Advanced digital strategy:
Turn your digital presence into real results
Advanced digital strategy for SMEs and startups: we get the most out of your digital tools, preventing them from being underutilized and turning them into sales, efficiency and growth.
Digital strategy that connects your business with real results
If you recognize yourself in these signs, what you need is not more tools, but a digital strategy that organizes, integrates, and converts them into sales, efficiency, and competitive advantage.
- Duplicate tools and disordered processes that generate noise.
- Active digital channels but without measurable return.
- Low integration between marketing, sales and operations.
- Lack of automation in repetitive tasks.
- Missed opportunities through slow and unclear processes.
Moving towards productive digitization
Objectives of the advanced strategy for SMEs and startups
Evaluate your company's digital maturity and identify bottlenecks.
Optimize your website, ecommerce platform, and digital channels to generate real business.
Integrate tools that increase efficiency and conversion (CRM, automation, analytics, AI).
Align your digital strategy with your business and marketing objectives.
Define a realistic implementation roadmap, prioritizing impact and feasibility.
Evaluar la madurez digital de tu empresa y detectar cuellos de botella.
Optimizar tu web, ecommerce y canales digitales para que generen negocio real.
Integrar herramientas que aumenten la eficiencia y la conversión (CRM, automatización, analítica, IA).
Alinear tu estrategia digital con tus objetivos comerciales y de marketing.
Definir un roadmap realista de implementación, priorizando impacto y viabilidad.
How we develop our work: advanced digital strategy module R&R Route
Our Ruta R&R methodology, in its Advanced Digital Strategy module, is designed to SMEs and startups that are already in the digital environment, but know that Their online ecosystem is not performing at the level their customers expect..
It’s not about «making the leap to another league», but about adapt immediately to the standards that the market and your competition are already applyingSpeed, ease of use, integrated experience, personalized communication, and responsiveness.
This is how we proceed:
- Digital maturity audit – Analysis of current assets (web, ecommerce, networks, internal tools).
- Gap detection – Identifying critical points that distance your digital presence from market standards and what your customers expect.
- Strategic definition – Digital roadmap aligned with your goals and resources.
- Technology recommendation – Selection of tools and solutions with a focus on ROI and ease of adoption.
- Operational plan – Timeline, responsible parties and success criteria for implementation.
- Validation session – Presentation of results and plan, resolution of doubts and final adjustments.
Why choose us over digital agents or digitization agencies?
| Traditional consulting firm | Digitizing agency | Star signing from within | Direction & Results | |
|---|---|---|---|---|
| Initial approach | ⚠ Generic digitization plan | ✘ Isolated digital actions | ⚠ Partial vision | ✔ Digital strategy adapted to business and market |
| Delivery speed | ✘ Slow | ⚠ Media | ⚠ Variable | ✔ Discharge (5–8 weeks) |
| Depth of analysis | ⚠ Media | ✘ Low | ⚠ It depends on the profile | ✔ High (channels, processes and tools) |
| Objectivity and independence | ⚠ Limited | ⚠ Limited | ✘ Null | ✔ Total, with a cross-cutting vision |
| Applicability of the solution | ⚠ Media | ✘ Low | ⚠ Variable | ✔ Implementation and optimization of digital processes |
| Level of tool integration | ✘ Low | ⚠ Partial | ⚠ Variable | ✔ High: coordinated digital ecosystem |
| Level of process automation | ✘ Low | ✘ Low | ⚠ Variable | ✔ High: Reduction of repetitive tasks |
Lo que dicen quienes han trabajado con nosotros
Start monetizing your digital presence today
If our services match what you’re looking for, you can book a working session. Free and without obligation.
Do you have questions or a case you’d like to share? Fill out the form and we’ll get back to you. We will respond in less than 48 hours.
Our way of understanding consulting
In Direction & Results We believe that an advanced digital strategy for SMEs and startups is not about accumulating tools or platforms, but about creating a coherent, efficient, and results-oriented digital system. digital transformation for SMEs It requires a practical approach, based on the reality of the business and adapted to the capabilities of your team, as promoted by the guidelines of the European Commission for the digitalization of SMEs.
Our work combines advanced digital marketing, digital process optimization, and digital integration for SMEs within a single plan, ensuring that each element contributes measurable value. This involves auditing the current state, defining a clear roadmap, implementing improvements, and training the team to maintain and scale the strategy without unnecessary dependencies, following methodologies endorsed by the National Cybersecurity Institute (INCIBE) to guarantee safe and robust solutions.
We bring a global perspective and experience to ensure your digitalization isn’t an end in itself, but a direct lever for improving productivity, customer experience, and your company’s competitiveness. Every project is unique, but they all share the same goal: aligning technology, processes, and people so your business can move forward with strength and clarity in an increasingly demanding digital environment.
