Marketing plan:
Get your product or service to your customers and convert them.
Marketing plan for SMEs and startups: we design a clear strategy and an operational plan ready to be executed from day one.
Marketing plans that turn effort into real growth
Do you recognize any of these signs in your company?
- You invest in marketing, but the results don't come.
- Your campaigns generate expensive or unqualified leads.
- There's a lack of a clear message that connects with your ideal customer.
- You publish content, but it doesn't build traction.
- Your website receives visits, but converts very little.
- Marketing and sales operate without real coordination.
- You don't have reliable metrics to measure impact.
Create my marketing plan
Objectives of our marketing plan
Define brand positioning and narrative to stand out from competitors.
Design an acquisition plan that combines digital channels, offline actions and partnership opportunities.
Strengthen customer loyalty through programs and segmented communication.
Digitize and optimize key processes in marketing and sales (CRM, automation, ecommerce, analytics).
Integrate AI and data to personalize experiences and improve efficiency.
Ensure operational viability of the plan with real resources and budget.
Definir el posicionament i la narrativa de marca per destacar davant de competidors.
Dissenyar un pla de captació que combini canals digitals, accions offline i oportunitats de partnerships.
Enfortir la fidelització mitjançant programes i comunicació segmentada.
Digitalitzar i optimitzar processos clau en màrqueting i vendes (CRM, automatització, ecommerce, analítica).
Integrar IA i dades per personalitzar experiències i millorar-ne l'eficiència.
Assegurar la viabilitat operativa del pla amb recursos i pressupost reals.
How we develop the competitive marketing plan according to our R&R Route methodology
The module Competitive Marketing Plan of the R&R Route It is designed for SMEs and startups that need going beyond isolated actions and they want a clear, actionable and measurable plan that positions your brand and generates real results.
You don’t need a big integrator to achieve this: we define the strategy, prioritize the actions, coordinate internal and external resources, and leave everything ready for you to execute… or we do it together with you if you hire us as the next phase.
This is how we proceed:
- Starting point analysis – Brand review, value proposition, digital presence, sales funnels, and marketing assets.
- Strategic definition – Positioning, customer segmentation and key messages.
- Multi-channel acquisition plan – Combination of SEO, SEM, social media, content marketing, events and collaborations.
- Loyalty and retention plan – Programs, benefits and personalized communication with AI and CRM.
- Operational and resource plan – Timeline, responsible parties, budget, and recommended tools.
- Presentation and validation – Delivery of the plan and review session to resolve doubts and adjust details.
- Anàlisi de punt de partida – Revisió de marca, proposta de valor, presència digital, embuts de vendes i actius de màrqueting.
- Definició estratègica – Posicionament, segmentació de clients i missatges clau.
- Pla de captació multicanal – Combinació de SEO, SEM, xarxes socials, màrqueting de continguts, esdeveniments i col·laboracions.
- Pla de fidelització i retenció – Programes, beneficis i comunicació personalitzada amb IA i CRM.
- Pla operatiu i de recursos – Cronograma, responsables, pressupost i eines recomanades.
- Presentació i validació – Lliurament del pla i sessió de revisió per resoldre dubtes i ajustar detalls.
Why choose us over other business audits?
| Traditional consulting firm | Marketing agency | Star signing from within | Direction & Results | |
|---|---|---|---|---|
| Inici approach | ⚠ Generic marketing plan | ⚠ Tactical execution without a global vision | ⚠ Partial vision | ✔ Comprehensive strategy + operational plan |
| Delivery speed | ✘ Slow | ⚠ Mitjana | ⚠ Variable | ✔ Discharge (5–7 weeks) |
| Depth of analysis | ⚠ Mitjana | ✘ Low | ⚠ It depends on the profile | ✔ High (full funnel: acquisition–conversion–retention) |
| Objectivity and independence | ⚠ Limited | ⚠ Limited | ✘ Null | ✔ Total and results-oriented approach |
| Applicability of the solution | ⚠ Mitjana | ✘ Low | ⚠ Variable | ✔ Plan + timeline + actionable metrics |
| Level of marketing-sales integration | ✘ Low | ✘ Low | ⚠ Variable | ✔ High: coordinated processes and tools |
| Consultora tradicional | Agència de màrqueting | Fitxatge estrella intern | Rumb & Resultats | |
|---|---|---|---|---|
| Enfocament inicial | ⚠ Pla genèric de màrqueting | ⚠ Execució tàctica sense visió global | ⚠ Visió parcial | ✔ Estratègia integral + pla operatiu |
| Velocitat de lliurament | ✘ Lenta | ⚠ Mitjana | ⚠ Variable | ✔ Alta (5–7 setmanes) |
| Profunditat d'anàlisi | ⚠ Mitjana | ✘ Baixa | ⚠ Depèn del perfil | ✔ Alta (funnel complet: captació–conversió–fidelització) |
| Objectivitat i independència | ⚠ Limitada | ⚠ Limitada | ✘ Nul·la | ✔ Total i enfocament a resultats |
| Aplicabilitat de la solució | ⚠ Mitjana | ✘ Baixa | ⚠ Variable | ✔ Pla + cronograma + mètriques accionables |
| Nivell d'integració mkt-vendes | ✘ Baix | ✘ Baix | ⚠ Variable | ✔ Alt: processos i eines coordinades |
El que diuen els qui han treballat amb nosaltres
Position your product and grow your business starting today
If our services match your needs, and you require more information about our marketing and brand activation module, request your free, no-obligation session or download the full fact sheet. Free and without obligation.
Do you have questions or a case you'd like to share? Fill out the form and we'll get back to you. We will respond in less than 48 hours.
Our way of understanding consulting
In Direction & Results we believe that a marketing plan It should be used to sell, not to decorate. We design strategies focused on ROI, With messages that connect and a realistic operational plan, tailored to your reality, your business, and your team. Our methodology aligns with the principles of effectiveness and measurement promoted by the Spanish Marketing Association, guaranteeing industry-endorsed practices.
We prioritize what moves the needle, measure what matters, and deliver everything ready to execute—by your team, by us, or by the partner of your choice. We integrate internationally recognized tools and frameworks, such as those proposed by the Digital Marketing Institute, To ensure that every action is scalable and based on standards of excellence. No smoke and mirrors, no endless meetings, no unnecessary dependencies: clarity, focus, and results.
