Commercial audit: Detects what's holding you back, focuses on what's important, and gains competitiveness.
Business audit for SMEs and startups: clear diagnosis and tailored action plan to increase efficiency, sales and profitability.
Do you really want to know what's blocking your sales?
A business diagnosis is the first step in understanding what works, what doesn't, and where you're missing opportunities. Without that clear picture, any investment in marketing or sales is a shot in the dark.
- You don't know why your customers aren't moving up the funnel.
- You don't have reliable data to decide where to invest.
- You invest in commercial stocks with no clear return.
- The sales team works hard, but without focus.
- You struggle to explain what makes you different from your competition.
- Trading conditions change without a clear criterion.
Request a business diagnosis
Objectives of the commercial audit for SMEs and startups
Analyze your business from a commercial, marketing, and digital perspective.
Detect structural blocks and bottlenecks in your growth.
Identify opportunities for quick wins and medium-term impact.
To offer an external, objective and actionable perspective.
To lay the foundations for a clear, prioritized and measurable roadmap.
Analizar tu negocio desde una perspectiva comercial, de marketing y digital.
Detectar bloqueos estructurales y cuellos de botella en tu crecimiento.
Identificar oportunidades de mejora rápida (quick wins) y de impacto a medio plazo.
Ofrecer una visión externa, objetiva y accionable.
Sentar las bases para una hoja de ruta clara, priorizada y medible.
How we conduct the audit: Prescriptive diagnostic module R&R Route
Our Ruta R&R methodology, in its diagnostic module, serves to identify We pinpoint exactly what’s holding back your sales and positioning, and deliver a clear plan to unlock growth. We don’t just stick to generic fact sheets and solutions dictated by business schools or large consultancies.
This is how we proceed:
- Initial meeting and data collection – We understand your situation and market.
- Analysis with the ad hoc Operational Matrix – We evaluate marketing, sales, and positioning.
- Identifying blocks and opportunities – The urgent and the important.
- Roadmap design – Actions prioritized by impact and feasibility.
- Presentation and final adjustments – Delivery session with a focus on immediate execution.
Why choose us over other business audits?
| Traditional consulting firm | Agencies by area | Star signing from within | Direction & Results | |
|---|---|---|---|---|
| Initial approach | ⚠ Generic document | ✘ Area-only review | ⚠ Partial vision | ✔ Comprehensive business diagnosis + marketing + digital |
| Delivery speed | ✘ Slow | ⚠ Media | ✘ Slow | ✔ Discharge (4–6 weeks) |
| Depth of analysis | ⚠ Media | ✘ Low | ⚠ It depends on the profile | ✔ High (covers business, marketing and sales) |
| Objectivity and independence | ⚠ Limited | ⚠ Limited | ✘ Null | ✔ Total, with an external and unbiased perspective |
| Applicability of the solution | ⚠ Media | ✘ Low | ✘ Variable | ✔ Prioritized and actionable roadmap |
| Coverage of key areas | ⚠ Partial | ⚠ Partial | ✘ Variable | ✔ Total: positioning, funnels and team |
| Consultora tradicional | Agencias por área | Fichaje estrella interno | Rumbo & Resultados | |
|---|---|---|---|---|
| Enfoque inicial | ⚠ Documento genérico | ✘ Revisión solo de área | ⚠ Visión parcial | ✔ Diagnóstico integral comercial + marketing + digital |
| Velocidad de entrega | ✘ Lenta | ⚠ Media | ✘ Lenta | ✔ Alta (4–6 semanas) |
| Profundidad de análisis | ⚠ Media | ✘ Baja | ⚠ Depende del perfil | ✔ Alta (cubre negocio, marketing y ventas) |
| Objetividad e independencia | ⚠ Limitada | ⚠ Limitada | ✘ Nula | ✔ Total, con visión externa y sin sesgos |
| Aplicabilidad de la solución | ⚠ Media | ✘ Baja | ✘ Variable | ✔ Hoja de ruta priorizada y accionable |
| Cobertura de áreas clave | ⚠ Parcial | ⚠ Parcial | ✘ Variable | ✔ Total: posicionamiento, embudos y equipo |
Lo que dicen quienes han trabajado con nosotros
Start the change in your company today.
If our services match what you’re looking for, you can book a working session. Free and without obligation.
Do you have questions or a case you’d like to share? Fill out the form and we’ll get back to you. We will respond in less than 48 hours.
Our way of understanding consulting
At Rumbo & Resultados we believe that a business audit for SMEs and startups It shouldn’t stop at simply identifying problems: it should provide clarity, focus, and a realistic roadmap tailored to your specific situation to enable you to take action and be effective. We adapt our analysis to your reality, your business, and your team, so that the recommended actions are feasible and start generating results as soon as possible.
Our goal is to help you overcome blocked sales, reignite growth, and optimize every step of your sales process. We analyze everything from customer acquisition to retention, identifying opportunities that often go unnoticed in day-to-day operations, as indicated in reports from the European Commission for SMEs, such as the interaction between your employees. We’ll not only tell you what to improve, but how to do it, with an actionable and measurable plan that maximizes your resources and accelerates the impact on your results.
Furthermore, we support you in prioritizing actions and in the initial implementation, ensuring that each recommendation translates into tangible and sustainable improvements for your business, the true objective of a business audit for SMEs and startups. This strategic approach is key to competitiveness, as recommended by organizations such as the Institute for Business Competitiveness.
