Copilot o ChatGPT no significa tener inteligencia artificial
El 80% de pymes usa IA solo porque viene incluida en su suite. Este análisis explica por qué eso no genera impacto y cómo aplicar IA con retorno en 2026.
Companies, AI and digitization
Institutions
Green and Blue Infrastructure Strategy: Sant Boie case
Cómo elaboramos la Estrategia de Infraestructura Verde y Azul de Sant Boi (2025–2035): del diagnóstico científico a la hoja de ruta ejecutable Caso de estudio · Instituciones y territorios Publicado 25 de diciembre de 2025 · Categoría: Estrategia · Instituciones En los últimos años, muchos ayuntamientos han invertido en estudios sobre clima, biodiversidad o salud
Uncategorized
EU 2026 funds for SMEs and local councils
Practical guide for SMEs and local councils that want to transform a European call for proposals into a fundable, executable and justifiable project in 90 days.
Uncategorized
Spain Digital SMEs 2026
This article uses Digital Spain 2026 as a framework,
But it brings it down to earth in the form of 5 clear priorities and 7 concrete decisions you can make
In 2026, if you want digitalization, AI, and cybersecurity to work in your business's favor,
not against it.
Uncategorized
Year-end mistakes
How to avoid bad year-end habits so as not to lose strategic traction or start the new year by postponing decisions.
Uncategorized
The slowdown for SMEs in 2025
The real obstacle for SMEs in 2025 wasn't AI: it was internal disorganization. Prepare well for 2026. The 2025 data makes it clear: the obstacle wasn't technology, but disorganization. This is what 2026 demands. Published December 18, 2025 · Category: Strategy
AI and digitization
A practical guide to adapting your SME or self-employed business to mandatory electronic invoicing without spending a single euro
What you really need to comply with VeriFactu and electronic invoicing if you are self-employed or a micro-enterprise in 2026, without paying unnecessary licenses or depending on third parties.
AI and digitization
Mandatory electronic invoice
A guide for management and administration teams on the structured implementation of regulations, from legal understanding to process optimization.
AI and digitization
And after the Digital Kit, what's next?
Lead scoring isn't about assigning numbers, but about scoring leads using shared criteria. When marketing and sales learn to measure the same things, conversion rates increase and friction disappears.
AI and digitization
Artificial intelligence tools that are truly useful for SMEs
Lead scoring isn't about assigning numbers, but about scoring leads using shared criteria. When marketing and sales learn to measure the same things, conversion rates increase and friction disappears.
AI and digitization
generative AI or productive AI
By 2025, artificial intelligence is everywhere, but almost no one is raising the critical question:
What type of AI truly helps an SME save time, improve margins, and make better decisions?
Company Checklists, Checklists
Lead Scoring Checklist
Evaluate in 5 minutes how aligned your teams are and whether your lead scoring system is helping—or hindering—your sales.
Marketing and sales
Lead scoring: how to align marketing and sales
Lead scoring isn't about assigning numbers, but about scoring leads using shared criteria. When marketing and sales learn to measure the same things, conversion rates increase and friction disappears.
Institutions, Institutional communication
When institutional communication fails to adapt to the digital age
Digitalization is already present in city councils and businesses, but it often remains limited to "posting on Instagram." This real-life case illustrates what happens when communication is approached with models not adapted to the current reality—based on data, segmentation, and evaluation—and how to correct course to achieve genuine impact on citizens.
AI and digitization, Companies
AIO Analytics: How to measure combined SEO + AI visibility
Traditional SEO measured positions, impressions, and clicks. Today, some visibility happens outside your website:
AI assistants synthesize and quote content without generating direct visits. This article defines a framework for
AIO Analytics to measure combined visibility: SEO + AI signals. Less talk, more evidence.
AI and digitization, Companies
The OpenAI browser for SMEs and startups: fewer tabs, more results
OpenAI has integrated its assistant into a browser: actionable summaries, comparisons, and semi-automatic tasks
directly on the pages you visit. This guide explains what changes for SMEs and startups, and how to take advantage of it from
the first week and what limits should be set to turn the novelty into a real return.
AI and digitization, Companies
How to create a website that AI can understand: a practical AIO guide for SMEs, startups and scaleups
OpenAI has integrated its assistant into a browser: actionable summaries, comparisons, and semi-automatic tasks
directly on the pages you visit. This guide explains what changes for SMEs and startups, and how to take advantage of it from
the first week and what limits should be set to turn the novelty into a real return.
AI and digitization, Institutions
From the institutional website to the intelligent service
Municipal websites were created to publish information. Citizens, however, need guidance and results. With the arrival of AI-powered browsers (like Atlas), the relationship changes: residents no longer simply "search" through internal menus; they ask questions and expect a clear, verifiable, and official answer. This article explains how to move from a portal that simply informs to a service that guides, using an AIO/Atlas approach that benefits both people and AI systems.
Institutions, AI and digitization
Three mistakes when implementing AI in municipal management (and how to avoid them)
Every year, more city councils announce their move into artificial intelligence. The headlines sound promising: automated processes, citizen chatbots, efficient management. But a few weeks later, the teams are overwhelmed, the suppliers disappear from view, and the projects fizzle out in administrative silence.
.
Institutions, AI and digitization
How to apply AI in municipal management without losing control of the process
The municipal teams are exhausted. Every day they draft minutes, reports, specifications, certifications, and memoranda; they correct versions, adjust paragraphs, update annexes, and repeat processes for minor errors in formatting or interpretation.
