{"id":12694,"date":"2025-10-09T22:13:53","date_gmt":"2025-10-09T20:13:53","guid":{"rendered":"https:\/\/rumboyresultados.com\/?p=12694"},"modified":"2025-11-07T18:54:30","modified_gmt":"2025-11-07T16:54:30","slug":"errores-en-la-comunicacion-institucional","status":"publish","type":"post","link":"https:\/\/rumboyresultados.com\/ca\/errores-en-la-comunicacion-institucional\/","title":{"rendered":"Tres errors habituals en la comunicaci\u00f3 institucional (i com evitar-los)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12694\" class=\"elementor elementor-12694\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94ef171 e-flex e-con-boxed e-con e-parent\" data-id=\"94ef171\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6c8d8 elementor-widget elementor-widget-html\" data-id=\"8f6c8d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"font-size: 14px; color: #777777; text-align: left; margin-bottom: 20px;\">\n  <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-773be00 e-flex e-con-boxed e-con e-parent\" data-id=\"773be00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d5fda elementor-widget elementor-widget-heading\" data-id=\"00d5fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tres errors habituals en la comunicaci\u00f3 institucional (i com evitar-los)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7c50b elementor-widget elementor-widget-text-editor\" data-id=\"2c7c50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les fallades m\u00e9s comunes no s\u00f3n estrat\u00e8giques, s\u00f3n de\u00a0<strong>execuci\u00f3 di\u00e0ria<\/strong>. Aqu\u00ed veur\u00e0s tres errors que es repeteixen a molts ajuntaments i com corregir-los amb focus, llenguatge clar i coordinaci\u00f3 m\u00ednima viable, per passar de visibilitat a\u00a0<em>connexi\u00f3<\/em>\u00a0amb la ciutadania.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51518cf elementor-widget elementor-widget-text-editor\" data-id=\"51518cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Publicat 9 d&#039;octubre de 2025 \u00b7 Comunicaci\u00f3 institucional \u00b7 Institucions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06fa19 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"b06fa19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/10\/Errores-comunicacion-institucional.webp\" class=\"attachment-large size-large wp-image-12740\" alt=\"Comunicaci\u00f3n institucional\" srcset=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/10\/Errores-comunicacion-institucional.webp 1536w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/10\/Errores-comunicacion-institucional-300x200.webp 300w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/10\/Errores-comunicacion-institucional-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3fe99 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2b3fe99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e1db28 e-con-full e-flex e-con e-parent\" data-id=\"7e1db28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e34884 elementor-widget elementor-widget-html\" data-id=\"2e34884\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"rr-article\" id=\"rr-comunicacion-institucional\">\n  <!-- ========== CSS GLOBAL (scope .rr-article) ========== -->\n  <style>\n    \/* === Base consolidada (id\u00e9ntica a la referencia) === *\/\n    .rr-article { font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif; 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margin:40px 0; }\n    .rr-article .rr-table{ width:100%; border-collapse:collapse; font-size:16px; background:#fff; border:1px solid var(--rr-border); border-radius:10px; overflow:hidden; }\n    .rr-article .rr-table th, .rr-article .rr-table td{ padding:12px 14px; border-bottom:1px solid var(--rr-border); vertical-align:top; text-align:left; }\n    .rr-article .rr-table thead th{ background:var(--rr-green-soft); border-bottom:1px solid #D6E7E1; font-weight:600; }\n    .rr-article .rr-table tbody tr:nth-child(even) td{ background:#FBFBFB; }\n\n    \/* KPIs chips *\/\n    .rr-article .rr-kpis{ display:flex; flex-wrap:wrap; gap:10px; margin:12px 0 6px; }\n    .rr-article .rr-kpi{ background:#fff; border:1px solid var(--rr-border); border-radius:999px; padding:6px 10px; font-size:14px; line-height:1.3; }\n\n    \/* CTA *\/\n    .rr-article .rr-cta{ margin:40px 0 0; background:#fff; border:1px solid var(--rr-border); border-radius:12px; box-shadow:0 1px 2px rgba(0,0,0,0.04); }\n    .rr-article .rr-cta-body{ padding:20px 22px; }\n    .rr-article .rr-cta h3{ margin:0 0 8px; font-size:20px; color:var(--rr-green); }\n    .rr-article .rr-btn{ display:inline-block; font-size:16px; line-height:1; padding:12px 16px; background:var(--rr-green); color:#fff; border-radius:7px; text-decoration:none; border:1px solid #0f4e3a; }\n    .rr-article .rr-btn:hover{ filter:brightness(0.95); }\n    .rr-article .rr-link{ font-size:16px; text-decoration:underline; text-decoration-thickness:2px; text-underline-offset:2px; color:var(--rr-green); }\n\n    \/* Responsive *\/\n    @media (max-width:900px){ .rr-article .rr-compare{ grid-template-columns:1fr; } }\n    @media (max-width:768px){\n      .rr-article h1{ font-size:30px; }\n      .rr-article h2{ font-size:24px; }\n      .rr-article h3{ font-size:20px; }\n      .rr-article p, .rr-article li{ font-size:16px; }\n    }\n  <\/style>\n\n  \n\n  <!-- ========== \u00cdNDICE ========== -->\n  <section aria-label=\"\u00cdndex\" class=\"rr-toc rr-container\" id=\"toc\">\n    <div class=\"rr-infobox\">\n      <span class=\"rr-badge\">\u00cdndex de continguts<\/span>\n      <ol>\n        <li><a href=\"#b1-intro\">Per qu\u00e8 es repeteixen els mateixos errors<\/a><\/li>\n        <li><a href=\"#b2-foco\">Error 1 \u2014 Comunicar sense focus<\/a><\/li>\n        <li><a href=\"#b3-conexion\">Error 2 \u2014 Confondre visibilitat amb connexi\u00f3<\/a><\/li>\n        <li><a href=\"#b4-fragmentacion\">Error 3 \u2014 Fragmentar el missatge entre \u00e0rees<\/a><\/li>\n        <li><a href=\"#b5-sintesis\">Taula s\u00edntesi: s\u00edmptomes, correcci\u00f3, m\u00e8triques<\/a><\/li>\n        <li><a href=\"#b6-casos\">Casos tipus i aprenentatges<\/a><\/li>\n        <li><a href=\"#b7-checklist\">Checklist r\u00e0pid<\/a><\/li>\n        <li><a href=\"#b8-cierre\">Les nostres conclusions<\/a><\/li>\n      <\/ol>\n    <\/div>\n  <\/section>\n\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n  <hr\/>\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 1: Introducci\u00f3n ========== -->\n  <section aria-label=\"Introducci\u00f3\" class=\"rr-container\" id=\"b1-intro\">\n    <h2 class=\"rr-underline\">1. Per qu\u00e8 es repeteixen els mateixos errors<\/h2>\n    <p>\n      Urg\u00e8ncies, calendaris estrets i equips redu\u00efts i de vegades la des\u00eddia i l&#039;acomodament empenyen a publicar \u201ccom sempre\u201d. Sense prop\u00f2sit clar ni revisi\u00f3, els errors es reforcen: <em>visibilitat sense connexi\u00f3<\/em>, pics d&#039;activitat sense aprenentatge i missatges que no aterren a la vida real.\n    <\/p>\n    <div class=\"rr-quote\" role=\"note\" aria-label=\"Frase manifest\">\n      <span class=\"kicker\">Idea clau<\/span>\n      <p><strong>Parlar m\u00e9s no \u00e9s comunicar millor.<\/strong> Comunicar millor \u00e9s que la ciutadania entengui, senti i actu\u00ef.<\/p>\n    <\/div>\n  <\/section>\n\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n  <hr \/>\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 2: Error 1 ========== -->\n  <section aria-label=\"Error 1 \u2013 Comunicar sense focus\" class=\"rr-container\" id=\"b2-foco\">\n    <h2 class=\"rr-underline\">2. Error 1 \u2014 Comunicar sense focus<\/h2>\n    <p>\n      Comen\u00e7ar pel format (nota, v\u00eddeo, post) abans que pel prop\u00f2sit porta a missatges descriptius: \u201chem fet, hem inaugurat\u201d. El ciutad\u00e0 rep informaci\u00f3, no pas utilitat.\n    <\/p>\n\n    <div class=\"rr-compare\" role=\"group\" aria-label=\"Dolent vs B\u00e9\">\n      <div class=\"rr-card rr-card--bad\">\n        <div class=\"rr-card-kicker\">Descriptiu<\/div>\n        <h3>\u201cInaugurem un centre c\u00edvic de 4.000 m\u00b2\u201d<\/h3>\n        <p>Parla l&#039;obra, no pas el benefici per a la persona.<\/p>\n      <\/div>\n      <div class=\"rr-card rr-card--ok\">\n        <div class=\"rr-card-kicker\">Amb prop\u00f2sit<\/div>\n        <h3>\u201cDes del 15 de maig: activitats gratu\u00eftes, ombra i accessibilitat\u201d<\/h3>\n        <p>S&#039;ent\u00e9n qu\u00e8 canvia al teu dia a dia i quan.<\/p>\n      <\/div>\n    <\/div>\n\n    <h3>Com evitar-ho (passos operatius)<\/h3>\n    <ul class=\"rr-list-check\" aria-label=\"Checklist de focus\">\n      <li>Defineix un <strong>\u00fanic objectiu<\/strong> per pe\u00e7a (informar, convidar, inscriure, derivar).<\/li>\n      <li>Escriu primer el <strong>CTA<\/strong> i redacta la resta al vostre servei.<\/li>\n      <li>Associa una <strong>m\u00e8trica simple<\/strong>: inscripcions, consultes, assist\u00e8ncia o \u00fas del servei.<\/li>\n    <\/ul>\n\n    <div class=\"rr-kpis\" role=\"list\" aria-label=\"KPIs suggerits\">\n      <div class=\"rr-kpi\" role=\"listitem\">CTR al tr\u00e0mit \u2265 3%<\/div>\n      <div class=\"rr-kpi\" role=\"listitem\">Inscripcions \/ 1.000 impressions<\/div>\n      <div class=\"rr-kpi\" role=\"listitem\">Preguntes resoltes a FAQ<\/div>\n    <\/div>\n\n    <div class=\"rr-infobox\" role=\"note\" aria-label=\"Refer\u00e8ncia externa\">\n      <p>\n        Emmarcar objectius i m\u00e8triques est\u00e0 alineat amb lenfocament de <a href=\"https:\/\/www.oecd.org\/en\/topics\/governance.html\" target=\"_blank\" rel=\"noopener\">Govern Obert de l&#039;OCDE<\/a>: missatges connectats amb resultats ciutadans tenen m\u00e9s adopci\u00f3 que els centrats en \u00e8xits interns.\n      <\/p>\n    <\/div>\n  <\/section>\n\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n  <hr \/>\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 3: Error 2 ========== -->\n  <section aria-label=\"Error 2 \u2013 Confondre visibilitat amb connexi\u00f3\" class=\"rr-container\" id=\"b3-conexion\">\n    <h2 class=\"rr-underline\">3. Error 2 \u2014 Confondre visibilitat amb connexi\u00f3<\/h2>\n    <p>\n      Mesurar \u00e8xit per quantitat de publicacions o impactes porta a <strong>saturaci\u00f3<\/strong>. Connectar no \u00e9s parlar m\u00e9s, \u00e9s <strong>parlar clar<\/strong>: llenguatge pla, context \u00fatil i to hum\u00e0.\n    <\/p>\n\n    <div class=\"rr-compare\" role=\"group\" aria-label=\"S\u00edmptomes vs senyals\">\n      <div class=\"rr-card rr-card--bad\">\n        <h3>S\u00edmptomes de desconnexi\u00f3<\/h3>\n        <ul>\n          <li>Baixa resposta malgrat publicar di\u00e0riament.<\/li>\n          <li>Comentaris demanant aclariments b\u00e0sics.<\/li>\n          <li>Mitjans que repliquen sense que la ciutadania comparteixi.<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"rr-card rr-card--ok\">\n        <h3>Senyals de connexi\u00f3 real<\/h3>\n        <ul>\n          <li>Missatges breus i accionables (qu\u00e8, quan, com).<\/li>\n          <li>Hist\u00f2ries concretes d&#039;impacte al barri.<\/li>\n          <li>Millora dassist\u00e8ncia\/\u00fas del servei despr\u00e9s de la comunicaci\u00f3.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <h3>Com evitar-ho (pr\u00e0ctica di\u00e0ria)<\/h3>\n    <ul class=\"rr-list-check\" aria-label=\"Checklist de connexi\u00f3\">\n      <li>Avalua <strong>interacci\u00f3 real<\/strong> (respostes, compartits, assist\u00e8ncia) per sobre d&#039;abast.<\/li>\n      <li>Aplica <strong>llenguatge clar<\/strong>; tradueix xifres a <em>beneficis quotidians<\/em>.<\/li>\n      <li>Escolta abans de publicar: sondeig curt o revisi\u00f3 de comentaris recents.<\/li>\n    <\/ul>\n\n    <div class=\"rr-infobox\" role=\"note\" aria-label=\"Bones pr\u00e0ctiques\">\n      <p>\n        La <a href=\"https:\/\/www.femp.es\/\" target=\"_blank\" rel=\"noopener\">FEMP<\/a> promou llenguatge clar a l&#039;administraci\u00f3. El <a href=\"https:\/\/www.mitgovlab.org\/\" target=\"_blank\" rel=\"noopener\">MIT GOV\/Lab<\/a> documenta que la comprensi\u00f3 millora quan el missatge \u00e9s breu, accionable i coherent amb lexperi\u00e8ncia del ciutad\u00e0.\n      <\/p>\n    <\/div>\n  <\/section>\n\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n  <hr \/>\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 4: Error 3 ========== -->\n  <section aria-label=\"Error 3 \u2013 Fragmentaci\u00f3 del missatge\" class=\"rr-container\" id=\"b4-fragmentacion\">\n    <h2 class=\"rr-underline\">4. Error 3 \u2014 Fragmentar el missatge entre \u00e0rees<\/h2>\n    <p>\n      Quan cada departament publica pel vostre compte, apareixen <strong>estils i relats diferents<\/strong>. El ciutad\u00e0 percep accions soltes, no pas un projecte de ciutat. Coordinar no \u00e9s centralitzar: \u00e9s <strong>alinear missatges clau<\/strong> i refor\u00e7ar un mateix fil narratiu.\n    <\/p>\n\n    <h3>Coordinaci\u00f3 m\u00ednima viable<\/h3>\n    <ul class=\"rr-list-check\" aria-label=\"Coher\u00e8ncia interdepartamental\">\n      <li>Manual com\u00fa de <strong>to, narrativa i disseny<\/strong> (titulars, estructura, etiquetes, paleta, tipografies).<\/li>\n      <li><strong>Canal de validaci\u00f3 r\u00e0pida<\/strong> (drive\/grup) per revisar missatges amb antelaci\u00f3.<\/li>\n      <li>Reuni\u00f3 mensual de comunicaci\u00f3 per <strong>prioritzar<\/strong> i evitar solapaments.<\/li>\n      <li>Si hi ha projectes transversals (p. ex., <em>Estrat\u00e8gia IViB<\/em>), emmarca cada acci\u00f3 dins del relat global.<\/li>\n    <\/ul>\n\n    <div class=\"rr-infobox rr-card--warn\" role=\"note\" aria-label=\"Advert\u00e8ncia\">\n      <p><strong>Av\u00eds:<\/strong> sense un <em>propietari del proc\u00e9s<\/em> i calendari compartit, la coher\u00e8ncia es trenca en setmanes.<\/p>\n    <\/div>\n  <\/section>\n\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n  <hr \/>\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 5: Tabla s\u00edntesis ========== -->\n  <section aria-label=\"Taula s\u00edntesi\" class=\"rr-container\" id=\"b5-sintesis\">\n    <h2 class=\"rr-underline\">5. Taula s\u00edntesi: s\u00edmptomes, correcci\u00f3 i m\u00e8triques<\/h2>\n    <div class=\"rr-table-wrap\" role=\"region\" aria-label=\"Taula s\u00edntesi comunicaci\u00f3 institucional\">\n      <table class=\"rr-table\">\n        <thead>\n          <tr>\n            <th>Error<\/th>\n            <th>S\u00edmptomes<\/th>\n            <th>Com corregir<\/th>\n            <th>M\u00e8triques \u00fatils<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td><strong>Sense focus<\/strong><\/td>\n            <td>Missatges descriptius, CTA dif\u00fas<\/td>\n            <td>Escriure primer el CTA, 1 objectiu per pe\u00e7a<\/td>\n            <td>CTR al tr\u00e0mit, inscripcions\/1.000 imp.<\/td>\n          <\/tr>\n          <tr>\n            <td><strong>Visibilitat \u2260 connexi\u00f3<\/strong><\/td>\n            <td>Molt abast, poca resposta<\/td>\n            <td>Llenguatge clar, context \u00fatil, escolta pr\u00e8via<\/td>\n            <td>Taxa de resposta i compartits, assist\u00e8ncia<\/td>\n          <\/tr>\n          <tr>\n            <td><strong>Fragmentaci\u00f3<\/strong><\/td>\n            <td>Estils diferents per \u00e0rea<\/td>\n            <td>Manual com\u00fa, validaci\u00f3 r\u00e0pida, calendari<\/td>\n            <td>Temps d&#039;aprovaci\u00f3, % peces alineades<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n    <div class=\"rr-kpis\" role=\"list\" aria-label=\"KPIs transversals\">\n      <div class=\"rr-kpi\" role=\"listitem\">Comprensi\u00f3 (sondeig 1\u20135) \u2265 4<\/div>\n      <div class=\"rr-kpi\" role=\"listitem\">Retreball &lt; 10%<\/div>\n      <div class=\"rr-kpi\" role=\"listitem\">Temps de validaci\u00f3 &lt; 48h<\/div>\n    <\/div>\n  <\/section>\n\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n  <hr \/>\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 6: Casos tipo ========== -->\n  <section aria-label=\"Casos tipus\" class=\"rr-container\" id=\"b6-casos\">\n    <h2 class=\"rr-underline\">6. Casos tipus i aprenentatges<\/h2>\n\n    <h3>Cas A \u2014 Reciclatge municipal<\/h3>\n    <p>\n      Tres \u00e0rees comuniquen amb lemes diferents. Reenquadrament amb un missatge com\u00fa (\u201cReciclar m\u00e9s i millor al teu barri\u201d) i calendari conjunt: la participaci\u00f3 puja un 18% en tres mesos.\n    <\/p>\n\n    <h3>Cas B \u2014 Renovaci\u00f3 de parc<\/h3>\n    <p>\n      El comunicat parla de metres i pressupost; nul\u00b7la interacci\u00f3. S&#039;hi afegeix un v\u00eddeo curt explicant <em>com millora l&#039;ombra i l&#039;accessibilitat<\/em>: les interaccions es tripliquen i augmenten les visites al FAQ del projecte.\n    <\/p>\n\n    <h3>Cas C \u2014 Programa per a emprenedors<\/h3>\n    <p>\n      Difusi\u00f3 nom\u00e9s en canals institucionals. En sumar comer\u00e7os i associacions com <strong>aliats de difusi\u00f3<\/strong>, creixen inscrits i consultes qualitatives. La comunicaci\u00f3 deixa de ser mon\u00f2leg i es converteix en xarxa.\n    <\/p>\n\n    <div class=\"rr-infobox\" role=\"note\" aria-label=\"Refer\u00e8ncia addicional\">\n      <p>\n        Bones pr\u00e0ctiques sobre col\u00b7laboraci\u00f3 i dades obertes: <a href=\"https:\/\/thegovlab.org\/\" target=\"_blank\" rel=\"noopener\">The GovLab<\/a>.\n      <\/p>\n    <\/div>\n  <\/section>\n\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n  <hr \/>\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 7: Checklist ========== -->\n  <section aria-label=\"Checklist\" class=\"rr-container\" id=\"b7-checklist\">\n    <h2 class=\"rr-underline\">7. Checklist r\u00e0pid<\/h2>\n    <ul class=\"rr-list-check\">\n      <li>Cada pe\u00e7a t\u00e9 <strong>un prop\u00f2sit clar<\/strong> i una m\u00e8trica associada?<\/li>\n      <li>Revises <strong>interaccions<\/strong> i no nom\u00e9s el volum de publicacions?<\/li>\n      <li>Hi ha un <strong>document com\u00fa<\/strong> de narrativa, to i disseny?<\/li>\n      <li>Hi ha <strong>validaci\u00f3 r\u00e0pida<\/strong> abans de publicar i un calendari compartit?<\/li>\n      <li>Escoltes el p\u00fablic objectiu (sondeig breu, comentaris) abans de grans anuncis?<\/li>\n      <li>El vostre CTA s&#039;ent\u00e9n en 10 segons per alg\u00fa ali\u00e8 al projecte?<\/li>\n    <\/ul>\n  <\/section>\n\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n  <hr \/>\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 8: Conclusi\u00f3n ========== -->\n  <section aria-label=\"Conclusi\u00f3\" class=\"rr-container\" id=\"b8-cierre\">\n    <h2 class=\"rr-underline\">8. Les nostres conclusions<\/h2>\n    <p>\n      Comunicar millor en all\u00f2 p\u00fablic no \u00e9s fer m\u00e9s, sin\u00f3 <strong>fer amb sentit<\/strong>. Focus, llenguatge clar i coordinaci\u00f3 m\u00ednima viable converteixen activitat en impacte. Quan cada missatge respon a un perqu\u00e8 ia una m\u00e8trica, <em>la confian\u00e7a creix<\/em> i la ciutadania ent\u00e9n com l&#039;afecta.\n    <\/p>\n    <p>\n      Comen\u00e7a avui: redacta primer el CTA, demana a una altra \u00e0rea que el validi en 10 segons i en mesura la resposta. Documenta el que funcioni i repeteix-ho.\n    <\/p>\n  <\/section>\n\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n  <hr \/>\n  <div aria-hidden=\"true\" class=\"rr-block-spacer\"><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-199e397 elemento-ancla e-flex e-con-boxed e-con e-parent\" data-id=\"199e397\" data-element_type=\"container\" data-e-type=\"container\" id=\"b8-cta\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21cf122 elementor-widget elementor-widget-text-editor\" data-id=\"21cf122\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udc49 <strong>Vols millorar la comunicaci\u00f3 amb la teva ciutadania?<\/strong><\/p><p><br \/>A <strong>Rumbo &amp; Resultados<\/strong> dissenyem plans de <em>Comunicaci\u00f3 institucional i participaci\u00f3 ciutadana<\/em><br \/>amb llenguatge clar, m\u00e8triques i coordinaci\u00f3 interdepartamental. Tamb\u00e9 podeu revisar el vostre calendari i manual d&#039;estil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de1cafc e-grid e-con-full e-con e-child\" data-id=\"de1cafc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e8bd14 elementor-widget__width-initial elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"5e8bd14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rumboyresultados.com\/ca\/ponte-en-contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agenda una reuni\u00f3 explorat\u00f2ria<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5319e elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"9b5319e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rumboyresultados.com\/ca\/consultoria-para-pymes-y-startups\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Veure serveis per a empresa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e4a3ed e-flex e-con-boxed e-con e-parent\" data-id=\"5e4a3ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fe66e6 e-con-full e-flex e-con e-child\" data-id=\"7fe66e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd9723 elementor-widget elementor-widget-heading\" data-id=\"3dd9723\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T&#039;avisem quan publiquem nous continguts?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a06cc5 elementor-widget elementor-widget-text-editor\" data-id=\"6a06cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ens prenem seriosament el teu temps. Nom\u00e9s us enviarem articles, guies o eines que us ajudin a millorar, decidir o actuar millor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e1ce83 e-con-full e-flex e-con e-child\" data-id=\"4e1ce83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6c389 rr-subscription-form elementor-widget elementor-widget-html\" data-id=\"6d6c389\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"forminator-ui forminator-custom-form forminator-custom-form-2403 forminator-design--default  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-2403\" data-uid=\"69fc92e393831\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-2403\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-2403 forminator-design--default  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"2403\"\n\t\t\t\t data-color-option=\"theme\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"69fc92e393831\" action=\"\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12  rr-field rr-step-1 rr-name gtm-contact-field\"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_69fc92e393831\" id=\"forminator-field-name-1_69fc92e393831-label\" class=\"forminator-label\">Nom Complet <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"El teu nom i cognoms\" id=\"forminator-field-name-1_69fc92e393831\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_69fc92e393831\" id=\"forminator-field-email-1_69fc92e393831-label\" class=\"forminator-label\">Adre\u00e7a de correu electr\u00f2nic <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"tucorreo@ejemplo.com\" id=\"forminator-field-email-1_69fc92e393831\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"consent-1\" class=\"forminator-field-consent forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-consent-1_69fc92e393831\" id=\"forminator-field-consent-1_69fc92e393831-label\" class=\"forminator-label\">Consentiment <span class=\"forminator-required\">*<\/span><\/label><div class=\"forminator-checkbox__wrapper\"><label id=\"forminator-field-consent-1_69fc92e393831__label\" class=\"forminator-checkbox forminator-consent\"><input type=\"checkbox\" name=\"consent-1\" id=\"forminator-field-consent-1_69fc92e393831\" value=\"checked\" aria-labelledby=\"forminator-field-consent-1_69fc92e393831-label\" aria-describedby=\"forminator-field-consent-1_69fc92e393831__description\" data-required=\"true\" aria-required=\"true\" \/><span class=\"forminator-checkbox-box\" aria-hidden=\"true\"><\/span><\/label><div id=\"forminator-field-consent-1_69fc92e393831__description\" class=\"forminator-checkbox__label forminator-consent__label\"><p>He llegit i accepto la <a href=\"https:\/\/rumboyresultados.com\/ca\/politica-de-privacidad\/\">pol\u00edtica de privadesa<\/a>.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-1\" class=\"forminator-field-hidden  forminator-col-12\"><input type=\"hidden\" id=\"hidden-1_69fc92e393831\" name=\"hidden-1\" value=\"Tres errores habituales en la comunicaci\u00f3n institucional (y c\u00f3mo evitarlos)\" \/><\/div><\/div><div class=\"forminator-row forminator-hidden\"><div id=\"hidden-2\" class=\"forminator-field-hidden  forminator-col-12\"><input type=\"hidden\" id=\"hidden-2_69fc92e393831\" name=\"hidden-2\" value=\"Subscripci\u00f3n newsletter\" \/><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Subscriure&#039;m<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"46e9d3bda2\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/ca\/wp-json\/wp\/v2\/posts\/12694\" \/><input type=\"hidden\" name=\"form_id\" value=\"2403\"><input type=\"hidden\" name=\"page_id\" value=\"12694\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/rumboyresultados.com\/ca\/errores-en-la-comunicacion-institucional\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><input type=\"hidden\" name=\"trp-form-language\" value=\"ca\"\/><\/form>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d79bf29 e-flex e-con-boxed e-con e-parent\" data-id=\"d79bf29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9ad20 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4c9ad20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Els nostres recursos pr\u00e0ctics i eines on-line<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a572367 rr-post-carousel elementor-widget elementor-widget-htmega-postcarousel-addons\" data-id=\"a572367\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;yes&quot;,&quot;carousel_post_type&quot;:&quot;post&quot;,&quot;htmega_fe_motion_toggle&quot;:&quot;yes&quot;,&quot;htmega_fe_direction&quot;:&quot;alternate&quot;,&quot;htmega_fe_loop&quot;:&quot;default&quot;,&quot;htmega_fe_easing&quot;:&quot;easeInOutSine&quot;}\" data-widget_type=\"htmega-postcarousel-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"post-carousel-wrapper htmega-postcarousel-layout-5 htmega-verticle-center-arrow sida572367\">\n                <div dir=\"ltr\" class=\"htmega-carousel-activation\" data-settings=\"{&quot;sectionid&quot;:&quot;sida572367&quot;,&quot;arrows&quot;:true,&quot;arrow_prev_txt&quot;:&quot;&lt;i class=\\&quot;icon icon-chevron-left\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;arrow_next_txt&quot;:&quot;&lt;i class=\\&quot;icon 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src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-direccion-infraestructura-verde.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Checklist direcci\u00f3n de proyectos IV\" srcset=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-direccion-infraestructura-verde.png 1536w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-direccion-infraestructura-verde-300x200.png 300w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-direccion-infraestructura-verde-1024x683.png 1024w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-direccion-infraestructura-verde-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content\">\n                <div class=\"post-inner\">\n                                                    <ul 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src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-gestion-practica-medio-ambiente.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Modelos operativos del verde\" srcset=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-gestion-practica-medio-ambiente.png 1536w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-gestion-practica-medio-ambiente-300x200.png 300w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-gestion-practica-medio-ambiente-1024x683.png 1024w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-gestion-practica-medio-ambiente-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content\">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n          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        \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/ca\/checklist-modelos-operativos-del-verde\/\">Saber m\u00e9s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/ca\/checklist-inicial-comunicacion-ciudadana\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-comunicacion-medio-ambiente.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Comunicaci\u00f3n ciudadana medio ambiente\" srcset=\"https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-comunicacion-medio-ambiente.png 1536w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-comunicacion-medio-ambiente-300x200.png 300w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-comunicacion-medio-ambiente-1024x683.png 1024w, https:\/\/rumboyresultados.com\/wp-content\/uploads\/2025\/08\/Checklist-comunicacion-medio-ambiente-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content\">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/ca\/category\/instituciones-recursos\/instituciones-checklists\/\" class=\"category instituciones-checklists\">Checklists Institucions<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/ca\/category\/checklists\/\" class=\"category checklists\">Checklists<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/ca\/checklist-inicial-comunicacion-ciudadana\/\">Checklist comunicaci\u00f3 ciutadana en medi ambient<\/a><\/h2>\n                        \n                    \n                    <p>Comprova en minuts si el teu municipi comunica de manera efica\u00e7 les seves iniciatives ambientals i aconsegueix implicar-hi<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/ca\/checklist-inicial-comunicacion-ciudadana\/\">Saber m\u00e9s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                <\/div>\n            <\/div>\n            \n            \n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-136315f elementor-widget elementor-widget-button\" data-id=\"136315f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rumboyresultados.com\/ca\/recursos-rumbo-y-resultados\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explora els nostres recursos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Les fallades m\u00e9s comunes no s\u00f3n estrat\u00e8giques, s\u00f3n d&#039;execuci\u00f3 di\u00e0ria. Aqu\u00ed veur\u00e0s tres errors que es repeteixen a molts ajuntaments i com corregir-los amb focus, llenguatge clar i coordinaci\u00f3 m\u00ednima viable, per passar de visibilitat a connexi\u00f3 amb la ciutadania.<\/p>","protected":false},"author":1,"featured_media":12740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[61,43],"tags":[31],"class_list":["post-12694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-institucional","category-instituciones-recursos","tag-instituciones"],"_links":{"self":[{"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/posts\/12694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/comments?post=12694"}],"version-history":[{"count":0,"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/posts\/12694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/media\/12740"}],"wp:attachment":[{"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/media?parent=12694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/categories?post=12694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rumboyresultados.com\/ca\/wp-json\/wp\/v2\/tags?post=12694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}