{"id":12791,"date":"2025-10-09T21:59:59","date_gmt":"2025-10-09T19:59:59","guid":{"rendered":"https:\/\/rumboyresultados.com\/?p=12791"},"modified":"2025-11-07T18:53:41","modified_gmt":"2025-11-07T16:53:41","slug":"errores-que-frenan-la-digitalizacion","status":"publish","type":"post","link":"https:\/\/rumboyresultados.com\/gb\/en\/errores-que-frenan-la-digitalizacion\/","title":{"rendered":"Three mistakes that hinder digitization (even if you have good tools)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12791\" class=\"elementor elementor-12791\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94ef171 e-flex e-con-boxed e-con e-parent\" data-id=\"94ef171\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6c8d8 elementor-widget elementor-widget-html\" data-id=\"8f6c8d8\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"font-size: 14px; color: #777777; text-align: left; margin-bottom: 20px;\">\n  <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-773be00 e-flex e-con-boxed e-con e-parent\" data-id=\"773be00\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d5fda elementor-widget elementor-widget-heading\" data-id=\"00d5fda\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Three mistakes that hinder digitization (even if you have good tools)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7c50b elementor-widget elementor-widget-text-editor\" data-id=\"2c7c50b\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In recent years, thousands of SMEs have invested in digital tools, training, and services subsidized by programs such as the\u00a0<strong>Digital Kit<\/strong>. They&#039;ve launched new websites, CRMs, management platforms, or automation systems. And yet, many haven&#039;t seen real results.<\/p><p>Processes aren&#039;t more agile, decisions aren&#039;t faster, and teams are more overwhelmed than before. The promise of digitalization has remained just that: a promise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51518cf elementor-widget elementor-widget-text-editor\" data-id=\"51518cf\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Published October 9, 2025 \u00b7 AI and digitization \u00b7 Companies<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06fa19 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"b06fa19\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Errores-que-frenan-la-digitalizacion.webp\" class=\"attachment-large size-large wp-image-12810\" alt=\"Errores que frenan la digitalizaci\u00f3n\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Errores-que-frenan-la-digitalizacion.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Errores-que-frenan-la-digitalizacion-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Errores-que-frenan-la-digitalizacion-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3fe99 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2b3fe99\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e1db28 e-con-full e-flex e-con e-parent\" data-id=\"7e1db28\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e34884 elementor-widget elementor-widget-html\" data-id=\"2e34884\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"rr-article\" id=\"rr-errores-digitalizacion\">\n  <!-- ========== CSS GLOBAL (scope .rr-article) ========== -->\n  <style>\n    .rr-article { font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial, sans-serif; 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background:var(--rr-soft); padding:16px 20px; border-radius:8px; margin:28px 0; font-style:italic; }\n    .rr-quote .kicker{ display:inline-block; color:#2E5F4F; font-weight:600; margin-bottom:6px; font-style:normal; }\n    .rr-infobox{ background:var(--rr-soft); border:1px solid var(--rr-border); padding:14px 16px; border-radius:10px; margin:24px 0; }\n    .rr-compare{ display:grid; grid-template-columns:repeat(2,1fr); gap:16px; margin:16px 0 8px; }\n    .rr-card{ border-radius:12px; padding:14px 16px; border:1px solid var(--rr-border); background:#fff; }\n    .rr-card--bad{ background:var(--rr-bad); border-color:#E6B8B8; }\n    .rr-card--ok{ background:var(--rr-green-soft); border-color:#D6E7E1; }\n    .rr-list-check{ list-style:none; padding-left:0; }\n    .rr-list-check li{ position:relative; padding-left:30px; margin:10px 0; }\n    .rr-list-check li::before{\n      content:\"\"; position:absolute; left:0; top:7px; width:18px; height:18px; border-radius:999px; background:var(--rr-green);\n      box-shadow:0 0 0 2px #fff inset;\n    }\n    .rr-list-check li::after{\n      content:\"\"; 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              \/* fuerza ancho > viewport para provocar scroll *\/\n}\n.rr-table th, .rr-table td{\n  white-space: nowrap;            \/* evita saltos raros de celda *\/\n}\n.rr-table-wrap {\n  background:\n    linear-gradient(to right, rgba(0,0,0,0.08), rgba(0,0,0,0)) left\/10px 100% no-repeat,\n    linear-gradient(to left,  rgba(0,0,0,0.08), rgba(0,0,0,0)) right\/10px 100% no-repeat;\n  background-attachment: local, local;\n}\n  <\/style>\n\n    <!-- ========== CABECERA (versi\u00f3n optimizada) ========== -->\n<section class=\"rr-container\" id=\"b0-intro\">\n  \n  <div class=\"rr-quote\">\n    <span class=\"kicker\">Key idea<\/span>\n    <p><strong>Having digital tools does not mean being a digital company.<\/strong><\/p>\n  <\/div>\n  <div class=\"rr-infobox\">\n    <p><strong>Context:<\/strong> Following the widespread implementation of the Digital Kit, many companies are discovering that technology without strategy leads to fragmentation. The opportunity lies in <em>integrate, align and simplify<\/em> to obtain measurable results.<\/p>\n  <\/div>\n<\/section>\n  <\/section>\n\n  <div class=\"rr-block-spacer\"><\/div>\n  <hr\/>\n  <div class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== \u00cdNDICE ========== -->\n  <section class=\"rr-toc rr-container\" id=\"toc\">\n    <div class=\"rr-infobox\">\n      <span class=\"rr-badge\">Table of Contents<\/span>\n      <ol>\n        <li><a href=\"#b1-adopcion\"> Confusing adoption with transformation<\/a><\/li>\n        <li><a href=\"#b2-integracion\"> Multiplying tools without integration<\/a><\/li>\n        <li><a href=\"#b3-equipo\"> Do not form or accompany the team<\/a><\/li>\n        <li><a href=\"#b4-caso\"> Case study \u2013 From Digital Kit to real change<\/a><\/li>\n        <li><a href=\"#b5-checklist\"> Digital maturity checklist<\/a><\/li>\n        <li><a href=\"#b6-conclusion\"> Our conclusions<\/a><\/li>\n      <\/ol>\n    <\/div>\n  <\/section>\n\n  <div class=\"rr-block-spacer\"><\/div>\n  <hr\/>\n  <div class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 1 ========== -->\n  <section class=\"rr-container\" id=\"b1-adopcion\">\n    <h2 class=\"rr-underline\">1. Confusing adoption with transformation. Mistakes that hinder digitalization<\/h2>\n    <p>\n  In recent years, thousands of SMEs have invested in digital tools, training, and consulting services. They&#039;ve launched new websites, CRMs, management platforms, and automation systems. And yet, many haven&#039;t seen real results: processes aren&#039;t more agile, decisions aren&#039;t faster, and teams are more overwhelmed than before.\n<\/p>\n<p>\n  The promise of digitalization has remained just that: a promise. The first mistake that explains why this is happening is confusing adoption with transformation.\n<\/p>\n<div class=\"rr-compare rr-compare--horizontal\" role=\"group\" aria-label=\"Digitalization vs. Transformation Comparison\" style=\"margin:36px 0;\">\n  <div class=\"rr-card rr-card--bad\" style=\"border-left:6px solid #C44;\">\n    <h3>Surface digitization<\/h3>\n    <ul>\n      <li>Tools are installed because of fashion or subsidies.<\/li>\n      <li>The processes remain the same, only the icons change.<\/li>\n      <li>The team perceives digitization as a burden.<\/li>\n    <\/ul>\n  <\/div>\n\n  <div class=\"rr-card rr-card--ok rr-list-check\" style=\"border-left:6px solid var(--rr-green);\">\n    <h3>&nbsp;Real transformation<\/h3>\n      <ul class=\"rr-list-check\">\n      <li>Processes are reviewed before incorporating technology.<\/li>\n      <li>Digital decisions are made according to objectives.<\/li>\n      <li>The team understands and adopts the tools.<\/li>\n    <\/ul>\n  <\/div>\n<\/div>\n\n    <p>\n      The first mistake is believing that installing a tool transforms a business. Many SMEs digitize their operations thanks to public programs like the <strong>Digital Kit<\/strong>, adopting CRMs, task managers, or billing software. But if internal processes, work culture, or decision-making don&#039;t change, the result is the same\u2026 with more licenses to pay for.\n    <\/p>\n    <p>\n      A CRM won&#039;t fix a confusing business strategy. A marketing automation tool won&#039;t convert if the messaging isn&#039;t aligned. And an ERP won&#039;t improve management if the data it receives is inaccurate or incomplete.\n    <\/p>\n    <p>In too many companies, tools become &quot;new obligations&quot; instead of solutions.<\/p>\n    <div class=\"rr-quote\"><p><strong>Digitalization without direction is just technological accumulation.<\/strong><\/p><\/div>\n\n    <h3>Why does it happen?<\/h3>\n    <p>\n      Because digitization is usually approached from the perspective of &quot;what&quot; (what software to use) and not from the perspective of &quot;why&quot; (what we want to improve). Decisions are made based on urgency or subsidies, not on strategy.\n    <\/p>\n\n    <h3>How to avoid it<\/h3>\n    <ul class=\"rr-list-check\">\n      <li>Define the <strong>business objectives<\/strong> before choosing the tool.<\/li>\n      <li>Assign a <strong>internal manager<\/strong> of the adoption process.<\/li>\n      <li>Review whether the current process makes sense before digitizing it.<\/li>\n      <li>Align technology with key indicators (sales, productivity, satisfaction).<\/li>\n    <\/ul>\n\n    <div class=\"rr-compare\" role=\"group\" aria-label=\"Adoption vs. Transformation\">\n      <div class=\"rr-card rr-card--bad\">\n        <h3>Apparent digitization<\/h3>\n        <p>Tools are added without changing decisions or processes. More workload, few results.<\/p>\n      <\/div>\n      <div class=\"rr-card rr-card--ok\">\n        <h3>Real transformation<\/h3>\n        <p>Clear objectives, revised processes, and technology at the service of the business.<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <div class=\"rr-block-spacer\"><\/div>\n  <hr\/>\n  <div class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 2 ========== -->\n  <section class=\"rr-container\" id=\"b2-integracion\">\n    <h2 class=\"rr-underline\">2. Multiplying tools without integration<\/h2>\n    <p>\n      The second mistake is the <strong>proliferation of tools<\/strong>.Each department chooses its own platform: marketing uses one, sales another, administration yet another. The result is a tangled web of systems that don&#039;t communicate with each other.\n    <\/p>\n    <p>\n      We see it daily in companies that, after implementing the Digital Kit, work with five or six disconnected systems: a website with its own manager, a CRM without integration, a separate ERP, and spreadsheets that still control everything. The result is the opposite of what was intended: more data, less control.\n    <\/p>\n    <div class=\"rr-quote\"><p><strong>Technological saturation is not progress: it&#039;s noise.<\/strong><\/p><\/div>\n    <p>\n      According to a study by\n      <a href=\"https:\/\/hbr.org\/podcast\/2015\/06\/beating-digital-overload-with-digital-tools\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a>,43% of employees spend more time managing digital tools than performing productive tasks.\n    <\/p>\n\n    <h3>Why does it happen?<\/h3>\n    <p>\n      Because decisions are made tactically (\u201cwe need an app for this\u201d) without a <strong>digital architecture<\/strong> The information is duplicated and nobody knows which version is correct.\n    <\/p>\n\n    <h3>How to avoid it<\/h3>\n    <ul class=\"rr-list-check\">\n      <li>Take a real inventory of your tools: which ones are actually used and for what?<\/li>\n      <li>Evaluate redundancies: if two platforms do the same thing, one is redundant.<\/li>\n      <li>Use simple integrations (Zapier, Make, Native API) before changing systems.<\/li>\n      <li>Centralize business indicators in one <strong>single dashboard<\/strong>.<\/li>\n      <li>Measure digitization by <strong>information flow<\/strong>, not by number of licenses.<\/li>\n    <\/ul>\n\n    <h3>Visual comparison<\/h3>\n    <div class=\"rr-table-wrap\">\n      <table class=\"rr-table\">\n        <thead>\n          <tr><th>Area<\/th><th>Tools used<\/th><th>Actual result<\/th><\/tr>\n        <\/thead>\n        <tbody>\n          <tr><td>Marketing<\/td><td>3 platforms (email, networks, analytics)<\/td><td>Disconnected data, manual reporting<\/td><\/tr>\n          <tr><td>Sales<\/td><td>CRM + Excel spreadsheets<\/td><td>Duplicate tracking<\/td><\/tr>\n          <tr><td>Address<\/td><td>ERP + PDF reports<\/td><td>Slow and misaligned decisions<\/td><\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n    <p><strong>Conclusion:<\/strong> You don&#039;t need more software, but less, better connected and at the service of your objectives.<\/p>\n  <\/section>\n\n  <div class=\"rr-block-spacer\"><\/div>\n  <hr\/>\n  <div class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 3 ========== -->\n  <section class=\"rr-container\" id=\"b3-equipo\">\n    <h2 class=\"rr-underline\">3. Do not form or accompany the team<\/h2>\n    <p>\n      The third mistake\u2014and the most underestimated\u2014is thinking that digitalization is just a technical change. Tools don&#039;t transform if people don&#039;t adopt them.\n    <\/p>\n    <p>\n      Many companies implement a new CRM or ERP system and, three months later, discover that no one is using it correctly. Staff are still managing tasks with Excel or WhatsApp. Management gets frustrated; the team does too.\n    <\/p>\n    <div class=\"rr-quote\"><p><strong>There is no digital transformation without cultural transformation.<\/strong><\/p><\/div>\n\n    <h3>Why does it happen?<\/h3>\n    <p>\n      Because technical implementation is prioritized over human support. The teams don&#039;t understand the purpose of the change, only the extra workload. And without involvement, there is no adoption.\n    <\/p>\n\n    <h3>How to avoid it<\/h3>\n    <ul class=\"rr-list-check\">\n      <li>Train the team in <strong>the purpose<\/strong>, not only in the tool.<\/li>\n      <li>Create <strong>digital ambassadors<\/strong> that support and resolve internal doubts.<\/li>\n      <li>Support with follow-up, not with imposition.<\/li>\n      <li>Measure success by <strong>real use<\/strong> and process improvement, not through technical deployment.<\/li>\n    <\/ul>\n    <p>\n      This is the area where structured external support adds the most value. <strong>Direction &amp; Results<\/strong>, the service of <a href=\"https:\/\/rumboyresultados.com\/gb\/en\/inicio\/consultoria-para-pymes-y-startups\/formacion-y-desarrollo-de-equipos-para-pymes\/\">Team alignment and training<\/a> It starts right there: uniting people and technology under the same direction.\n    <\/p>\n  <\/section>\n\n  <div class=\"rr-block-spacer\"><\/div>\n  <hr\/>\n  <div class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 4: CASO PR\u00c1CTICO ========== -->\n  <section class=\"rr-container\" id=\"b4-caso\">\n    <h2 class=\"rr-underline\">4. Case study \u2013 From Digital Kit to real change<\/h2>\n    <p>\n      An industrial company with 80 employees requested the Digital Kit to revamp its website, CRM, and project management system. The following year, it had 12 different SaaS tools, three dashboards, and a team that no longer knew where to find the right information.\n    <\/p>\n    <div class=\"rr-quote\"><p><strong>The result was not more control, but more confusion.<\/strong><\/p><\/div>\n    <p>\n      In this situation, the company decides to commission an operational diagnostic and reorganize its digital ecosystem. All tools are audited, processes are unified, and key metrics are defined for each area.\n    <\/p>\n    <p><strong>In less than six months:<\/strong><\/p>\n     <ul class=\"rr-list-check\">\n      <li>The number of active tools is reduced from 12 to 5.<\/li>\n      <li>10 hours per week are saved in coordination.<\/li>\n      <li>All indicators are centralized in a single panel.<\/li>\n      <li>An internal guide to digital best practices is created.<\/li>\n    <\/ul>\n    <p>\n      The difference wasn&#039;t made by the technology, but by the method. Digitization ceased to be an end in itself and became a tool at the service of the business.\n    <\/p>\n    <div class=\"rr-infobox\">\n      <p><strong>Transformation is not about adding tools, but about making them work together.<\/strong> If you&#039;re looking for references, you can check reports like <a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/digital-transformation-the-three-steps-to-success\" target=\"_blank\" rel=\"noopener\">The state of digital transformation<\/a> (McKinsey), which underline the importance of simplifying and connecting the digital ecosystem.<\/p>\n    <\/div>\n  <\/section>\n\n  <div class=\"rr-block-spacer\"><\/div>\n  <hr\/>\n  <div class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 5: CHECKLIST ========== -->\n  <section class=\"rr-container\" id=\"b5-checklist\">\n    <h2 class=\"rr-underline\">5. Digital Maturity Checklist<\/h2>\n    <p>Before investing more time or money, ask yourself these five questions:<\/p>\n    <ul class=\"rr-list-check\">\n      <li>Do you know what tools are actually used and what they&#039;re for?<\/li>\n      <li>Is your data being cross-referenced or duplicated?<\/li>\n      <li>Is there a person responsible for integration and follow-up?<\/li>\n      <li>Does your team understand why the way of working is changing?<\/li>\n      <li>Is your digital ecosystem becoming simpler or growing uncontrollably?<\/li>\n    <\/ul>\n    <div class=\"rr-quote\"><p><strong>If you answer \u201cno\u201d to three or more, you don\u2019t need more technology: you need more direction.<\/strong><\/p><\/div>\n  <\/section>\n\n  <div class=\"rr-block-spacer\"><\/div>\n  <hr\/>\n  <div class=\"rr-block-spacer\"><\/div>\n\n  <!-- ========== BLOQUE 6: CONCLUSI\u00d3N + CTA ========== -->\n  <section class=\"rr-container\" id=\"b6-conclusion\">\n    <h2 class=\"rr-underline\">6. Our conclusions<\/h2>\n    <p>\n      Most companies don&#039;t fail due to a lack of tools, but rather a lack of structure. The problem isn&#039;t the software, but how change is managed.\n    <\/p>\n    <div class=\"rr-quote\"><p><strong>Digitization does not fail due to a lack of technology, but due to excessive dispersion and a lack of direction.<\/strong><\/p><\/div>\n    <p>\n      When digital decisions stem from a clear strategy, the tools become allies. Otherwise, they end up directing the company instead of serving it.\n    <\/p>\n    \n  <\/section>\n<\/div>\n  <div class=\"rr-block-spacer\"><\/div>\n  <hr\/>\n  <div class=\"rr-block-spacer\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-199e397 elemento-ancla e-flex e-con-boxed e-con e-parent\" data-id=\"199e397\" data-element_type=\"container\" id=\"b8-cta\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21cf122 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"21cf122\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udc49 In <strong>Direction &amp; Results<\/strong> We help organizations simplify, integrate, and govern their digital ecosystem.<\/p><p><br \/>Our support combines technical analysis and business strategy so that digitization stops being a project and becomes a real competitive advantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de1cafc e-grid e-con-full e-con e-child\" data-id=\"de1cafc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e8bd14 elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"5e8bd14\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/ponte-en-contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule an exploratory meeting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5319e elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"9b5319e\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/consultoria-para-pymes-y-startups\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View services for business<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cd4316 e-flex e-con-boxed e-con e-parent\" data-id=\"5cd4316\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-420487e e-con-full e-flex e-con e-child\" data-id=\"420487e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcac0bc elementor-widget elementor-widget-heading\" data-id=\"fcac0bc\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Would you like us to notify you when we publish new content?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f61c409 elementor-widget elementor-widget-text-editor\" data-id=\"f61c409\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We value your time. 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Evaluate 4 key areas<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-pymes\/\">Learn more<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-ruta-rumbo-y-resultados\/\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-Ruta-Rumbo-y-Resultados.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Checklist Ruta 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href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-ruta-rumbo-y-resultados\/\">Learn more<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-lead-scoring\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/11\/Checklist-lead-scoring.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Checklist Lead scoring\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/11\/Checklist-lead-scoring.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/11\/Checklist-lead-scoring-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/11\/Checklist-lead-scoring-768x512.webp 768w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/11\/Checklist-lead-scoring-18x12.webp 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content\">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/empresas\/empresas-checklists\/\" class=\"category empresas-checklists\">Company Checklists<\/a><\/li>\n                                                                                    <li><a 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https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-madurez-digital-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content\">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/empresas\/empresas-checklists\/\" class=\"category empresas-checklists\">Company Checklists<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/checklists\/\" class=\"category checklists\">Checklists<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-madurez-digital\/\">Digital maturity checklist: optimization of digital resources<\/a><\/h2>\n                        \n                    \n                    <p>Discover in 15 questions if your company is digitally ready for growth. Evaluate channels, processes, and data.<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-madurez-digital\/\">Learn more<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/en\/ideas-o-ruido\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-madurez-digital.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Checklist madurez digital\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-madurez-digital.png 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-madurez-digital-300x200.png 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-madurez-digital-1024x683.png 1024w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-madurez-digital-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content\">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/empresas\/empresas-checklists\/\" class=\"category empresas-checklists\">Company Checklists<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/checklists\/\" class=\"category checklists\">Checklists<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/ideas-o-ruido\/\">Checklist: Ideas or Noise?<\/a><\/h2>\n                        \n                    \n                    <p>In 20 quick questions you can discover if your company turns ideas into results or into<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/ideas-o-ruido\/\">Learn more<\/a>\n                        <\/div>\n                    \n                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                                                                      <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-estrategia-de-marketing\/\">Marketing strategy checklist: go-to-market strategies<\/a><\/h2>\n                        \n                    \n                    <p>Evaluate in 16 questions whether your marketing plan is solid and aligned with your<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-estrategia-de-marketing\/\">Learn more<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    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roadblocks that hold you back<\/a><\/h2>\n                        \n                    \n                    <p>Is your startup on the right track? Find out with our checklist if you need to strengthen your strategy and metrics.<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-para-startups\/\">Learn more<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-ia-practica-con-roi\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/IA-practica-con-ROI.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"IA pr\u00e1ctica con ROI\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/IA-practica-con-ROI.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/IA-practica-con-ROI-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/IA-practica-con-ROI-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content\">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/empresas\/empresas-checklists\/\" class=\"category empresas-checklists\">Company Checklists<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/checklists\/\" class=\"category checklists\">Checklists<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-ia-practica-con-roi\/\">Practical AI Checklist with ROI<\/a><\/h2>\n                        \n                    \n                    <p>Is your company applying artificial intelligence profitably or just testing tools aimlessly? With<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-ia-practica-con-roi\/\">Learn more<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-equipos-alineados\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-equipos-alineados.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Checklist equipos alineados\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-equipos-alineados.png 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-equipos-alineados-300x200.png 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-equipos-alineados-1024x683.png 1024w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-equipos-alineados-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content\">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/empresas\/empresas-checklists\/\" class=\"category empresas-checklists\">Company 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                                                              <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-diagnostico-comercial\/\">Commercial diagnostic checklist: Identify where the blockage is.<\/a><\/h2>\n                        \n                    \n                    <p>Evaluate in 16 questions whether your business strategy, sales, marketing, data, and team are driving your success.<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-diagnostico-comercial\/\">Learn more<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-ia-practica\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-IA-practica-con-Roi.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Checklist IA pr\u00e1ctica con ROI. Descargables\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-IA-practica-con-Roi.png 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-IA-practica-con-Roi-300x200.png 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-IA-practica-con-Roi-1024x683.png 1024w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-IA-practica-con-Roi-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content\">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/empresas\/empresas-checklists\/\" class=\"category empresas-checklists\">Company Checklists<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/checklists\/\" class=\"category checklists\">Checklists<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-ia-practica\/\">Practical AI Checklist with ROI: Where to Start<\/a><\/h2>\n                        \n                    \n                    <p>Is your company ready to implement artificial intelligence with real returns? This checklist will help you.<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-ia-practica\/\">Learn more<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-agilidad-grandes-empresas\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-agilidad-grandes-empresas.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Checklist agilidad grandes empresas\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-agilidad-grandes-empresas.png 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-agilidad-grandes-empresas-300x200.png 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-agilidad-grandes-empresas-1024x683.png 1024w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Checklist-agilidad-grandes-empresas-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content\">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/empresas\/empresas-checklists\/\" class=\"category empresas-checklists\">Company Checklists<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/category\/checklists\/\" class=\"category checklists\">Checklists<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-agilidad-grandes-empresas\/\">Checklist for agility in large companies: reduce time in<\/a><\/h2>\n                        \n                    \n                    <p>Evaluate your large company&#039;s agility with this checklist. Discover if bureaucracy or the<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/checklist-agilidad-grandes-empresas\/\">Learn more<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                <\/div>\n            <\/div>\n            \n            \n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-758241c elementor-widget elementor-widget-button\" data-id=\"758241c\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rumboyresultados.com\/gb\/en\/recursos-rumbo-y-resultados\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore our resources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>In recent years, thousands of SMEs have invested in digital tools, training, and services subsidized by programs such as the Digital Kit. They have launched new websites, CRMs, management platforms, and automation systems.<\/p>","protected":false},"author":1,"featured_media":12810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[41,44],"tags":[30],"class_list":["post-12791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productividad-y-digitalizacion","category-empresas","tag-empresas"],"_links":{"self":[{"href":"https:\/\/rumboyresultados.com\/gb\/en\/wp-json\/wp\/v2\/posts\/12791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rumboyresultados.com\/gb\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rumboyresultados.com\/gb\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/gb\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/gb\/en\/wp-json\/wp\/v2\/comments?post=12791"}],"version-history":[{"count":0,"href":"https:\/\/rumboyresultados.com\/gb\/en\/wp-json\/wp\/v2\/posts\/12791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/gb\/en\/wp-json\/wp\/v2\/media\/12810"}],"wp:attachment":[{"href":"https:\/\/rumboyresultados.com\/gb\/en\/wp-json\/wp\/v2\/media?parent=12791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rumboyresultados.com\/gb\/en\/wp-json\/wp\/v2\/categories?post=12791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rumboyresultados.com\/gb\/en\/wp-json\/wp\/v2\/tags?post=12791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}