{"id":3724,"date":"2025-08-13T09:06:45","date_gmt":"2025-08-13T09:06:45","guid":{"rendered":"https:\/\/rumboyresultados.com\/?page_id=3724"},"modified":"2025-11-01T00:21:23","modified_gmt":"2025-10-31T22:21:23","slug":"comunicacion-estrategica","status":"publish","type":"page","link":"https:\/\/rumboyresultados.com\/gb\/consultoria-para-municipios\/comunicacion-estrategica\/","title":{"rendered":"Comunicaci\u00f3n estrat\u00e9gica ayuntamientos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3724\" class=\"elementor elementor-3724\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfa1746 e-flex e-con-boxed e-con e-parent\" data-id=\"6cfa1746\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-666fe28e elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"666fe28e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comunicaci\u00f3n efectiva.<br>Contrarrestar la neofobia.<br>Involucraci\u00f3n ciudadana.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a684864 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a684864\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;_animation_delay&quot;:3,&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comunicaci\u00f3n estrat\u00e9gica para ayuntamientos: dise\u00f1amos mensajes, acciones y canales para que la ciudadan\u00eda entienda, apoye y mantenga las mejoras urbanas.<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42792fa e-grid e-con-full elementor-invisible e-con e-child\" data-id=\"42792fa\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInLeft&quot;,&quot;animation_delay&quot;:5}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2643ddb elementor-mobile-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"2643ddb\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rumboyresultados.com\/gb\/ponte-en-contacto\/\u2197\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar sesi\u00f3n gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e36c55 elementor-mobile-align-center elementor-widget__width-initial btn-descargar-ficha btn-ficha-comunicacion-iv elementor-widget elementor-widget-button\" data-id=\"12e36c55\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarga la ficha del servicio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ca8b5e e-flex e-con-boxed e-con e-parent\" data-id=\"9ca8b5e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe2726 elementor-widget elementor-widget-html\" data-id=\"4fe2726\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- BLOQUE DOLOR \u2013 COMUNICACI\u00d3N INSTITUCIONAL (INSTITUCIONES) -->\n<section id=\"rr-pain-block-comunicacion\" aria-labelledby=\"rr-pain-h2-comunicacion\">\n<style>\n  \/* ===== Bloque COMUNICACI\u00d3N (scope completo) ===== *\/\n  #rr-pain-block-comunicacion{\n    font-family:Inter,system-ui,-apple-system,Arial,sans-serif;\n    background:#F8F8F8; padding:56px 20px; color:#3F3F3F; border-radius:7px;\n    -webkit-text-size-adjust:100%; text-size-adjust:100%;\n  }\n  #rr-pain-block-comunicacion #rr-pain-wrap-comunicacion{\n    max-width:1160px; margin:0 auto; display:grid;\n    grid-template-columns:1.15fr .85fr; gap:36px; align-items:center;\n  }\n  #rr-pain-block-comunicacion 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color:#fff; border-radius:7px;\n    padding:12px 16px; font-size:16px; font-weight:400; text-decoration:none !important;\n  }\n  #rr-pain-block-comunicacion .rr-cta:hover{background:#2E5F4F; color:#fff; text-decoration:none !important;}\n  #rr-pain-block-comunicacion .rr-note{font-size:15px; line-height:1.55; margin-top:10px; color:#45514C;}\n  #rr-pain-block-comunicacion .rr-visual{\n    border-radius:7px; display:flex; align-items:center; justify-content:center; overflow:hidden; background:#EAF1ED;\n  }\n  #rr-pain-block-comunicacion .rr-visual img{width:100%; height:100%; object-fit:cover; display:block;}\n\n  \/* ===== M\u00f3vil (\u2264960px) ===== *\/\n  @media (max-width:960px){\n    #rr-pain-block-comunicacion #rr-pain-wrap-comunicacion{grid-template-columns:1fr; gap:22px;}\n    #rr-pain-block-comunicacion .rr-visual{order:2;}\n    #rr-pain-block-comunicacion #rr-pain-h2-comunicacion{font-size:20px; line-height:1.3;}\n\n    \/* Bajamos a 16px todo el texto del bloque *\/\n    #rr-pain-block-comunicacion p,\n    #rr-pain-block-comunicacion #rr-pain-lead-comunicacion,\n    #rr-pain-block-comunicacion .rr-list li{\n      font-size:16px !important;\n    }\n  }\n<\/style>\n\n\n  <div id=\"rr-pain-wrap-comunicacion\">\n    <!-- Columna texto -->\n    <div>\n      <h2 id=\"rr-pain-h2-comunicacion\">Comunicaci\u00f3n institucional que gana apoyo y visibilidad<\/h2><br>\n      <p id=\"rr-pain-lead-comunicacion\">\n        Si tu municipio se enfrenta a estos s\u00edntomas, la comunicaci\u00f3n no est\u00e1 cumpliendo su funci\u00f3n.\n        Un plan bien dise\u00f1ado evita bloqueos, mejora la comprensi\u00f3n y facilita la implicaci\u00f3n ciudadana.\n      <\/p>\n\n      <ul class=\"rr-list\" aria-label=\"Se\u00f1ales habituales en comunicaci\u00f3n institucional\">\n        <li>\n          <span class=\"rr-ico\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"9\" stroke-width=\"2\"\/><path d=\"M12 16v-4l3-3\" stroke-width=\"2\"\/><\/svg>\n          <\/span>\n          <span>Falta de inter\u00e9s o <strong>rechazo ciudadano<\/strong> por desconocimiento.<\/span>\n        <\/li>\n        <li>\n          <span class=\"rr-ico\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M4 6h16M4 12h16M4 18h10\" stroke-width=\"2\"\/><\/svg>\n          <\/span>\n          <span><strong>Mensajes dispersos,<\/strong> sin planes coordinados ni estrategia por canales y contenidos definida.<\/span>\n        <\/li>\n        <li>\n          <span class=\"rr-ico\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 12h12M12 6v12\" stroke-width=\"2\"\/><\/svg>\n          <\/span>\n          <span>M\u00e9todos de comunicaci\u00f3n desfasados y sin conexi\u00f3n real con la ciudadan\u00eda <strong>sin relato claro<\/strong> que explique el prop\u00f3sito.<\/span>\n        <\/li>\n        <li>\n          <span class=\"rr-ico\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"><circle cx=\"12\" cy=\"12\" r=\"9\" stroke-width=\"2\"\/><path d=\"M8 12h8M12 8v8\" stroke-width=\"2\"\/><\/svg>\n          <\/span>\n          <span>Sin <strong>indicadores<\/strong> que midan alcance y participaci\u00f3n.<\/span>\n        <\/li>\n        <li>\n          <span class=\"rr-ico\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M4 12h16M12 4v16\" stroke-width=\"2\"\/><\/svg>\n          <\/span>\n          <span><strong>Escasa visibilidad<\/strong> de beneficios y resultados.<\/span>\n        <\/li>\n        <li>\n          <span class=\"rr-ico\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M4 6h16M4 12h10M4 18h6\" stroke-width=\"2\"\/><\/svg>\n          <\/span>\n          <span><strong>Oportunidades perdidas<\/strong> para implicar a la comunidad.<\/span>\n        <\/li>\n      <\/ul><br>\n<div class=\"contenedor-centrado\">\n      <a class=\"rr-cta\"  href=\"https:\/\/rumboyresultados.com\/gb\/ponte-en-contacto\/\">Quiero un plan de comunicaci\u00f3n efectivo<\/a><\/div>\n      <div class=\"rr-note\"><br>\n        Dise\u00f1amos planes de comunicaci\u00f3n institucional con mensajes claros, narrativa compartida,\n        indicadores de impacto y herramientas para implicar a la ciudadan\u00eda.\n      <\/div>\n    <\/div>\n\n    <!-- Columna visual (ilustraci\u00f3n vectorial panor\u00e1mica) -->\n    <div class=\"rr-visual\">\n      <img decoding=\"async\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/ChatGPT-Image-19-de-set.-del-2025-19_27_54.webp\"\n           alt=\"Comunicacion estrategica\">\n    <\/div>\n  <\/div>\n<\/section>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24261a35 e-flex e-con-boxed e-con e-parent\" data-id=\"24261a35\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15742208 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"15742208\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una metodolog\u00eda dise\u00f1ada para involucrar a la ciudadan\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20eead67 elementor-widget elementor-widget-text-editor\" data-id=\"20eead67\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1488\" data-end=\"1811\">Nuestro servicio de <strong data-start=\"1508\" data-end=\"1546\">comunicaci\u00f3n estrat\u00e9gica<\/strong>\u00a0est\u00e1 dise\u00f1ado para que cada actuaci\u00f3n municipal se traduzca en <strong data-start=\"1610\" data-end=\"1638\">concienciaci\u00f3n ciudadana<\/strong> real. No nos limitamos a difundir obras: contamos historias, <strong>por los canales adecuados<\/strong> y con contenido de inter\u00e9s. Explicamos beneficios y creamos v\u00edas de participaci\u00f3n para que la ciudadan\u00eda se sienta parte del proyecto.<\/p><p data-start=\"1813\" data-end=\"2006\">Integramos la comunicaci\u00f3n en todas las fases: desde la planificaci\u00f3n, para alinear mensajes con objetivos, hasta la ejecuci\u00f3n y cierre, para visibilizar logros y reforzar el compromiso social.<\/p><p><span style=\"font-weight: 400;\">Trabajamos con <\/span><b>m\u00f3dulos independientes<\/b><span style=\"font-weight: 400;\"> o en <\/span><b>pack completo,<\/b><span style=\"font-weight: 400;\"> para adaptarnos a la fase y necesidades de cada ayuntamiento:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fb01d9 e-con-full e-flex e-con e-child\" data-id=\"1fb01d9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aa38df6 e-grid e-con-full elementor-invisible e-con e-child\" data-id=\"aa38df6\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85acf25 ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"85acf25\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text-left icon-lef-right-aligin elementor-animation- media  \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  text-center\">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-stethoscope\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    M\u00f3dulo 1: Auditor\u00eda de canales y mensajes                <\/h3>\n                        \t\t  \t<p>Mapeo de p\u00fablicos, canales y mensajes clave.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d45e66 ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"1d45e66\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text-left icon-lef-right-aligin elementor-animation- media  \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  text-center\">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-target-2\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    M\u00f3dulo 2:  Estrategia de comunicaci\u00f3n                <\/h3>\n                        \t\t  \t<p>Dise\u00f1o de acciones y cronograma adaptado al proyecto.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de299a ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"4de299a\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text-left icon-lef-right-aligin elementor-animation- media  \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  text-center\">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-vertical-timeline\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    M\u00f3dulo 3: Plan de acci\u00f3n y materiales                <\/h3>\n                        \t\t  \t<p>Creaci\u00f3n de materiales, gesti\u00f3n de canales y eventos.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48867a3 ekit-equal-height-enable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"48867a3\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text-left icon-lef-right-aligin elementor-animation- media  \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  text-center\">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon icon icon-communication\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    M\u00f3dulo 4: Activaci\u00f3n y seguimiento                <\/h3>\n                        \t\t  \t<p>Indicadores de alcance, participaci\u00f3n y satisfacci\u00f3n.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3083f0bb e-con-full e-flex e-con e-child\" data-id=\"3083f0bb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48eee4eb elementor-mobile-align-center elementor-widget__width-initial btn-descargar-ficha btn-ficha-comunicacion-iv elementor-widget elementor-widget-button\" data-id=\"48eee4eb\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarga la ficha del servicio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56e915b1 e-flex e-con-boxed e-con e-parent\" data-id=\"56e915b1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3073df elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"6b3073df\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo que recibir\u00e1s va mucho m\u00e1s all\u00e1 de un simple apoyo de comunicaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54dcf3e1 e-con-full e-flex e-con e-child\" data-id=\"54dcf3e1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3af21dfa e-con-full e-flex e-con e-child\" data-id=\"3af21dfa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-638c761d elementor-widget elementor-widget-elementskit-accordion\" data-id=\"638c761d\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion curve-shape\" id=\"accordion-69d0b4092b10b\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-638c761d\">\n                        <a href=\"#collapse-e8421df69d0b4092b10b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-e8421df69d0b4092b10b\" aria-expanded=\"true\" aria-controls=\"Collapse-e8421df69d0b4092b10b\">\n                            \n                            <span class=\"ekit-accordion-title\">Plan de comunicaci\u00f3n municipal<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                            <svg version=\"1.1\" class=\"svg-shape\" x=\"0px\" y=\"0px\" viewBox=\"0 0 541 64\" height=\"64\" preserveAspectRatio=\"none\">\n                                    <polygon class=\"path\" points=\"85,55 81,55 51,55 42.5,64 34,55 0,55 0,0 34.4,0 42.5,9.5 50.6,0 81,0 85,0 541,0 541,55 \"\/>\n                                <\/svg>\n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-e8421df69d0b4092b10b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-638c761d\" data-parent=\"#accordion-69d0b4092b10b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Documento de estrategia segmentada por p\u00fablicos, alineada a criterios de ayudas y calendario de comunicaci\u00f3n<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-638c761d\">\n                        <a href=\"#collapse-80b51a669d0b4092b10b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-80b51a669d0b4092b10b\" aria-expanded=\"false\" aria-controls=\"Collapse-80b51a669d0b4092b10b\">\n                            \n                            <span class=\"ekit-accordion-title\">Kit de materiales<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                            <svg version=\"1.1\" class=\"svg-shape\" x=\"0px\" y=\"0px\" viewBox=\"0 0 541 64\" height=\"64\" preserveAspectRatio=\"none\">\n                                    <polygon class=\"path\" points=\"85,55 81,55 51,55 42.5,64 34,55 0,55 0,0 34.4,0 42.5,9.5 50.6,0 81,0 85,0 541,0 541,55 \"\/>\n                                <\/svg>\n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-80b51a669d0b4092b10b\" class=\" collapse\" aria-labelledby=\"primaryHeading-1-638c761d\" data-parent=\"#accordion-69d0b4092b10b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">Kit de piezas gr\u00e1ficas y textuales adaptables, con cumplimiento de identidad visual PRTR\/NextGen.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-638c761d\">\n                        <a href=\"#collapse-b0726b769d0b4092b10b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-b0726b769d0b4092b10b\" aria-expanded=\"false\" aria-controls=\"Collapse-b0726b769d0b4092b10b\">\n                            \n                            <span class=\"ekit-accordion-title\">Plan de participaci\u00f3n ciudadana<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                            <svg version=\"1.1\" class=\"svg-shape\" x=\"0px\" y=\"0px\" viewBox=\"0 0 541 64\" height=\"64\" preserveAspectRatio=\"none\">\n                                    <polygon class=\"path\" points=\"85,55 81,55 51,55 42.5,64 34,55 0,55 0,0 34.4,0 42.5,9.5 50.6,0 81,0 85,0 541,0 541,55 \"\/>\n                                <\/svg>\n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-b0726b769d0b4092b10b\" class=\" collapse\" aria-labelledby=\"primaryHeading-2-638c761d\" data-parent=\"#accordion-69d0b4092b10b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Acciones para implicar a la comunidad.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-638c761d\">\n                        <a href=\"#collapse-400772669d0b4092b10b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-400772669d0b4092b10b\" aria-expanded=\"false\" aria-controls=\"Collapse-400772669d0b4092b10b\">\n                            \n                            <span class=\"ekit-accordion-title\">Informe de resultados<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                            <svg version=\"1.1\" class=\"svg-shape\" x=\"0px\" y=\"0px\" viewBox=\"0 0 541 64\" height=\"64\" preserveAspectRatio=\"none\">\n                                    <polygon class=\"path\" points=\"85,55 81,55 51,55 42.5,64 34,55 0,55 0,0 34.4,0 42.5,9.5 50.6,0 81,0 85,0 541,0 541,55 \"\/>\n                                <\/svg>\n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-400772669d0b4092b10b\" class=\" collapse\" aria-labelledby=\"primaryHeading-3-638c761d\" data-parent=\"#accordion-69d0b4092b10b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p><span style=\"font-weight: 400\">\u00a0Informe de impacto y recomendaciones, con m\u00e9tricas de accesibilidad, participaci\u00f3n y g\u00e9nero.<\/span><\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                        <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12f86ba7 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"12f86ba7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef85577 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3ef85577\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En qu\u00e9 nos diferenciamos de los servicios disponibles actualmente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3df079 elementor-widget elementor-widget-html\" data-id=\"a3df079\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"rr-table-wrap\">\n  <table class=\"rr-table\">\n    <thead>\n      <tr>\n        <th><\/th>\n        <th>Gesti\u00f3n interna<\/th>\n        <th>Fichaje estrella interno<\/th>\n        <th>Rumbo & Resultados<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr>\n        <td><strong>Enfoque especializado en Infraestructura Verde<\/strong><\/td>\n        <td class=\"rr-negative\">\u2718<\/td>\n        <td class=\"rr-warning\">\u26a0 Parcial<\/td>\n        <td class=\"rr-positive\">\u2714 100%<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Integraci\u00f3n con proyecto municipal<\/strong><\/td>\n        <td class=\"rr-negative\">\u2718<\/td>\n        <td class=\"rr-negative\">\u2718<\/td>\n        <td class=\"rr-positive\">\u2714 S\u00ed<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Participaci\u00f3n real<\/strong><\/td>\n        <td class=\"rr-warning\">\u26a0 Dif\u00edcil<\/td>\n        <td class=\"rr-warning\">\u26a0 Parcial<\/td>\n        <td class=\"rr-positive\">\u2714 S\u00ed<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Material reutilizable<\/strong><\/td>\n        <td class=\"rr-warning\">\u26a0 Parcial<\/td>\n        <td class=\"rr-warning\">\u26a0 Parcial<\/td>\n        <td class=\"rr-positive\">\u2714 Siempre<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n<style>\n\/* Scroll horizontal en m\u00f3vil *\/\n.rr-table-wrap{\n  width:100%;\n  overflow-x:auto;\n  -webkit-overflow-scrolling:touch;\n}\n\n\/* Base tabla *\/\n.rr-table{\n  width:100%;\n  border-collapse:collapse;\n  font-family:Inter, Arial, sans-serif;\n  font-size:16px;\n  min-width:760px; \/* fuerza scroll si no cabe *\/\n}\n\n.rr-table thead th{\n  text-align:center;\n  padding:14px;\n  font-weight:600;\n  color:#3F3F3F;\n}\n\n\/* Resaltar SIEMPRE la \u00faltima columna (R&R) *\/\n.rr-table th:last-child,\n.rr-table td:last-child{\n  background:#E9F4F0;             \/* verde clarito *\/\n  border-left:3px solid #176A4F;   \/* verde corporativo *\/\n  border-right:3px solid #176A4F;\n}\n\n\/* Celdas *\/\n.rr-table td{\n  text-align:center;\n  padding:14px;\n  border-top:1px solid #E0E0E0;\n  vertical-align:middle;\n}\n.rr-table td:first-child{\n  text-align:left;\n  font-weight:500;\n  color:#3F3F3F;\n}\n\n\/* Estados *\/\n.rr-positive{ color:#176A4F; font-weight:600; }\n.rr-negative{ color:#C62828; font-weight:500; }\n.rr-warning{ color:#F9A825; font-weight:500; }\n\n\/* Responsive *\/\n@media (max-width:768px){\n  .rr-table{ font-size:15px; }\n  .rr-table td,.rr-table th{ padding:12px; }\n}\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e28658e elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"1e28658e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-569d34d9 elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"569d34d9\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo que dicen quienes han trabajado con nosotros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0d59e9 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a0d59e9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a235f9d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"a235f9d\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres conocer todos los detalles de este servicio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9691a12 elementor-widget elementor-widget-text-editor\" data-id=\"9691a12\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si necesitas m\u00e1s informaci\u00f3n sobre nuestro m\u00e9todo de comunicaci\u00f3n estrat\u00e9gica, solicita tu sesi\u00f3n gratuita sin compromiso o descarga la ficha completa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67f270a e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"67f270a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a26dbb e-grid e-con-full e-con e-child\" data-id=\"2a26dbb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1fea0 elementor-widget elementor-widget-button\" data-id=\"4e1fea0\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rumboyresultados.com\/gb\/ponte-en-contacto\/\u2197\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar sesi\u00f3n gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc5841 btn-descargar-ficha btn-ficha-comunicacion-iv elementor-widget elementor-widget-button\" data-id=\"6bc5841\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarga la ficha del servicio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca157d elementor-mobile-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"cca157d\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cu\u00e9ntanos tu caso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec7d53 elementor-mobile-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"3ec7d53\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarga la ficha del servicio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2298c4eb e-flex e-con-boxed e-con e-parent\" data-id=\"2298c4eb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58984cc2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"58984cc2\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resolvemos las dudas m\u00e1s habituales<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f11b52b e-con-full e-flex e-con e-child\" data-id=\"5f11b52b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d95363d e-con-full e-flex e-con e-child\" data-id=\"2d95363d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fae92bf elementor-widget elementor-widget-elementskit-accordion\" data-id=\"7fae92bf\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0b4092cd80\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-7fae92bf\">\n                        <a href=\"#collapse-2becd8569d0b4092cd80\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-2becd8569d0b4092cd80\" aria-expanded=\"true\" aria-controls=\"Collapse-2becd8569d0b4092cd80\">\n                            \n                            <span class=\"ekit-accordion-title\">\u00bfEste servicio es solo para proyectos grandes?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-2becd8569d0b4092cd80\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-7fae92bf\" data-parent=\"#accordion-69d0b4092cd80\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>No. Adaptamos la estrategia y los materiales a cualquier escala, desde actuaciones puntuales hasta planes municipales completos.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-7fae92bf\">\n                        <a href=\"#collapse-e8421df69d0b4092cd80\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-e8421df69d0b4092cd80\" aria-expanded=\"false\" aria-controls=\"Collapse-e8421df69d0b4092cd80\">\n                            \n                            <span class=\"ekit-accordion-title\">\u00bfIncluye la gesti\u00f3n de redes sociales y prensa?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-e8421df69d0b4092cd80\" class=\" collapse\" aria-labelledby=\"primaryHeading-1-7fae92bf\" data-parent=\"#accordion-69d0b4092cd80\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>S\u00ed, podemos integrarlo si est\u00e1 dentro del alcance acordado, o coordinar con tu equipo interno para optimizar recursos.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-7fae92bf\">\n                        <a href=\"#collapse-5fc41e469d0b4092cd80\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-5fc41e469d0b4092cd80\" aria-expanded=\"false\" aria-controls=\"Collapse-5fc41e469d0b4092cd80\">\n                            \n                            <span class=\"ekit-accordion-title\">\u00bfC\u00f3mo medimos el impacto de la comunicaci\u00f3n?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-5fc41e469d0b4092cd80\" class=\" collapse\" aria-labelledby=\"primaryHeading-2-7fae92bf\" data-parent=\"#accordion-69d0b4092cd80\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Definimos indicadores de alcance, participaci\u00f3n y satisfacci\u00f3n desde el inicio, y los comparamos con los objetivos del proyecto.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-7fae92bf\">\n                        <a href=\"#collapse-80b51a669d0b4092cd80\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-80b51a669d0b4092cd80\" aria-expanded=\"false\" aria-controls=\"Collapse-80b51a669d0b4092cd80\">\n                            \n                            <span class=\"ekit-accordion-title\">\u00bfPodemos contratar solo una parte del servicio?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-80b51a669d0b4092cd80\" class=\" collapse\" aria-labelledby=\"primaryHeading-3-7fae92bf\" data-parent=\"#accordion-69d0b4092cd80\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>S\u00ed, trabajamos de forma modular. Puedes contratar solo el plan estrat\u00e9gico, la producci\u00f3n de materiales o la implementaci\u00f3n completa.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-7fae92bf\">\n                        <a href=\"#collapse-a7de3c869d0b4092cd80\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-a7de3c869d0b4092cd80\" aria-expanded=\"false\" aria-controls=\"Collapse-a7de3c869d0b4092cd80\">\n                            \n                            <span class=\"ekit-accordion-title\">\u00bfEs compatible con las exigencias de subvenciones como las de Fundaci\u00f3n Biodiversidad?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-a7de3c869d0b4092cd80\" class=\" collapse\" aria-labelledby=\"primaryHeading-4-7fae92bf\" data-parent=\"#accordion-69d0b4092cd80\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>S\u00ed, alineamos mensajes y materiales con los criterios de la ayuda, reforzando la justificaci\u00f3n del proyecto y su impacto social.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u00bfEste servicio es solo para proyectos grandes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>No. Adaptamos la estrategia y los materiales a cualquier escala, desde actuaciones puntuales hasta planes municipales completos.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"\u00bfIncluye la gesti\u00f3n de redes sociales y prensa?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>S\u00ed, podemos integrarlo si est\u00e1 dentro del alcance acordado, o coordinar con tu equipo interno para optimizar recursos.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"\u00bfC\u00f3mo medimos el impacto de la comunicaci\u00f3n?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Definimos indicadores de alcance, participaci\u00f3n y satisfacci\u00f3n desde el inicio, y los comparamos con los objetivos del proyecto.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"\u00bfPodemos contratar solo una parte del servicio?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>S\u00ed, trabajamos de forma modular. Puedes contratar solo el plan estrat\u00e9gico, la producci\u00f3n de materiales o la implementaci\u00f3n completa.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"\u00bfEs compatible con las exigencias de subvenciones como las de Fundaci\u00f3n Biodiversidad?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>S\u00ed, alineamos mensajes y materiales con los criterios de la ayuda, reforzando la justificaci\u00f3n del proyecto y su impacto social.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fd0ffd e-flex e-con-boxed e-con e-parent\" data-id=\"0fd0ffd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d5bbd elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f9d5bbd\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nuestras<br> \u00faltimas publicaciones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d51e2a rr-post-carousel elementor-widget elementor-widget-htmega-postcarousel-addons\" data-id=\"1d51e2a\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;yes&quot;,&quot;carousel_post_type&quot;:&quot;post&quot;,&quot;htmega_fe_motion_toggle&quot;:&quot;yes&quot;,&quot;htmega_fe_direction&quot;:&quot;alternate&quot;,&quot;htmega_fe_loop&quot;:&quot;default&quot;,&quot;htmega_fe_easing&quot;:&quot;easeInOutSine&quot;}\" data-widget_type=\"htmega-postcarousel-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            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fetchpriority=\"high\" decoding=\"async\" width=\"1533\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Adaptacion-al-calor-escuelas1024.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Adaptaci\u00f3n al calor extremo escuelas\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Adaptacion-al-calor-escuelas1024.webp 1533w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Adaptacion-al-calor-escuelas1024-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Adaptacion-al-calor-escuelas1024-768x513.webp 768w\" sizes=\"(max-width: 1533px) 100vw, 1533px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-y-territorios\/infraestructura-verde-y-azul\/\" class=\"category infraestructura-verde-y-azul\">Infraestructura verde<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/adaptacion-al-calor-extremo\/\">Adaptaci\u00f3n al calor extremo: medidas urgentes y<\/a><\/h2>\n                        \n                    \n                    <p>El verano m\u00e1s c\u00e1lido desde que hay registros en Espa\u00f1a confirma que el calor extremo ya no es una excepci\u00f3n. Este art\u00edculo analiza<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/adaptacion-al-calor-extremo\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/errores-implantar-ia\/\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Tres-errores-al-implantar-IA-en-la-gestion-municipal-y-como-evitarlos.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Tres errores al implantar IA en la gestio\u0301n municipal (y co\u0301mo evitarlos)\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Tres-errores-al-implantar-IA-en-la-gestion-municipal-y-como-evitarlos.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Tres-errores-al-implantar-IA-en-la-gestion-municipal-y-como-evitarlos-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Tres-errores-al-implantar-IA-en-la-gestion-municipal-y-como-evitarlos-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/productividad-y-digitalizacion\/\" class=\"category productividad-y-digitalizacion\">IA y digitalizaci\u00f3n<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/errores-implantar-ia\/\">Tres errores al implantar IA en la<\/a><\/h2>\n                        \n                    \n                    <p>Cada a\u00f1o, m\u00e1s ayuntamientos anuncian su salto a la inteligencia artificial. Los titulares suenan prometedores: automatizaci\u00f3n de expedientes, chatbots ciudadanos, eficiencia en la<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/errores-implantar-ia\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/errores-estrategia-infraestructura-verde\/\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Tres-errores-infraestructura-verde.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Infraestructura verde\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Tres-errores-infraestructura-verde.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Tres-errores-infraestructura-verde-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Tres-errores-infraestructura-verde-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-y-territorios\/infraestructura-verde-y-azul\/\" class=\"category infraestructura-verde-y-azul\">Infraestructura verde<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/errores-estrategia-infraestructura-verde\/\">Tres errores que frenan una estrategia de<\/a><\/h2>\n                        \n                    \n                    <p>En los \u00faltimos a\u00f1os, la infraestructura verde ha pasado de ser un concepto ambiental a convertirse en un eje estrat\u00e9gico para ciudades que<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/errores-estrategia-infraestructura-verde\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/estrategia-infraestructura-verde\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Infraestrutura-verde.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Infraestructura verde\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Infraestrutura-verde.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Infraestrutura-verde-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Infraestrutura-verde-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-y-territorios\/infraestructura-verde-y-azul\/\" class=\"category infraestructura-verde-y-azul\">Infraestructura verde<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/estrategia-y-direccion\/\" class=\"category estrategia-y-direccion\">Estrategia y direcci\u00f3n<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/estrategia-infraestructura-verde\/\">C\u00f3mo abordar una estrategia de infraestructura verde<\/a><\/h2>\n                        \n                    \n                    <p>En muchos municipios la estrategia de infraestructura verde nace con impulso y se enfr\u00eda entre papeles. A veces por exceso de diagn\u00f3stico; otras<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/estrategia-infraestructura-verde\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/estrategia-de-infraestructura-verde-y-azul-caso-sant-boie\/\"><img decoding=\"async\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/plugins\/ht-mega-for-elementor\/\/assets\/images\/image-placeholder.png\" alt=\"Estrategia de Infraestructura Verde y Azul: caso Sant Boie\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/estrategia-de-infraestructura-verde-y-azul-caso-sant-boie\/\">Estrategia de Infraestructura Verde y Azul: caso<\/a><\/h2>\n                        \n                    \n                    <p>C\u00f3mo elaboramos la Estrategia de Infraestructura Verde y Azul de Sant Boi (2025\u20132035): del diagn\u00f3stico cient\u00edfico a la hoja de ruta ejecutable Caso<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/estrategia-de-infraestructura-verde-y-azul-caso-sant-boie\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/ruta-rr-instituciones\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Hero-blog-RR-instituciones.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Ruta R&amp;R instituciones\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Hero-blog-RR-instituciones.png 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Hero-blog-RR-instituciones-300x200.png 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Hero-blog-RR-instituciones-1024x683.png 1024w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Hero-blog-RR-instituciones-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/estrategia-y-direccion\/\" class=\"category estrategia-y-direccion\">Estrategia y direcci\u00f3n<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/ruta-rr-instituciones\/\">Ruta R&amp;R instituciones, soluciones a medida para<\/a><\/h2>\n                        \n                    \n                    <p>La Ruta R&amp;R instituciones. No es un informe t\u00e9cnico m\u00e1s ni una receta gen\u00e9rica. Es la forma en la que trabajamos en Rumbo<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/ruta-rr-instituciones\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/de-la-web-institucional-al-servicio-inteligente\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Web-institucional.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"De la web institucional inteligente al servicio ciudadano De la web institucional al servei intel\u00b7ligent al ciutad\u00e0\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Web-institucional.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Web-institucional-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Web-institucional-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/productividad-y-digitalizacion\/\" class=\"category productividad-y-digitalizacion\">IA y digitalizaci\u00f3n<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/de-la-web-institucional-al-servicio-inteligente\/\">De la web institucional al servicio inteligente<\/a><\/h2>\n                        \n                    \n                    <p>Las webs municipales nacieron para publicar informaci\u00f3n. La ciudadan\u00eda, en cambio, necesita orientaci\u00f3n y resultados. Con la llegada de navegadores con IA (como<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/de-la-web-institucional-al-servicio-inteligente\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/ia-en-los-ayuntamientos-pilotos-90-dias\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/IA-ayuntamientos.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"IA en los ayuntamientos\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/IA-ayuntamientos.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/IA-ayuntamientos-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/IA-ayuntamientos-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/productividad-y-digitalizacion\/\" class=\"category productividad-y-digitalizacion\">IA y digitalizaci\u00f3n<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/ia-en-los-ayuntamientos-pilotos-90-dias\/\">IA en los ayuntamientos: de la resistencia<\/a><\/h2>\n                        \n                    \n                    <p>Qu\u00e9 frena la adopci\u00f3n de IA en administraciones locales, qu\u00e9 cambia con el AI Act, y c\u00f3mo pasar de las dudas a resultados<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/ia-en-los-ayuntamientos-pilotos-90-dias\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/comunicacion-institucional-no-se-adapta\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Comunicacion-institucional-no-se-adapta.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Comunicaci\u00f3n institucional no se adapta\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Comunicacion-institucional-no-se-adapta.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Comunicacion-institucional-no-se-adapta-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/09\/Comunicacion-institucional-no-se-adapta-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-y-territorios\/comunicacion-institucional\/\" class=\"category comunicacion-institucional\">Comunicaci\u00f3n institucional<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/comunicacion-institucional-no-se-adapta\/\">Cuando la comunicaci\u00f3n institucional no se adapta<\/a><\/h2>\n                        \n                    \n                    <p>La digitalizaci\u00f3n ya est\u00e1 en ayuntamientos y empresas, pero a menudo se queda en \u201cpublicar en Instagram\u201d. Este caso real muestra qu\u00e9 sucede<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/comunicacion-institucional-no-se-adapta\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/errores-en-la-comunicacion-institucional\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Errores-comunicacion-institucional.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Comunicaci\u00f3n institucional\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Errores-comunicacion-institucional.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Errores-comunicacion-institucional-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Errores-comunicacion-institucional-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-y-territorios\/comunicacion-institucional\/\" class=\"category comunicacion-institucional\">Comunicaci\u00f3n institucional<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/errores-en-la-comunicacion-institucional\/\">Tres errores habituales en la comunicaci\u00f3n institucional<\/a><\/h2>\n                        \n                    \n                    <p>Los fallos m\u00e1s comunes no son estrat\u00e9gicos, son de ejecuci\u00f3n diaria. Aqu\u00ed ver\u00e1s tres errores que se repiten en muchos ayuntamientos y c\u00f3mo<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/errores-en-la-comunicacion-institucional\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/comunicacion-institucional-clara\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Alcalde-comunicando.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Comunicaci\u00f3n institucional clara\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Alcalde-comunicando.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Alcalde-comunicando-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Alcalde-comunicando-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-y-territorios\/comunicacion-institucional\/\" class=\"category comunicacion-institucional\">Comunicaci\u00f3n institucional<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/comunicacion-institucional-clara\/\">Comunicaci\u00f3n institucional clara: claves de una comunicaci\u00f3n<\/a><\/h2>\n                        \n                    \n                    <p>En un entorno saturado, las ciudades medianas y peque\u00f1as pueden ganar terreno si convierten sus mensajes en comprensi\u00f3n y confianza. Este art\u00edculo re\u00fane<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/comunicacion-institucional-clara\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                                                    <div class=\"htmega-single-post-slide htmega-postslider-layout-5\" >\n                                <div class=\"thumb\">\n                                    <a href=\"https:\/\/rumboyresultados.com\/gb\/aplicar-ia-en-la-gestion-municipal\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Mujer-concentrada-en-su-oficina.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"aplicar IA\" srcset=\"https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Mujer-concentrada-en-su-oficina.webp 1536w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Mujer-concentrada-en-su-oficina-300x200.webp 300w, https:\/\/rumboyresultados.com\/gb\/wp-content\/uploads\/2025\/10\/Mujer-concentrada-en-su-oficina-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n                                <\/div>\n                                            <div class=\"content \">\n                <div class=\"post-inner\">\n                                                    <ul class=\"post-category\">\n                                                                                <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/instituciones-recursos\/\" class=\"category instituciones-recursos\">Instituciones<\/a><\/li>\n                                                                                    <li><a href=\"https:\/\/rumboyresultados.com\/gb\/category\/productividad-y-digitalizacion\/\" class=\"category productividad-y-digitalizacion\">IA y digitalizaci\u00f3n<\/a><\/li>\n                                                                        <\/ul>\n                            \n                    \n                                                <h2><a href=\"https:\/\/rumboyresultados.com\/gb\/aplicar-ia-en-la-gestion-municipal\/\">C\u00f3mo aplicar IA en la gesti\u00f3n municipal<\/a><\/h2>\n                        \n                    \n                    <p>Los equipos municipales est\u00e1n exhaustos. A diario redactan actas, informes, pliegos, certificaciones y memorias; corrigen versiones, ajustan p\u00e1rrafos, actualizan anexos y repiten procesos<\/p>\n                    \n                                            <div class=\"post-btn\">\n                            <a class=\"readmore-btn\" href=\"https:\/\/rumboyresultados.com\/gb\/aplicar-ia-en-la-gestion-municipal\/\">Saber m\u00e1s<\/a>\n                        <\/div>\n                    \n                <\/div>\n            <\/div>\n                                    <\/div>\n\n                        \n                        \n                <\/div>\n            <\/div>\n            \n            \n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c9dbe elementor-widget elementor-widget-button\" data-id=\"e4c9dbe\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rumboyresultados.com\/gb\/blog-rumbo-y-resultados\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver todos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c4b67de e-flex e-con-boxed e-con e-parent\" data-id=\"1c4b67de\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2278877c elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2278877c\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nuestra forma de entender la consultor\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1412b5c1 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1412b5c1\" data-element_type=\"widget\" data-settings=\"{&quot;htmega_fe&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"195\" data-end=\"645\">En <strong>Rumbo &amp; Resultados <\/strong>entendemos que la infraestructura verde no es solo obra f\u00edsica: es un cambio cultural que requiere <strong data-start=\"3641\" data-end=\"3679\">comunicaci\u00f3n estrat\u00e9gica de infraestructura verde<\/strong> efectiva. Por eso, creamos campa\u00f1as de sensibilizaci\u00f3n ambiental que explican el prop\u00f3sito, los beneficios y el impacto de cada actuaci\u00f3n, para que la comunidad no solo la conozca, sino que la apoye y la cuide, tal como promueve la\u00a0<a href=\"https:\/\/ec.europa.eu\/environment\/nature\/biodiversity\/strategy\/index_es.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Uni\u00f3n Europea en su Estrategia de Biodiversidad<\/a>.<\/p><p data-start=\"195\" data-end=\"645\">Nuestros planes combinan <strong data-start=\"3920\" data-end=\"3947\">participaci\u00f3n ciudadana<\/strong> y mensajes claros adaptados a cada p\u00fablico, asegurando que el <strong data-start=\"4010\" data-end=\"4044\">plan de comunicaci\u00f3n municipal<\/strong> est\u00e9 alineado con los objetivos del proyecto.<\/p><p data-start=\"195\" data-end=\"645\">Con nosotros, cada acci\u00f3n verde se convierte en una historia compartida, un motivo de orgullo y una oportunidad para reforzar la\u00a0<strong>sostenibilidad urbana<\/strong>, creando comunidades m\u00e1s resilientes tal y como fomentan organismos de referencia como la\u00a0<a href=\"https:\/\/www.aepjp.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Asociaci\u00f3n Espa\u00f1ola de Parques y Jardines P\u00fablicos (AEPJP)<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Comunicaci\u00f3n efectiva.Contrarrestar la neofobia.Involucraci\u00f3n ciudadana. Comunicaci\u00f3n estrat\u00e9gica para ayuntamientos: dise\u00f1amos mensajes, acciones y canales para que la ciudadan\u00eda entienda, apoye y mantenga las mejoras urbanas. Solicitar sesi\u00f3n gratuita Descarga la ficha del servicio Comunicaci\u00f3n institucional que gana apoyo y visibilidad Si tu municipio se enfrenta a estos s\u00edntomas, la comunicaci\u00f3n no est\u00e1 cumpliendo su funci\u00f3n. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":890,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3724","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/rumboyresultados.com\/gb\/wp-json\/wp\/v2\/pages\/3724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rumboyresultados.com\/gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rumboyresultados.com\/gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/gb\/wp-json\/wp\/v2\/comments?post=3724"}],"version-history":[{"count":0,"href":"https:\/\/rumboyresultados.com\/gb\/wp-json\/wp\/v2\/pages\/3724\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/rumboyresultados.com\/gb\/wp-json\/wp\/v2\/pages\/890"}],"wp:attachment":[{"href":"https:\/\/rumboyresultados.com\/gb\/wp-json\/wp\/v2\/media?parent=3724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}