Raúl Regalado Núñez
Strategic consultant with over 20 years of experience in multinational corporations, scaleups, and public institutions. I have led projects for brands such as Nike, Klarna, and FC Barcelona, and I help organizations move forward with focus, direction, and tangible results.
Who we are: A history of serving decision-makers
For over two decades, I have led transformation projects, marketing strategies, and business growth initiatives for brands such as Nike, Klarna, and FC Barcelona, among many others. I have also designed and implemented strategic plans at the local and regional public sector levels, understanding the specific timelines, complexities, and needs of these institutions.
I founded Direction & Results with a clear idea: to put that experience at the service of companies and institutions that need to define or refocus their strategy, move forward with agility and obtain real and measurable results.
Throughout my career, I've noticed recurring patterns: organizations that lose focus, scatter their resources, freeze up in the face of complexity, or fall into inefficient and disorganized processes. To address this, I've developed my own methodology based on real-world experience—both in large corporations and small startups—and the intelligent application of innovation and technology.
This isn't about endless consulting or interminable diagnostics. It's about providing concrete tools, tailored to each organization's specific needs, that enable clear decision-making, prioritization, and agile and efficient plan execution. Always with actionable deliverables, designed to move seamlessly from strategy to implementation.
Direction & Results It's not just another consulting service. It's a way to tackle strategic and operational challenges with clarity, focus, and direction. Because every organization, at some point, needs to get back on track and move forward with purpose.
What sets us apart when we work with you
Many plans remain just a PowerPoint presentation. At Rumbo & Resultados, we work to bring them to fruition.
We don't give advice from the sidelines. We get involved until things get done.
We help you organize, prioritize, and move forward. With focus, without distractions or wasted time.
Diagnosis is key, but not enough. What really changes things is focus and action.
Strategy isn't a pretty word. It's about knowing what not to do.
Career path and featured projects
I have worked with brands and institutions such as:
Nike – Marketing, sales, operations and retail management
Klarna – Launch and growth strategy in Spain
Conforama Iberia – Digital transformation and e-commerce development
FC Barcelona – Optimization of the direct-to-consumer channel and purchase management
NFT Studios / Buildtree – Global leadership in marketing and sales
Public administration (local and regional) – Institutional campaigns and city strategic plans
Ready to take the next step?
If our services match what you're looking for, you can book a working session. Free and without obligation.
Do you have questions or a case you'd like to share? Fill out the form and we'll get back to you. We will respond in less than 48 hours.
Our way of understanding institutional consulting
At Rumbo & Resultados we were born with vocation of service and the conviction that strategic plans only work if they are lived from within. We are not a supplier that delivers a report and leaves. We become deeply involved, as if we were a real part of your company, sharing challenges, decisions, and responsibilities, through our own methodologies that take into account best practices endorsed by the Spanish Association for Quality to guarantee excellence in every process.
We know that many SMEs, especially family-owned businesses, distrust external agents because they fear a lack of commitment or understanding of their specific situation. That's why we work with transparency, approachability and total dedication, adapting to your way of working and respecting your culture, as promoted by the initiatives of the Spanish Chamber of Commerce for the support of entrepreneurs and SMEs.
Our commitment is firm: To put all our knowledge and experience at the service of your business, with the same involvement as an internal partner, but with the strategic perspective and objectivity that only an external agent can provide.
We move forward with you, step by step, until we put your business at cruising speed.
