Consulting for SMEs and Startups: from obstacles to results

We identify what is holding your business back, analyse your AI maturity, define a clear strategy and support its implementation to maximise sales and profitability.

Do any of these sound familiar?
issues?


Many businesses don't fail due to a lack of effort, but because they repeat the same obstacles over and over again.

  • Growth has stagnated.
  • Sales are not taking off.
  • Marketing disconnected from results.
  • Untapped digital channels.
  • You're not taking advantage of AI to save time.
  • Each area works in different directions.

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First step: get a clear picture of what is happening and why, before investing more budget.
consultoria para pymes y startups

Our methodology: The R&R route in 5 clear phases

Analysis, strategy, and action to solve structural problems and achieve sustainable results.

Method perfected over 20 years, and tools specifically designed to diagnose, plan and unlock the growth potential of companies.

  • Accurate diagnosis – We identify real blocks and opportunities.
  • Strategy and roadmap – We defined a clear plan to move forward with focus.
  • Operational planning – Well-defined processes, responsible parties, and deadlines.
  • Professional execution – Key actions with your team that have a real impact.
  • Measurement and delivery – Clear results and transfer of capabilities.

Modular services tailored to your needs

You can book the complete R&R Route or just the modules you need.

Business Transformation (Complete Consulting)

A comprehensive service that combines diagnosis, strategy, execution, and measurement to resolve structural blocks and leave your team ready to move forward without external dependence.

Intelligent AI Integration


We incorporate artificial intelligence in a practical way into key processes to improve productivity, analysis, and personalization in your business.

Competitive Marketing Plan


We designed a clear and actionable marketing plan that combines short-term impact with a sustainable strategy to attract and convert customers.

Business and Growth Diagnosis


We identify why your business is stagnating, analyze sales, processes and marketing, and detect the most immediate growth opportunities.

Advanced Digital Strategy


We audit your digital presence and improve assets, processes, and customer experience so that your company can compete in today's environment.

Team Alignment and Training


We ensure that your entire team works with the same objectives, tools, and methods, guaranteeing the adoption of the strategy and operations.

Transformación Empresarial (Consultoría completa)

Servicio integral que combina diagnóstico, estrategia, ejecución y medición para resolver bloqueos estructurales y dejar a tu equipo listo para seguir avanzando sin dependencia externa.

Integración Inteligente de IA


Incorporamos inteligencia artificial de forma práctica en procesos clave para mejorar productividad, análisis y personalización en tu negocio.

Plan de Marketing Competitivo


Diseñamos un plan de marketing claro y ejecutable que combine impacto a corto plazo con una estrategia sostenible para atraer y convertir clientes.

Diagnóstico Comercial y de Crecimiento


Identificamos por qué tu negocio está estancado, analizamos ventas, procesos y marketing, y detectamos las oportunidades de crecimiento más inmediatas.

Estrategia Digital Avanzada


Auditamos tu presencia digital y mejoramos activos, procesos y experiencia de cliente para que tu empresa compita en el entorno actual.

Alineación y Capacitación de Equipos


Conseguimos que todo tu equipo trabaje con los mismos objetivos, herramientas y métodos, asegurando la adopción de la estrategia y la operativa.

Total transparency from day one

What's included

  • Personalized interviews
  • Strategic and operational review
  • Competitive analysis
  • Workshops or sessions with teams
  • Individualized support

What we deliver

  • Executive Diagnostic Report
  • Presentation of the strategic plan
  • Editable roadmap
  • Final session for delivery and explanation
  • Supplementary documentation

Why choose us over other options?

Traditional consulting firmMarketing agencyStar signing from withinDirection & Results
Strategy + execution✘ No✘ No⚠ Uncertain✔ Yes
Team alignment✘ No✘ No⚠ Uncertain✔ Yes
Digital integration + AI✘ No⚠ Limited⚠ Uncertain✔ Yes
Transfer of capabilities✘ No✘ No⚠ Uncertain✔ Yes

Results that speak for themselves

Digital strategy and integrated campaigns for Nike App, partners and loyalty.

In collaboration with El Corte Inglés, JD Sports and other key partners, my development and execution of SEO, SEM and CRM strategies boosted the brand's digital sales.

📈 Result: +90% growth in 2020.

Boosting digital marketing and e-commerce campaigns with major retailers such as Inditex and Mango.

Brand repositioning and new digital strategy during budget reduction.

Estrategia digital y campañas integradas para Nike App, socios y fidelización.

En colaboración con El Corte Inglés, JD Sports y otros socios clave, mis elaboración y ejecución de estrategias SEO, SEM y CRM dispararon las ventas digitales de la marca.

📈 Resultado: +90% de crecimiento en 2020.

Impulso de campañas de marketing digital y e-commerce con grandes retailers como Inditex y Mango.

Reposicionamiento de marca y nueva estrategia digital durante reducción presupuestaria.

you want to know all the details of the service?

Download the complete fact sheet with phases, examples and specific benefits.

Ready to take the next step?

If our services match what you’re looking for, you can book a working session. Free and without obligation.

Do you have questions or a case you’d like to share? Fill out the form and we’ll get back to you. We will respond in less than 48 hours.

Or

We answer your most common questions

Imagen para el apartado de FAQS Rumbo y Resultado

It depends on the project's size. In most cases, the diagnosis and roadmap are delivered within 3 to 5 weeks. If implementation support is included, it can take 2 to 4 months.

Fully customizable. The R&R Route allows you to adjust the scope and intensity of the project according to your resources, team size, and business stage. We work with startups, SMEs, and established companies.

Unlike many consulting firms that only deliver a report, our Ruta R&R methodology combines diagnosis, strategy, operational plan, execution with your team, and final measurement, all with a clear scope, contractable modules, and capacity transfer so you can continue without external dependence.

Yes. Some companies contact us just for the diagnostic, others to review their current strategy or to support them in specific phases. The R&R Route is flexible and adapts to your needs.

AI is only incorporated when it provides real value, identifying key tasks to optimize, selecting appropriate tools, integrating them into your processes, and training your team to use them effectively, safely, and in alignment with strategic objectives.

Depende de la dimensión del proyecto. En la mayoría de casos, el diagnóstico y la hoja de ruta se entregan en 3 a 5 semanas. Si incluye acompañamiento en la ejecución, puede extenderse de 2 a 4 meses.

Totalmente adaptada. La Ruta R&R permite modular el alcance y la intensidad del proyecto según tus recursos, tamaño de equipo y momento de negocio. Trabajamos con startups, pymes y empresas consolidadas.

A diferencia de muchas consultoras que entregan solo un informe, nuestra metodología Ruta R&R combina diagnóstico, estrategia, plan operativo, ejecución junto a tu equipo y medición final, todo con alcance claro, módulos contratables y transferencia de capacidades para que continúes sin dependencia externa.

Sí. Algunas empresas nos contactan solo para realizar el diagnóstico, otras para revisar su estrategia actual o acompañarlas en fases específicas. La Ruta R&R es flexible y se adapta a tus necesidades.

La IA se incorpora solo cuando aporta valor real, identificando tareas clave a optimizar, seleccionando herramientas adecuadas, integrándolas en tus procesos y formando a tu equipo para que las use de forma efectiva, segura y alineada con los objetivos estratégicos.

Our way of understanding consulting

In Direction & Results, we converted the strategic consulting for SMEs and startups in tangible actions. We identify the obstacles limiting your growth, define a clear strategy, and support you in its execution to maximize your sales and competitiveness.

Our method, The R&R Route, adapts to your reality: we analyze your processes, prioritize high-impact solutions, and work side-by-side with your team to guarantee measurable results. We align with the standards of the European Commission for SMEs and we apply methodologies endorsed by the Institute for Business Competitiveness (ICE), ensuring that every step is geared towards reactivating your business.

If you need to overcome stagnation, optimize resources, or integrate innovation, we help you gain clarity and execute with focus. Transforming your company is urgent to compete in a demanding market.

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