Lead scoring: how to align marketing and sales
Lead scoring isn't about assigning numbers, but about scoring leads using shared criteria. When marketing and sales learn to measure the same things, conversion rates increase and friction disappears.
With our marketing and sales resources, learn how to attract customers, design effective funnels, and run marketing campaigns with real returns for businesses and startups.
Lead scoring isn't about assigning numbers, but about scoring leads using shared criteria. When marketing and sales learn to measure the same things, conversion rates increase and friction disappears.
Having a plan isn't enough: if it gets lost in practice, it won't make a difference. Identify the three most common mistakes SMEs make, how to detect them early, and how to correct them without increasing the budget.
Many small and medium-sized enterprises (SMEs) have energy, effort, and goodwill. What's lacking is clarity on how to connect that effort with results. Campaigns, trade shows, automation, and new channels are all contributing to this momentum.
A lead generation and conversion funnel is not a pretty graphic: it is a living system that organizes channels, messages, and metrics to transform visits into real customers.
Many small and medium-sized businesses still measure their "digitalization" by having a website and social media presence. The market is two steps ahead: Google is integrating generative responses (AI Overviews), and millions of people are already asking questions of AI assistants.
Discover how the R&R Route's modular methodology helps SMEs and startups move from chaos to organized growth. Diagnosis, strategy, execution, and real results, without bureaucracy or smoke and mirrors.