Marketing plan:
Get your product or service to your customers and convert them.
Marketing plan for SMEs and startups: we design a clear strategy and an operational plan ready to be executed from day one.
Marketing plans that turn effort into real growth
Do you recognize any of these signs in your company?
- You invest in marketing, but the results don't come.
- Your campaigns generate expensive or unqualified leads.
- There's a lack of a clear message that connects with your ideal customer.
- You publish content, but it doesn't build traction.
- Your website receives visits, but converts very little.
- Marketing and sales operate without real coordination.
- You don't have reliable metrics to measure impact.
Create my marketing plan
Objectives of our marketing plan
Define brand positioning and narrative to stand out from competitors.
Design an acquisition plan that combines digital channels, offline actions and partnership opportunities.
Strengthen customer loyalty through programs and segmented communication.
Digitize and optimize key processes in marketing and sales (CRM, automation, ecommerce, analytics).
Integrate AI and data to personalize experiences and improve efficiency.
Ensure operational viability of the plan with real resources and budget.
Definir el posicionamiento y narrativa de marca para destacar frente a competidores.
Diseñar un plan de captación que combine canales digitales, acciones offline y oportunidades de partnerships.
Fortalecer la fidelización mediante programas y comunicación segmentada.
Digitalizar y optimizar procesos clave en marketing y ventas (CRM, automatización, ecommerce, analítica).
Integrar IA y datos para personalizar experiencias y mejorar la eficiencia.
Asegurar la viabilidad operativa del plan con recursos y presupuesto reales.
How we develop the competitive marketing plan according to our R&R Route methodology
The module Competitive Marketing Plan of the R&R Route It is designed for SMEs and startups that need going beyond isolated actions and they want a clear, actionable and measurable plan that positions your brand and generates real results.
You don’t need a big integrator to achieve this: we define the strategy, prioritize the actions, coordinate internal and external resources, and leave everything ready for you to execute… or we do it together with you if you hire us as the next phase.
This is how we proceed:
- Starting point analysis – Brand review, value proposition, digital presence, sales funnels, and marketing assets.
- Strategic definition – Positioning, customer segmentation and key messages.
- Multi-channel acquisition plan – Combination of SEO, SEM, social media, content marketing, events and collaborations.
- Loyalty and retention plan – Programs, benefits and personalized communication with AI and CRM.
- Operational and resource plan – Timeline, responsible parties, budget, and recommended tools.
- Presentation and validation – Delivery of the plan and review session to resolve doubts and adjust details.
- Análisis de punto de partida – Revisión de marca, propuesta de valor, presencia digital, embudos de ventas y activos de marketing.
- Definición estratégica – Posicionamiento, segmentación de clientes y mensajes clave.
- Plan de captación multicanal – Combinación de SEO, SEM, redes sociales, marketing de contenidos, eventos y colaboraciones.
- Plan de fidelización y retención – Programas, beneficios y comunicación personalizada con IA y CRM.
- Plan operativo y de recursos – Cronograma, responsables, presupuesto y herramientas recomendadas.
- Presentación y validación – Entrega del plan y sesión de revisión para resolver dudas y ajustar detalles.
Why choose us over other business audits?
| Traditional consulting firm | Marketing agency | Star signing from within | Direction & Results | |
|---|---|---|---|---|
| Initial approach | ⚠ Generic marketing plan | ⚠ Tactical execution without a global vision | ⚠ Partial vision | ✔ Comprehensive strategy + operational plan |
| Delivery speed | ✘ Slow | ⚠ Media | ⚠ Variable | ✔ Discharge (5–7 weeks) |
| Depth of analysis | ⚠ Media | ✘ Low | ⚠ It depends on the profile | ✔ High (full funnel: acquisition–conversion–retention) |
| Objectivity and independence | ⚠ Limited | ⚠ Limited | ✘ Null | ✔ Total and results-oriented approach |
| Applicability of the solution | ⚠ Media | ✘ Low | ⚠ Variable | ✔ Plan + timeline + actionable metrics |
| Level of marketing-sales integration | ✘ Low | ✘ Low | ⚠ Variable | ✔ High: coordinated processes and tools |
| Consultora tradicional | Agencia de marketing | Fichaje estrella interno | Rumbo & Resultados | |
|---|---|---|---|---|
| Enfoque inicial | ⚠ Plan genérico de marketing | ⚠ Ejecución táctica sin visión global | ⚠ Visión parcial | ✔ Estrategia integral + plan operativo |
| Velocidad de entrega | ✘ Lenta | ⚠ Media | ⚠ Variable | ✔ Alta (5–7 semanas) |
| Profundidad de análisis | ⚠ Media | ✘ Baja | ⚠ Depende del perfil | ✔ Alta (funnel completo: captación–conversión–fidelización) |
| Objetividad e independencia | ⚠ Limitada | ⚠ Limitada | ✘ Nula | ✔ Total y enfoque a resultados |
| Aplicabilidad de la solución | ⚠ Media | ✘ Baja | ⚠ Variable | ✔ Plan + cronograma + métricas accionables |
| Nivel de integración mkt–ventas | ✘ Bajo | ✘ Bajo | ⚠ Variable | ✔ Alto: procesos y herramientas coordinadas |
Lo que dicen quienes han trabajado con nosotros
Position your product and grow your business starting today
If our services match your needs, and you require more information about our marketing and brand activation module, request your free, no-obligation session or download the full fact sheet. Free and without obligation.
Do you have questions or a case you’d like to share? Fill out the form and we’ll get back to you. We will respond in less than 48 hours.
Our way of understanding consulting
In Direction & Results we believe that a marketing plan It should be used to sell, not to decorate. We design strategies focused on ROI, With messages that connect and a realistic operational plan, tailored to your reality, your business, and your team. Our methodology aligns with the principles of effectiveness and measurement promoted by the Spanish Marketing Association, guaranteeing industry-endorsed practices.
We prioritize what moves the needle, measure what matters, and deliver everything ready to execute—by your team, by us, or by the partner of your choice. We integrate internationally recognized tools and frameworks, such as those proposed by the Digital Marketing Institute, To ensure that every action is scalable and based on standards of excellence. No smoke and mirrors, no endless meetings, no unnecessary dependencies: clarity, focus, and results.
