Effective communication.
Counteracting neophobia.
Citizen involvement.
Strategic communication for city councils: we design messages, actions and channels so that citizens understand, support and maintain urban improvements.
Institutional communication that gains support and visibility
If your municipality is experiencing these symptoms, communication is failing. A well-designed plan prevents gridlock, improves understanding, and facilitates citizen involvement.
- Lack of interest or citizen rejection due to lack of knowledge.
- Scattered messages, without coordinated plans or a defined strategy by channels and content.
- Outdated communication methods with no real connection to the citizens without a clear narrative that explains the purpose.
- Without indicators that measure reach and participation.
- Poor visibility of benefits and results.
- Missed opportunities to involve the community.
We design institutional communication plans with clear messages, shared narrative, impact indicators, and tools to involve citizens.
A methodology designed to involve citizens
Our service strategic communication It is designed so that every municipal action translates into citizen awareness real. We don’t just distribute works: we tell stories, through the appropriate channels and with interesting content. We explain the benefits and create ways for citizens to participate so they feel part of the project.
We integrate communication into all phases: from planning, to align messages with objectives, to execution and closure, to highlight achievements and reinforce social commitment.
We work with independent modules or in complete pack, to adapt to the phase and needs of each municipality:
Module 1: Auditing channels and messages
Mapping of audiences, channels and key messages.
Module 2: Communication Strategy
Action plan and schedule adapted to the project.
Module 3: Action Plan and Materials
Creation of materials, management of channels and events.
Module 4: Activation and monitoring
Indicators of reach, participation and satisfaction.
Módulo 1: Auditoría de canales y mensajes
Mapeo de públicos, canales y mensajes clave.
Módulo 2: Estrategia de comunicación
Diseño de acciones y cronograma adaptado al proyecto.
Módulo 3: Plan de acción y materiales
Creación de materiales, gestión de canales y eventos.
Módulo 4: Activación y seguimiento
Indicadores de alcance, participación y satisfacción.
What you will receive goes far beyond simple communication support
Strategy document segmented by audiences, aligned with aid criteria and communication schedule
Adaptable graphic and textual kit, compliant with PRTR/NextGen visual identity.
Actions to involve the community.
Impact report and recommendations, with accessibility, participation and gender metrics.
Documento de estrategia segmentada por públicos, alineada a criterios de ayudas y calendario de comunicación
Kit de piezas gráficas y textuales adaptables, con cumplimiento de identidad visual PRTR/NextGen.
Acciones para implicar a la comunidad.
Informe de impacto y recomendaciones, con métricas de accesibilidad, participación y género.
How do we differ from currently available services?
| Internal Management | Star signing from within | Direction & Results | |
|---|---|---|---|
| Specialized focus on Green Infrastructure | ✘ | ⚠ Partial | ✔ 100% |
| Integration with municipal project | ✘ | ✘ | ✔ Yes |
| Actual participation | ⚠ Difficult | ⚠ Partial | ✔ Yes |
| Reusable material | ⚠ Partial | ⚠ Partial | ✔ Always |
Lo que dicen quienes han trabajado con nosotros
Do you want to know all the details of this service?
If you need more information about our strategic communication method, request your free no-obligation session or download the full fact sheet.
We answer the most common questions
No. We adapt the strategy and materials to any scale, from one-off actions to complete municipal plans.
Yes, we can integrate it if it's within the agreed scope, or coordinate with your internal team to optimize resources.
We define indicators of reach, participation, and satisfaction from the outset, and compare them with the project objectives.
Yes, we work in a modular way. You can contract only the strategic plan, the production of materials, or the complete implementation.
Yes, we aligned messages and materials with the aid criteria, reinforcing the project's justification and its social impact.
No. Adaptamos la estrategia y los materiales a cualquier escala, desde actuaciones puntuales hasta planes municipales completos.
Sí, podemos integrarlo si está dentro del alcance acordado, o coordinar con tu equipo interno para optimizar recursos.
Definimos indicadores de alcance, participación y satisfacción desde el inicio, y los comparamos con los objetivos del proyecto.
Sí, trabajamos de forma modular. Puedes contratar solo el plan estratégico, la producción de materiales o la implementación completa.
Sí, alineamos mensajes y materiales con los criterios de la ayuda, reforzando la justificación del proyecto y su impacto social.
Our way of understanding consulting
In Direction & Results We understand that green infrastructure is not just physical work: it is a cultural change that requires strategic communication of green infrastructure effective. That’s why we create environmental awareness campaigns that explain the purpose, benefits, and impact of each action, so that the community not only knows about it, but also supports and cares for it, just as the [organization/organization] promotes. European Union in its Biodiversity Strategy.
Our plans combine citizen participation and clear messages tailored to each audience, ensuring that the municipal communication plan is aligned with the project objectives.
With us, every green action becomes a shared story, a source of pride, and an opportunity to strengthen the urban sustainability, creating more resilient communities, as promoted by leading organizations such as the Spanish Association of Public Parks and Gardens (AEPJP).
