Checklists for companies
Detect whether the problems you suspect in your business are real and what impact they may have on your results.
Small business checklist: Identify roadblocks that are holding you back…
Find out if your SME is ready to grow with our free checklist. Evaluate 4 key areas in 12…
Lead Scoring Checklist
Evaluate in 5 minutes how aligned your teams are and whether your lead scoring system…
Practical AI Checklist with ROI
Is your company implementing artificial intelligence profitably, or just aimlessly testing tools? This checklist will help…
Checklist: Ideas or Noise?
In 20 quick questions, you can discover if your company turns ideas into results or just noise. Evaluate…
Digital maturity checklist: optimization of digital resources
Discover in 15 questions if your company is digitally ready for growth. Evaluate channels, processes, data, and innovation…
Checklist for agility in large companies: reduce time in…
Assess your large company's agility with this checklist. Discover if bureaucracy or silos are holding you back…
Checklist Route, Direction and Results: proprietary methodology
Discover in 15 questions if your company needs the Ruta R&R methodology to prioritize tasks, optimize resources, and…
Startup checklist: Identify roadblocks that slow things down…
Is your startup on the right track? Find out with our checklist if you need to strengthen your strategy, metrics, or growth.
Marketing strategy checklist: go-to-market strategies
Evaluate in 16 questions whether your marketing plan is solid and aligned with your objectives…
Practical AI Checklist with ROI: Where to Start…
Is your company ready to implement artificial intelligence with real returns? This checklist will help you identify…
Commercial diagnostic checklist: Identify where the blockage is…
Evaluate in 16 questions whether your business strategy, sales, marketing, data, and team are driving your growth or…
Checklist for aligned or parallel equipment
Find out in 12 questions if your team is truly aligned with the company's objectives or if…
Each resource reflects more than 20 years of experience in real projects, evolving with technology and market trends.
These are some of the organizations where they have been implemented:
Looking for more practical resources for your business?
R&R Route: Clarity and real results to keep your company moving forward on a firm course.
- August 28, 2025
Discover how the R&R Route's modular methodology helps SMEs and startups move from chaos to organized growth. Diagnosis, strategy, execution, and real results, without bureaucracy or smoke and mirrors.
The paradox of ideas
- September 30, 2025
Many companies fall into the paradox of ideas: they believe that more proposals accelerate progress, but in reality, they hinder it. An excess of initiatives scatters focus, delays decisions, and blocks results. In this article, we show you how to detect if your organization is trapped in this cycle and what to do.
How to approach a green infrastructure strategy without getting lost in the diagnosis
- October 9, 2025
In many municipalities, the green infrastructure strategy starts with momentum but then stalls amidst endless paperwork. Sometimes this is due to over-analysis; other times it's because it's perceived as unmanageable for small teams or those lacking specialists.
Three mistakes that hinder ROI in AI projects (and how to avoid them)
- October 9, 2025
AI doesn't fail because of technology, it fails because of management. If you run an SME and want to turn the promise into a return, avoid three common mistakes: measuring activity instead of results, implementing without a use case or governance, and integrating AI as an "island" rather than as part of the system.
AI in local councils: from resistance to change to 90-day pilot programs
- October 2, 2025
What is hindering the adoption of AI in local administrations, what changes with the AI Act, and how to move from doubts to measurable results with controlled 90-day pilot projects.
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Practical and downloadable strategic resources for businesses and institutions
In Direction & Results we have created this space for checklists for companies and other downloadable resources so that any SME, startup, or management team can access ready-to-use strategic tools. These are not generic documents, but materials designed based on more than twenty years of experience in multinational corporations, scaleups, and strategic consulting. Each template, checklist, or fact sheet stems from real-world situations: business diagnostics, marketing plans, digital transformation projects, or business efficiency processes, all aligned with international standards of business competitiveness recognized by the Organisation for Economic Co-operation and Development (OECD).
Our goal is that these checklists and templates for businesses They shouldn't remain theoretical; instead, they should become practical support in your daily operations. That's why you'll find clear, structured, and easy-to-use formats: from business diagnostic checklists to strategic planning templates, competitive marketing guides, and frameworks for organizing objectives, resources, and priorities. All of them are designed to help a company move quickly, reduce errors, and save time in decision-making.
Furthermore, this repository is continuously updated with new materials and content designed for businesses, incorporating best practices in digital transformation endorsed by the National Observatory of Technology and Society (ONTSI). This way, you can download the latest template, learn about methodologies applied in business projects, and take advantage of competitive approaches without having to resort to multiple sources.
Whether you manage an SME, lead a growing startup, or are part of the management team of an established company, you'll find what you need here. strategic resources for companies: reliable, adapted and actionable from the first moment.




