Applied AI.
More agile processes.
Increased productivity.
AI integration for SMEs: we detect repetitive tasks, apply practical automation, and train your team to achieve real efficiency.
AI applied to gain time
and advantage
If you recognize yourself in these points, a well-implemented AI frees up hours, reduces errors, and accelerates decision-making. We design use cases with a clear return on investment and deploy them to production seamlessly for your team.
- Repetitive tasks that consume time and detract from strategic focus.
- Slow manual processes and prone to errors in sales, support, or back office.
- Lack of clarity about AI tools that are useful for your case.
- Low adoption out of fear of integration or changing the way of working.
- Competitors already automating and making decisions faster.
I want to implement AI in my company
Objectives of AI integration for SMEs and startups
Identify processes where AI provides a clear ROI.
Select tools and technologies aligned with the business.
Design hybrid workflows (people + AI).
Train the team to use AI effectively and safely.
Define KPIs to measure the impact of AI in the short and medium term.
Detectar procesos donde la IA aporte ROI claro.
Seleccionar herramientas y tecnologías alineadas con el negocio.
Diseñar flujos de trabajo híbridos (personas + IA).
Capacitar al equipo para usar la IA de forma efectiva y segura.
Definir KPIs para medir el impacto de la IA a corto y medio plazo.
How we determine what AI you need and how we make it work
Our Ruta R&R methodology, in its Intelligent Integration module of artificial intelligence, serves to identify accurately determine which tools your business needs to move from slow tasks to agile processes, incorporating AI only where it will have the greatest impact on your day-to-day operations.
This is how we proceed:
- Process and time analysis – Quick audit of 3–5 key areas (marketing, customer service, operations, administration, sales). Measurement of times and points of friction.
- AI Opportunities Map – Identification of tasks that can be automated or accelerated. Prioritization by impact, cost, and ease of adoption.
- Selection of tools – Comparison of options (free, low cost and professional). Recommendation of the 2–3 best fit.
- Lightweight implementation – Basic configuration and adaptation to current processes. Simple integrations (no custom development).
- Training and adoption – Hands-on session with the team. Personalized guides and tutorials.
- Escalation plan – Recommendations for expanding use cases in the future.
- Análisis de procesos y tiempos – Auditoría rápida de 3–5 áreas clave (marketing, atención al cliente, operaciones, administración, ventas). Medición de tiempos y puntos de fricción.
- Mapa de oportunidades IA – Identificación de tareas automatizables o acelerables. Priorización por impacto, coste y facilidad de adopción.
- Selección de herramientas – Comparativa de opciones (gratuitas, low cost y profesionales). Recomendación de las 2–3 con mejor encaje.
- Implementación ligera – Configuración básica y adaptación a procesos actuales. Integraciones simples (sin desarrollo a medida).
- Formación y adopción – Sesión práctica con el equipo. Guías y tutoriales personalizados.
- Plan de escalado – Recomendaciones para ampliar casos de uso a futuro.
Why choose us over traditional consultancies or AI integrators?
| Traditional consulting firm | AI Integrator | Star signing from within | Direction & Results | |
|---|---|---|---|---|
| Initial approach | ⚠ Standard document and sessions | ⚠ Partial applications (marketing) | ⚠ Partial vision | ✔ Analysis + training adapted to processes and equipment |
| Delivery speed | ✘ Slow | ⚠ Media | ⚠ Variable | ✔ Discharge (4–6 weeks) |
| Depth of analysis | ⚠ Media | ✘ Low | ⚠ It depends on the profile | ✔ High (structured method with a focus on applicable AI) |
| Objectivity and independence | ⚠ Limited | ⚠ Limited | ✘ Null | ✔ Total, with a cross-cutting vision |
| Applicability of the solution | ✘ Low | ⚠ Media | ⚠ Variable | ✔ Executable processes + tools + skills |
| Scope in automation with AI | ✘ Residual | ✔ Effective | ⚠ Limited | ✔ High: time saving and error reduction |
| Impact on productivity | ✘ Low | ⚠ Media | ⚠ Limited | ✔ High: immediate and measurable improvements |
| Consultora tradicional | Integrador de IA | Fichaje estrella interno | Rumbo & Resultados | |
|---|---|---|---|---|
| Enfoque inicial | ⚠ Documento y sesiones estándar | ⚠ Aplicaciones parciales (marketing) | ⚠ Visión parcial | ✔ Análisis + capacitación adaptada a procesos y equipo |
| Velocidad de entrega | ✘ Lenta | ⚠ Media | ⚠ Variable | ✔ Alta (4–6 semanas) |
| Profundidad de análisis | ⚠ Media | ✘ Baja | ⚠ Depende del perfil | ✔ Alta (método estructurado con foco en IA aplicable) |
| Objetividad e independencia | ⚠ Limitada | ⚠ Limitada | ✘ Nula | ✔ Total, con visión transversal |
| Aplicabilidad de la solución | ✘ Baja | ⚠ Media | ⚠ Variable | ✔ Procesos + herramientas + habilidades ejecutables |
| Alcance en automatización con IA | ✘ Residual | ✔ Efectiva | ⚠ Limitada | ✔ Alto: ahorro de tiempo y reducción de errores |
| Impacto en productividad | ✘ Bajo | ⚠ Media | ⚠ Limitada | ✔ Alto: mejoras inmediatas y medibles |
Lo que dicen quienes han trabajado con nosotros
Don't fall behind with AI, start taking advantage of it now
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Our way of understanding consulting
In Direction & Results we believe that the integration of AI for SMEs and startups It’s not about trying every tool on the market, but about applying the ones that truly solve problems and generate value. We analyze your business operations to find where AI can make an immediate difference, whether in marketing, sales, customer service, or internal management.
The AI-powered automation for SMEs Process optimization frees up time, reduces errors, and improves productivity without disproportionate investments or endless projects. We design a rapid implementation plan, select accessible tools, and train your team to use them independently. To better understand the overall potential of this technology, it’s helpful to consult accessible studies, such as the report on the state of AI published annually by the consulting firm McKinsey & Company, which analyzes its adoption and impact on businesses of all sizes.
Our goal is that the AI applied to SMEs Let it be a real competitive advantage, not a passing experiment. We adapt each project to the reality of your business and measure the impact so you know exactly what each integration is contributing. This is how we transform technology into measurable and sustainable results.
Furthermore, we work to ensure that every action has a clear ROI: we identify relevant metrics from the outset and monitor their evolution to verify that the investment translates into real benefits. With the intelligent integration of AI, you not only improve processes but also boost innovation, future-proof your company, and strengthen your competitive position. For SMEs just starting out, resources like the European Commission’s Guide to Artificial Intelligence for Business They offer an excellent framework for understanding best practices and regulatory compliance.
