Raúl Regalado Núñez
Strategic consultant with over 20 years of experience in multinationals, scaleups, and public institutions. I have led projects for brands such as Nike, Klarna, and FC Barcelona, and I help organizations move forward with focus, direction, and real results.
About us: A history of serving decision makers
For more than two decades, I have led transformation projects, marketing strategies and commercial growth at brands such as Nike, Klarna and FC Barcelona, among many others. I have also designed and executed strategic plans at the local and regional public level, understanding the timing, complexities and specific needs of institutions.
I founded Rumbo & Resultados with a clear idea: to put that experience at the service of companies and institutions that need to define or refocus their strategy, move forward with agility and obtain real, measurable results.
Throughout my career, I have detected patterns that repeat themselves over and over again: organisations that lose focus, scatter their resources, become paralysed by complexity or fall into inefficient and disordered processes. In response to this, I have developed my own methodology based on real experience — both in large corporations and small start-ups — and on the intelligent application of innovation and technology.
This is not about endless consultations or endless diagnoses. It is about providing concrete tools, tailored to the reality of each organisation, that enable clear decisions to be made, priorities to be set and plans to be executed with agility and efficiency. Always with actionable deliverables, designed to move from strategy to implementation.
Rumbo & Resultados is not just another consultancy. It is a way of tackling strategic and operational challenges with clarity, focus and direction. Because all organisations, at some point, need to get back on track and move forward with purpose..
What sets us apart when we work with you
Many plans remain in PowerPoint. I work to ensure they are implemented in the field.
I don't give advice from the sidelines. I get involved until things get done.
I help you organise, prioritise and move forward. With focus, without distractions or wasted time.
Diagnosis is key, but it is not enough. What really changes things is focusing and taking action.
Strategy is not a nice word. It is knowing what not to do.
Career and notable projects
I have worked with brands and institutions such as:
Nike – Marketing, Sales, Operations and Retail Management
Klarna – Launch and growth strategy in Spain
Conforama Iberia – Digital transformation and e-commerce development
FC Barcelona – Optimización del canal directo al consumidor y gestión de compras
NFT Studios / Buildtree –Global leadership in marketing and sales
Ready to take the next step?
If our services fit what you are looking for, you can book a working session. free of charge and without obligation.
Do you have any questions or a case you would like to share? Fill in the form and we will We will respond within 48 hours.Our approach to institutional consulting
En Rumbo & Resultados we were born with service vocation and the conviction that strategic plans only work if they are lived from within. We are not a supplier who delivers a report and leaves. We get deeply involved, as if we were a real part of your company, sharing challenges, decisions and responsibilities, through our own methodologies that take into account best practices endorsed by the Asociación Española de Calidad to ensure excellence in every process.
We know that many SMEs, especially family-owned businesses, distrust external agents because they fear a lack of commitment or ignorance of their reality. That is why we work with transparency, approachability and total dedication, adapting to your way of working and respecting your culture, as promoted by the initiatives of the Cámara de Comercio de España to support entrepreneurs and SMEs.
Our commitment is firm: putting all our knowledge and experience at the service of your business, with the same commitment as an internal partner, but with the strategic perspective and objectivity that only an external agent can provide.
We move forward with you, step by step, until your business is up to speed.
