The Rumbo y Resultados Blog is a space designed for executives, entrepreneurs, marketing managers, and public administrators who are looking for more than just theory. Here you won’t find generic articles or textbook platitudes: each post stems from experience accumulated in multinational corporations, scaleups, and public administrations, and is designed to help turn strategy into action, incorporating approaches endorsed by organizations such as the European Commission for SMEs in terms of competitiveness.
In this blog, we share ideas, methodologies, and practical examples of business strategy, marketing, sales, digitalization, AI integration, and organizational transformation. Our goal is clear: to provide clarity in decision-making, identify priorities, and enable each organization to move forward with a defined direction and measurable results, following standards recognized by the industry. Institute for Business Competitiveness (ICE) for continuous improvement.
The content is structured into categories that correspond to the main areas of work of Rumbo & Resultados:
- Strategy and direction, with articles on how to define priorities and design transformation roadmaps.
- Marketing and sales, to understand how to attract customers, optimize campaigns, and improve return on investment.
- Productivity and digitization, with a focus on processes, tools and applied artificial intelligence with ROI.
- Institutions and territories, where strategic diagnoses, institutional communication and green and blue infrastructure (IViB) are addressed.
The Rumbo y Resultados Blog is designed as a dynamic channel, combining strategic insights with practical tools. Each article includes actionable approaches for companies, startups, and institutions that need to move forward with agility and align themselves with current market demands.
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