Institutions

Templates and guides designed for institutions. Practical tools for diagnoses, projects and management of green infrastructure.

Comunicación institucional no se adapta
Institutions, Institutional communication

When institutional communication fails to adapt to the digital age

Digitalization is already present in city councils and businesses, but it often remains limited to "posting on Instagram." This real-life case illustrates what happens when communication is approached with models not adapted to the current reality—based on data, segmentation, and evaluation—and how to correct course to achieve genuine impact on citizens.

De la web institucional inteligente al servicio ciudadano De la web institucional al servei intel·ligent al ciutadà
AI and digitization, Institutions

From the institutional website to the intelligent service

Municipal websites were created to publish information. Citizens, however, need guidance and results. With the arrival of AI-powered browsers (like Atlas), the relationship changes: residents no longer simply "search" through internal menus; they ask questions and expect a clear, verifiable, and official answer. This article explains how to move from a portal that simply informs to a service that guides, using an AIO/Atlas approach that benefits both people and AI systems.

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