The paradox of ideas: why more proposals lead to fewer results in your company
Many companies fall into the paradox of ideas: they believe that more proposals accelerate progress, but in reality, they hinder it. An excess of initiatives scatters focus, delays decisions, and blocks results. In this article, we show you how to detect if your organization is trapped in this cycle and what to do to break free. moving from good intentions to strategic execution.
Published September 30, 2025 · AI and digitization · Marketing · Companies
- The paradox of ideas in medium-sized companies
- How daily routines lead to distraction and lack of results
- Recent data on focus and prioritization of initiatives
- Why too many initiatives kill strategy
- Ten actions to regain focus and measurable results
- Conclusions and takeaways for your company
- Frequently Asked Questions
1. The paradox of ideas in medium-sized companies
Many companies believe that the problem is a lack of ideas. The reality is quite the opposite: There are plenty of ideas, what's lacking is clear direction and measurable results..
In medium-sized companies, the challenge is not to invent more, but prioritize with discernment and measuring results.
In a well-established SME, in a medium-sized company With multiple teams, or even in large companies, creativity is not lacking. What is abundant is... A steady trickle of initiatives that infiltrate daily operations:
- Improvised proposals in follow-up meetings.
- Adjustments introduced after a major client.
- Trends in the sector that become "urgent".
- New tools that someone wants to "try now".
Each one seems reasonable. But the cumulative effect fragments attention and the teams lose their way.
The paradox of ideas in medium-sized companies It is the accumulation of too many unfiltered proposals, which ends up generating strategic dispersion instead of growth.
In companies of any size, the energy is there and the ideas are there… what's missing is a compass.
2. How daily routines lead to distraction and a lack of results
Distraction rarely arises during a great creative session. It appears in the day by day: small, reasonable contributions that, week after week, break the focus without anyone perceiving it as excessive.
- A suggestion in a follow-up meeting.
- An email with a proposal that seems urgent.
- An added nuance in a routine check-up.
- A customer comment that becomes an “immediate priority”.