directiva aplicada\n        <\/div>\n\n        <h2 id=\"rr-track-record-title\">\n          Seis contextos. Responsabilidades y evidencias concretas.\n        <\/h2>\n\n      <\/div>\n\n\n      <p class=\"rr-track-record__intro\">\n        Trayectoria profesional en organizaciones y proyectos donde era necesario\n        <strong>\n          dirigir crecimiento, transformaci\u00f3n, operaci\u00f3n,\n          equipos y decisiones complejas.\n        <\/strong>\n        Experiencia acumulada en multinacionales, scaleups,\n        startups e instituciones y aplicada hoy al modelo\n        de direcci\u00f3n externa de R&amp;R.\n      <\/p>\n\n    <\/header>\n\n\n    <!-- =====================================================\n         EXPERIENCIAS DESTACADAS\n    ====================================================== -->\n\n    <div class=\"rr-track-record__section-label\">\n      Experiencias destacadas\n    <\/div>\n\n\n    <div class=\"rr-track-record__primary\">\n\n\n      <!-- NIKE -->\n      <article class=\"rr-track-record__row\">\n\n\n        <div class=\"rr-track-record__brand\">\n\n          <div class=\"rr-track-record__logo-box\">\n\n            <img\n              class=\"rr-track-record__logo rr-track-record__logo--nike\"\n              src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/07\/png-clipart-nike-swoosh-logo-just-do-it-brand-nike-angle-company-1.png\"\n              alt=\"Nike\"\n              loading=\"lazy\"\n              decoding=\"async\">\n\n          <\/div>\n\n          <span class=\"rr-track-record__mandate\">\n            Crecimiento \u00b7 CRM \u00b7 Ecosistema comercial\n          <\/span>\n\n        <\/div>\n\n\n        <div class=\"rr-track-record__content\">\n\n          <h3>\n            Escalado de relaci\u00f3n directa, fidelizaci\u00f3n\n            y crecimiento digital en el sur de Europa\n          <\/h3>\n\n          <p class=\"rr-track-record__scope\">\n            Direcci\u00f3n y ejecuci\u00f3n de estrategias conectando marca,\n            canales, datos, CRM, partners estrat\u00e9gicos y activaci\u00f3n comercial.\n            El objetivo era construir un sistema de crecimiento\n            medible y sostenido.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"rr-track-record__evidence\">\n\n          <div class=\"rr-track-record__metric\">\n\n            <strong>\n              +20M\n            <\/strong>\n\n            <span>\n              usuarios registrados mediante app, CRM,\n              activaci\u00f3n multicanal y fidelizaci\u00f3n.\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"rr-track-record__metric\">\n\n            <strong>\n              +90%\n            <\/strong>\n\n            <span>\n              crecimiento de ventas digitales con\n              grandes cuentas y socios estrat\u00e9gicos.\n            <\/span>\n\n          <\/div>\n\n        <\/div>\n\n\n      <\/article>\n\n\n      <!-- CONFORAMA -->\n      <article class=\"rr-track-record__row\">\n\n\n        <div class=\"rr-track-record__brand\">\n\n          <div class=\"rr-track-record__logo-box\">\n\n            <img\n              class=\"rr-track-record__logo rr-track-record__logo--conforama\"\n              src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/07\/Conforama-Emblema-1024x576.png\"\n              alt=\"Conforama\"\n              loading=\"lazy\"\n              decoding=\"async\">\n\n          <\/div>\n\n          <span class=\"rr-track-record__mandate\">\n            Transformaci\u00f3n \u00b7 Tecnolog\u00eda \u00b7 Rentabilidad\n          <\/span>\n\n        <\/div>\n\n\n        <div class=\"rr-track-record__content\">\n\n          <h3>\n            Redise\u00f1o del ecosistema digital,\n            gobierno de proveedores y eficiencia de inversi\u00f3n\n          <\/h3>\n\n          <p class=\"rr-track-record__scope\">\n            Direcci\u00f3n de transformaci\u00f3n digital, RFP tecnol\u00f3gico,\n            selecci\u00f3n de partners, reorganizaci\u00f3n de proveedores\n            y gobierno del ecosistema de herramientas,\n            conectando tecnolog\u00eda, coste, ejecuci\u00f3n y rentabilidad.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"rr-track-record__evidence\">\n\n          <div class=\"rr-track-record__metric\">\n\n            <strong>\n              -35%\n            <\/strong>\n\n            <span>\n              ahorro en costes tecnol\u00f3gicos tras direcci\u00f3n\n              de RFP y selecci\u00f3n de proveedores.\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"rr-track-record__metric\">\n\n            <strong>\n              30M\u20ac\n            <\/strong>\n\n            <span>\n              ventas online en un a\u00f1o,\n              con ROI duplicado y r\u00e9cord en Black Friday.\n            <\/span>\n\n          <\/div>\n\n        <\/div>\n\n\n      <\/article>\n\n\n      <!-- FC BARCELONA -->\n      <article class=\"rr-track-record__row\">\n\n\n        <div class=\"rr-track-record__brand\">\n\n          <div class=\"rr-track-record__logo-box\">\n\n            <img\n              class=\"rr-track-record__logo rr-track-record__logo--fcb\"\n              src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2026\/04\/fc-barcelona-logo-png_seeklogo-292161-removebg-preview.webp\"\n              alt=\"FC Barcelona\"\n              loading=\"lazy\"\n              decoding=\"async\">\n\n          <\/div>\n\n          <span class=\"rr-track-record__mandate\">\n            Operaci\u00f3n compleja \u00b7 Margen \u00b7 Control\n          <\/span>\n\n        <\/div>\n\n\n        <div class=\"rr-track-record__content\">\n\n          <h3>\n            Optimizaci\u00f3n operativa y comercial\n            de un canal directo complejo\n          <\/h3>\n\n          <p class=\"rr-track-record__scope\">\n            Liderazgo de transformaci\u00f3n en compras, pricing,\n            inventario, back-office, formaci\u00f3n de equipos,\n            proveedores y disciplina operativa.\n            Alcance aproximado: canal de unos 60M\u20ac,\n            presupuesto de 15\u201320M\u20ac y equipos directos e indirectos.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"rr-track-record__evidence rr-track-record__evidence--three\">\n\n          <div class=\"rr-track-record__metric\">\n\n            <strong>\n              9% \u2192 0,56%\n            <\/strong>\n\n            <span>\n              reducci\u00f3n de p\u00e9rdidas de inventario.\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"rr-track-record__metric\">\n\n            <strong>\n              +7 pp\n            <\/strong>\n\n            <span>\n              mejora de margen neto.\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"rr-track-record__metric\">\n\n            <strong>\n              +75%\n            <\/strong>\n\n            <span>\n              crecimiento de ingresos.\n            <\/span>\n\n          <\/div>\n\n        <\/div>\n\n\n      <\/article>\n\n\n    <\/div>\n\n\n    <!-- =====================================================\n         OTROS CONTEXTOS\n    ====================================================== -->\n\n    <div class=\"rr-track-record__secondary-wrap\">\n\n\n      <div class=\"rr-track-record__section-label\">\n        Otros contextos de intervenci\u00f3n\n      <\/div>\n\n\n      <div class=\"rr-track-record__secondary\">\n\n\n        <!-- KLARNA -->\n        <article class=\"rr-track-record__secondary-item\">\n\n\n          <div class=\"rr-track-record__secondary-top\">\n\n            <div class=\"rr-track-record__secondary-logo\">\n\n              <img\n                class=\"rr-track-record__logo--klarna\"\n                src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/07\/Klarna-logo-symbol-payment-method-1-1-1024x768.png\"\n                alt=\"Klarna\"\n                loading=\"lazy\"\n                decoding=\"async\">\n\n            <\/div>\n\n            <span class=\"rr-track-record__secondary-index\">\n              04\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"rr-track-record__secondary-body\">\n\n            <span class=\"rr-track-record__secondary-mandate\">\n              Go-to-market \u00b7 Partners \u00b7 Mercado\n            <\/span>\n\n            <h3>\n              Entrada, posicionamiento y consolidaci\u00f3n\n              en el mercado espa\u00f1ol\n            <\/h3>\n\n            <p class=\"rr-track-record__secondary-copy\">\n              Activaci\u00f3n de mercado mediante posicionamiento,\n              campa\u00f1as 360, coordinaci\u00f3n con grandes partners\n              y construcci\u00f3n de visibilidad en una etapa\n              clave de expansi\u00f3n.\n            <\/p>\n\n          <\/div>\n\n\n          <div class=\"rr-track-record__secondary-proof\">\n\n            <div>\n\n              <strong>\n                Espa\u00f1a\n              <\/strong>\n\n              <span>\n                activaci\u00f3n y desarrollo de mercado.\n              <\/span>\n\n            <\/div>\n\n            <div>\n\n              <strong>\n                Partners\n              <\/strong>\n\n              <span>\n                grandes grupos y campa\u00f1as 360.\n              <\/span>\n\n            <\/div>\n\n          <\/div>\n\n\n        <\/article>\n\n\n        <!-- BUILDTREE -->\n        <article class=\"rr-track-record__secondary-item\">\n\n\n          <div class=\"rr-track-record__secondary-top\">\n\n            <div class=\"rr-track-record__secondary-logo\">\n\n              <img\n                class=\"rr-track-record__logo--buildtree\"\n                src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/07\/Buildtree-Logo-1024x178.png\"\n                alt=\"Buildtree\"\n                loading=\"lazy\"\n                decoding=\"async\">\n\n            <\/div>\n\n            <span class=\"rr-track-record__secondary-index\">\n              05\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"rr-track-record__secondary-body\">\n\n            <span class=\"rr-track-record__secondary-mandate\">\n              Construcci\u00f3n de funci\u00f3n \u00b7 Equipo \u00b7 Sistema\n            <\/span>\n\n            <h3>\n              Construcci\u00f3n desde cero de la estructura\n              comercial y de crecimiento\n            <\/h3>\n\n            <p class=\"rr-track-record__secondary-copy\">\n              Estrategia de marca, captaci\u00f3n, estructura comercial,\n              formaci\u00f3n de equipo y primeros procesos para pasar\n              de actividad dispersa a una funci\u00f3n operativa.\n            <\/p>\n\n          <\/div>\n\n\n          <div class=\"rr-track-record__secondary-proof\">\n\n            <div>\n\n              <strong>\n                &lt;4 meses\n              <\/strong>\n\n              <span>\n                puesta en marcha operativa,\n                comercial y de marca.\n              <\/span>\n\n            <\/div>\n\n            <div>\n\n              <strong>\n                0 \u2192 sistema\n              <\/strong>\n\n              <span>\n                estructura, captaci\u00f3n,\n                equipo y m\u00e9todo comercial.\n              <\/span>\n\n            <\/div>\n\n          <\/div>\n\n\n        <\/article>\n\n\n        <!-- SANT BOI -->\n        <article class=\"rr-track-record__secondary-item\">\n\n\n          <div class=\"rr-track-record__secondary-top\">\n\n            <div class=\"rr-track-record__secondary-logo\">\n\n              <img\n                class=\"rr-track-record__logo--santboi\"\n                src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2026\/04\/Nou-Escut-Ajuntament1-removebg-preview.webp\"\n                alt=\"Ajuntament de Sant Boi de Llobregat\"\n                loading=\"lazy\"\n                decoding=\"async\">\n\n            <\/div>\n\n            <span class=\"rr-track-record__secondary-index\">\n              06\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"rr-track-record__secondary-body\">\n\n            <span class=\"rr-track-record__secondary-mandate\">\n              Gobernanza \u00b7 Stakeholders \u00b7 Ejecuci\u00f3n transversal\n            <\/span>\n\n            <h3>\n              Direcci\u00f3n y coordinaci\u00f3n\n              de un proyecto institucional complejo\n            <\/h3>\n\n            <p class=\"rr-track-record__secondary-copy\">\n              Coordinaci\u00f3n de estrategia, comunicaci\u00f3n p\u00fablica,\n              entregables t\u00e9cnicos, proveedores y m\u00faltiples\n              \u00e1reas municipales en un entorno con varios decisores.\n            <\/p>\n\n          <\/div>\n\n\n          <div class=\"rr-track-record__secondary-proof\">\n\n            <div>\n\n              <strong>\n                Multi\u00e1rea\n              <\/strong>\n\n              <span>\n                coordinaci\u00f3n t\u00e9cnica,\n                comunicaci\u00f3n y proveedores.\n              <\/span>\n\n            <\/div>\n\n            <div>\n\n              <strong>\n                Plan + app\n              <\/strong>\n\n              <span>\n                planificaci\u00f3n y definici\u00f3n\n                funcional digital.\n              <\/span>\n\n            <\/div>\n\n          <\/div>\n\n\n        <\/article>\n\n\n      <\/div>\n\n    <\/div>\n\n\n    <!-- NOTA DE ATRIBUCI\u00d3N -->\n    <div class=\"rr-track-record__note\">\n\n      <span\n        class=\"rr-track-record__note-mark\"\n        aria-hidden=\"true\">\n        i\n      <\/span>\n\n      <p>\n        <strong>Nota sobre las referencias:<\/strong>\n        las organizaciones mostradas representan experiencia profesional,\n        responsabilidades y proyectos desarrollados a lo largo de la trayectoria\n        de Ra\u00fal Regalado. Su presencia en esta secci\u00f3n no implica necesariamente\n        una relaci\u00f3n contractual actual ni que sean clientes de\n        Rumbo &amp; Resultados.\n      <\/p>\n\n    <\/div>\n\n\n  <\/div>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b314a e-flex e-con-boxed e-con e-parent\" data-id=\"74b314a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-829008d elementor-widget elementor-widget-html\" data-id=\"829008d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE R&R \u00b7 FAQ DIRECCI\u00d3N EXTERNA \u00b7 EDITORIAL V2 -->\n<section\n  class=\"rr-external-faq\"\n  id=\"preguntas-direccion-externa\"\n  aria-labelledby=\"rr-external-faq-title\">\n\n  <style>\n\n    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\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       ATM\u00d3SFERA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-external-faq::before{\n      content:\"\";\n\n      position:absolute;\n\n      width:460px;\n      height:460px;\n\n      right:-230px;\n      top:-200px;\n\n      border-radius:999px;\n\n      background:\n        radial-gradient(\n          circle,\n          rgba(23,106,79,.035) 0%,\n          rgba(23,106,79,0) 72%\n        );\n\n      pointer-events:none;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENEDOR\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-external-faq__wrap{\n      position:relative;\n      z-index:2;\n\n      display:grid;\n\n      grid-template-columns:\n        minmax(300px,.72fr)\n        minmax(0,1.28fr);\n\n      gap:86px;\n\n      align-items:start;\n\n      width:min(\n        var(--rr-container),\n        calc(100% - (var(--rr-gutter-desktop) * 2))\n      );\n\n      margin:0 auto;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       INTRO\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-external-faq__intro{\n      position:sticky;\n\n      top:32px;\n    }\n\n\n    .rr-external-faq__eyebrow{\n      display:inline-flex;\n\n      align-items:center;\n\n      gap:8px;\n\n      margin:0 0 16px;\n\n      color:var(--rr-green);\n\n      font-size:11.5px;\n      line-height:1;\n\n      font-weight:780;\n\n      letter-spacing:.085em;\n      text-transform:uppercase;\n    }\n\n\n    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   }\n\n\n      .rr-external-faq__toggle::before,\n      .rr-external-faq__toggle::after{\n        width:10px;\n      }\n\n\n      .rr-external-faq__answer{\n        grid-template-columns:\n          31px\n          minmax(0,1fr);\n\n        gap:11px;\n\n        padding:\n          0\n          0\n          21px;\n      }\n\n\n      .rr-external-faq__answer-inner{\n        grid-column:2;\n      }\n\n\n      .rr-external-faq__answer p{\n        font-size:13.8px;\n        line-height:1.63;\n      }\n\n    }\n\n\n    @media(prefers-reduced-motion:reduce){\n\n      .rr-external-faq__item,\n      .rr-external-faq__toggle,\n      .rr-external-faq__toggle::before,\n      .rr-external-faq__toggle::after{\n        transition:none;\n      }\n\n    }\n\n  <\/style>\n\n\n  <div class=\"rr-external-faq__wrap\">\n\n\n    <!-- =====================================================\n         INTRO\n    ====================================================== -->\n\n    <header class=\"rr-external-faq__intro\">\n\n      <div class=\"rr-external-faq__eyebrow\">\n        Direcci\u00f3n externa para pymes\n      <\/div>\n\n\n      <h2\n        id=\"rr-external-faq-title\"\n        class=\"rr-external-faq__title\">\n\n        Lo que conviene aclarar antes de incorporar direcci\u00f3n externa.\n\n      <\/h2>\n\n\n      <p class=\"rr-external-faq__text\">\n        Incorporar direcci\u00f3n externa significa a\u00f1adir\n        <strong>\n          capacidad senior, criterio y responsabilidad ejecutiva\n        <\/strong>\n        durante una etapa concreta, sin convertir necesariamente\n        esa necesidad en una posici\u00f3n directiva fija.\n      <\/p>\n\n\n      <div class=\"rr-external-faq__principle\">\n\n        <span class=\"rr-external-faq__principle-label\">\n          Principio de trabajo\n        <\/span>\n\n        <p>\n          <strong>El alcance no se decide por cat\u00e1logo.<\/strong>\n          Se define a partir del problema, la capacidad que falta\n          y el nivel de implicaci\u00f3n necesario para resolverlo.\n        <\/p>\n\n      <\/div>\n\n    <\/header>\n\n\n    <!-- =====================================================\n         FAQ\n    ====================================================== -->\n\n    <div class=\"rr-external-faq__list\">\n\n\n      <!-- 01 -->\n      <details class=\"rr-external-faq__item\">\n\n        <summary class=\"rr-external-faq__question\">\n\n          <span class=\"rr-external-faq__number\">\n            01\n          <\/span>\n\n          <span class=\"rr-external-faq__question-text\">\n            \u00bfQu\u00e9 es exactamente la direcci\u00f3n externa?\n          <\/span>\n\n          <span\n            class=\"rr-external-faq__toggle\"\n            aria-hidden=\"true\">\n          <\/span>\n\n        <\/summary>\n\n\n        <div class=\"rr-external-faq__answer\">\n\n          <div class=\"rr-external-faq__answer-inner\">\n\n            <p>\n              Es la incorporaci\u00f3n temporal de\n              <strong>capacidad directiva senior<\/strong>\n              sin necesidad de crear una posici\u00f3n interna fija.\n              La intervenci\u00f3n puede incluir an\u00e1lisis y priorizaci\u00f3n,\n              pero tambi\u00e9n toma de decisiones, estructuraci\u00f3n del trabajo,\n              coordinaci\u00f3n, seguimiento y participaci\u00f3n directa en la ejecuci\u00f3n.\n              El alcance depende de la situaci\u00f3n que la empresa necesita resolver.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n      <\/details>\n\n\n      <!-- 02 -->\n      <details class=\"rr-external-faq__item\">\n\n        <summary class=\"rr-external-faq__question\">\n\n          <span class=\"rr-external-faq__number\">\n            02\n          <\/span>\n\n          <span class=\"rr-external-faq__question-text\">\n            \u00bfEn qu\u00e9 se diferencia de una intervenci\u00f3n de consultor\u00eda?\n          <\/span>\n\n          <span\n            class=\"rr-external-faq__toggle\"\n            aria-hidden=\"true\">\n          <\/span>\n\n        <\/summary>\n\n\n        <div class=\"rr-external-faq__answer\">\n\n          <div class=\"rr-external-faq__answer-inner\">\n\n            <p>\n              No son enfoques incompatibles. La diferencia est\u00e1 principalmente\n              en el <strong>grado de implicaci\u00f3n y responsabilidad asumida<\/strong>.\n              Una intervenci\u00f3n de direcci\u00f3n externa puede incorporar an\u00e1lisis\n              y asesoramiento, pero a\u00f1ade continuidad ejecutiva: ayuda a decidir,\n              ordenar prioridades, coordinar responsables, activar el trabajo\n              y seguir su evoluci\u00f3n. Cuando el contexto lo requiere,\n              R&amp;R no se limita a recomendar una direcci\u00f3n;\n              participa en convertirla en ejecuci\u00f3n.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n      <\/details>\n\n\n      <!-- 03 -->\n      <details class=\"rr-external-faq__item\">\n\n        <summary class=\"rr-external-faq__question\">\n\n          <span class=\"rr-external-faq__number\">\n            03\n          <\/span>\n\n          <span class=\"rr-external-faq__question-text\">\n            \u00bfCu\u00e1ndo tiene sentido incorporar direcci\u00f3n externa?\n          <\/span>\n\n          <span\n            class=\"rr-external-faq__toggle\"\n            aria-hidden=\"true\">\n          <\/span>\n\n        <\/summary>\n\n\n        <div class=\"rr-external-faq__answer\">\n\n          <div class=\"rr-external-faq__answer-inner\">\n\n            <p>\n              Cuando existe una necesidad directiva real pero\n              <strong>no resulta necesario, conveniente o todav\u00eda justificable\n              convertirla en estructura fija<\/strong>.\n              Puede ocurrir durante una etapa de crecimiento,\n              cuando marketing y ventas necesitan m\u00e1s gobierno,\n              ante una transformaci\u00f3n operativa o tecnol\u00f3gica,\n              cuando existe una dependencia excesiva del fundador\n              o durante una transici\u00f3n que exige criterio senior\n              y capacidad adicional de ejecuci\u00f3n.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n      <\/details>\n\n\n      <!-- 04 -->\n      <details class=\"rr-external-faq__item\">\n\n        <summary class=\"rr-external-faq__question\">\n\n          <span class=\"rr-external-faq__number\">\n            04\n          <\/span>\n\n          <span class=\"rr-external-faq__question-text\">\n            \u00bfSustituye al equipo o a la direcci\u00f3n interna?\n          <\/span>\n\n          <span\n            class=\"rr-external-faq__toggle\"\n            aria-hidden=\"true\">\n          <\/span>\n\n        <\/summary>\n\n\n        <div class=\"rr-external-faq__answer\">\n\n          <div class=\"rr-external-faq__answer-inner\">\n\n            <p>\n              No necesariamente. La direcci\u00f3n externa puede\n              <strong>reforzar una estructura existente, asumir temporalmente\n              una responsabilidad que hoy no tiene propietario<\/strong>\n              o liderar una etapa concreta junto al equipo interno.\n              El objetivo es aportar la capacidad que falta,\n              clarificar responsabilidades y aumentar la autonom\u00eda\n              de la organizaci\u00f3n, no generar una dependencia permanente\n              de R&amp;R.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n      <\/details>\n\n\n      <!-- 05 -->\n      <details class=\"rr-external-faq__item\">\n\n        <summary class=\"rr-external-faq__question\">\n\n          <span class=\"rr-external-faq__number\">\n            05\n          <\/span>\n\n          <span class=\"rr-external-faq__question-text\">\n            \u00bfC\u00f3mo se define el alcance y cu\u00e1nto dura una intervenci\u00f3n?\n          <\/span>\n\n          <span\n            class=\"rr-external-faq__toggle\"\n            aria-hidden=\"true\">\n          <\/span>\n\n        <\/summary>\n\n\n        <div class=\"rr-external-faq__answer\">\n\n          <div class=\"rr-external-faq__answer-inner\">\n\n            <p>\n              El alcance se define a partir de\n              <strong>la situaci\u00f3n real, las decisiones pendientes\n              y la capacidad que necesita incorporarse<\/strong>.\n              Puede ser una intervenci\u00f3n acotada a una fase cr\u00edtica\n              o requerir continuidad durante una etapa m\u00e1s amplia.\n              La intensidad, responsabilidades, objetivos y duraci\u00f3n\n              se acuerdan en funci\u00f3n del problema y se revisan\n              conforme evoluciona la situaci\u00f3n.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n      <\/details>\n\n\n      <!-- 06 -->\n      <details class=\"rr-external-faq__item\">\n\n        <summary class=\"rr-external-faq__question\">\n\n          <span class=\"rr-external-faq__number\">\n            06\n          <\/span>\n\n          <span class=\"rr-external-faq__question-text\">\n            \u00bfPuede combinarse con tecnolog\u00eda, IA u otras capacidades de R&amp;R?\n          <\/span>\n\n          <span\n            class=\"rr-external-faq__toggle\"\n            aria-hidden=\"true\">\n          <\/span>\n\n        <\/summary>\n\n\n        <div class=\"rr-external-faq__answer\">\n\n          <div class=\"rr-external-faq__answer-inner\">\n\n            <p>\n              S\u00ed, cuando mejora la respuesta al problema.\n              Una intervenci\u00f3n puede incorporar\n              <strong>consultor\u00eda estrat\u00e9gica, tecnolog\u00eda propia,\n              IA aplicada, automatizaci\u00f3n o capacidades especializadas<\/strong>\n              si permiten ejecutar mejor, reducir fricci\u00f3n\n              o aumentar la capacidad de la organizaci\u00f3n.\n              No se incorporan por defecto: primero se determina\n              qu\u00e9 necesita la empresa y despu\u00e9s cu\u00e1l es la forma\n              m\u00e1s adecuada de proporcionarlo.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n      <\/details>\n\n\n      <!-- 07 -->\n      <details class=\"rr-external-faq__item\">\n\n        <summary class=\"rr-external-faq__question\">\n\n          <span class=\"rr-external-faq__number\">\n            07\n          <\/span>\n\n          <span class=\"rr-external-faq__question-text\">\n            \u00bfQu\u00e9 queda en la empresa cuando termina la intervenci\u00f3n?\n          <\/span>\n\n          <span\n            class=\"rr-external-faq__toggle\"\n            aria-hidden=\"true\">\n          <\/span>\n\n        <\/summary>\n\n\n        <div class=\"rr-external-faq__answer\">\n\n          <div class=\"rr-external-faq__answer-inner\">\n\n            <p>\n              Una intervenci\u00f3n bien cerrada debe dejar\n              <strong>m\u00e1s capacidad interna que la existente al inicio<\/strong>:\n              prioridades m\u00e1s claras, responsabilidades mejor definidas,\n              decisiones tomadas, sistemas de trabajo, conocimiento transferido\n              y una organizaci\u00f3n con mayor autonom\u00eda para continuar ejecutando.\n              La transferencia forma parte del cierre de la intervenci\u00f3n.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n      <\/details>\n\n\n    <\/div>\n\n  <\/div>\n\n\n  <!-- =====================================================\n       FAQ SCHEMA\n       El contenido reproduce las respuestas visibles.\n  ====================================================== -->\n\n  <script type=\"application\/ld+json\">\n  {\n    \"@context\":\"https:\/\/schema.org\",\n    \"@type\":\"FAQPage\",\n    \"mainEntity\":[\n      {\n        \"@type\":\"Question\",\n        \"name\":\"\u00bfQu\u00e9 es exactamente la direcci\u00f3n externa?\",\n        \"acceptedAnswer\":{\n          \"@type\":\"Answer\",\n          \"text\":\"Es la incorporaci\u00f3n temporal de capacidad directiva senior sin necesidad de crear una posici\u00f3n interna fija. La intervenci\u00f3n puede incluir an\u00e1lisis y priorizaci\u00f3n, pero tambi\u00e9n toma de decisiones, estructuraci\u00f3n del trabajo, coordinaci\u00f3n, seguimiento y participaci\u00f3n directa en la ejecuci\u00f3n. El alcance depende de la situaci\u00f3n que la empresa necesita resolver.\"\n        }\n      },\n      {\n        \"@type\":\"Question\",\n        \"name\":\"\u00bfEn qu\u00e9 se diferencia de una intervenci\u00f3n de consultor\u00eda?\",\n        \"acceptedAnswer\":{\n          \"@type\":\"Answer\",\n          \"text\":\"No son enfoques incompatibles. La diferencia est\u00e1 principalmente en el grado de implicaci\u00f3n y responsabilidad asumida. Una intervenci\u00f3n de direcci\u00f3n externa puede incorporar an\u00e1lisis y asesoramiento, pero a\u00f1ade continuidad ejecutiva: ayuda a decidir, ordenar prioridades, coordinar responsables, activar el trabajo y seguir su evoluci\u00f3n. Cuando el contexto lo requiere, R&R no se limita a recomendar una direcci\u00f3n; participa en convertirla en ejecuci\u00f3n.\"\n        }\n      },\n      {\n        \"@type\":\"Question\",\n        \"name\":\"\u00bfCu\u00e1ndo tiene sentido incorporar direcci\u00f3n externa?\",\n        \"acceptedAnswer\":{\n          \"@type\":\"Answer\",\n          \"text\":\"Cuando existe una necesidad directiva real pero no resulta necesario, conveniente o todav\u00eda justificable convertirla en estructura fija. Puede ocurrir durante una etapa de crecimiento, cuando marketing y ventas necesitan m\u00e1s gobierno, ante una transformaci\u00f3n operativa o tecnol\u00f3gica, cuando existe una dependencia excesiva del fundador o durante una transici\u00f3n que exige criterio senior y capacidad adicional de ejecuci\u00f3n.\"\n        }\n      },\n      {\n        \"@type\":\"Question\",\n        \"name\":\"\u00bfSustituye al equipo o a la direcci\u00f3n interna?\",\n        \"acceptedAnswer\":{\n          \"@type\":\"Answer\",\n          \"text\":\"No necesariamente. La direcci\u00f3n externa puede reforzar una estructura existente, asumir temporalmente una responsabilidad que hoy no tiene propietario o liderar una etapa concreta junto al equipo interno. El objetivo es aportar la capacidad que falta, clarificar responsabilidades y aumentar la autonom\u00eda de la organizaci\u00f3n, no generar una dependencia permanente de R&R.\"\n        }\n      },\n      {\n        \"@type\":\"Question\",\n        \"name\":\"\u00bfC\u00f3mo se define el alcance y cu\u00e1nto dura una intervenci\u00f3n?\",\n        \"acceptedAnswer\":{\n          \"@type\":\"Answer\",\n          \"text\":\"El alcance se define a partir de la situaci\u00f3n real, las decisiones pendientes y la capacidad que necesita incorporarse. Puede ser una intervenci\u00f3n acotada a una fase cr\u00edtica o requerir continuidad durante una etapa m\u00e1s amplia. La intensidad, responsabilidades, objetivos y duraci\u00f3n se acuerdan en funci\u00f3n del problema y se revisan conforme evoluciona la situaci\u00f3n.\"\n        }\n      },\n      {\n        \"@type\":\"Question\",\n        \"name\":\"\u00bfPuede combinarse con tecnolog\u00eda, IA u otras capacidades de R&R?\",\n        \"acceptedAnswer\":{\n          \"@type\":\"Answer\",\n          \"text\":\"S\u00ed, cuando mejora la respuesta al problema. Una intervenci\u00f3n puede incorporar consultor\u00eda estrat\u00e9gica, tecnolog\u00eda propia, IA aplicada, automatizaci\u00f3n o capacidades especializadas si permiten ejecutar mejor, reducir fricci\u00f3n o aumentar la capacidad de la organizaci\u00f3n. No se incorporan por defecto: primero se determina qu\u00e9 necesita la empresa y despu\u00e9s cu\u00e1l es la forma m\u00e1s adecuada de proporcionarlo.\"\n        }\n      },\n      {\n        \"@type\":\"Question\",\n        \"name\":\"\u00bfQu\u00e9 queda en la empresa cuando termina la intervenci\u00f3n?\",\n        \"acceptedAnswer\":{\n          \"@type\":\"Answer\",\n          \"text\":\"Una intervenci\u00f3n bien cerrada debe dejar m\u00e1s capacidad interna que la existente al inicio: prioridades m\u00e1s claras, responsabilidades mejor definidas, decisiones tomadas, sistemas de trabajo, conocimiento transferido y una organizaci\u00f3n con mayor autonom\u00eda para continuar ejecutando. La transferencia forma parte del cierre de la intervenci\u00f3n.\"\n        }\n      }\n    ]\n  }\n  <\/script>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5be001 elementor-widget elementor-widget-html\" data-id=\"a5be001\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE R&R \u00b7 CTA FINAL DIRECCI\u00d3N EXTERNA \u00b7 V3 -->\n<section\n  class=\"rr-direction-cta\"\n  id=\"valoracion-inicial\"\n  aria-labelledby=\"rr-direction-cta-title\">\n\n  <style>\n\n    .rr-direction-cta,\n    .rr-direction-cta *{\n      box-sizing:border-box;\n    }\n\n\n    .rr-direction-cta{\n      --rr-green:#176A4F;\n      --rr-green-light:#79D7AD;\n      --rr-green-pale:#B9EBD2;\n\n      --rr-deep:#0D3026;\n      --rr-deep-2:#123D31;\n\n      --rr-container:1280px;\n      --rr-gutter-desktop:32px;\n      --rr-gutter-tablet:24px;\n      --rr-gutter-mobile:16px;\n\n      position:relative;\n\n      width:100%;\n\n      padding:0;\n\n      overflow:hidden;\n\n      background:\n        linear-gradient(\n          118deg,\n          #0D3026 0%,\n          #123D31 52%,\n          #164C3D 100%\n        );\n\n      font-family:\n        Inter,\n        system-ui,\n        -apple-system,\n        BlinkMacSystemFont,\n        \"Segoe UI\",\n        Arial,\n        sans-serif;\n\n      color:#FFFFFF;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       ATM\u00d3SFERA\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-direction-cta::before{\n      content:\"\";\n\n      position:absolute;\n\n      width:720px;\n      height:720px;\n\n      right:-270px;\n      top:-390px;\n\n      border-radius:999px;\n\n      border:\n        1px solid\n        rgba(185,235,210,.08);\n\n      box-shadow:\n        0 0 0 105px rgba(185,235,210,.018),\n        0 0 0 210px rgba(185,235,210,.012);\n\n      pointer-events:none;\n    }\n\n\n    .rr-direction-cta::after{\n      content:\"\";\n\n      position:absolute;\n\n      left:0;\n      right:0;\n      bottom:0;\n\n      height:1px;\n\n      background:\n        linear-gradient(\n          90deg,\n          transparent,\n          rgba(255,255,255,.13),\n          transparent\n        );\n\n      pointer-events:none;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENEDOR\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-direction-cta__inner{\n      position:relative;\n      z-index:2;\n\n      width:min(\n        var(--rr-container),\n        calc(100% - (var(--rr-gutter-desktop) * 2))\n      );\n\n      margin:0 auto;\n\n      padding:\n        72px\n        0\n        34px;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CUERPO PRINCIPAL\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-direction-cta__main{\n      display:grid;\n\n      grid-template-columns:\n        minmax(0,1.42fr)\n        minmax(300px,.58fr);\n\n      gap:92px;\n\n      align-items:end;\n\n      padding-bottom:52px;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       MENSAJE\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-direction-cta__eyebrow{\n      display:inline-flex;\n\n      align-items:center;\n\n      gap:9px;\n\n      margin:0 0 19px;\n\n      color:var(--rr-green-pale);\n\n      font-size:11.5px;\n      line-height:1;\n\n      font-weight:780;\n\n      letter-spacing:.085em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-direction-cta__eyebrow::before{\n      content:\"\";\n\n      width:30px;\n      height:2px;\n\n      border-radius:999px;\n\n      background:var(--rr-green-light);\n    }\n\n\n    .rr-direction-cta h2{\n      margin:0;\n\n      max-width:800px;\n\n      color:#FFFFFF;\n\n      font-size:\n        clamp(40px,4.4vw,61px);\n\n      line-height:1.01;\n\n      font-weight:730;\n\n      letter-spacing:-.052em;\n\n      text-wrap:balance;\n    }\n\n\n    .rr-direction-cta__lead{\n      margin:\n        23px\n        0\n        0;\n\n      max-width:730px;\n\n      color:\n        rgba(255,255,255,.72);\n\n      font-size:16.2px;\n      line-height:1.64;\n\n      text-wrap:pretty;\n    }\n\n\n    .rr-direction-cta__lead strong{\n      color:#FFFFFF;\n\n      font-weight:720;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       ACCI\u00d3N\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-direction-cta__action{\n      padding-left:31px;\n\n      border-left:\n        1px solid\n        rgba(255,255,255,.14);\n    }\n\n\n    .rr-direction-cta__action-label{\n      display:block;\n\n      margin-bottom:10px;\n\n      color:\n        rgba(255,255,255,.44);\n\n      font-size:9.8px;\n      line-height:1;\n\n      font-weight:800;\n\n      letter-spacing:.09em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-direction-cta__action p{\n      margin:0 0 21px;\n\n      max-width:340px;\n\n      color:\n        rgba(255,255,255,.76);\n\n      font-size:13.5px;\n      line-height:1.56;\n    }\n\n\n    .rr-direction-cta__action p strong{\n      color:#FFFFFF;\n\n      font-weight:720;\n    }\n\n\n    .rr-direction-cta__btn{\n      display:inline-flex;\n\n      align-items:center;\n      justify-content:center;\n\n      gap:10px;\n\n      min-height:50px;\n\n      padding:\n        13px\n        21px;\n\n      border-radius:8px;\n\n      background:#FFFFFF;\n\n      color:var(--rr-deep-2) !important;\n\n      text-decoration:none !important;\n\n      font-size:13.4px;\n      line-height:1.2;\n\n      font-weight:770;\n\n      white-space:nowrap;\n\n      box-shadow:\n        0 10px 30px\n        rgba(0,0,0,.11);\n\n      transition:\n        transform .18s ease,\n        background .18s ease,\n        box-shadow .18s ease;\n    }\n\n\n    .rr-direction-cta__btn::after{\n      content:\"\u2192\";\n\n      color:var(--rr-green);\n\n      font-size:16px;\n      line-height:1;\n\n      transition:\n        transform .18s ease;\n    }\n\n\n    .rr-direction-cta__btn:hover{\n      transform:\n        translateY(-1px);\n\n      background:#F1FAF6;\n\n      box-shadow:\n        0 14px 34px\n        rgba(0,0,0,.16);\n    }\n\n\n    .rr-direction-cta__btn:hover::after{\n      transform:\n        translateX(3px);\n    }\n\n\n    .rr-direction-cta__micro{\n      display:block;\n\n      margin-top:12px;\n\n      color:\n        rgba(255,255,255,.43);\n\n      font-size:10.8px;\n      line-height:1.45;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       QU\u00c9 REVISAMOS\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-direction-cta__review{\n      display:grid;\n\n      grid-template-columns:\n        auto\n        repeat(3,minmax(0,1fr));\n\n      align-items:stretch;\n\n      border-top:\n        1px solid\n        rgba(255,255,255,.13);\n    }\n\n\n    .rr-direction-cta__review-title{\n      display:flex;\n\n      align-items:center;\n\n      min-width:160px;\n\n      padding:\n        23px\n        32px\n        23px\n        0;\n\n      color:\n        rgba(255,255,255,.43);\n\n      font-size:9.7px;\n      line-height:1.25;\n\n      font-weight:800;\n\n      letter-spacing:.085em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-direction-cta__point{\n      position:relative;\n\n      padding:\n        21px\n        30px;\n    }\n\n\n    .rr-direction-cta__point::before{\n      content:\"\";\n\n      position:absolute;\n\n      left:0;\n      top:20px;\n      bottom:20px;\n\n      width:1px;\n\n      background:\n        rgba(255,255,255,.11);\n    }\n\n\n    .rr-direction-cta__point-number{\n      display:block;\n\n      margin-bottom:6px;\n\n      color:var(--rr-green-light);\n\n      font-size:9.5px;\n      line-height:1;\n\n      font-weight:800;\n\n      letter-spacing:.06em;\n    }\n\n\n    .rr-direction-cta__point strong{\n      display:block;\n\n      margin-bottom:4px;\n\n      color:#FFFFFF;\n\n      font-size:13px;\n      line-height:1.3;\n\n      font-weight:700;\n    }\n\n\n    .rr-direction-cta__point span:last-child{\n      display:block;\n\n      color:\n        rgba(255,255,255,.52);\n\n      font-size:11.5px;\n      line-height:1.45;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       TABLET\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:1000px){\n\n      .rr-direction-cta__inner{\n        width:min(\n          var(--rr-container),\n          calc(100% - (var(--rr-gutter-tablet) * 2))\n        );\n\n        padding-top:62px;\n      }\n\n\n      .rr-direction-cta__main{\n        grid-template-columns:1fr;\n\n        gap:36px;\n\n        padding-bottom:42px;\n      }\n\n\n      .rr-direction-cta__action{\n        max-width:620px;\n\n        padding:\n          22px\n          0\n          0;\n\n        border-left:0;\n\n        border-top:\n          1px solid\n          rgba(255,255,255,.13);\n      }\n\n\n      .rr-direction-cta__review{\n        grid-template-columns:\n          repeat(3,minmax(0,1fr));\n      }\n\n\n      .rr-direction-cta__review-title{\n        grid-column:\n          1 \/ -1;\n\n        padding:\n          19px\n          0\n          13px;\n\n        border-bottom:\n          1px solid\n          rgba(255,255,255,.08);\n      }\n\n\n      .rr-direction-cta__point:first-of-type::before{\n        display:none;\n      }\n\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       M\u00d3VIL\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:640px){\n\n      .rr-direction-cta__inner{\n        width:min(\n          560px,\n          calc(100% - (var(--rr-gutter-mobile) * 2))\n        );\n\n        padding:\n          50px\n          0\n          22px;\n      }\n\n\n      .rr-direction-cta__main{\n        gap:29px;\n\n        padding-bottom:34px;\n      }\n\n\n      .rr-direction-cta h2{\n        font-size:34px;\n        line-height:1.04;\n      }\n\n\n      .rr-direction-cta__lead{\n        margin-top:19px;\n\n        font-size:15px;\n        line-height:1.6;\n      }\n\n\n      .rr-direction-cta__action{\n        padding-top:20px;\n      }\n\n\n      .rr-direction-cta__btn{\n        width:100%;\n      }\n\n\n      .rr-direction-cta__micro{\n        text-align:center;\n      }\n\n\n      .rr-direction-cta__review{\n        grid-template-columns:1fr;\n      }\n\n\n      .rr-direction-cta__review-title{\n        grid-column:auto;\n\n        padding:\n          18px\n          0\n          13px;\n      }\n\n\n      .rr-direction-cta__point{\n        padding:\n          17px\n          0;\n      }\n\n\n      .rr-direction-cta__point::before{\n        left:0;\n        right:0;\n        top:0;\n        bottom:auto;\n\n        width:auto;\n        height:1px;\n\n        background:\n          rgba(255,255,255,.10);\n      }\n\n\n      .rr-direction-cta__point:first-of-type::before{\n        display:block;\n      }\n\n    }\n\n\n    @media(prefers-reduced-motion:reduce){\n\n      .rr-direction-cta__btn,\n      .rr-direction-cta__btn::after{\n        transition:none;\n      }\n\n\n      .rr-direction-cta__btn:hover{\n        transform:none;\n      }\n\n    }\n\n  <\/style>\n\n\n  <div class=\"rr-direction-cta__inner\">\n\n\n    <!-- =====================================================\n         MENSAJE + ACCI\u00d3N\n    ====================================================== -->\n\n    <div class=\"rr-direction-cta__main\">\n\n\n      <div class=\"rr-direction-cta__message\">\n\n        <div class=\"rr-direction-cta__eyebrow\">\n          Valoraci\u00f3n inicial\n        <\/div>\n\n\n        <h2 id=\"rr-direction-cta-title\">\n          \u00bfTiene sentido incorporar direcci\u00f3n externa en este momento?\n        <\/h2>\n\n\n        <p class=\"rr-direction-cta__lead\">\n          No hace falta llegar con la soluci\u00f3n definida.\n          Si existe una situaci\u00f3n que exige\n          <strong>\n            m\u00e1s criterio, capacidad directiva o fuerza de ejecuci\u00f3n,\n          <\/strong>\n          podemos empezar por entender qu\u00e9 est\u00e1 ocurriendo\n          y determinar qu\u00e9 tipo de intervenci\u00f3n tendr\u00eda sentido.\n        <\/p>\n\n      <\/div>\n\n\n      <div class=\"rr-direction-cta__action\">\n\n        <span class=\"rr-direction-cta__action-label\">\n          Siguiente paso\n        <\/span>\n\n\n        <p>\n          Una primera conversaci\u00f3n para\n          <strong>\n            entender la situaci\u00f3n, valorar el encaje\n            y delimitar un posible alcance.\n          <\/strong>\n        <\/p>\n\n\n        <a\n          class=\"rr-direction-cta__btn\"\n          href=\"https:\/\/rumboyresultados.com\/ponte-en-contacto\/?radio-1=cuentanos-tu-caso\">\n\n          Solicitar valoraci\u00f3n inicial\n\n        <\/a>\n\n\n        <span class=\"rr-direction-cta__micro\">\n          Sin compromiso \u00b7 Primero entendemos el problema\n        <\/span>\n\n      <\/div>\n\n\n    <\/div>\n\n\n    <!-- =====================================================\n         QU\u00c9 REVISAMOS\n    ====================================================== -->\n\n    <div class=\"rr-direction-cta__review\">\n\n\n      <div class=\"rr-direction-cta__review-title\">\n        Qu\u00e9 valoraremos\n      <\/div>\n\n\n      <div class=\"rr-direction-cta__point\">\n\n        <span class=\"rr-direction-cta__point-number\">\n          01\n        <\/span>\n\n        <strong>\n          La situaci\u00f3n\n        <\/strong>\n\n        <span>\n          Qu\u00e9 est\u00e1 bloqueando, tensionando\n          o limitando el avance.\n        <\/span>\n\n      <\/div>\n\n\n      <div class=\"rr-direction-cta__point\">\n\n        <span class=\"rr-direction-cta__point-number\">\n          02\n        <\/span>\n\n        <strong>\n          La capacidad que falta\n        <\/strong>\n\n        <span>\n          Qu\u00e9 criterio, direcci\u00f3n o ejecuci\u00f3n\n          necesita realmente la organizaci\u00f3n.\n        <\/span>\n\n      <\/div>\n\n\n      <div class=\"rr-direction-cta__point\">\n\n        <span class=\"rr-direction-cta__point-number\">\n          03\n        <\/span>\n\n        <strong>\n          La forma de incorporarla\n        <\/strong>\n\n        <span>\n          Direcci\u00f3n, consultor\u00eda, tecnolog\u00eda\n          o una combinaci\u00f3n si aporta m\u00e1s valor.\n        <\/span>\n\n      <\/div>\n\n\n    <\/div>\n\n\n  <\/div>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75ed54b e-flex e-con-boxed e-con e-parent\" data-id=\"75ed54b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d935dbc elementor-widget elementor-widget-html\" data-id=\"d935dbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE R&R \u00b7 CAPA SEM\u00c1NTICA FINAL \u00b7 DIRECCI\u00d3N EXTERNA \u00b7 V1 -->\n<section\n  class=\"rr-semantic-direction\"\n  id=\"sobre-direccion-externa\"\n  aria-labelledby=\"rr-semantic-direction-title\">\n\n  <style>\n\n    .rr-semantic-direction,\n    .rr-semantic-direction *{\n      box-sizing:border-box;\n    }\n\n\n    .rr-semantic-direction{\n      --rr-green:#176A4F;\n      --rr-green-deep:#123D31;\n\n      --rr-heading:#1F2A25;\n      --rr-text:#4D5953;\n      --rr-muted:#6A756F;\n\n      --rr-line:rgba(23,106,79,.12);\n\n      --rr-container:1280px;\n      --rr-gutter-desktop:32px;\n      --rr-gutter-tablet:24px;\n      --rr-gutter-mobile:16px;\n\n      position:relative;\n\n      width:100%;\n\n      padding:\n        50px\n        0\n        46px;\n\n      background:transparent;\n\n      font-family:\n        Inter,\n        system-ui,\n        -apple-system,\n        BlinkMacSystemFont,\n        \"Segoe UI\",\n        Arial,\n        sans-serif;\n\n      color:var(--rr-text);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENEDOR\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-semantic-direction__inner{\n      width:min(\n        var(--rr-container),\n        calc(100% - (var(--rr-gutter-desktop) * 2))\n      );\n\n      margin:0 auto;\n\n      padding-top:29px;\n\n      border-top:\n        1px solid\n        var(--rr-line);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CABECERA \/ DEFINICI\u00d3N\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-semantic-direction__main{\n      display:grid;\n\n      grid-template-columns:\n        minmax(280px,.72fr)\n        minmax(0,1.28fr);\n\n      gap:76px;\n\n      align-items:start;\n    }\n\n\n    .rr-semantic-direction__eyebrow{\n      display:inline-flex;\n\n      align-items:center;\n\n      gap:8px;\n\n      margin:0 0 13px;\n\n      color:var(--rr-green);\n\n      font-size:10px;\n      line-height:1;\n\n      font-weight:800;\n\n      letter-spacing:.085em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-semantic-direction__eyebrow::before{\n      content:\"\";\n\n      width:24px;\n      height:1.5px;\n\n      border-radius:999px;\n\n      background:var(--rr-green);\n    }\n\n\n    .rr-semantic-direction h2{\n      margin:0;\n\n      max-width:470px;\n\n      color:var(--rr-heading);\n\n      font-size:\n        clamp(25px,2.4vw,32px);\n\n      line-height:1.12;\n\n      font-weight:710;\n\n      letter-spacing:-.035em;\n\n      text-wrap:balance;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       CONTENIDO SEM\u00c1NTICO\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-semantic-direction__copy{\n      display:grid;\n\n      grid-template-columns:\n        repeat(2,minmax(0,1fr));\n\n      column-gap:42px;\n\n      row-gap:15px;\n    }\n\n\n    .rr-semantic-direction__copy p{\n      margin:0;\n\n      color:var(--rr-text);\n\n      font-size:12.8px;\n      line-height:1.67;\n\n      text-wrap:pretty;\n    }\n\n\n    .rr-semantic-direction__copy p:first-child{\n      color:#3F4B45;\n    }\n\n\n    .rr-semantic-direction__copy strong{\n      color:var(--rr-green-deep);\n\n      font-weight:710;\n    }\n\n\n    \/* \u00faltimo p\u00e1rrafo ocupa ancho completo *\/\n\n    .rr-semantic-direction__copy p:last-child{\n      grid-column:\n        1 \/ -1;\n\n      max-width:860px;\n\n      color:var(--rr-muted);\n\n      font-size:12.2px;\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       ENLACES SEM\u00c1NTICOS\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    .rr-semantic-direction__related{\n      display:flex;\n\n      align-items:center;\n\n      flex-wrap:wrap;\n\n      gap:\n        8px\n        22px;\n\n      margin-top:25px;\n\n      padding-top:18px;\n\n      border-top:\n        1px solid\n        rgba(23,106,79,.075);\n    }\n\n\n    .rr-semantic-direction__related-label{\n      margin-right:5px;\n\n      color:#7A847F;\n\n      font-size:9.5px;\n      line-height:1;\n\n      font-weight:800;\n\n      letter-spacing:.08em;\n      text-transform:uppercase;\n    }\n\n\n    .rr-semantic-direction__link{\n      position:relative;\n\n      display:inline-flex;\n\n      align-items:center;\n\n      gap:6px;\n\n      color:var(--green, #176A4F) !important;\n\n      font-size:11.5px;\n      line-height:1.4;\n\n      font-weight:650;\n\n      text-decoration:none !important;\n\n      transition:\n        color .18s ease;\n    }\n\n\n    .rr-semantic-direction__link::after{\n      content:\"\u2197\";\n\n      font-size:10px;\n      line-height:1;\n\n      opacity:.58;\n\n      transition:\n        transform .18s ease;\n    }\n\n\n    .rr-semantic-direction__link:hover{\n      color:var(--rr-green-deep) !important;\n    }\n\n\n    .rr-semantic-direction__link:hover::after{\n      transform:\n        translate(2px,-1px);\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       TABLET\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:900px){\n\n      .rr-semantic-direction{\n        padding:\n          42px\n          0\n          40px;\n      }\n\n\n      .rr-semantic-direction__inner{\n        width:min(\n          var(--rr-container),\n          calc(100% - (var(--rr-gutter-tablet) * 2))\n        );\n      }\n\n\n      .rr-semantic-direction__main{\n        grid-template-columns:1fr;\n\n        gap:24px;\n      }\n\n\n      .rr-semantic-direction h2{\n        max-width:680px;\n      }\n\n    }\n\n\n    \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n       M\u00d3VIL\n    \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n\n    @media(max-width:640px){\n\n      .rr-semantic-direction{\n        padding:\n          36px\n          0\n          34px;\n      }\n\n\n      .rr-semantic-direction__inner{\n        width:min(\n          560px,\n          calc(100% - (var(--rr-gutter-mobile) * 2))\n        );\n\n        padding-top:24px;\n      }\n\n\n      .rr-semantic-direction h2{\n        font-size:25px;\n      }\n\n\n      .rr-semantic-direction__copy{\n        grid-template-columns:1fr;\n\n        gap:13px;\n      }\n\n\n      .rr-semantic-direction__copy p:last-child{\n        grid-column:auto;\n      }\n\n\n      .rr-semantic-direction__related{\n        align-items:flex-start;\n\n        gap:\n          11px\n          18px;\n\n        margin-top:21px;\n      }\n\n\n      .rr-semantic-direction__related-label{\n        width:100%;\n\n        margin:\n          0\n          0\n          2px;\n      }\n\n    }\n\n\n    @media(prefers-reduced-motion:reduce){\n\n      .rr-semantic-direction__link,\n      .rr-semantic-direction__link::after{\n        transition:none;\n      }\n\n    }\n\n  <\/style>\n\n\n  <div class=\"rr-semantic-direction__inner\">\n\n\n    <div class=\"rr-semantic-direction__main\">\n\n\n      <!-- DEFINICI\u00d3N -->\n      <header>\n\n        <div class=\"rr-semantic-direction__eyebrow\">\n          Sobre este servicio\n        <\/div>\n\n\n        <h2 id=\"rr-semantic-direction-title\">\n          Direcci\u00f3n externa para incorporar capacidad ejecutiva sin crear estructura fija.\n        <\/h2>\n\n      <\/header>\n\n\n      <!-- CONTENIDO -->\n      <div class=\"rr-semantic-direction__copy\">\n\n\n        <p>\n          <strong>Rumbo &amp; Resultados<\/strong> desarrolla\n          intervenciones de direcci\u00f3n externa para pymes, startups\n          y otras organizaciones que necesitan incorporar\n          <strong>criterio senior, capacidad de decisi\u00f3n y ejecuci\u00f3n<\/strong>\n          durante una etapa concreta sin asumir necesariamente\n          una posici\u00f3n directiva permanente.\n        <\/p>\n\n\n        <p>\n          La direcci\u00f3n externa puede aplicarse a\n          <strong>\n            estrategia y gobierno comercial, marketing y ventas,\n            crecimiento, transformaci\u00f3n operativa, digitalizaci\u00f3n\n            e inteligencia artificial aplicada\n          <\/strong>,\n          as\u00ed como a transiciones o situaciones especiales\n          que requieren coordinaci\u00f3n y responsabilidad ejecutiva.\n        <\/p>\n\n\n        <p>\n          Las intervenciones pueden combinar\n          <strong>direcci\u00f3n ejecutiva, consultor\u00eda estrat\u00e9gica aplicada,\n          tecnolog\u00eda propia y agentes de IA<\/strong>\n          cuando esa combinaci\u00f3n permite incorporar mejor la capacidad\n          que necesita la empresa. El alcance, la intensidad y la duraci\u00f3n\n          se definen a partir de la situaci\u00f3n real y de los resultados\n          que la organizaci\u00f3n necesita conseguir.\n        <\/p>\n\n\n      <\/div>\n\n    <\/div>\n\n\n    <!-- ENLAZADO INTERNO -->\n    <nav\n      class=\"rr-semantic-direction__related\"\n      aria-label=\"\u00c1mbitos relacionados de Rumbo y Resultados\">\n\n      <span class=\"rr-semantic-direction__related-label\">\n        \u00c1mbitos relacionados\n      <\/span>\n\n\n      <a\n        class=\"rr-semantic-direction__link\"\n        href=\"https:\/\/rumboyresultados.com\/consultoria-para-pymes-y-startups\/\">\n\n        Consultor\u00eda para pymes y startups\n\n      <\/a>\n\n\n      <a\n        class=\"rr-semantic-direction__link\"\n        href=\"https:\/\/rumboyresultados.com\/consultoria-para-pymes-y-startups\/integracion-de-ia\/\">\n\n        Integraci\u00f3n de IA en empresas\n\n      <\/a>\n\n\n      <a\n        class=\"rr-semantic-direction__link\"\n        href=\"https:\/\/rumboyresultados.com\/quienes-somos\/\">\n\n        Rumbo &amp; Resultados\n\n      <\/a>\n\n\n    <\/nav>\n\n\n  <\/div>\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Direcci\u00f3n externa para pymes y startups Intervenciones ejecutivas para empresas en momentos decisivos. Incorporamos direcci\u00f3n senior con alcance definido, foco estrat\u00e9gico y responsabilidad ejecutiva cuando la empresa necesita ordenar prioridades, gobierno comercial, transformaci\u00f3n o capacidad operativa para avanzar, sin necesidad de crear una posici\u00f3n directiva fija. 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