Clear strategy.
Senior execution.
Real results.
Strategic consulting for companies and institutions that need to move forward with a clear direction.
Strategic solutions to move forward with a firm direction and real results
Business and marketing strategy
Stop investing blindly: we focus your budget on what truly generates customers.
Productive AI and advanced digitization
We integrate AI and digital tools into your team's daily work to save time, reduce errors, and make data-driven decisions.
Generative AI: R&R·G-MAP Engine
We transform your strategy into AI-generated campaigns and videos, optimized for social, paid, e-commerce and DOOH, without inflating costs or time.
Commercial audit
If you don't know where you're losing customers, you can't grow: we diagnose your funnel and detect the leak points to correct them.
Temporary address
In critical phases your company cannot improvise: we lead the way without you having to take on an internal star signing.
Team alignment and training
Uncoordinated teams sell less: in 90 days we implement a culture, method and habits that raise visible results.
AI applied to the public sector
Without AI, the city council works more slowly and at a higher cost. With AI, efficiency is increased and citizens receive better service.
Green infrastructure strategy
No more PDF plans that end up in a drawer: we deliver an operational diagnosis and a plan ready to execute.
Project Manager
Many city councils approve plans but no one implements them: we coordinate tenders, schedules and teams for you.
Institutional communication
Technical messages don't mobilize: we design campaigns that translate complexity into clear benefits for biodiversity and citizens.
How do we work?
R&R: proprietary methodology, forged in experience and focused on measurable results.
We have developed our own methodology, born from deep experience, designed to unlock complex situations, effectively transform your business or institution and create realistic and applicable strategies. You choose how many R&R route modules you need and we guide you step by step, with direct and straightforward solutions, towards your goals.

How do we work to ensure you truly make progress?
R&R: proprietary methodology for strategic consulting, forged in experience and focused on measurable results.
We have developed our own methodology, born from deep experience, designed to unlock complex situations, transform effectively your business or institution and create realistic and applicable strategies. You choose how many R&R route modules you need and we guide you step by step, with direct and straightforward solutions, towards your goals.

Trusted by companies and institutions:

























Raúl Regalado Núñez
Strategic consultant and external director
Founder of Rumbo & Resultados
For over 20 years, I've been helping brands, companies, and government agencies define their direction and deliver tangible results. From marketing, sales, operations, and purchasing to deep business transformation and the introduction of new technologies, I always work from within, with a clear focus and measurable outcomes.
Strategic resources and articles to transform your business or institution
Our featured articles and resources:
R&R Route institutions, tailor-made solutions for municipalities.
The R&R Route for institutions. It's not just another technical report or a generic recipe. It's how we work at Rumbo.
Where AI does save time (and where it doesn't)
In SMEs, AI is not a universal shortcut. It doesn't save you from thinking: it saves you from repeating tasks. We differentiate the areas where it reduces work from
Green and Blue Infrastructure Strategy: Sant Boie case
How we developed the Sant Boi Green and Blue Infrastructure Strategy (2025–2035): from scientific diagnosis to actionable roadmap Case
The OpenAI browser for SMEs and startups: fewer tabs, more results
OpenAI has integrated its assistant into a browser: actionable summaries, comparisons, and semi-automated tasks directly on the pages you visit. This guide
5 signs that you need to redefine your SME strategy.
Are your sales not growing, are customers comparing you based on price, or is your team going their own way? These are signs that
Three mistakes that hinder a green infrastructure strategy (and how to avoid them)
In recent years, green infrastructure has gone from being an environmental concept to becoming a strategic axis for cities that
From SEO to AIO: How to stay relevant when your customers are already asking Google… and AI.
Many SMEs still measure their "digitalization" by having a website and social media presence. The market is two steps ahead: Google is integrating generative responses (AI).
Three blocks that slow down your team's alignment
When marketing, sales, and operations are not rowing in the same direction, the problem is rarely about people: it is usually about organizational design.
Funnel case study: how an SME multiplied its conversion rate step by step
A lead generation and conversion funnel isn't just a pretty graphic: it's a living system that organizes channels, messages, and metrics to transform
Three mistakes when implementing AI in municipal management (and how to avoid them)
Every year, more city councils announce their move into artificial intelligence. The headlines sound promising: automated records, citizen chatbots, efficiency in the
Clear institutional communication: keys to effective institutional communication
In a saturated environment, medium-sized and small cities can gain ground if they translate their messages into understanding and trust. This article brings together
Three mistakes that hinder ROI in AI projects (and how to avoid them)
AI doesn't fail because of technology, it fails because of management. If you run an SME and want to turn the promise into a return, avoid three mistakes.
AIO Analytics: How to measure combined SEO + AI visibility
Traditional SEO measured positions, impressions, and clicks. Today, some visibility happens outside your website: AI assistants synthesize and
How to create a website that AI can understand: a practical AIO guide for SMEs, startups and scaleups
OpenAI has integrated its assistant into a browser: actionable summaries, comparisons, and semi-automated tasks directly on the pages you visit. This guide
Three common mistakes in institutional communication (and how to avoid them)
The most common mistakes aren't strategic; they're related to daily operations. Here are three errors that are repeated in many city councils and how to correct them.
Three mistakes that dilute a competitive marketing plan
Having a plan isn't enough: if it gets diluted in practice, it won't make a difference. Identify the three most common mistakes in SMEs.,
How to grow without drowning in digital tools
Many SMEs have accumulated a stack of CRM, email, social media, automation, analytics, and AI due to trends or fear of being left behind. The result is often more noise than substance.
From the institutional website to the intelligent service
Municipal websites were created to publish information. Citizens, however, need guidance and results. With the arrival of AI-powered browsers (such as
External consultant vs star signing
Choosing between an external consultant and an internal star recruit is a key strategic decision. In this comparison, we analyze the advantages, risks, and...
How to align marketing, sales, and operations: what to fix and what to avoid to move forward together
In SMEs, AI is not a universal shortcut. It doesn't save you from thinking: it saves you from repeating tasks. We differentiate the areas where it reduces work from
AI in local councils: from resistance to change to 90-day pilot programs
What is hindering the adoption of AI in local governments, what changes with the AI Act, and how to move from doubts to results
Copilot o ChatGPT no significa tener inteligencia artificial
El 80% de pymes usa IA solo porque viene incluida en su suite. Este análisis explica por qué eso no genera impacto y
Three mistakes that hinder growth
Many SMEs have energy, effort, and goodwill. What's lacking is clarity on how to connect that effort with results. Campaigns, trade fairs, automation, and new
How to approach a green infrastructure strategy without getting lost in the diagnosis
In many municipalities, the green infrastructure strategy starts with momentum but then stalls amidst bureaucratic red tape. Sometimes this is due to over-analysis; other times
Three mistakes that hinder digitization (even if you have good tools)
In recent years, thousands of SMEs have invested in digital tools, training, and services subsidized by programs such as the Digital Kit. They have launched
How to apply AI in municipal management without losing control of the process
The municipal teams are exhausted. Every day they draft minutes, reports, specifications, certifications, and memoranda; they correct versions, adjust paragraphs, update annexes, and repeat processes.
Avoid paralysis by tools and automation
Many SMEs are not falling behind due to a "lack of digitization," but rather due to excessive complexity: giant stacks, automations that no one dares to implement.
Practical AI with ROI for small and medium-sized businesses
Artificial intelligence is no longer a luxury reserved for large corporations or startups: it's also within reach of SMEs. In this article
Where is your growth leaking from? (business diagnosis)
Many SMEs have energy, effort, and goodwill. What's lacking is clarity on how to connect that effort with results. Campaigns, trade fairs, automation, and new
When institutional communication fails to adapt to the digital age
Digitalization is already present in city halls and businesses, but it often remains limited to "posting on Instagram." This real-life case illustrates what happens.
Adapting to extreme heat: urgent and realistic measures
Spain's hottest summer on record confirms that extreme heat is no longer an exception. This article analyzes
- August 30, 2025
Checklist for green and blue infrastructure strategy
Evaluate in 2 minutes whether your municipality has the necessary foundation to advance in green and blue infrastructure.
- August 30, 2025
Checklist for citizen communication in the environment
Check in minutes if your municipality effectively communicates its environmental initiatives and manages to engage citizens.
- September 3, 2025
Digital maturity checklist: optimization of digital resources
Discover in 15 questions if your company is digitally ready for growth. Evaluate channels, processes, data, and innovation with a
- September 1, 2025
Commercial diagnostic checklist: Identify where the blockage is.
Evaluate in 16 questions whether your business strategy, sales, marketing, data, and team are driving your growth or hindering it
- October 3, 2025
Checklist: Ideas or Noise?
In 20 quick questions, you can discover whether your company turns ideas into results or just noise. Evaluate how you manage
- September 3, 2025
Checklist for agility in large companies: reduce time in
Assess your large company's agility with this checklist. Discover if bureaucracy or silos are hindering your competitiveness.
- September 3, 2025
Checklist Route, Direction and Results: proprietary methodology
Discover in 15 questions if your company needs the Ruta R&R methodology to prioritize, optimize resources, and grow with
- November 7, 2025
Lead Scoring Checklist
Evaluate in 5 minutes how aligned your teams are and whether your lead scoring system is helping
- August 30, 2025
Checklist for operational models of urban green spaces
In just a few minutes, determine if your municipality has a solid operating model for the management and maintenance of
- September 3, 2025
Checklist for SMEs: Identify roadblocks that are holding you back
Discover if your SME is ready to grow with our free checklist. Evaluate 4 key areas in 12 questions: strategy,
- August 30, 2025
Checklist for managing green infrastructure projects
Evaluate whether your municipality has the necessary capacity to manage and coordinate green infrastructure projects from start to finish.
- September 3, 2025
Startup checklist: detect roadblocks that hold you back
Is your startup on the right track? Find out with our checklist if you need to strengthen your strategy, metrics, or growth. Evaluate 4
- October 4, 2025
Practical AI Checklist with ROI
Is your company implementing artificial intelligence profitably or just aimlessly testing tools? This checklist will help you find out.
- September 2, 2025
Practical AI Checklist with ROI: Where to Start
Is your company ready to implement artificial intelligence with real returns? This checklist will help you find out in just a few minutes.
- September 2, 2025
Marketing strategy checklist: go-to-market strategies
Evaluate in 16 questions whether your marketing plan is solid and aligned with your business objectives, or
- September 3, 2025
Checklist for aligned or parallel equipment
Discover in 12 questions whether your team is truly aligned with the company's objectives or if it works in
Our way of understanding consulting
In Direction & Results We help companies and institutions move forward with focus and real results through a strategic consulting that connects vision and execution. We apply AI and methodologies of advanced digitization to improve efficiency and decision-making. We also offer temporary address for critical projects and plans business strategy tailored to each organization.














































